LionHeart Academy

What LionHeart Academy does

LionHeart Academy is a privately held multi-sport instruction facility headquartered at 1331 N. Cuyamaca St, El Cajon, California, operating a single 6,000 sq. ft. indoor training gym that combines a 20-meter archery range with six overhead electronic scoring machines for fencing, plus an on-site equipment armory and pro shop. Founded and led by Maestro Stu (a Master of Foil Fencing certified by the British Academy of Fencing and the USFCA, former UCSD Head Coach), the company delivers Olympic-style archery and fencing instruction to youth (ages 7+) and adults, supplemented by medieval sword combat, lightsaber combat, summer camps, homeschool PE enrichment, party events, and private lessons.

Its core product set is delivered through group classes and tiered subscriptions (Blue/Red/Gold Archery at $139-$289 per month; Bronze/Silver/Gold Fencing tiers up to $375 per month for unlimited access), alongside per-session drop-ins, class packs (5/10/20-pack options), private lessons ($30-$40 per single session, with 20-packs at $480-$660), seasonal summer camps ($279 half-day, $439 full-day Olympian), party packages ($275-$350 for 2-hour themed events of 4-12 participants), equipment and merchandise sales, and a $60/month lightsaber membership. The specialized coaching roster, which includes Maestro Franco Cerutti (special consultant, former Swiss Fencing Executive Director) and A-rated epee fencers, plus USA Archery-certified instructors, is the principal differentiating asset.

Distribution is exclusively direct-to-consumer through the facility's own booking (via MindBody), phone inquiries, walk-in visits, and word-of-mouth referrals in the San Diego / East County market. Strategic alignment with USA Fencing and USA Archery supporting governing-body competitive pathways, a 2026 off-site summer camp partnership with Scripps Ranch Swim & Racquet Club, and content partnerships with Chivalry Today (medieval sword) and Underground Lightsaber Fighters (lightsaber) are the primary ecosystem relationships. No funding, M&A, subsidiaries, or AI/ML capabilities are disclosed in the available data.

Name

LionHeart Academy

Legal name

LionHeart Academy

Website

https://lionheartsandiego.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LionHeart Academy is a privately held, single-location multi-sport training facility in El Cajon, California, offering Olympic-style archery and fencing lessons, plus medieval sword, lightsaber classes, summer camps, and party events for youth, adults, and families in the San Diego area.

Ownership category

akta.pro rank

Product category

Sports Instruction & Training

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Archery instruction
• Fencing lessons
• Youth sports training
• Olympic-style coaching
• Multi-sport academy

Headquarters

HQ city

El Cajon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees for unlimited or tiered access to archery and fencing classes. Blue Tier archery at $139/month, Red Tier at $259/month, Gold Tier at $289/month, and Gold Tier fencing at $375/month. Auto-billed every 4 weeks for archery and monthly for fencing.
2. Class Pack Sales (Non-Membership): One-time purchase of class packs including Open Range monthly ($55), Open Bouting monthly ($70), private lessons 10-pack ($250), and 20-pack ($480). These provide per-session value without recurring commitment.
3. Party and Event Hosting: Two-hour themed events (fencing, archery, medieval sword, lightsaber) for groups of 4-12 participants. Small group (4-6 people) $275-300, large group (8-12 people) $325-350. Additional guests at $10/person extra.
4. Summer Camp Programs: Seasonal week-long camps during summer break offering half-day or full-day sessions. Half-day (3 hours) $279/week, full-day Olympian $439/week. Includes equipment, instruction, and LionHeart t-shirt.
5. Equipment and Merchandise Sales: Pro shop sales including fencing equipment (gloves, body cords, targets), club merchandise (patches $5, caps $27, t-shirts $20), and rental/sale of lightsaber replicas.
6. Lightsaber Monthly Membership: Monthly subscription for lightsaber classes at $60/month, providing unlimited access to classes at the member's skill level.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

LionHeart Academy operates a multi-sport training facility offering Olympic-style archery and fencing lessons for kids, teens, and adults, plus medieval sword, lightsaber, and homeschool PE classes, summer camps, birthday party events, indoor leagues, and pro shop equipment/merchandise sales. Instruction is delivered by USA Archery and USA Fencing certified coaches across all skill levels from beginner to competitive, with membership tiers, private lessons, and event rentals as additional offerings.

Product overview

LionHeart Academy is a multi-sport instruction facility offering a unified portfolio of Olympic-style archery and fencing lessons, supplemented by medieval sword combat, lightsaber classes, summer camps, and homeschool PE programs. The company operates a single 6,000 sq. ft. facility with a 20-meter archery range and fencing equipment. Core offerings include group classes (Blue/Red/Gold tier memberships), private lessons, competitive programs (Indoor Archery League), and party/event rentals. Additional revenue comes from equipment sales and merchandise. All programs are delivered by certified coaches with rolling admission scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Archery Lessons Group and private archery lessons for kids, teens, and adults using recurve bows, taught by USA Archery certified instructors at an indoor 20-meter range. Includes beginner instruction through competitive-level training for Junior Olympic competitions and indoor league competition.
• Fencing Lessons Olympic-style fencing instruction for ages 7 and up, covering foil, epee, and sabre with group classes, private lessons, and competition preparation. Aligned with USA Fencing standards and supported by Junior Olympic and competitive development pathways.
• Medieval Sword Classes Historical European martial arts instruction based on 14th and 15th century fight manuals, focusing on sword fighting techniques and the code of chivalry. Weekly workshops and Warrior Camp special programs delivered by Scott Farrell of Chivalry Today.
• Lightsaber Classes Bi-weekly lightsaber combat classes teaching defensive and offensive martial arts tactics with provided replica lightsabers. Offered as a single-class or monthly membership at $60/month for unlimited access at the member's skill level.
• Summer Camps Seasonal week-long summer camps during summer break offering half-day (3 hours, $279/week) or full-day Olympian ($439/week) sessions. Includes archery, fencing, or medieval sword instruction, equipment, and LionHeart t-shirt. 10% sibling discount available.
• Party Events Two-hour fencing or archery themed parties for groups of 4-12 participants including warm-up, games, and instruction. Additional guests at $10/person extra. Themes include fencing, archery, medieval sword, and lightsaber.
• Homeschool PE Program Educational enrichment program for homeschooled children ages 9-17 offering chess, archery, fencing, kendo, and indoor sports classes to satisfy physical education requirements and provide structured enrichment.
• Indoor Archery League Competitive archery league with adult and youth divisions following Vegas rules, shooting from 20 yards with prizes and rewards for competitors. Includes Adult and Youth Indoor Archery League seasons.
• Private Lessons One-on-one instruction in fencing, archery, medieval sword, and other sports for personalized coaching and skill development. Sold as single 15-minute sessions ($30) or 5-pack ($135), 10-pack ($250), and 20-pack ($480).
• Pro Shop Equipment & Merchandise On-site retail store offering fencing equipment (basic glove $20, epee body cord $36, foil body cord $36), club merchandise (fencing patch $5, baseball cap $27, cotton t-shirt $20), and rental/sale of lightsaber replicas.
• Open Range Access Drop-in ($15/session or $12 under floor time/events pricing) and monthly ($55/month) membership access to the indoor archery range for independent practice and training without formal instruction.
• Floor Time & Event Rentals Hourly facility rental for corporate team building, parties, and private events in the 6,000 sq. ft. multi-purpose gym. Quote-based pricing with open bouting drop-in at $25/session or $70/month unlimited.

Quantifiable outcome

• Trained thousands of kids through fencing programs
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Chivalry TodaycoreChannel Partner/ Reseller/ Distributor · 1 January 2026Scott Farrell of Chivalry Today presents weekly medieval sword workshops at LionHeart Academy, teaching historical sword fighting drawn from 14th and 15th century fight-books. Also delivers the Warrior Camp (Medieval Sword) one-week special program in June 2026. This partnership brings specialized historical martial arts expertise and curriculum to LionHeart's offerings.
• Scripps Ranch Swim & Racquet ClubminorChannel Partner/ Reseller/ Distributor · 1 January 2026Off-site venue partnership for summer camp programming. LionHeart Academy will deliver archery camp programming at the Scripps Ranch Swim & Racquet Club location during the week of July 20-24, 2026, expanding reach beyond the main facility.
• USA FencingcoreStrategic or Co-development PartnerOfficial fencing governing body providing competitive pathways and free 90-day trial memberships for new students. LionHeart Academy's fencing curriculum aligns with USA Fencing standards, and the facility supports Junior Olympic and competitive fencing development programs.
• USA ArcherycoreStrategic or Co-development PartnerOfficial archery governing body providing competitive pathways and free 3-month trial memberships for youth. LionHeart's archery instruction is certified by USA Archery and the National Training System, supporting Junior Olympic Archery Development programs and indoor league competition.
• Underground Lightsaber FightersminorChannel Partner/ Reseller/ DistributorExternal instructor Nick Murico leads bi-weekly lightsaber classes at LionHeart Academy, bringing his own student base and curriculum. Classes offered every other Saturday with monthly membership option. Instructor manages own contact information and enrollment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: National premium fitness club operator offering multi-sport programming including fencing and archery. Comparable as a broad multi-sport facility where fencing/archery are one of many offerings and compete on convenience and scale.
• 92nd Street Y (92NY): Historic NYC community organization offering recreational sports including fencing and martial arts programming. Comparable as a broad incumbent delivering sport instruction as part of a wider recreational portfolio.
• YMCA: Nationwide community recreation network offering youth and adult sports including archery and martial arts. Comparable as a broad incumbent providing accessible sport instruction that competes on price and community reach.

Direct peers

• Tim Morehouse Fencing Club: Fencing club founded by an Olympic silver medalist offering group and private lessons, camps, and competitive preparation. Comparable as an Olympic-pedigreed single-discipline fencing academy serving kids and adults.
• San Diego Fencers Club: A San Diego-area fencing club offering Olympic-style instruction in foil, epee, and sabre to youth and adults. Comparable as a regional fencing instruction facility competing for overlapping student populations in the same metro.
• Easton Archery Center: Major U.S. archery brand and training operator (range and instruction). Comparable as a dedicated archery instruction facility with indoor ranges and structured coaching programs for youth and competitive archers.
• Lone Star Fencing Academy: Multi-weapon fencing academy offering youth and adult group classes, private lessons, and competition training. Comparable as a single-location fencing academy with tiered memberships and competition pathways.
• ZFA Fencing Academy: California-based fencing academy providing group and private instruction across foil, epee, and sabre. Comparable as a regional fencing instruction business with youth-focused programming and competitive pathways.
• Salle D'Asaro Fencing: Well-known U.S. fencing academy delivering Olympic-style instruction across multiple weapons. Comparable as a single-discipline fencing academy with similar program structure (group classes, private lessons, competitions).

Emerging players

• Chivalry Today: Historical European martial arts / medieval sword instruction provider that operates classes at LionHeart Academy and through its own channel. Comparable as a niche specialty combat-sport instructor using HEMA curricula derived from historical fight-manuals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lionheartsandiego
• Facebookfacebook.com/lionheartsandiego
• LinkedInlinkedin.com/company/lionheart-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LionHeart Academy