Little Rebel
Little Rebel Coffee Roastery is a privately held specialty coffee roastery in Dromana, Victoria, operating a physical cafe, 24/7 vending machine, Shopify e-commerce store, and B2B wholesale program serving individual coffee enthusiasts, cafes, and home roasters across Australia.
- Company typePrivate
- Founded-
- HeadquartersDromana, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Little Rebel does
Little Rebel Coffee Roastery is a privately held, independent specialty coffee roastery headquartered at 22 Collins Street, Dromana, Victoria, Australia, operating with approximately six employees. Its core operation is the roasting of specialty coffee beans using Giesen world-class roasting equipment imported from Holland, which the company describes as enabling consistent, high-quality production. The roastery sits within an industrial estate on the Mornington Peninsula and serves as the hub for the company's cafe, retail, and wholesale activities.
The company generates revenue through seven distinct streams: direct retail coffee sales via a Shopify e-commerce storefront and physical cafe; a recurring subscription service with fortnightly or monthly delivery; B2B wholesale of roasted beans to other cafes and retailers (with training and equipment solutions); sales of unroasted green beans in 2kg bags to home roasters; on-site cafe operations open Monday to Friday 6:30am-2pm; a 24/7 vending machine offering beans and pods; and curated home brewing equipment and accessories. Whole-bean and ground options are available in 250g, 500g, and 1kg bags, with a flat AUD 8 domestic shipping fee and free postage on subscriptions.
Little Rebel serves three primary customer segments: individual coffee enthusiasts (subscription, online, and cafe purchases), wholesale coffee businesses (cafes and retailers), and home roasting hobbyists. Go-to-market is direct-to-consumer through the cafe, e-commerce, and vending channels, complemented by direct B2B sales relationships for wholesale. Marketing is conducted through organic social media (Facebook, Instagram), email, and website content, with emphasis on direct farmer relationships and product quality. The company does not disclose any institutional funding, ownership structure, or financial performance.
Little Rebel firmographics
Firmographics- Name
- Little Rebel
- Legal name
- Little Rebel Coffee Roastery
- Website
- https://littlerebel.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Little Rebel Coffee Roastery is a privately held specialty coffee roastery in Dromana, Victoria, operating a physical cafe, 24/7 vending machine, Shopify e-commerce store, and B2B wholesale program serving individual coffee enthusiasts, cafes, and home roasters across Australia.
- Ownership category
- akta.pro rank
Where Little Rebel is headquartered
LocationHeadquarters
- HQ city
- Dromana
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Little Rebel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: Direct sales of freshly roasted coffee beans to consumers through e-commerce storefront and physical cafe, including single origins and signature blends sold in 250g, 500g, and 1kg bags.
- Subscription Service: Recurring subscription delivery of freshly roasted coffee to customers' doors every two or four weeks. Customers can choose their preferred blend or receive curated selections. Includes free postage on all subscription orders.
- Wholesale Beans: B2B sales of high-quality roasted beans to other coffee retailers and cafes. Includes comprehensive training for customer teams and flexible equipment solutions.
- Green Beans: Sale of unroasted green coffee beans for home roasters and blenders, available in take-home 2kg bags.
- Cafe Operations: On-site cafe serving espresso, pour-over, and cold brew beverages along with locally sourced pastries. Open Monday-Friday 6:30am-2pm.
- Vending Machine: 24/7 vending machine sales of signature blends (250g and 1kg), decaf, single-origin selections, and coffee pods.
- Coffee Equipment & Accessories: Retail sale of curated coffee brewing equipment for home use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription - Customer Picks |
| Subscription | Monthly | Subscription - Roaster Picks |
| Subscription | Monthly | Fortnightly Subscription |
| Unit Pricing | Pay-as-you-go | Green Beans |
| Other | Pay-as-you-go | Shipping |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Little Rebel product offering
Product offeringCore offering
Little Rebel is a specialty coffee roastery that sources green beans directly from farmers and roasts them in-house using Giesen equipment from Holland. It sells freshly roasted single-origin and blended coffee in 250g, 500g, and 1kg bags through a Shopify e-commerce store, a physical cafe in Dromana, a 24/7 vending machine, a fortnightly/monthly subscription service, and a wholesale program serving cafes, restaurants, and retailers across Australia.
Product overview
Little Rebel is a specialty coffee roastery offering a unified product portfolio centered on premium roasted coffee. Their core offerings include the Black Sheep house blend, curated Blend Bundle, and flexible Coffee Subscription service. They sell unroasted green beans for home roasters and provide a Wholesale Coffee Program for retailers and restaurants with training and equipment support. Their physical Café and 24/7 Vending Machine channels complement their e-commerce operations. All products are available through their Shopify-powered online store.
Differentiator
Problem solved
Functional benefit
Products and services
- Black Sheep Blend Little Rebel's house blend featuring 50% Brazil Natural and 50% Colombia Washed beans. Bold, full-bodied, and well balanced for black or white coffee, with tasting notes of toffee, caramel, and brown sugar. Sold in 250g, 500g, and 1kg bags as whole beans or ground.
- Blend Bundle Curated selection of coffee blends designed for newcomers to explore different flavors and find their perfect cup without committing to a single variety.
- Coffee Subscription Recurring subscription delivery of freshly roasted coffee to customers' doors at their chosen frequency (fortnightly or monthly). Customers can pick their favorite blend or let the roaster surprise them with single origins, signature blends, or exclusive subscriber roasts. Available in 250g, 500g, or 1kg bags as whole beans or ground, with free postage on all subscription orders.
- Green Beans Unroasted green coffee beans available for home roasters and blenders in take-home 2kg bags, intended for customers who want to roast their own coffee at home.
- Wholesale Coffee Program B2B wholesale program supplying high-quality roasted beans in various blends and single origins to coffee retailers, cafes, and restaurants. Includes team training and flexible equipment solutions with direct sales support.
- Little Rebel Cafe Physical cafe at 22 Collins Street, Dromana offering single origin and blended coffee beverages including espresso, pour-over, and cold brew, alongside locally sourced pastries and retail bags of freshly roasted beans. Open Monday to Friday, 6:30am-2pm.
- 24/7 Coffee Vending Machine Always-stocked vending machine offering four signature blends (250g and 1kg bags), decaf, single-origin selections, and Black Sheep coffee pods, providing round-the-clock retail access to fresh roasted coffee at the Dromana roastery site.
Companies that use Little Rebel
Customer profileSegments3 records
Ideal customer profiles3 records
Little Rebel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Little Rebel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GiesencoreLittle Rebel uses Giesen world-class roasting equipment from Holland. Giesen is a leading manufacturer of professional coffee roasting machines, and this partnership enables Little Rebel to achieve consistent, high-quality roasting results.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Little Rebel competitors and assessment
Company assessmentDirect peers
- Allpress Espresso: Australian-origin specialty roaster with cafes, wholesale, and subscription operations in multiple countries. Comparable to Little Rebel in product offering and channel mix, with significantly larger scale.
- Seven Seeds Coffee Roasters: Brisbane-origin specialty roaster with cafes, wholesale, and subscription. Matches Little Rebel's roastery + multi-channel DTC model in a comparable Australian specialty coffee market.
- Market Lane Coffee: Melbourne-based specialty coffee roaster with multiple cafes, a strong wholesale program, and DTC subscriptions. Directly comparable to Little Rebel's roastery-plus-cafe-plus-wholesale model, with a more advanced multi-location footprint.
- Padre Coffee: Victorian specialty roaster with direct trade sourcing, wholesale, and DTC. Closely comparable to Little Rebel's roastery + wholesale + farm-relationship narrative and Mornington Peninsula/Victorian geography.
- Code Black Coffee Roasters: Melbourne specialty roaster with cafe, wholesale, and DTC subscriptions. Directly comparable to Little Rebel in roastery + cafe + subscription model, with a Melbourne footprint and similar scale.
- St Ali Coffee Roasters: Iconic Melbourne specialty roaster operating cafes, wholesale, and DTC. Comparable to Little Rebel in roastery-cafe-wholesale structure, with much stronger brand recognition and export footprint.
- Industry Beans: Melbourne specialty roaster with cafe, wholesale, and DTC. Comparable to Little Rebel in product category and cafe-led positioning, with a more developed brand experience.
Broad incumbents
- Campos Coffee: Established Australian specialty roaster with national wholesale, multiple cafes, and supermarket distribution. Operates in the same category as Little Rebel but at much greater scale and broader portfolio.
- Grinders Coffee: Long-established Australian coffee roaster with broad retail, wholesale, and foodservice distribution. Overlaps with Little Rebel in coffee roasting and wholesale but operates at much larger scale and as a broader portfolio supplier.
Regional players
- Genovese Coffee: Melbourne-based specialty roaster focused on espresso blends and wholesale. Similar in size and channel mix to Little Rebel but with a stronger wholesale tilt and longer history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Little Rebel social profiles
Digital presenceLittle Rebel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little Rebel leadership team
Management profileNumber of profiles
Little Rebel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little Rebel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little Rebel
What does Little Rebel do?
Little Rebel is a specialty coffee roastery that sources green beans directly from farmers and roasts them in-house using Giesen equipment from Holland. It sells freshly roasted single-origin and blended coffee in 250g, 500g, and 1kg bags through a Shopify e-commerce store, a physical cafe in Dromana, a 24/7 vending machine, a fortnightly/monthly subscription service, and a wholesale program serving cafes, restaurants, and retailers across Australia.
Is Little Rebel a public or private company?
Little Rebel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Little Rebel founded?
Little Rebel was founded in -1. It employs 1 to 10 people.
Where is Little Rebel based?
Little Rebel is headquartered in Dromana, Australia, in the Oceania region.
How does Little Rebel make money?
Seven revenue lines are on record. Retail Coffee Sales are the primary driver. The others are subscription Service, wholesale Beans, green Beans, cafe Operations, vending Machine and coffee Equipment & Accessories.
Who are Little Rebel's main competitors?
Direct peers on record are Allpress Espresso, Seven Seeds Coffee Roasters, Market Lane Coffee, Padre Coffee, Code Black Coffee Roasters, St Ali Coffee Roasters and Industry Beans. Broad incumbents are Campos Coffee and Grinders Coffee. Genovese Coffee is listed as a regional player.
Does Little Rebel have an API?
No public API is recorded for Little Rebel.