Lily Country Club

What Lily Country Club does

Lily Country Club is a 486-room countryside resort hotel located in Kløfta, Norway — 25 minutes from Oslo and 10 minutes from Oslo Airport Gardermoen. The property is operated by Lily Hospitality Group AS, which is part of the Aker group, and is affiliated with the Strawberry hospitality group. The resort integrates five product pillars under one roof: accommodation (Standard, Fairway, and family room categories), Lily Spa & Pool Lounge (heated pools, saunas, hammam, treatment rooms, beauty salon, and a new Pool Club), golf access at Miklagard Golf, multiple dining venues (Brasseriet, Bar Lilibet, Atrium Terrace, Courtyard Terrace, Greenfield), and a dedicated conference and events division (Lily Business Club). The company holds Nordic Ecolabel certification for its hotel operations.

The business model is direct-to-consumer, monetizing rooms, spa, dining, and packages through owned digital channels (lilycountryclub.no, book.lilycountryclub.no, lilycountryclub.try.be for spa, and SweetSpot for golf), with B2B revenue layered through Lily Business Club for conferences and corporate events. Pricing is per-night and per-package, with ancillary fee streams including NOK 500 pet fees, NOK 180-parking-space EV infrastructure, green fees, and 12-month gift cards. Revenue streams span hotel accommodation, spa and wellness, food and beverage, golf packages, conference and events, and gift cards — a diversification that mitigates reliance on any single segment. Customer segments include leisure travelers, corporate and meeting planners (both flagged as primary), families, and golf enthusiasts.

The technology footprint is conventional hospitality tooling: an integrated booking platform, a Try.be-embedded spa scheduling widget, SweetSpot for golf tee times, a view360.no virtual tour, and presence across Facebook, Instagram, and LinkedIn. Distribution is domestic/Nordic with no global footprint claim, and brand credibility is reinforced by the 2024 World Travel Award for Norway's Leading Conference Hotel and the 2025 World Golf Award for Norway's Best Golf Hotel. No AI, machine learning, patents, or proprietary technology assets are present; competitive defensibility rests on physical location, scale, brand affiliation, and experience bundling rather than technology differentiation.

Name

Lily Country Club

Legal name

Lily Hospitality Group AS

Website

https://lilycountryclub.no

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Lily Country Club is a 486-room Norwegian countryside resort hotel in Kløfta, 25 minutes from Oslo and 10 minutes from Oslo Airport Gardermoen, offering accommodation, Lily Spa & Pool Lounge, golf access at Miklagard Golf, multiple dining venues, and conference facilities under the Lily Business Club. Owned by Lily Hospitality Group (Aker group) and affiliated with Strawberry.

Ownership category

akta.pro rank

Product category

Resort and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industry

Luxury Golf Resorts (THAGACAH)

Keywords

• Countryside resort hotel
• Spa and wellness services
• Conference and events venue
• Golf vacation packages
• Hotel accommodation services

Headquarters

HQ city

Kløfta

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Accommodation: Revenue from 486 hotel rooms across various room categories including Standard, Fairway rooms (Superior, Deluxe), and suites with different bed configurations
2. Spa and Wellness Services: Revenue from spa entrance, treatments, beauty services (manicure, pedicure, waxing), and pool lounge
3. Food and Beverage: Revenue from Brasseriet restaurant, Bar Lilibet, Atrium Terrace, Courtyard Terrace, and Greenfield venue
4. Golf Packages: Revenue from golf stay packages including accommodation, breakfast, spa, and green fees at Miklagard Golf
5. Conference and Events: Revenue from meeting rooms, conference facilities, and private events through Lily Business Club
6. Gift Cards: Prepaid gift cards valid for 12 months for stays, spa, and restaurant

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lily Country Club operates a 486-room countryside resort hotel in Kløfta, Norway, providing hotel accommodation across Standard, Fairway, and Family room categories, an extensive spa and pool lounge facility, four dining and bar outlets, conference and meeting facilities under the Lily Business Club, and bundled golf stay-and-play packages with partner Miklagard Golf. Its core commercial pillars are accommodation, spa and wellness, food and beverage, conferences and private events, and golf-inclusive hotel packages.

Product overview

Lily Country Club is a single, unified countryside resort hotel operated by Lily Hospitality Group (part of the Aker group), located 25 minutes from Oslo and 10 minutes from Oslo Airport Gardermoen. The resort offers 486 hotel rooms in Standard and Fairway (golf-view) configurations, multiple dining venues (Brasseriet restaurant, Bar Lilibet, Atrium Terrace, Courtyard Terrace, Greenfield), a comprehensive spa and wellness facility (Lily Spa & Pool Lounge) with heated pools, saunas, hammam, treatment rooms, and an adjacent beauty salon, a dedicated business conference division (Lily Business Club), and golf access to Miklagard Golf course. The product portfolio spans five interconnected pillars: accommodation, spa and wellness, dining and bars, conferences and events, and outdoor activities including golf packages, team building, and sports car experiences. Packages are offered as bundled hotel products combining these individual offerings (e.g., golf packages include accommodation + spa + green fees; the Comfort Package includes accommodation + dinner + spa; family packages bundle accommodation + family spa + activity inclusions).

Differentiator

Problem solved

Functional benefit

Brands

• Lily Spa: Spa and wellness facilities including pool, sauna, treatments, and beauty services
• Lily Business Club
• Lily Baby Spa
• Lily Academy
• Brasseriet
• Bar Lilibet

Products and services

• Hotel Accommodation (Standard, Fairway, Family Rooms and Suites) 486 hotel rooms across categories including Standard rooms (Queen or Twin beds), Fairway rooms (Standard, Superior, Deluxe) with golf-course views and optional balcony, Family rooms accommodating up to four guests, and connecting suites, available for nightly stays.
• Lily Spa & Pool Lounge Spa and wellness facility featuring heated indoor and outdoor pools, steam baths, saunas, hammam, hot and cold plunge pools, relaxation areas, treatment rooms, and an adjacent Pool Lounge serving Mediterranean-inspired cocktails and light bites.
• Lily Baby Spa Dedicated spa experience for parents with babies, available on Mondays and Tuesdays, including wellness pool access and optional breakfast or lunch at the Brasserie.
• Lily Beauty Salon On-site beauty salon in the spa area offering manicures, pedicures, shellac, waxing, eyebrow shaping and coloring, lash lifting, and other beauty treatments.
• Brasseriet Restaurant Main hotel restaurant serving breakfast, lunch, and dinner with international and seasonal cuisine, open Monday–Friday 07:00–22:00, Saturday 12:00–23:00, Sunday 12:00–21:00.
• Bar Lilibet Hotel bar adjacent to the restaurant and fireplace, offering fresh and exciting drinks for guests and visitors.
• Atrium Terrace Outdoor terrace dining area connected to the Brasserie, set within the hotel's central atrium.
• Courtyard Terrace Courtyard terrace dining space for outdoor dining and social gatherings at the resort.
• Greenfield Event and Dining Space Event and dining venue at Lily Country Club used for special occasions, celebrations, and group functions.
• Lily Business Club (Conferences and Events) Conference and meetings division of Lily Country Club providing dedicated event planning, meeting rooms, halls, group rooms, private events, and team-building activities for corporate clients.
• Golf Packages (Golf FORE!, Golf FORE! Duo, Golf PRO) Three golf-inclusive hotel packages offering accommodation, breakfast, spa access, and green fees at Miklagard Golf; Golf FORE! includes one green fee per night for one person, Golf FORE! Duo includes one green fee per person per night, and Golf PRO adds a 3-course dinner and late check-out to 3 PM.
• Summer Holiday Family Package Family-focused accommodation package valid June 24 – August 3, including family rooms, family spa access, bouncy castle, activity rooms, outdoor play, ice cream, popcorn, and a gift bag with a Lily teddy bear for all children.
• The Comfort Package (Hyggepakken) Hotel package including accommodation, breakfast buffet, a 3-course dinner at the Brasserie, and one-time entrance to Lily Spa & Pool Lounge.
• Lily Departure Package (Park & Fly) Airport hotel package located 10 minutes from Oslo Airport Gardermoen, including accommodation, breakfast, spa access, and 7 days of free parking with extension available at a reduced rate.
• Summer at Lily Package

Quantifiable outcome

• Named Norway's Best Golf Hotel 2025 by World Golf Awards
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Miklagard GolfcoreStrategic or Co-development PartnerPartnership with Miklagard Golf for golf course access included in golf hotel packages. The course is described as one of Norway's best golf courses. Lily Country Club offers various golf packages including green fees, and coordinates tee time bookings for guests.
• TrackdayminorChannel Partner/ Reseller/ DistributorPartnership with Trackday for sports car driving experiences. Guests can book driving experiences including Ferrari, Lamborghini, or Porsche cars departing from the hotel. Package includes 10% discount on accommodation when booking a drive.
• StrawberrycoreStrategic or Co-development PartnerPartnership with Strawberry hospitality group providing brand affiliation, sustainability framework, tools and standards. Lily Country Club follows Strawberry's sustainability direction for environment, equality, and social responsibility. Also shares notification channel and ethical guidelines.
• Lily Hospitality GroupcoreOthersParent company Lily Hospitality Group AS owns Lily Country Club. The group creates meeting places and operates hotels, offices and catering as part of the Aker group.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Losby Gods: Norwegian countryside estate hotel adjacent to an 18-hole golf course outside Oslo, with spa, dining, and event spaces. Closely comparable as a golf-anchored Norwegian resort combining accommodation, F&B, golf packages, and conferences.
• Solstrand Hotel & Bad: Norwegian full-service countryside resort near Bergen with extensive spa, multiple dining venues, and conference facilities. Comparable in being a large-scale Norwegian resort combining wellness, F&B, and event space aimed at leisure and corporate guests.
• Norefjell Ski & Spa: Norwegian ski and spa resort outside Oslo with hotel rooms, wellness facilities, restaurants, and conference offerings. Comparable as a Norwegian countryside resort combining wellness, F&B, and event hosting for Oslo-area guests.
• Sommerro: Luxury full-service hotel and resort opened in Oslo's Frogner district, operated by Strawberry, with spa, multiple restaurants, and event venues. Comparable upscale Nordic hospitality offering under the same Strawberry umbrella, competing for similar corporate and leisure guests.
• Farris Bad: Historic Norwegian spa resort and conference hotel in Larvik offering wellness, multiple restaurants, and meeting facilities. Directly comparable as a Nordic full-service resort with spa and conference positioning targeting similar leisure and corporate segments.
• The Well Spa & Resort: Norwegian purpose-built spa resort outside Oslo combining large-scale wellness facilities with hotel accommodation and dining. Comparable as a Norwegian upscale wellness resort competing for spa day guests, leisure stays, and group events.

Broad incumbents

• Scandic Hotels (Norway): Largest Nordic hotel operator with multiple full-service and conference properties across Norway, including resort-style hotels. Comparable as a major Norwegian hotel chain competing for corporate events, leisure stays, and conference business with broader geographic coverage.
• Strawberry (Nordic Hotel Group): Parent hospitality group operating Quality, Clarion, and Clarion Collection hotels across the Nordics, including conference and resort properties. Comparable as the broader Nordic hotel portfolio within which Lily Country Club operates, sharing distribution, sustainability frameworks, and corporate accounts.
• Thon Hotels: Major Norwegian hotel chain with full-service and conference properties including resort-style hotels across Norway. Comparable as a domestic hotel incumbent competing for corporate meetings, conferences, and leisure travel.

Regional players

• Radisson Blu Resort Trysil: Large full-service Norwegian mountain resort with spa, multiple dining venues, and conference facilities. Comparable as a Nordic full-service resort with multi-venue F&B, wellness, and event offerings targeting similar leisure and corporate segments.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lilycountryclub
• LinkedInlinkedin.com/company/lilycountryclub
• Instagraminstagram.com/lilycountryclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lily Country Club