Lionshare Leadership Group

What Lionshare Leadership Group does

Lionshare Leadership Group is a 501(c)(3) nonprofit founded in 1984 by Dave Buehring and headquartered in Brentwood, Tennessee, with an 11-person staff. The organization produces Christian discipleship curriculum and leadership development resources, anchored by the flagship A Discipleship Journey (ADJ) program launched in 2004 and extended into A Discipleship Journey Kids (ages 6-10, including an animated series) in 2022. Additional products include The Great Opportunity (vocational disciple making), Welcome to the Kingdom (new believer booklet), a Spanish edition of ADJ, the Wisdom Unlocked podcast (launched 2020), and the mobile app available on iOS, Android, and Amazon delivering free daily video devotionals and Parent Prompt videos. The organization also runs A Leadership Journey (a coaching-intensive program) and two annual events: The Leadership Games (hosted at Lipscomb University) and the National Disciple Making Forum.

The business model combines one-time product sales (books priced $10.99-$29.99, plus teaching videos and animated series) with tax-deductible donations through the Lionshare General Fund, Leadership Initiative, and Staff Support funds. Distribution is direct-to-consumer via the Lionshare website store, mobile app, and Amazon marketplace, supplemented by speaking engagements, podcasts, blogs, social media (Facebook, Instagram, Vimeo), and an SMS keyword opt-in newsletter. The customer base spans four primary segments: adult Christian believers seeking discipleship, parents and families with children, vocational leaders across industries, and new believers. Founder Dave Buehring additionally offers advisory, consulting, and LifePlan services using the Paterson Process.

Revenue is not publicly disclosed and the organization is structured as a tax-exempt nonprofit with no external investors, parent company, or M&A activity identified. Geographic reach is described as global through translated writings and international speaking, but operational footprint remains anchored in the United States.

Name

Lionshare Leadership Group

Legal name

Lionshare Leadership Group

Website

https://lionshare.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Lionshare Leadership Group is a 501(c)(3) nonprofit that produces Christian discipleship curriculum and leadership development resources for adult believers, families with children, vocational leaders, and new believers, distributing via books, a mobile app, podcast, events, and donations from its Brentwood, Tennessee base.

Ownership category

akta.pro rank

Product category

Faith-Based Discipleship Curriculum

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Christian discipleship curriculum
• Leadership development resources
• Religious education materials
• Faith-based content publishing
• Youth ministry resources

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: Sale of physical and digital discipleship materials including books, teaching videos, and animated series. Products include A Discipleship Journey, A Discipleship Journey Kids, and related resources.
2. Donations and Charitable Contributions: Tax-deductible donations through the Lionshare General Fund, Leadership Initiative, and Staff Support funds. Lionshare is a 501(c)(3) nonprofit organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Lionshare Leadership Group produces and sells a faith-based discipleship curriculum portfolio led by A Discipleship Journey (ADJ) and A Discipleship Journey Kids (ADJK), supported by vocational resources, leadership training, daily devotionals, and a podcast. The nonprofit distributes content through books, teaching videos, an animated children's series, a Lionshare mobile app, and partner-hosted events. Revenue is generated through one-time product sales and tax-deductible donations to a 501(c)(3) organization.

Product overview

Lionshare Leadership Group offers a portfolio of faith-based curriculum and digital resources centered on discipleship and leadership development. The core product is the A Discipleship Journey (ADJ) program, which includes the main book ($24.99), teaching videos, a Spanish edition, and the companion A Discipleship Journey Kids (ages 6-10) with an animated series. Additional products include The Great Opportunity ($15.99) for vocational disciple making and Welcome to the Kingdom ($10.99) for new believers. The company operates the Wisdom Unlocked podcast and provides a free Lionshare Leadership Group mobile app with daily devotionals available on iOS, Android, and Amazon. Programs include A Leadership Journey (ALJ), an intensive leadership formation experience combining in-person and remote coaching. The company also hosts The Leadership Games event and the National Disciple Making Forum. Founder Dave Buehring offers advisory, consulting, and LifePlan services. Lionshare is a 501(c)(3) nonprofit organization.

Differentiator

Problem solved

Functional benefit

Brands

• Wisdom Unlocked: The Ways of God: Lionshare's podcast featuring discussions on how learning about God's character and ways guides wisdom, published on first and third Tuesdays of each month.

Products and services

• A Discipleship Journey Flagship discipleship curriculum book designed to help believers grow as disciples of Jesus and become effective disciple makers. Scripturally sound, aimed at real-life application, and usable in disciple-making groups of all sizes. Priced at $24.99.
• A Discipleship Journey Teaching Videos Video accompaniment to the A Discipleship Journey book, providing visual teaching content for individuals and groups using the ADJ curriculum.
• A Discipleship Journey Kids Discipleship book designed for children ages 6-10, teaching them to love, follow, and obey Jesus. Usable by parents, grandparents, aunts, uncles, schools, and churches. Priced at $29.99.
• A Discipleship Journey Kids Animated Series Animated video series featuring characters Adie and Jay that takes children on adventures while teaching them to live as disciples of Jesus. Available with the ADJ Kids curriculum.
• A Discipleship Journey Spanish Edition Spanish-language edition of the flagship A Discipleship Journey curriculum, expanding accessibility to Spanish-speaking audiences. Priced at $19.99.
• The Great Opportunity Book and resource focused on making disciples in every vocation, helping readers turn their job into a calling. Priced at $15.99.
• Welcome to the Kingdom Booklet designed to facilitate relationship between further-along believers and new believers, covering topics such as connecting with other believers, grounding in Kingdom values, Scripture study, hearing God, and reaching out to others. Priced at $10.99.
• Lionshare Leadership Group Mobile App Free mobile application delivering daily video devotionals, Parent Prompt videos for ADJ Kids, and discipleship coaching videos. Available on iOS (Apple App Store), Android (Google Play), and Amazon.
• Wisdom Unlocked: The Ways of God Podcast Free podcast featuring discussions on how learning about God's character and ways serve as guides to wisdom. Published on the first and third Tuesday of each month on Apple Podcasts and Spotify.
• Reveal: Daily Reflections Devotionals Free daily 2-minute video devotionals from Dave Buehring covering 101 aspects of God's nature, character, and attributes over 365 days. Distributed through the Lionshare mobile app and Amazon.
• Meet God Resource Series 12-part, five-minute video series exploring fundamental questions about who God is, His trustworthiness, and how to connect with Him personally.
• A Leadership Journey (ALJ) Leadership intensive program combining in-person and remote learning with coaching calls. Designed to form leaders into the image of Jesus, with focal points including godly character, ways of God, healthy living, transformation, and disciple making.
• The Leadership Games Annual multi-day event hosted at Lipscomb University (July 9-12, 2026) connecting younger leaders with seasoned godly mentors for training in spiritual and vocational development across various professional fields.
• National Disciple Making Forum Annual forum (April 12-16, 2026 in Houston, TX) focused on creating a disciple-making culture where everyone is on mission with Jesus.
• Dave Buehring Advisory, Consulting & LifePlan Services Speaking, advising, and LifePlan guidance services from founder Dave Buehring. LifePlan uses the Paterson Process to guide leaders toward unique life purpose across personal, family, vocational, and community dimensions.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Lipscomb UniversitycoreStrategic or Co-development Partner · 1 January 2026Lipscomb University hosts The Leadership Games 2026 event on their campus in Nashville, Tennessee, from July 9th-12th. This partnership provides the venue and academic community setting for Lionshare's flagship cross-generational leadership development event.
• National Disciple Making Forum / Discipleship.orgminorStrategic or Co-development Partner · 1 January 2026Lionshare promotes the National Disciple Making Forum (April 12-16, 2026 in Houston, TX) and directs users to Discipleship.org for digital access to previous conferences, online discussions, live workshops, webinars, on-demand trainings and seminars.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• D6 Family: Family discipleship movement and resource provider focused on Deuteronomy 6 multi-generational faith formation in the home, with conferences, curriculum, and training. Closely comparable in theological emphasis on cross-generational spiritual formation and in producing parent-led discipleship resources.
• Orange (ReThink Group): Family ministry resources provider (formerly Rethink Group) producing curriculum, conferences (Orange Conference), and training for churches focused on children, students, and family discipleship. Comparable in producing age-tiered discipleship curriculum (children and adults) and hosting annual leadership events for church leaders.

Direct peers

• Cru: Interdenominational Christian ministry (formerly Campus Crusade for Christ) focused on helping believers grow as disciples and share their faith through curriculum, events, and digital content. Comparable as a multi-generational discipleship organization with overlapping curriculum, training programs, and global reach.
• RightNow Media: Streaming video library for churches and families offering thousands of discipleship, Bible study, and leadership resources on a subscription model. Highly comparable as a faith-based video/curriculum distribution platform serving similar church and family segments with overlapping content categories.
• Bible Study Fellowship (BSF): Global interdenominational Bible study and discipleship organization offering structured weekly Bible study courses to adults across dozens of countries. Comparable in providing structured discipleship curriculum, global reach, and focus on in-depth biblical formation across age groups.
• The Navigators: International Christian organization focused on making disciples through one-on-one mentorship, small-group Bible studies, and leadership development. Comparable in mission (disciple making across generations), content (Bible studies, leadership training), and target audience (Christian believers and leaders).
• Watermark Resources: Discipleship and ministry resource developer spun out of Watermark Community Church producing small-group curricula and leadership training used across thousands of churches. Directly comparable in producing discipleship curricula and leadership formation content for similar church and ministry audiences.
• Alpha Course: Globally run course series exploring the Christian faith, widely used by churches for new-believer discipleship and introductory Christianity. Comparable in producing accessible faith-formation content for new and exploring believers, including an introductory course structure analogous to Lionshare's Welcome to the Kingdom booklet.

Broad incumbents

• YouVersion (Life.Church): Free Bible app with hundreds of millions of installs offering reading plans, devotionals, and Verse of the Day notifications globally. Comparable in delivering free daily devotionals and faith content via mobile apps, but operates at dramatically larger scale as a free platform rather than a paid curriculum provider.
• Lifeway Christian Resources: Publishing and resources arm of the Southern Baptist Convention producing Bible studies, discipleship curricula, VBS materials, books, and events at significantly larger scale. Comparable in producing faith-based curriculum and books, but operates at much broader scope and scale than Lionshare's niche offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LionshareDisciplemakers
• Instagraminstagram.com/lionshare_org
• LinkedInlinkedin.com/company/lionshareleadershipgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lionshare Leadership Group