LifeWise Wealth Advisors
- Company typePrivate
- Founded2016
- HeadquartersChampaign, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
LifeWise Wealth Advisors firmographics
Firmographics- Name
- LifeWise Wealth Advisors
- Legal name
- LifeWise Wealth Advisors
- Website
- https://lifewisewealth.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LifeWise Wealth Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive Financial Planning (FSAEAAAA)
- akta.pro secondary industries
- Tax-Aware Retirement & Estate Coordination (FSAEABAJ), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Tax-Aware Investment Planning (FSAEAAAE)
Keywords
Where LifeWise Wealth Advisors is headquartered
LocationHeadquarters
- HQ city
- Champaign
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
LifeWise Wealth Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Assets Under Management (AUM) Fees: Fee-based wealth management services charged as a percentage of assets managed. The Preferred Asset Management (PAM) Program uses a tiered fee structure where higher asset tiers receive lower percentage rates. Fees cover both investment management and ongoing financial planning.
- Flat-Fee Financial Planning: Standalone flat-fee financial planning engagement available without requiring ongoing AUM relationship. Provides a complete financial plan as a roadmap for retirement, savings, and major decisions.
- Tax Services (Affiliated Firm): Tax preparation and advice provided through affiliated firm LifeWise Tax Advisors. The two firms work hand-in-hand to coordinate financial planning with tax strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | First $250,000 at 1.25% annual rate |
| One time/ perpetual license | Pay-as-you-go | Flat-fee standalone financial plan |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
LifeWise Wealth Advisors product offering
Product offeringCore offering
LifeWise Wealth Advisors delivers fee-based financial planning and wealth management services to individuals, families, and business owners, including flat-fee standalone financial plans and ongoing asset-based investment management covering retirement income, tax coordination, and estate planning. The firm also offers business owner planning with exit and succession expertise, and coordinates tax preparation and advice through its affiliated firm LifeWise Tax Advisors.
Product overview
LifeWise Wealth Advisors offers a coordinated suite of financial services through a unified advisory approach. The core offerings consist of Financial Planning (standalone flat-fee engagement), Wealth Management (ongoing fee-based investment and retirement coordination), Business Owner Planning (including exit and succession planning), and Tax Planning (coordinated through affiliated LifeWise Tax Advisors). Financial planning covers six key areas: cash flow management, risk management, investment planning, tax planning, retirement planning, and estate planning. The firm operates as an independent registered investment adviser providing fiduciary advice.
Differentiator
Problem solved
Functional benefit
Brands
- LifeWise Tax Advisors: An affiliated firm providing tax preparation and tax advice services, distinct from but coordinated with LifeWise Wealth Advisors' financial planning services.
Products and services
- Financial Planning A complete, flat-fee financial plan serving as a roadmap for retirement, savings, and major financial decisions. Covers six key areas: cash flow management, risk management, investment planning, tax planning strategies, retirement and goal planning, and estate planning. Intended for individuals, families, and business owners who want a comprehensive plan without committing to ongoing AUM-based wealth management.
- Wealth Management Ongoing coordination of investments, retirement income, taxes, and estate planning delivered as fee-based asset management. Covers investment management, tax-aware retirement income planning, and portfolio management for families across Central Illinois. Fees charged on a tiered schedule based on assets under management.
- Business Owner Planning Financial planning services specifically for business owners, coordinating personal and business finances including exit and succession planning, retirement planning, employee retirement plans such as 401(k), and tax considerations. Led by a Certified Exit Planner (CExP) and integrated with tax services for business-owner clients.
- Tax Planning Forward-looking tax coordination integrated with the firm's financial planning engagements. Tax preparation and advice services are provided through the affiliated firm LifeWise Tax Advisors, serving individuals, families, business owners, trusts, and estates.
- LifeWise Tax Advisors Affiliated tax preparation and advisory firm providing tax return preparation and filing, entity selection guidance for corporations, partnerships, self-employed, rental, and farms, and trust and estate preparation services. Serves as the tax advisory arm coordinated with LifeWise Wealth Advisors financial planning for individuals, couples, businesses, and high net worth clients.
Companies that use LifeWise Wealth Advisors
Customer profileSegments4 records
Ideal customer profiles4 records
LifeWise Wealth Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
LifeWise Wealth Advisors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Goldman Sachs Custody SolutionscoreGoldman Sachs Custody Solutions serves as the independent custodian for client accounts following LifeWise's transition to full independence in July 2026. This provides clients with competitive money market options at market-based rates and institutional-grade account custody.
- LifeWise Tax AdvisorscoreLifeWise Tax Advisors is a separate affiliated firm providing tax preparation and tax advice services. The two firms work hand-in-hand to coordinate financial planning with tax strategy, allowing clients to benefit from integrated advisory services where financial decisions and tax considerations are planned together.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
LifeWise Wealth Advisors competitors and assessment
Company assessmentDirect peers
- Moneta Group: Moneta is an independent, fee-only RIA providing comprehensive financial planning, investment management, tax, and estate services to HNW families. Same fiduciary-advice model, similar fee-based AUM structure, and similar transition history away from a national firm umbrella.
- Buckingham Strategic Wealth: Buckingham is a national, fee-only independent RIA focused on evidence-based financial planning and wealth management for HNW families, with academic-leaning research backing. Comparable independent-RIA positioning, comprehensive planning offering, and AUM-based fee model.
- Aspiriant: Aspiriant is an independent, fee-only RIA focused exclusively on HNW individuals and families, providing comprehensive financial planning, investment management, tax, and estate services. Directly comparable on clientele, service scope, and fiduciary-advice positioning.
- Plante Moran Wealth Advisors: Plante Moran Wealth Advisors is the affiliated wealth and investment advisory practice of Plante Moran, an accounting-led firm that, like LifeWise, integrates tax and financial planning for business owners and HNW families. Midwestern footprint and business-owner focus are highly comparable.
- Carson Wealth: Carson is an independent RIA platform that serves business owners and HNW families with comprehensive financial planning, including a strong exit planning and business succession specialty. Operates a hybrid local-advisor / centralized investment model very similar to LifeWise's approach.
- Creative Planning: Creative Planning is one of the largest independent, fee-only RIAs in the US, offering comprehensive financial planning, investment management, tax, and estate services to HNW families and business owners. Same SEC-registered RIA structure, same tiered AUM fee model, same multi-state remote advisory capability.
- Savant Wealth Management: Savant is a mid-size, fee-only independent RIA with a comparable comprehensive financial planning offering, multi-office Midwestern footprint, and integrated tax and business owner services. Like LifeWise, it transitioned to independence via the Fiduciary Network model and serves high-net-worth families and business owners.
Emerging players
- Facet Wealth: Facet is a newer, fully digital, fee-only RIA offering comprehensive financial planning with flat-fee pricing rather than AUM-based fees. It targets the same mass-affluent and emerging-HNW segment as LifeWise's standalone flat-fee planning offering and represents the digitally-native competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LifeWise Wealth Advisors social profiles
Digital presenceLifeWise Wealth Advisors compliance and trust
Trust signalCompliance8 records
LifeWise Wealth Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifeWise Wealth Advisors leadership team
Management profileNumber of profiles
Profiles11 records
LifeWise Wealth Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifeWise Wealth Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifeWise Wealth Advisors
What does LifeWise Wealth Advisors do?
LifeWise Wealth Advisors delivers fee-based financial planning and wealth management services to individuals, families, and business owners, including flat-fee standalone financial plans and ongoing asset-based investment management covering retirement income, tax coordination, and estate planning. The firm also offers business owner planning with exit and succession expertise, and coordinates tax preparation and advice through its affiliated firm LifeWise Tax Advisors.
Is LifeWise Wealth Advisors a public or private company?
LifeWise Wealth Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LifeWise Wealth Advisors founded?
LifeWise Wealth Advisors was founded in 2016. It employs 1 to 10 people.
Where is LifeWise Wealth Advisors based?
LifeWise Wealth Advisors is headquartered in Champaign, United States, in the North America region.
How does LifeWise Wealth Advisors make money?
Three revenue lines are on record. Assets Under Management (AUM) Fees are the primary driver. The others are flat-Fee Financial Planning and tax Services (Affiliated Firm).
Who are LifeWise Wealth Advisors's main competitors?
Direct peers on record are Moneta Group, Buckingham Strategic Wealth, Aspiriant, Plante Moran Wealth Advisors, Carson Wealth, Creative Planning and Savant Wealth Management. Facet Wealth is listed as an emerging player.
Does LifeWise Wealth Advisors have an API?
No public API is recorded for LifeWise Wealth Advisors.
What industry is LifeWise Wealth Advisors in?
LifeWise Wealth Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAEAAAA, Comprehensive Financial Planning, with a secondary code of FSAEABAJ, Tax-Aware Retirement & Estate Coordination. Its NAICS code is 523940 and its SIC code is 6282.