Lipgloss + Aftershave

What Lipgloss + Aftershave does

Lipgloss + Aftershave (L+A) is a privately held, bootstrapped B2B media platform founded in 2017 and headquartered in Philadelphia, Pennsylvania, serving the global medical and spa aesthetics industry. The company operates a website and mobile application delivering expert-led editorial coverage, original conference reporting, product and device reviews, treatment guides, structured webinar programs (notably the Face Value Injectable Intelligence webisode series and the Summer Aesthetic Intensive), an on-demand library of hundreds of hours of recorded webinars, a downloadable e-book collection, an education directory, a Find a Med Spa Pro provider directory, and an annual Clinical Collective Awards program. Editorial credibility is anchored by a medical advisory and contributor team of five credentialed aesthetic doctors spanning dermatology, plastic surgery, aesthetic dermatology, and integrative medicine.

The platform's underlying technology is a digital content and community system built around the WordPress-hosted lipglossandaftershave.com website and the L+A Mobile App, with distribution supplemented by an Instagram presence (@lipgloss_aftershave). Products are organized into discovery (treatment, device, and product editorial sections), education (webinars, e-books, Education Directory), community (Find a Med Spa Pro, awards, featured professionals), and event coverage of industry conferences including IMCAS, Medical Spa Show, AMWC Americas, Be+Well, and Awaken Esthetics Retreat.

L+A monetizes through a single disclosed revenue stream — brand sponsorship and advertising — structured into Diamond (8 partners: Celluma, Face Reality, Koru Pharma, Lira Clinical, M.A.D Skincare, NeurotriS, Spa & Equipment/SkinAct, Spectrum Advanced Aesthetics), Platinum (6 partners: Canfield Scientific, DMK Skincare, Elleebana, Hale & Hush, Roccoco Botanicals, TalaDerma), and Gold tiers. Pricing is not publicly disclosed. The platform serves two primary audience segments — medical spa/medspa professionals and licensed estheticians — while treating medical aesthetic brands and suppliers as paying advertiser customers. The company is co-founded and led by Jenni Nagle (Co-Founder + COO) and Barry Eichner (Co-Founder + CCO), operates with six total employees, and has no disclosed institutional funding.

Name

Lipgloss + Aftershave

Website

https://lipglossandaftershave.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Lipgloss + Aftershave is a bootstrapped B2B media platform serving medical spa and aesthetics professionals globally with editorial content, webinars, e-books, and a provider directory, monetized through tiered brand sponsorship and advertising partnerships with skincare and device companies.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Media Platform

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Medical aesthetics media
• Professional skincare education
• Med spa industry content
• Aesthetic industry news
• Beauty brand education

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Sponsorship and Advertising: L+A generates revenue through sponsored content and brand partnerships with medical aesthetic companies. The platform features sponsored articles, advertorials, and partner brand placements across their website, webinars, and educational content. Diamond, Platinum, and Gold partner tiers suggest tiered sponsorship arrangements with varying levels of visibility and integration.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lipgloss + Aftershave is a digital media platform that delivers editorial coverage, educational content, and industry news to medical and spa aesthetic professionals. The company produces articles, product and device reviews, webinars, e-books, and on-the-ground conference reporting, and distributes this content through its website, mobile app, Instagram, and partner brand sponsorships (Diamond, Platinum, and Gold tiers). A Find a Med Spa Pro directory also connects consumers with verified aesthetic practitioners.

Product overview

Lipgloss + Aftershave (L+A) is a modern media platform for the medical + spa aesthetics industry, founded in 2017, offering a unified content ecosystem across multiple channels. The core platform delivers expert-led education, industry news, product/device reviews, and original reporting on aesthetic techniques and business strategies. The product portfolio includes the L+A Media Platform and Mobile App as the primary channels, supplemented by the Face Value Injectable Intelligence Webisode Series and Summer Aesthetic Intensive as major educational programs. Supporting resources include the Education Directory, Webinar On-Demand Library (hundreds of recorded sessions), The Library e-book collection, Clinical Collective Awards program, and The Medical Aesthetic Report editorial series. The Find a Med Spa Pro Directory and treatment/device coverage sections provide practitioner and product discovery tools. The platform serves skincare professionals worldwide with clinically-informed content supported by a medical advisory team of five aesthetic doctors.

Differentiator

Problem solved

Functional benefit

Products and services

• Lipgloss + Aftershave (L+A) Media Platform Core digital media platform providing expert-led education, original reporting, product and device reviews, treatment coverage, and industry news for medical and spa aesthetic professionals worldwide.
• L+A Mobile App

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, minor, flagship and major.

• IMCAScoreStrategic or Co-development PartnerIndustry collaboration with IMCAS (International Master Course on Aging Science) for global medical aesthetics education and conference coverage. L+A provides editorial coverage and content from IMCAS events.
• Medical Spa ShowcoreStrategic or Co-development PartnerStrategic collaboration with Medical Spa Show, providing L+A's VIP guide coverage and editorial content for attendees. Industry-leading event for medical spa professionals.
• AMWC AmericascoreStrategic or Co-development PartnerPartnership with Aesthetic & Anti-Aging Medicine World Congress Americas for conference coverage and educational content collaboration.
• Be+Well Media and EventscoreStrategic or Co-development PartnerCollaboration with Be+Well covering wellness and medical aesthetics events including Las Vegas and Ft. Lauderdale conferences with L+A's on-site editorial coverage.
• Awaken Esthetics RetreatcoreStrategic or Co-development PartnerEducational partnership with Awaken Esthetics Retreat providing editorial coverage, sponsor relationships, and educational content for the annual esthetics retreat.
• Oncology Training InternationalminorStrategic or Co-development PartnerIndustry collaboration supporting oncology aesthetics education and training for professionals working with cancer patients.
• Spa Industry AssociationminorStrategic or Co-development PartnerIndustry association partnership supporting professional standards and education in the spa and medical aesthetics industry.
• Esthetics CouncilminorStrategic or Co-development PartnerProfessional esthetics organization partnership supporting industry standards and professional development.
• Celluma Light TherapyflagshipGTM or Marketing PartnerL+A Diamond Partner. Celluma is a leading light therapy brand featured extensively in articles, webinars, and educational content. Joint marketing through sponsored articles, educational webinars, and body contouring cheat sheets.
• Face Reality SkincareflagshipGTM or Marketing PartnerL+A Diamond Partner. Award-winning acne treatment brand featured in articles on acne treatment protocols, professional education, and practitioner features.
• Koru PharmaflagshipGTM or Marketing PartnerL+A Diamond Partner. Innovative medical solutions brand featured in injectable intelligence content and aesthetic treatment articles.
• Lira ClinicalflagshipGTM or Marketing PartnerL+A Diamond Partner. Award-winning skincare brand featured in articles on chemical peels, acne treatment, and professional education. Co-host of Face Value webinar series.
• M.A.D SkincareflagshipGTM or Marketing PartnerL+A Diamond Partner. Advanced skincare brand featured in articles on hyperpigmentation, growth factors, and treatment protocols.
• NeurotriSflagshipGTM or Marketing PartnerL+A Diamond Partner. Microcurrent technology brand featured in regenerative aesthetics content and device education.
• Spa & Equipment / SkinActflagshipGTM or Marketing PartnerL+A Diamond Partner. Spa equipment and skincare supply brand featured in CO2 laser business guides and treatment room content.
• Spectrum Advanced AestheticsflagshipGTM or Marketing PartnerL+A Diamond Partner. Esthetics education institute featured in articles on microneedling, advanced training, and practitioner education.
• Canfield ScientificmajorGTM or Marketing PartnerL+A Platinum Partner. VISIA skin analysis technology featured in consultation and practice growth educational content.
• DMK SkincaremajorGTM or Marketing PartnerL+A Platinum Partner. DANNM KING brand featured in skin health and regenerative treatment content.
• ElleebanamajorGTM or Marketing PartnerL+A Platinum Partner. Australian eyelash and brow enhancement brand featured in lash and brow services content.
• Hale & HushmajorGTM or Marketing PartnerL+A Platinum Partner. Oncology cosmeceuticals brand focused on sensitive skin, featured in formulation innovation and sensitive skin treatment content.
• Roccoco BotanicalsmajorGTM or Marketing PartnerL+A Platinum Partner. Individualized skincare brand featured in rosacea and hyperpigmentation treatment content.
• TalaDermamajorGTM or Marketing PartnerL+A Platinum Partner. NAD+ skincare brand featured in post-treatment recovery and skin aging content.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• RealSelf: Online aesthetic medicine marketplace combining consumer education content, provider directory, and brand advertising. Comparable to L+A's content + Find a Med Spa Pro directory + brand sponsorship model, though with a stronger consumer-leaning audience.
• American Med Spa Association (AmSpa): Industry association providing education, training, legal resources, and a member directory for medical spa owners and practitioners. Directly comparable to L+A as an education-and-community platform monetized through partnerships with aesthetics brands and conferences.
• Allured Business Media (publishers of Skin Inc. and Cosmetics & Toiletries): Established trade media publisher serving skincare and cosmetics professionals with brands like Skin Inc. Directly comparable to L+A as a B2B media platform targeting licensed estheticians, spa owners, and beauty brand marketers with educational content, webinars, and advertiser-supported models.
• MedEsthetics Magazine: Trade publication covering medical aesthetics for physicians, spa owners, and medical spa professionals. Closely comparable to L+A in audience (med-spa professionals), content mix (clinical education + business strategy), and advertiser base (skincare brands, device makers).

Emerging players

• Zwivel: Online aesthetic consultation and provider directory platform connecting consumers with aesthetic practitioners. Comparable to L+A's Find a Med Spa Pro directory component, but focused on virtual consultations rather than editorial/webinar education.
• NewBeauty: Beauty media brand covering aesthetic treatments, products, and provider discovery, bridging consumer and professional audiences. Comparable to L+A's mix of editorial coverage + provider directory, but skewed more toward consumer traffic and consumer-facing brand sponsorship.

Broad incumbents

• Modern Aesthetics (aesthetic channel by MJH): Trade publication covering medical and aesthetic dermatology, including cosmetic procedures, practice management, and skin care products. Comparable audience and advertiser base to L+A, but operates within a larger incumbent healthcare media network with broader reach.
• Dermatology Times (MJH Life Sciences): Long-established clinical trade media brand covering dermatology for physicians, published as part of a large healthcare media portfolio. Overlaps with L+A's clinical content layer for medical aesthetic professionals and shares the brand-sponsorship revenue model, but at much larger scale and broader clinical scope.
• Practical Dermatology / Practical Dermatologic Beauty: Dermatology-focused trade media with both clinical and aesthetic business content. Comparable to L+A in serving aesthetic practitioners with editorial + sponsored content, but operates as part of a larger publisher (BMJ/legacy) with broader physician audience.

Others

• IMCAS (International Master Course on Aging Science): Global medical aesthetics congress and education organization hosting conferences and digital learning for physicians. Currently a partner of L+A, but adjacent as a competing content-and-conference ecosystem that could either deepen the partnership or rival L+A's webinars if the relationship shifts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lipgloss_aftershave
• LinkedInlinkedin.com/company/lipgloss-aftershave

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lipgloss + Aftershave