List Sotheby's International Realty, Hong Kong 香港利斯蘇富比國際房地產

What List Sotheby's International Realty, Hong Kong 香港利斯蘇富比國際房地產 does

List Sotheby's International Realty, Hong Kong (香港利斯蘇富比國際房地產), operating through the legal entity List International Realty Limited, is a Hong Kong-headquartered luxury residential real estate franchisee established in 2017 and regulated by the Estate Agents Authority under Licence No. C-073987. The firm operates from Causeway Bay with a 42-person team and serves ultra-high-net-worth individuals seeking premium residential property across Hong Kong's most prestigious districts, including The Peak, Mid-Levels, Repulse Bay, Stanley, Pokfulam, and Sai Kung. Its listing portfolio spans both sale and rental transactions, with prices ranging from HKD 19.8M apartments to HKD 268M luxury homes.

The company's product surface is built on a multi-channel property distribution platform: a primary website (listsothebysrealtyhk.com), a dedicated commercial properties portal, an international properties portal that surfaces the broader Sotheby's network inventory, the SIR Mobile App, the Curate App, SIR Apple TV App, and the Collection Magazine publication. Underlying technology centers on a property matching workflow that produces recommended listings and customized viewing itineraries. The international and commercial portals extend the addressable market beyond Hong Kong residential into cross-border referrals and adjacent commercial brokerage.

Revenue is generated entirely on a transaction-fee (commission) basis from three streams: Hong Kong residential sales commissions, Hong Kong residential rental commissions, and international property services facilitated through the global Sotheby's International Realty network of 26,000+ affiliated agents across 1,000+ offices in 81 countries. The go-to-market is sales-led via experienced local agents, supported by sister-company referral relationships in Japan, Hawaii, Singapore, and Thailand, and by cross-promotion with the Sotheby's auction house. The business is privately held, with no public financial disclosure, and operates as a franchisee under Sotheby's International Realty Affiliates LLC.

Name

List Sotheby's International Realty, Hong Kong 香港利斯蘇富比國際房地產

Legal name

List International Realty Limited

Website

https://listsothebysrealtyhk.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

List Sotheby's International Realty, Hong Kong is a privately-held luxury residential real estate franchisee serving ultra-high-net-worth buyers, sellers, and renters in Hong Kong's prime districts, with cross-border property services via the global Sotheby's network.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Residential property rentals
• International property investment
• Commercial real estate services

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission - Property Sales: Commission-based revenue from facilitating luxury residential property transactions in Hong Kong, including both sole agent and joint sole agent listings
2. Real Estate Commission - Property Rentals: Commission-based revenue from facilitating luxury residential rental transactions
3. International Property Services: One-stop service for international property investment as part of the global Sotheby's International Realty network

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

List Sotheby's International Realty, Hong Kong is a licensed luxury real estate brokerage that facilitates the buying, selling, and renting of high-end residential properties in Hong Kong's premium districts (The Peak, Mid-Levels, Repulse Bay, Stanley, Pokfulam, Sai Kung, Ap Lei Chau). Through its affiliation with the Sotheby's International Realty global network of 26,000+ agents across 81 countries, it also offers international property investment services and dedicated commercial real estate brokerage, earning revenue via transaction commissions on sales and rentals.

Product overview

List Sotheby's International Realty, Hong Kong operates as a luxury real estate agency offering a comprehensive suite of property services for Hong Kong property buyers, sellers, and renters. The core offering is the property search platform (listsothebysrealtyhk.com) providing access to luxury residential properties across Hong Kong's prime districts. The company extends its services internationally through the Sotheby's International Realty global network spanning 81 countries with over 1,000 offices. Digital product portfolio includes the SIR Mobile App (iOS/Android), Curate App for curated content, and SIR Apple TV App for smart TV access. Additional services include the Sotheby's Concierge Auctions platform for luxury property auctions and the Collection Magazine publication showcasing premium listings. The company also offers dedicated commercial properties and international properties through separate websites.

Differentiator

Problem solved

Functional benefit

Brands

• Collection Magazine: An exclusive publication of List Sotheby's International Realty, Hong Kong showcasing extraordinary homes from Hong Kong and other locations around the world.

Products and services

• Hong Kong Luxury Residential Property Sales Brokerage Commission-based brokerage facilitating the purchase and sale of luxury residential properties across Hong Kong's premium districts (The Peak, Mid-Levels, Repulse Bay, Stanley, Pokfulam, Sai Kung, Ap Lei Chau), offered to ultra-high-net-worth individuals and families.
• Hong Kong Luxury Residential Property Rental Brokerage Commission-based brokerage facilitating luxury residential rental transactions in Hong Kong's premium districts for affluent tenants and landlords.
• Commercial Properties Brokerage Dedicated brokerage for commercial real estate transactions in Hong Kong, offered via a separate dedicated website alongside the firm's residential operations.
• International Properties Platform One-stop service connecting Hong Kong clients with global luxury property investment opportunities via the Sotheby's International Realty network of 26,000+ agents in 81 countries.
• Sotheby's Concierge Auctions Luxury real estate auction platform enabling clients to buy and sell premium properties through competitive bidding processes.
• SIR Mobile App Dedicated mobile application providing property searching and agent contact functionality for clients across the Sotheby's International Realty network.
• Curate App (Sotheby's International Realty) Sotheby's International Realty mobile application providing curated luxury lifestyle content and property discovery features for prospective buyers.
• SIR Apple TV App Apple TV application for accessing and browsing luxury property listings on smart TV platforms.
• Collection Magazine Exclusive publication showcasing extraordinary homes from Hong Kong and other locations around the world, providing luxury living inspiration and brand reinforcement.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Sotheby's International Realty Affiliates LLCcoreStrategic or Co-development PartnerFranchise partnership with Sotheby's International Realty providing access to global network of 26,000+ affiliated agents in 1,000+ offices across 81 countries. Enables the Hong Kong operation to offer international property investment services.
• Sotheby's Auction HousecoreStrategic or Co-development PartnerBrand association and cross-promotional partnership with the historic Sotheby's auction house. Sotheby's has been uniting collectors with world-class works of arts for centuries, and the real estate brand collaborates with the auction house to serve and distinguish the brand in the luxury market.
• List Sotheby's International Realty, JapanminorGTM or Marketing PartnerSister company within the List Sotheby's International Realty network operating in Japan, enabling referrals and cross-border property services for clients interested in Japanese real estate.
• List Sotheby's International Realty, HawaiiminorGTM or Marketing PartnerSister company within the List Sotheby's International Realty network operating in Hawaii, enabling referrals and cross-border property services for clients interested in Hawaiian real estate.
• List Sotheby's International Realty, SingaporeminorGTM or Marketing PartnerSister company within the List Sotheby's International Realty network operating in Singapore, enabling referrals and cross-border property services for clients interested in Singaporean real estate.
• List Sotheby's International Realty, ThailandminorGTM or Marketing PartnerSister company within the List Sotheby's International Realty network operating in Thailand, enabling referrals and cross-border property services for clients interested in Thai real estate.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Midland Realty: Midland Realty is one of Hong Kong's largest domestic real estate agencies with deep coverage across residential segments including luxury. Directly comparable as a HK-based competitor serving overlapping residential brokerage markets with significant local market share.
• Knight Frank Hong Kong: Knight Frank operates a Hong Kong residential and commercial real estate practice focusing on luxury and prime properties. It is directly comparable to List Sotheby's as a global luxury brokerage franchise serving UHNW buyers and tenants in HK's premium districts.
• Centaline Property Agency: Centaline is a major Hong Kong-based real estate agency with strong residential brokerage presence including luxury segments. Comparable as a domestic HK competitor with broad agent networks and competing commission-based revenue model.
• Savills Hong Kong: Savills provides residential property services including sales, leasing, and valuation across Hong Kong's luxury districts. Comparable to List Sotheby's as another global-brand luxury brokerage with strong HK presence and international referral capabilities.
• Engel & Völkers Hong Kong: Engel & Völkers is a German-origin luxury real estate franchise with operations in Hong Kong serving premium residential markets. Directly comparable as a global luxury brokerage franchise model competing for the same UHNW HK clientele.
• List Sotheby's International Realty Japan: List Sotheby's International Realty Japan is the sister franchise under the same master licensee in Japan. Directly comparable as a sister operation within the same brand family, offering luxury residential brokerage and cross-border referral potential with the Hong Kong office.

Broad incumbents

• JLL Hong Kong: JLL operates residential, commercial, and investment real estate services in Hong Kong. Comparable as a broad incumbent offering competing luxury residential brokerage alongside larger commercial and advisory practices.
• Cushman & Wakefield Hong Kong: Cushman & Wakefield is a major global real estate services firm with significant Hong Kong presence spanning residential, commercial, valuation, and advisory. Comparable as a broader incumbent with overlapping luxury residential capabilities plus significant commercial and capital markets depth.
• CBRE Hong Kong: CBRE is one of the largest global commercial real estate services firms with a Hong Kong office serving residential, commercial, and investment clients. Comparable as a broad incumbent whose luxury residential practice overlaps with List Sotheby's focus areas.
• Colliers Hong Kong: Colliers is a global real estate services firm with a Hong Kong office offering residential sales and leasing among broader services. Comparable as a broader incumbent with overlapping luxury residential capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sothebysrealtyhk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about List Sotheby's International Realty, Hong Kong 香港利斯蘇富比國際房地產