Liquid & Larder
Liquid & Larder is a privately held Sydney hospitality group operating six premium venues — Bistecca, The Gidley, Alfie's, The Rover, Lottie and Bar Julius — built around a central butchery, two-stage beef aging process, and direct-to-consumer dining, private events, gift cards and a loyalty program.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Liquid & Larder does
Liquid & Larder is a privately held Australian hospitality group headquartered at Level 1, 6 Bridge Street, Sydney, operating a portfolio of six distinct premium venues across Sydney and Redfern: Bistecca (Italian Tuscan steakhouse beneath the Sydney CBD), The Gidley (opulent underground steakhouse and cocktail lounge), Alfie's (city steakhouse housing the group's central butchery), The Rover (Surry Hills neighbourhood cocktail bar), and the co-located Bar Julius (European lobby bar) and Lottie (Mexican rooftop restaurant and Mezcaleria) at The EVE Hotel in Redfern. The group's core technical differentiator is a centralised butchery at Alfie's that executes a two-stage beef aging process — approximately five weeks of wet aging followed by three to five days of dry aging — supplying Bistecca, The Gidley and Alfie's, alongside a 400°C hearth-cooking method for the bistecca alla Fiorentina at Bistecca and a no-phones dining policy at both Bistecca and The Gidley.
The business operates a direct-to-consumer hospitality model across its owned venues, with no third-party delivery, marketplace or reseller distribution. Revenue is generated through à la carte dining, set menus ($125–$165 per person at Bistecca), private dining and exclusive venue hire ($1,050–$15,000+ per booking across rooms of 8 to 102 guests), digital gift cards sold group-wide, and a SevenRooms-powered loyalty/membership program. The customer base spans premium diners, private event bookers, neighbourhood regulars and contemporary food enthusiasts. Operational technology comprises SevenRooms (reservations and CRM), Stripe and Square (payments), Mailchimp (email), Google Analytics and Meta Pixel (analytics), with marketing executed across owned website, venue-specific Instagram accounts, Meta advertising and email. Executive Chef Pip Pratt oversees menus across all venues and the group maintains an all-female head sommelier team (Bee, Sheila, Ilaria, Emma), with the company wholly owned by founders and partners — Warren 'Wazza' Burns and James 'Jimmy' Bradey as co-founders, Kim McDiarmid as partner overseeing brand and marketing, and Dean Simpson as partner and General Manager.
Liquid & Larder firmographics
Firmographics- Name
- Liquid & Larder
- Legal name
- Liquid & Larder Pty Ltd
- Website
- https://liquidandlarder.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liquid & Larder is a privately held Sydney hospitality group operating six premium venues — Bistecca, The Gidley, Alfie's, The Rover, Lottie and Bar Julius — built around a central butchery, two-stage beef aging process, and direct-to-consumer dining, private events, gift cards and a loyalty program.
- Ownership category
- akta.pro rank
Liquid & Larder industry classification
Industry- Product category
- Premium Hospitality and Restaurant Group
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Pubs & Gastropubs (CRANACAB), Cocktail Bars & Lounges (CRANACAD), Hotel Bars & Rooftop Bars (CRANACAL), Hotel & Resort Restaurants (THAFACAH), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
Keywords
Where Liquid & Larder is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Liquid & Larder business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Revenue from à la carte dining, set menus, and beverages across six Sydney venues. Average check varies by venue: Bistecca ($125-$165 set menus), The Gidley (premium steak cuts), Alfie's (sirloin-focused), Lottie (contemporary Mexican), Bar Julius (all-day bistro), The Rover (neighbourhood bar).
- Private Dining & Events: Revenue from exclusive venue hire and private dining rooms across venues. Includes Cappelletti Room at Bistecca (up to 14 guests, $2,500+), Wine Rooms, Norfolk Room at The Gidley (up to 20 guests, $2,500+), Library poker room ($1,050 room hire), Alfie's exclusive (up to 65 guests, $10,000+), Bar Julius exclusive (up to 80 guests), Lottie exclusive (up to 102 guests).
- Gift Cards: Digital gift cards sold across the Liquid & Larder venue group. Available for individual venues or group-wide use.
- Loyalty Program: Loyalty and membership program offering rewards and personalised offers to returning guests. Data collected through SevenRooms reservation platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bistecca Set Menu - 300g per person |
| Unit Pricing | Pay-as-you-go | Bistecca Set Menu - 400g per person |
| Unit Pricing | Pay-as-you-go | Bistecca Set Menu - 500g per person |
| Unit Pricing | Pay-as-you-go | The Gidley Wine Room exclusive booking |
| Unit Pricing | Pay-as-you-go | The Gidley Norfolk Room private dining |
| Unit Pricing | Pay-as-you-go | Bar Julius Queen's Corner semi-private |
| Unit Pricing | Pay-as-you-go | Bar Julius Exclusive hire |
| Unit Pricing | Pay-as-you-go | Alfie's Exclusive venue hire |
| Unit Pricing | Pay-as-you-go | Lottie Exclusive rooftop hire (May-September) |
| Unit Pricing | Pay-as-you-go | Lottie $55 Weekday Set Lunch Menu |
| Unit Pricing | Pay-as-you-go | Lottie Bottomless Lunch options |
| Unit Pricing | Pay-as-you-go | Lottie West Wing Tables |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Liquid & Larder product offering
Product offeringCore offering
Liquid & Larder owns and operates six premium hospitality venues in Sydney and Redfern, Australia, centred on steakhouse dining and cocktail bar experiences. Offerings include à la carte menus, set menus, private dining rooms, exclusive venue hire for events, and digital gift cards. A central butchery at Alfie's handles wet and dry aging of beef consumed across the group's steakhouse venues.
Product overview
Liquid & Larder operates a portfolio of six distinct hospitality venues across Sydney, Australia, focused primarily on premium steak restaurants and cocktail bars. The venue group includes: Lottie (Mexican rooftop restaurant with Mezcaleria at The EVE Hotel, Redfern), Bar Julius (European-inspired lobby bar at The EVE Hotel), Bistecca (Italian steak restaurant beneath Sydney CBD), The Gidley (opulent underground steak house and cocktail lounge with private dining including a poker room), The Rover (neighbourhood cocktail bar), and Alfie's (city steakhouse with bar and exclusive hire). Additional services include private dining and event spaces across all venues, digital gift cards, and group dining packages. The group utilises SevenRooms for reservations, Meta advertising tools, Google Analytics, Mailchimp for marketing, and Stripe/Square for payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Bistecca A classic Italian cocktail bar and steak restaurant located beneath Sydney's CBD, dedicated to the Tuscan cut of steak, bistecca alla Fiorentina, prepared on a 400°C hearth with a no-phones policy.
- The Gidley An opulent steak house and cocktail lounge located underground Sydney's CBD, offering fine dining with a focus on rib-eye cuts, cocktails, and semi-private dining spaces including the Library poker room and Norfolk Room.
- Alfie's An effortlessly cool city haunt that flips the steakhouse bar and restaurant model on its head, housing the group's central butchery for two-stage wet and dry aging of beef and offering premium beef over fire.
- The Rover A bustling neighbourhood cocktail bar in Surry Hills serving creative drinks, freshly shucked oysters, and a selection of burgers including The Gidley Burger.
- Bar Julius A European-inspired lobby bar at The EVE Hotel in Redfern, open early and up until late, serving all-day bistro classics alongside cocktails and coffee, with walk-ins accepted at the Mezcaleria.
- Lottie A rooftop restaurant and Mezcaleria at The EVE Hotel in Redfern celebrating Mexican cuisine reimagined through a fresh local lens, featuring contemporary Mexican food and an extensive agave spirit selection including tequila by region and mezcal by varietal.
- Private Dining and Exclusive Venue Hire Group dining and private event services across all venues, including exclusive hire options, private dining rooms (Cappelletti Room at Bistecca, Wine Rooms, Norfolk Room at The Gidley, Queen's Corner at Bar Julius, West Wing at Lottie, Library poker room), catering for groups of 8 to 102 guests.
- Gift Cards Digital gift cards available for purchase across the Liquid & Larder venue group, redeemable at individual venues or group-wide.
Companies that use Liquid & Larder
Customer profileSegments4 records
Ideal customer profiles3 records
Liquid & Larder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Liquid & Larder partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SevenRoomscoreReservation and guest management platform used across all Liquid & Larder venues for managing bookings, private dining enquiries, and loyalty program data collection.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Liquid & Larder competitors and assessment
Company assessmentDirect peers
- Rockpool Dining Group: Neil Perry's premium Australian hospitality group founded around high-end steakhouses (Rockpool Bar & Grill) and fine dining. Closest comparable on steakhouse-led multi-venue model and premium pricing positioning.
- Solotel: Mark and Tiffany Fitzpatrick's Sydney-based hospitality group operating premium pubs, restaurants, and event venues. Comparable multi-venue Sydney operator with overlap on private events and premium food-and-beverage concepts.
- Merivale: Justin Hemmes' Sydney-based hospitality group operating multiple premium bars, restaurants, and hotels in the same city as Liquid & Larder. Directly comparable multi-venue premium hospitality model with overlapping customer and event segments.
- Applejack Hospitality: Sydney multi-venue operator (around 30 venues including bars and restaurants) with similar premium-but-accessible positioning. Comparable on Sydney geographic footprint and multi-concept operating model.
- Fink Group: Brisbane-based premium multi-venue hospitality operator offering restaurants and event venues. Comparable premium multi-concept model with shared event/celebration segment, even if regional to Sydney.
- STARR Restaurants: Philadelphia-based hospitality group operating multiple premium restaurant and bar concepts under one umbrella. Most directly comparable international peer on multi-concept premium model with shared back-office and central brand discipline.
- House Made Hospitality: Sydney-based premium multi-venue operator (The Paddock, Botanic House, maybe others). Comparable on multi-venue premium model in Sydney with overlap on event and destination dining segments.
- Union Square Hospitality Group: Danny Meyer's New York hospitality group operating multiple premium restaurants, bars, and event venues. Highly relevant comparable on multi-venue premium dining with strong event and hospitality programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Liquid & Larder social profiles
Digital presenceLiquid & Larder compliance and trust
Trust signalCompliance2 records
Liquid & Larder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liquid & Larder leadership team
Management profileNumber of profiles
Profiles17 records
Liquid & Larder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liquid & Larder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liquid & Larder
What does Liquid & Larder do?
Liquid & Larder owns and operates six premium hospitality venues in Sydney and Redfern, Australia, centred on steakhouse dining and cocktail bar experiences. Offerings include à la carte menus, set menus, private dining rooms, exclusive venue hire for events, and digital gift cards. A central butchery at Alfie's handles wet and dry aging of beef consumed across the group's steakhouse venues.
Is Liquid & Larder a public or private company?
Liquid & Larder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liquid & Larder founded?
Liquid & Larder was founded in 2010. It employs 11 to 50 people.
Where is Liquid & Larder based?
Liquid & Larder is headquartered in Sydney, Australia, in the Oceania region.
How does Liquid & Larder make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are private Dining & Events, gift Cards and loyalty Program.
Who are Liquid & Larder's main competitors?
Direct peers on record are Rockpool Dining Group, Solotel, Merivale, Applejack Hospitality, Fink Group, STARR Restaurants, House Made Hospitality and Union Square Hospitality Group.
Does Liquid & Larder have an API?
No public API is recorded for Liquid & Larder.
What industry is Liquid & Larder in?
Liquid & Larder's product category is Premium Hospitality and Restaurant Group. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5810.