Little Big Steps

Name

Little Big Steps

Legal name

Little Big Steps Ltd

Website

https://littlebigsteps.org.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pediatric Cancer Support Services

NAICS

Social Assistance (624), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industry

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

Keywords

• Pediatric oncology charity
• Exercise medicine programs
• Charitable physiotherapy services
• Childhood cancer support
• Hospital rehabilitation programs

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: Direct donations from individuals via website, event fundraising pages, and one-time or recurring gift contributions. Donors can give at specific levels to fund physiotherapy support.
2. Corporate Partnerships: Partnerships with corporations for funding, in-kind support, employee giving programs, and event sponsorships. Includes major charity partners, charity supporters, and corporate donors.
3. Government and Foundation Grants: Telethon 7 grants awarded annually to support programs at children's hospitals. Other foundation funding from organizations like Minderoo Foundation and Gillespie Family Foundation.
4. Fundraising Events: Revenue from organized fundraising events including gala dinners (Springaling raised $50,000), running events (Declan's Big Run raised over $14,500), and community walks.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Little Big Steps is an Australian charity that delivers exercise medicine to children undergoing cancer treatment. Its core service is funding paediatric physiotherapist positions at children's hospitals, complemented by wearable activity trackers (Garmin Vivofit Jnr 2), virtual reality systems and interactive gaming tools that encourage physical activity during hospitalisation, plus funding for research into exercise medicine for paediatric oncology.

Product overview

Little Big Steps is a charitable organization, not a technology product company. It operates a suite of exercise medicine programs and services for children with cancer, centered around physiotherapist-supported programs at partner hospitals (Sydney Children's Hospital, Women's and Children's Hospital Adelaide, Perth Children's Hospital). The organization supplements its core programs with technology tools including Garmin Vivofit Jnr 2 activity trackers and virtual reality systems to gamify and encourage physical activity in young cancer patients. The product portfolio consists of hospital-based physiotherapy programs, wearable activity trackers, VR-based exercise tools, and research initiatives—all unified under the mission of getting kids with cancer moving.

Differentiator

Problem solved

Functional benefit

Products and services

• Exercise Medicine Programmes Core charitable service providing physiotherapist-led exercise medicine to children undergoing cancer treatment at partner Australian children's hospitals, including funded FTE positions and integrated activity-tracking and VR tools.
• Paediatric Exercise Medicine Research Programmes Charitable research funding stream supporting studies investigating the benefits of exercise medicine for paediatric oncology patients, in addition to direct clinical service delivery.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• Telethon 7majorStrategic or Co-development Partner · 1 January 2024Telethon 7 dedicated to transforming lives of sick, vulnerable and disadvantaged children in Western Australia. Has raised over $605 million over five decades. Awarded grant to Little Big Steps in 2024 to support programs at Perth Children's Hospital including Running Group and Gross Motor Skills Group.
• GarmincoreStrategic or Co-development Partner · 1 January 2020Donated 50 Vivofit Jnr 2 activity trackers to kickstart initiative at Royal Children's Hospital Melbourne. Initial partnership to provide activity trackers to children undergoing cancer treatment as inpatients.
• Sydney Children's Hospital FoundationcoreStrategic or Co-development PartnerMajor charity partner providing clinical settings for Little Big Steps physiotherapy programs. Currently hosting 1.0 FTE physiotherapist funded by Little Big Steps.
• Perth Children's Hospital FoundationcoreStrategic or Co-development PartnerMajor charity partner. Perth Children's Hospital is sole centre for treatment of children with cancer in Western Australia with over 100 new cases diagnosed annually. Currently hosting 0.4 FTE physiotherapist.
• Jellis Craig ArmadaleminorGTM or Marketing PartnerCorporate supporter. Agent Carla Fetter ran Exclusive Client Night and Fundraising Event in November 2023 at The Botanical Hotel, with raffle items over $4k in value.
• Carter CarterminorGTM or Marketing PartnerWebsite built by Carter Carter - pro bono web development support for charity.
• KOALA KidsminorStrategic or Co-development PartnerSupported Peter Mac's Paediatric Film Production program which transforms radiotherapy treatment into magical adventure films for children.
• Australian Physiotherapy AssociationminorStrategic or Co-development PartnerCharity supporter providing professional physiotherapy network connections.
• Beige GroupminorGTM or Marketing PartnerCharity supporter.
• aSpaceminorGTM or Marketing PartnerCharity supporter.
• Hart SportminorGTM or Marketing PartnerSporting goods supplier supporting charity.
• Lucy DurackcoreOthersAmbassador since 2024. AACTA, Helpmann and Sydney Theatre Award winner. Major Australian actress with roles in Wicked, Netflix's The Letdown and Sisters. Co-founder of Hey Lemonade app. Helps promote Little Big Steps mission to get kids with cancer moving.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camp Quality: Australian charity focused on children (0–15) living with cancer, providing programs and services across the cancer journey. Directly comparable as a peer paediatric-oncology support charity operating nationally through hospital and community programs.
• KOALA Kids: Australian charity that supports children undergoing cancer treatment in hospitals through programs, items and experiences. Already named as a Little Big Steps partner; operates in the same paediatric oncology support niche.
• Tour de Cure: Australian cancer charity that funds cancer research, prevention and support programs. Already a listed Little Big Steps partner, sharing the same donor and corporate-partnership ecosystem for cancer-related causes.
• Redkite: Major Australian cancer charity providing financial, emotional and educational support to children with cancer and their families. Comparable mission, donor-funded model, and hospital-embedded delivery to families of paediatric oncology patients.
• Make-A-Wish Australia: Australian children's charity granting wishes to children with critical illnesses including cancer. Comparable charity structure, donor-funding model, and beneficiary base of paediatric cancer families.
• Fight Cancer Foundation: Australian charity funding cancer research and providing accommodation, education and support for people living with cancer, including paediatric patients. Comparable charity model and beneficiary base.
• Starlight Children's Foundation Australia: Australian arm of a major children's serious-illness charity delivering in-hospital programs (Livewire, Captain Starlight) for kids with chronic and life-threatening conditions including cancer. Comparable donor-funded, hospital-embedded intervention model.
• Ronald McDonald House Charities Australia: Major Australian charity supporting families of seriously ill children receiving hospital treatment, including oncology. Comparable donor-dependence, hospital partnerships, and family-of paediatric-cancer-patient beneficiary base.

Emerging players

• Children's Cancer Institute: Australia's only independent medical research institute dedicated to childhood cancer. Adjacent rather than directly competing, but operates in the same paediatric oncology ecosystem with potential overlap on exercise-medicine research partnerships.

Broad incumbents

• Cancer Council Australia: Australia's peak national non-government cancer control organisation. Provides research funding, prevention and support services across all cancer types, dwarfing Little Big Steps in scale but operating in the same donor and corporate-partnership landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=X9YJbaC5klg
• LinkedInlinkedin.com/company/littlebigsteps
• Instagraminstagram.com/littlebigsteps

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Big Steps