Lion Entertainment Aps / Lion Musicals

What Lion Entertainment Aps / Lion Musicals does

Lion Entertainment ApS, operating under the brand Lion Musicals, is a Danish full-service theatrical production company headquartered in Copenhagen that develops, produces, and tours large-scale musical theater productions across Denmark and selectively abroad. The company's core offering is live musical theater — spanning licensed international hits (Disney's FROST, TINA – The Tina Turner Musical, TITANIQUE) and original Danish productions (Askepot with Rasmus Seebach, TERNET NINJA LIVE with Clemens/Anders Matthesen, The Julekalender) — delivered through a touring model to 10+ Danish cities including Copenhagen, Aarhus, Aalborg, Odense, Esbjerg, Herning, and Holstebro, with flagship runs at major venues such as Operaen, Falkonersalen, and Tivoli's Glassalen and Koncertsal.

The company is organized around three sub-brands: Lion Musicals as the main consumer-facing production label; Lion International, which produces German-language shows (Elisabeth, Rebecca) for markets in China and Germany via partnerships with VBW Vereinigte Bühnen Wien, Semmel Concerts, Shanghai Culture Square Theater, and Tianqiao Performing Arts Center; and Stagecraft Copenhagen, an in-house technical production services division. Key co-production partnerships include Vesturport (Disney FROST) and Herning Ny Teater (Julekalender), and licensing relationships with Disney Theatrical Group and Music Theatre International underpin the international content pipeline. Senior creative leadership includes Thomas Langkjær (Kreativ Executive Producent) and Maja Aas (Chefproducent). The company is privately held as a Danish Anpartsselskab (ApS) with CVR 40964274, has no disclosed external investors, and processes data in accordance with GDPR under Danish data protection law.

Revenue is generated through four streams: ticket sales (primary, via Ticketmaster and direct venue channels, with ticket prices ranging from 165 DKK for discount seats to 1,257 DKK for premium VIP packages); licensing fees and royalties paid to international rights holders (Disney, MTI, VBW); revenue from international co-productions distributed via Lion International; and a corporate/B2B channel ('Erhverv') offering event and sponsorship opportunities. Marketing is conducted through the company's website, email newsletter, social media, and a dedicated press operation managed by HAVE Kommunikation & PR. The company has been expanding its production slate aggressively, with six new or returning productions scheduled for 2026-2027.

Name

Lion Entertainment Aps / Lion Musicals

Legal name

Lion Entertainment ApS

Website

https://lionmusicals.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lion Entertainment ApS, operating as Lion Musicals, is a Copenhagen-based Danish theatrical production company that develops, licenses, and tours large-scale musical theater productions across Denmark and selectively abroad (China, Germany), serving families and adult theater audiences through major venues and a 10+ city touring network.

Ownership category

akta.pro rank

Product category

Musical Theater / Live Entertainment

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

akta.pro secondary industries

Touring Theatre Productions (MPAGABAC), Broadway & Commercial Theatre Productions (MPAGABAA), Theater & Performing Arts Ticketing (HSACALAC)

Keywords

• Musical theater productions
• Live theatrical entertainment
• Broadway licensing
• Theatrical touring
• Stage production services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to live musical performances across Denmark. Tickets are sold through Ticketmaster and directly at partner theaters. The company tours productions to 10+ Danish cities annually.
2. Licensed Productions: Revenue from licensing internationally successful musicals (Disney's Frozen, TINA, TITANIQUE) for Danish productions. Licensing agreements with Disney Theatrical Group and Music Theatre International enable local adaptations.
3. International Co-productions: Revenue from co-producing and touring licensed German-language productions (Elisabeth, Rebecca) in China, Germany, and internationally through partnerships with VBW Vienna and international theater venues.
4. Corporate Partnerships (Erhverv): The company has a dedicated 'Erhverv' (business/corporate) section on their website suggesting B2B partnership and sponsorship opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lion Musicals develops, produces, and tours large-scale musical theater productions across Denmark and select international markets. The company operates a portfolio of both original Danish-language productions and licensed international hits (Disney's FROST, TINA – The Tina Turner Musical, TITANIQUE), staging them at major Danish venues and touring to 10+ cities annually. Revenue is generated primarily through ticket sales via Ticketmaster and direct venue sales, supplemented by international co-productions through its Lion International subsidiary.

Product overview

Lion Musicals operates as a full-service theatrical production company specializing in musical theater productions in Denmark. The company develops, produces, and tours large-scale musical productions featuring both original Danish works and licensed international productions. Current portfolio includes Disney franchises (FROST/Frozen), international hits (TINA – The Tina Turner Musical, TITANIQUE), original Danish pop musicals (Askepot with Rasmus Seebach music, TERNET NINJA LIVE), and family entertainment (The Julekalender). Productions are presented at major Danish venues including Operaen, Falkonersalen, Glassalen Tivoli, and toured across Denmark. The company also operates Lion International for productions abroad and Stagecraft Copenhagen for technical services.

Differentiator

Problem solved

Functional benefit

Brands

• Stagecraft Copenhagen: Stagecraft and technical production services division
• Lion International

Products and services

• FROST – The Musical Disney's Frozen adapted as a Danish-language stage musical featuring songs including 'Lad det ske' (Let It Go), following Princess Anna's journey to find her sister Elsa.
• TINA – The Tina Turner Musical Biographical musical depicting Tina Turner's life story with 23 of her greatest hits, from Nutbush Tennessee through her rise to rock'n'roll queen.
• TITANIQUE – The Musical Parody musical combining the Titanic story with Céline Dion's greatest hits, featuring the singer as narrator telling the story of Jack, Rose, and the iceberg.
• Askepot – The Musical Pop musical adaptation of Cinderella featuring original songs by Rasmus Seebach, with book by Line Knutzon and costumes by Soeren Le Schmidt.
• TERNET NINJA LIVE Family musical based on Anders Matthesen's Ternet Ninja books and animated film, created by Clemens, featuring martial arts choreography and comedy.
• The Julekalender Stage adaptation of the beloved Danish TV Christmas calendar featuring the characters Fritz, Hansi, Günther, Oluf, and Gertrud Sand created by De Nattergale.
• Lion International International division of Lion Musicals producing shows abroad, including German-language productions of Elisabeth and Rebecca in China and Germany, in partnership with VBW Vienna and Semmel Concerts.
• Stagecraft Copenhagen Technical production services division providing stagecraft and production support for theatrical performances.

Quantifiable outcome

• Sold-out productions and return tours demonstrate commercial success

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core and major.

• VesturportcoreStrategic or Co-development PartnerIcelandic theater company and co-producer of Disney's FROST musical in Denmark. Vesturport is known for innovative theatrical productions and contributes creative direction to the FROST production.
• Herning Ny TeatercoreStrategic or Co-development PartnerRegional theater partner co-producing The Julekalender 2026. The production premiered at Herning Ny Teater and tours to other Danish cities.
• Music Theatre InternationalcoreOEM/ Whitelabel/ Licensing PartnerLicensing partner for multiple productions including TITANIQUE, TINA - The Tina Turner Musical. Lion Musicals presents these shows 'efter aftale med Music Theatre International' (by arrangement with Music Theatre International).
• Music Theatre InternationalcoreOEM/ Whitelabel/ Licensing PartnerLicensing partner for TINA - The Tina Turner Musical. All performances are presented by arrangement with Music Theatre International.
• Disney Theatrical GroupcoreOEM/ Whitelabel/ Licensing PartnerLicensor for Disney's FROST (Frozen) musical. Original production produced on Broadway by Disney Theatrical Group. Lion Musicals produces Danish-language adaptations.
• ClemenscoreStrategic or Co-development PartnerDanish entertainment company and creative partner for Ternet Ninja Live. Clemens (Anders Matthesen's entertainment company) developed the musical adaptation based on Anders Matthesen's bestselling books and animated film.
• VBW/Vereinigte Bühnen Wien InternationalmajorOEM/ Whitelabel/ Licensing PartnerAustrian theater company licensing German-language productions of Elisabeth and Rebecca for international touring. Lion International has produced these in China and toured them across Germany in collaboration with VBW Vienna and Semmel Concerts.
• Shanghai Culture Square TheatermajorStrategic or Co-development PartnerKey international partner for Lion International's productions in China. Co-produced Elisabeth and Rebecca as large-scale theatrical concert productions.
• Tianqiao Performing Arts Center, BeijingmajorStrategic or Co-development PartnerChinese performing arts venue that has hosted Lion International productions of Elisabeth and Rebecca.
• Guangzhou Opera HousemajorStrategic or Co-development PartnerChinese opera house that has hosted Lion International productions as part of international touring program.
• Semmel ConcertsmajorChannel Partner/ Reseller/ DistributorGerman concert and touring company that co-promotes Lion International's Elisabeth and Rebecca productions on tours across Germany with VBW Vienna.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Really Useful Group: Andrew Lloyd Webber's commercial theatrical production and licensing company. Comparable as a producer of large-scale musicals and IP owner/licensor that commercial producers like Lion Musicals license from.
• Stage Entertainment: Major European commercial musical theater producer operating across Germany, Netherlands, Spain, and France. Comparable business model of producing licensed and original musicals for European audiences at scale.
• Ambassador Theatre Group (ATG): UK-based venue operator and producer of theatrical productions. Comparable as a vertically integrated producer-venue operator in commercial theater, though operating at significantly larger scale.
• Live Nation Theatrical: North American arm of Live Nation focused on Broadway and theatrical productions. Comparable as a major commercial producer/promoter of musicals, though operating at much larger scale and in a different geography.

Regional players

• Semmel Concerts: Major German concert and touring promoter. Co-promotes Lion International's German-language productions and serves as a comparable touring/promotion business model in the German-speaking market.

Direct peers

• Fredericia Teater: One of Denmark's largest and most established commercial musical theater producers, with national touring and licensed international productions. Directly competes with Lion Musicals for Danish musical audiences and tour venues.
• Det Ny Teater: Copenhagen's flagship commercial musical theater, producing Danish-language editions of Broadway and West End musicals. The closest direct comparable to Lion Musicals in Denmark, competing for the same venues and audiences.
• Selladoor Worldwide: UK-based commercial theatrical producer specializing in touring musicals and pantomimes. Similar business model of producing licensed and original musicals for regional touring across multiple cities.
• VBW Vereinigte Bühnen Wien: Austrian theater company producing German-language musicals including Elisabeth and Rebecca. Both a commercial peer and existing Lion International co-production partner in German-speaking markets.

Others

• Music Theatre International (MTI): One of the world's largest theatrical licensing companies. Functions as a key supply-side partner to Lion Musicals (licensing TINA and TITANIQUE) and an industry-shaping comparable in the licensing ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lion-entertainment-aps-lion-musicals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion Entertainment Aps / Lion Musicals