Lindome Gym & Hälsa AB

Name

Lindome Gym & Hälsa AB

Legal name

Lindome Gym & Hälsa AB

Website

https://lindomegym.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Senior/Low-Impact Group Fitness (HSADABAI), Senior & Active Aging Personal Training (HSADAAAI)

Keywords

• Fitness center services
• Group training classes
• Personal training programs
• Gym membership subscriptions
• Health and wellness services

Headquarters

HQ city

Lindome

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Membership Subscriptions (Autogiro): Recurring monthly membership fees paid via autogiro (direct debit). Membership is ongoing until cancelled by either party. A start fee of 299 kr applies at sign-up. After any binding period, memberships convert to rolling subscriptions with 1-month notice for cancellation.
2. PT Form Programs: A 3-month personal training (PT) program called 'PT Form'. Once enrolled, the member commits to paying for the full program. The program is personal and cannot be frozen or transferred.
3. Group Class / Course Bookings: Revenue from booking group fitness classes and courses. Classes must be cancelled at least 2 hours in advance; late cancellations are charged 40 kr per missed class.
4. Gift Cards (Presentkort): One-time purchase of gift cards, sold as gifts to non-members for use on memberships or services.
5. Card Transfer and Freeze Fees: Transfer of training cards for 100 kr; freeze of time-limited cards for 100 kr per instance (max 4 times/year, min 14 days per freeze, max 60 days/year).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Charge Up Center is a community fitness and health center providing gym access, group exercise classes, a 3-month structured personal training program (PT Form), dietary advice, and massage services. Members access the facility via autogiro monthly subscriptions (key-card / Parakey holders can enter 05:00-23:00), with staffed hours for guided support. The offering is sold direct to local consumers in Lindome, Sweden.

Product overview

Charge Up Center operates as a single integrated health and fitness center offering a unified portfolio of services. The core offering combines gym access with staffed and key-customer hours, supplemented by group training classes, a 3-month PT Form personal training program, nutritional counseling, and massage services. Gift cards and membership subscriptions (with autogiro payment options) serve as access mechanisms. The health center is personally owned and operated by Sofi Pinnegård since 2013, with a team of 25 employees providing these services.

Differentiator

Problem solved

Functional benefit

Brands

• The Cross Factory: A fitness facility operated by the same company, mentioned in the membership terms and conditions alongside Charge Up Center.

Products and services

• Charge Up Center Gym Membership Monthly autogiro membership (subscription) granting access to the Lindome gym facility. Key-holder members can enter 05:00-23:00 daily via Parakey electronic key; staffed reception hours are Mon-Thu 17:00-19:00 and Fri 10:00-12:00. A 299 kr sign-up fee applies; rolling subscription with 1 month cancellation notice after any binding period.
• Gruppträning (Group Training Classes) Scheduled group exercise classes (including training and dance) led by certified instructors, bookable through the gym's website. Cancellations must occur at least 2 hours before class; late cancellations incur a 40 kr fee.
• PT Form (3-Month Personal Training Program) A 3-month structured personal training program where the participant commits to a PT group and pays the full program fee upfront. The program is personal and cannot be frozen or transferred to another member.
• Presentkort (Gift Cards) Gift cards available for purchase via the website, redeemable by recipients toward Charge Up Center services (e.g., membership or classes).
• Dietary Advice and Massage Services Add-on wellness services provided in-house by certified staff at the Lindome facility, supplementing gym access and group classes as part of the broader health-center offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Cross FactorycoreOthersCharge Up Center and The Cross Factory share the same ownership (Sofi Pinnegård) and operate under a combined member terms and conditions policy. Members of one facility are subject to the same rules, check-in procedures, and member obligations as the other. Both entities share a joint privacy policy and member data handling agreement. The Cross Factory appears to be a separate gym/functional training facility operated alongside Charge Up Center under the same corporate entity.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Anytime Fitness: Global 24/7 franchise fitness brand with thousands of locations worldwide, including Sweden. Offers comparable 24/7 key-card access model; larger incumbent with global brand but more standardized, less personalized offering than a single independent operator.

Direct peers

• Friskis & Svettis: Swedish cooperative fitness organization with hundreds of affiliated gyms, focused on affordable memberships and group training. Directly competes for the same Lindome-area price-sensitive consumer with a much larger local association footprint.
• Fitness24Seven: Low-cost 24/7 Nordic fitness chain with 250+ locations across Sweden and neighboring countries. Targets budget-conscious consumers with unstaffed access - the same hybrid-access value proposition Charge Up Center offers its key members.
• SATS Group: Leading Scandinavian fitness chain operating 200+ clubs across Norway, Sweden, Denmark, and Finland. Offers memberships, group training, PT, and digital services - same core offering as Charge Up Center but at much greater scale and brand recognition.
• Nordic Wellness: One of Sweden's largest fitness chains with 200+ gyms offering memberships, group classes, and PT. Directly comparable business model, customer base, and service mix; difference is scale and geographic footprint across Sweden versus Lindome Gym's single location.
• Actic Group: Swedish-listed gym operator running 170+ facilities in the Nordics under Actic and MotionsMetropol brands. Provides memberships, group classes, and PT comparable to Lindome Gym, with stronger digital integration and pricing power.
• GYM! (Sweden): Swedish gym chain providing memberships, classes, and PT at competitive price points. Closely comparable mid-market positioning to Charge Up Center, particularly for the adult general-fitness customer in western Sweden.

Emerging players

• Lifesum: Swedish-origin digital nutrition and wellness app with millions of users across Europe. Adjacent rather than directly competing, but increasingly competes for the dietary advice and wellness wallet share that Lindome Gym also monetizes in-person.
• Wellobe (SATS subsidiary): Nordic digital health and coaching platform offering online PT, nutrition, and training subscriptions. Represents the digital-first direction the fitness industry is moving; competes indirectly by offering training guidance without requiring physical gym attendance.
• CrossFit (Affiliates): Global network of independent functional training gyms, likely the format model for the sibling The Cross Factory. Comparable in operating model (independent, owner-operated, community-driven) but specializes in a different training modality than Charge Up Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lindome-gym-h%C3%A4lsa-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lindome Gym & Hälsa AB