Lindsay magazine
Lindsay is a Melbourne-based independent print magazine and publishing imprint of Beth Wilkinson Studio, producing place-focused cultural editorial content across five issues, sold via direct e-commerce and global museum stores and bookshops.
- Company typePrivate
- Founded2017
- HeadquartersCollingwood, Victoria, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lindsay magazine does
Lindsay is a private, Melbourne-based print magazine and publishing imprint operating under Beth Wilkinson Studio, founded in 2017 and based in the Nicholas Building in Naarm (Melbourne), Australia. The publication produces long-form editorial content focused on place, art, culture, and nature, organized by topic and location and distributed across at least five print issues (Nos. 1, 2, 4, and 5 are commercially active; Issue No. 3 is not referenced in source data) featuring interviews, recipes, and book reviews on subjects ranging from Indigenous Australian craft to Guatemalan artisanship to European design ateliers. The company sells through its own direct e-commerce storefront (shop.lindsayeditions.com), a global network of museum stores, bookshops, and concept spaces, and an exclusive Melbourne partnership with retailer Pan After.
Lindsay's underlying technology is a publishing platform built around a CMS-backed editorial website (lindsayeditions.com), an integrated commerce store, and an Instagram-driven social presence; no proprietary software, app, or API is disclosed. Beyond standard print magazines, the business has expanded into adjacent physical product categories including limited edition archival photographic prints (editions of 20) bundled with special edition books such as 'Viaje a Los Amuletos' (produced with Guatemalan furniture designers Agnes Studio) and the Trama Chair, a limited edition furniture collaboration sold exclusively through Pan After in Melbourne.
Revenue mechanics are predominantly one-time physical-goods transactions, supplemented by a Reader's Club mailing-list subscription that functions primarily as a CRM and announcement channel rather than a paid membership tier. Pricing is unit-based and pay-as-you-go across all product categories, with no disclosed subscription pricing tiers. The primary customer segment is culture and art enthusiast individuals interested in place-based storytelling, with a secondary B2B segment of museum stores, bookshops, and concept spaces acting as global retail distribution partners. There are no disclosed funding rounds, no external institutional investment, and headcount is reported at 1–10 employees.
Lindsay magazine firmographics
Firmographics- Name
- Lindsay magazine
- Legal name
- Lindsay
- Website
- https://lindsaymagazine.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lindsay is a Melbourne-based independent print magazine and publishing imprint of Beth Wilkinson Studio, producing place-focused cultural editorial content across five issues, sold via direct e-commerce and global museum stores and bookshops.
- Ownership category
- akta.pro rank
Lindsay magazine industry classification
Industry- Product category
- Cultural Print Publishing
- NAICS
- Periodical Publishers (513120), Book Publishers (51313)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industry
- Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)
Keywords
Where Lindsay magazine is headquartered
LocationHeadquarters
- HQ city
- Collingwood, Victoria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Lindsay magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Print Magazine Sales: Sale of printed magazine issues (Issues No. 1, 2, 4, 5) directly to consumers and through retail partners. One-time purchase model for individual issues.
- Special Edition Books and Prints: Sale of special edition books (e.g., 'Viaje a Los Amuletos' by Agnes Studio) with limited edition archival photographic prints. Each special edition includes limited prints (editions of 20), creating scarcity and premium pricing.
- Collaborative Products: Sale of limited edition collaborative products such as the Trama Chair created with Guatemalan furniture designers Agnes Studio, sold exclusively through partner retailers like Pan After in Melbourne.
- Reader's Club Membership: Mailing list-based reader's club providing subscribers with notifications about new publications and occasional invitations to special events, building customer loyalty and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Magazine Issues |
| Unit Pricing | Pay-as-you-go | Special Edition Books with Limited Prints |
| Unit Pricing | Pay-as-you-go | Limited Edition Collaborative Products |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Lindsay magazine product offering
Product offeringCore offering
Lindsay publishes a print magazine and cultural books centered on place, art, culture, nature, traditional knowledge, and craftsmanship. It also sells limited archival photographic prints, the Trama Chair collaboration, and a Readers Club membership, distributing these own offerings through its e-commerce store and cultural retailers worldwide.
Product overview
Lindsay is a print magazine and publishing imprint of Beth Wilkinson Studio, celebrating the importance of culture and place through art, culture, and nature. The portfolio consists of five print issues (Issues No. 1, 2, 4, and 5) featuring editorial content, interviews, book reviews, and recipes exploring diverse global locations and topics. The publication also produces specialty books such as Viaje a Los Amuletos, sold alongside limited edition archival prints. A readers club membership offers community access and event invitations. The company distributes globally to museum stores, bookshops, and concept spaces worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Lindsay Magazine Issue No. 1 The inaugural print issue features Australian fashion icon Jenny Kee, translator Ann Goldstein, and French-Cuban music duo Ibeyi, with coverage of Ramadan, the Aboriginal ball game Marngrook, Kiribati dance, pickling traditions, and life in Myanmar, Cuernavaca, and Florence.
- Lindsay Magazine Issue No. 2 The second print issue features New York-based Japanese composer Ryuichi Sakamoto, NASA astronaut Stephanie Wilson, and Croatian painter Stipe Nobilo, exploring French language protection, textiles as political voice, lovers rock music, Korean barbecue, and Hong Kong.
- Lindsay Magazine Issue No. 4 The fourth print issue features Nigerian-born artist Toyin Ojih Odutola, Indigenous Australian Elders Uncle Bob Smith and Aunty Caroline Bradshaw, and Palestinian-American chef and artist Amanny Ahmad. It covers the Parisian ateliers Lesage and Lemarié, European chair design, and the Moroccan Honey Highway.
- Lindsay Magazine Issue No. 5 The fifth print issue features Etel Adnan, the photographic archive of Lindsay James Stanger, artist Cassi Namoda, choreographer Yang Liping, and lace-maker Mark Klauber, with coverage of South African hair braiding, Salasacan weaving in Ecuador, Ukrainian sound, and Italian mozzarella-making.
- Viaje a Los Amuletos A book by Agnes Studio documenting Guatemalan craft, featuring photographs by Andrés Altamirano and a poem by Rosa Chávez.
- Special Edition Amuletos A special edition of Viaje a Los Amuletos that includes a limited archival photographic print from an edition of 20, with five print options available.
- The Lindsay Readers Club A membership program that gives members access to the Lindsay community, notifications about new publications and projects, and occasional invitations to special events.
- Trama Chair A limited-edition furniture collaboration with Guatemalan designers Agnes Studio celebrating Viaje a Los Amuletos. It was created with Pan After and is available exclusively at Pan After's Melbourne store.
Companies that use Lindsay magazine
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles4 records
Lindsay magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lindsay magazine partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Beth Wilkinson StudiocoreBeth Wilkinson Studio is the parent company and publishing imprint under which Lindsay operates. Lindsay is described as 'a publishing imprint of Beth Wilkinson Studio' located in Naarm/Melbourne, working with collaborators internationally.
- Agnes StudiocoreGuatemalan furniture designers Agnes Studio collaborated with Lindsay on the book 'Viaje a Los Amuletos' documenting Guatemalan craft, featuring photographs by Andrés Altamirano and a poem by Rosa Chávez. Also collaborated on limited edition Trama Chair.
- Pan AftercoreMelbourne-based retailer Pan After hosts exclusive sales of the Trama Chair limited edition collaboration, created with Lindsay and Agnes Studio. Pan After is the exclusive retail location for this collaborative product.
- Museum stores worldwidecoreMuseum stores globally serve as retail distribution partners for Lindsay publications, selling magazines and books to museum visitors and art enthusiasts.
- Bookshops worldwidemajorIndependent and chain bookshops globally distribute Lindsay magazines and books, reaching readers interested in culture, art, and place-based storytelling.
- Andrés AltamiranomajorPhotographer Andrés Altamirano contributed photography to the 'Viaje a Los Amuletos' book project with Agnes Studio and Lindsay.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Lindsay magazine competitors and assessment
Company assessmentDirect peers
- Aperture Magazine: Quarterly photography and culture magazine tied to a foundation, distributed through museum stores and bookshops. Comparable to Lindsay in arts/culture editorial, premium positioning, and museum-retail channel.
- McSweeney's Quarterly Concern: Independent literary and cultural publication producing distinctive print issues and books through a small editorial team. Comparable to Lindsay in independent, design-driven publishing imprint structure.
- Apartamento: Independent design and culture magazine with a strong global following, sold through museum stores and design bookshops. Comparable to Lindsay as a design-led, premium indie magazine with international cultural-retail reach.
- Cereal Magazine: Independent quarterly print magazine covering art, design, travel, and culture, distributed through museum shops and design retailers worldwide. Directly comparable to Lindsay in niche cultural editorial and museum-store-led distribution.
- Cabinet Magazine: Quarterly independent magazine of art, culture, and ideas, distributed through independent bookshops and cultural institutions. Comparable to Lindsay in independent cultural publishing and global niche distribution.
- Kinfolk: Independent print magazine focused on slow living, art, design, and culture, sold globally through museum stores, bookshops, and concept spaces. Closely comparable to Lindsay in premium positioning, multi-format products, and global cultural-retail distribution.
- The Gentlewoman: Bi-annual independent magazine focused on fashion, culture, and creative women, distributed in museums and concept stores globally. Comparable to Lindsay in high-production cultural editorial and global boutique distribution.
Emerging players
- Document Journal: Independent print and digital magazine focused on art, fashion, and culture, sold through museum stores and concept retailers. Comparable to Lindsay in niche arts/culture editorial with museum-channel distribution.
- Atelier Bingo: Boutique design studio publishing limited-run print zines and collaborative design objects through independent retail. Comparable to Lindsay in limited-edition collaborations and cultural-retail distribution, though smaller and more design-object focused.
Broad incumbents
- Monocle: Larger, established magazine covering culture, design, and travel with global newsstand presence and retail distribution. Comparable as a broader incumbent in premium cultural publishing, though with a wider portfolio than Lindsay's niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lindsay magazine social profiles
Digital presenceLindsay magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lindsay magazine leadership team
Management profileNumber of profiles
Lindsay magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lindsay magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lindsay magazine
What does Lindsay magazine do?
Lindsay publishes a print magazine and cultural books centered on place, art, culture, nature, traditional knowledge, and craftsmanship. It also sells limited archival photographic prints, the Trama Chair collaboration, and a Readers Club membership, distributing these own offerings through its e-commerce store and cultural retailers worldwide.
Is Lindsay magazine a public or private company?
Lindsay magazine is a private company. It is classified as corporate owned and is currently operating.
When was Lindsay magazine founded?
Lindsay magazine was founded in 2017. It employs 1 to 10 people.
Where is Lindsay magazine based?
Lindsay magazine is headquartered in Collingwood, Victoria, Australia, in the Oceania region.
How does Lindsay magazine make money?
Four revenue lines are on record. Print Magazine Sales are the primary driver. The others are special Edition Books and Prints, collaborative Products and reader's Club Membership.
Who are Lindsay magazine's main competitors?
Direct peers on record are Aperture Magazine, McSweeney's Quarterly Concern, Apartamento, Cereal Magazine, Cabinet Magazine, Kinfolk and The Gentlewoman. Emerging players are Document Journal and Atelier Bingo. Monocle is listed as a broad incumbent.
Does Lindsay magazine have an API?
No public API is recorded for Lindsay magazine.
What industry is Lindsay magazine in?
Lindsay magazine's product category is Cultural Print Publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPAJAAAH, Lifestyle, Travel & Leisure Books Publishing. Its NAICS code is 513120 and its SIC code is 2721.