Live Limitless

What Live Limitless does

Live Limitless is a New York-based fitness and lifestyle coaching company founded by Ken Lee that delivers personalized one-on-one health, fitness, nutrition, and lifestyle programs to individual consumers. Founded circa 2020 and operating with approximately 7 employees, the company targets affluent individual clients seeking holistic coaching and positions the founder's credentials — a B.S. in Exercise Science from Rutgers and professional natural bodybuilder status since 2011 — as the primary trust and credibility mechanism. The customer base is entirely individual consumers, with no enterprise or B2B segment evident from the available data.

The offering is structured around four subscription tiers: Guidance ($1,000/month), Exploration ($1,400/month), Ascension ($1,650/month), and Infinite (custom pricing), implying annual contract values of $12,000 to $19,800+ per client. Programs are delivered via the third-party Trainerize platform, indicating the company uses commodity SaaS for program delivery rather than proprietary technology. The go-to-market model is sales-led and founder-driven, with customer acquisition flowing through the company website, a Calendly booking flow, and Instagram presence (@coachkenlee, @live_limitless85). There is no proprietary AI or ML capability, no disclosed funding, and no enterprise pipeline evident from the available data.

Name

Live Limitless

Legal name

Live Limitless

Website

https://livelimitless.life

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Limitless is a New York-based personal coaching practice founded by Ken Lee that delivers premium subscription-based fitness, nutrition, and lifestyle programs to affluent individual consumers via the Trainerize platform.

Ownership category

akta.pro rank

Product category

Personal Fitness and Lifestyle Coaching

NAICS

Fitness and Recreational Sports Centers (71394), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAGAB

Lifestyle & Habit Change Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAFAB

Weight Loss Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Personal fitness coaching
• Holistic wellness coaching
• Nutrition coaching services
• Strength training programs
• Lifestyle coaching programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Coaching Services Subscription: Monthly subscription-based coaching services delivered across four service tiers. Clients receive personalized training programs, nutritional guidance, and lifestyle coaching. Higher tiers include more 1-on-1 coaching hours and collaborative programming sessions. The Infinite tier offers full hands-on experience with custom pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Live Limitless is a direct-to-consumer fitness and lifestyle coaching company that delivers personalized one-on-one coaching across three pillars: Training (tailored exercise programs based on lifestyle and goals), Nutrition (sustainable nutritional systems), and Lifestyle (system alignment for balance across six wellness dimensions). Services are delivered remotely through the Trainerize app, with clients subscribing to monthly coaching tiers ranging from $1,000 to custom-priced all-access engagements.

Product overview

Live Limitless is a fitness and lifestyle coaching company offering personalized coaching services through a tiered membership model. The company provides four coaching tiers (Guidance, Exploration, Ascension, and Infinite) priced from $1000/month to custom pricing, each built around three core service components: Training (tailored exercise programs), Nutrition (personalized dietary guidance), and Lifestyle (system alignment for holistic balance). Programs are delivered via the Trainerize platform with 1-on-1 coaching, and the coaching model emphasizes physical, mental, intellectual, environmental, social, and occupational wellness dimensions.

Differentiator

Problem solved

Functional benefit

Products and services

• Guidance Coaching Tier

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Openfit: Openfit offers live and on-demand fitness, nutrition, and wellness programming delivered through mobile apps, with subscription-based personal coaching options. It competes in the same virtual coaching category as Live Limitless but at significantly lower price points and much broader scale.
• MyFitnessPal: MyFitnessPal is a leading nutrition-tracking and habit-change app that addresses a key pillar of Live Limitless's offering. While it does not deliver 1-on-1 coaching, it serves as an adjacent substitute for clients seeking nutrition guidance at a much lower price point.
• Noom: Noom is a large-scale digital health platform offering weight management and behavior-change coaching via mobile app. It overlaps with Live Limitless on the nutrition/lifestyle coaching pillar but targets a mass-market price point and weight-loss outcome specifically rather than holistic performance.
• Equinox (Precision Run / EQX+): Equinox is a high-end fitness brand offering in-person personal training, group fitness, and digital wellness content (EQX+) to affluent urban consumers. It overlaps with Live Limitless's premium, results-oriented customer segment but anchors primarily to in-person club access rather than fully remote coaching.

Direct peers

• Future: Future is an online personal training platform that matches subscribers with vetted coaches for 1-on-1 programming delivered via a mobile app. It is the closest direct competitor to Live Limitless's virtual, subscription-based, app-delivered coaching model, although Future operates at much greater scale and serves a broader price-point spectrum.
• Built with Science: Jeremy Ethier's Built with Science brand sells evidence-based training and nutrition programs directly to consumers online, competing for the same fitness-focused, premium-willing buyer as Live Limitless. Both monetize through digital coaching and content, though Built with Science leans more toward scalable programs and content than 1-on-1 coaching.
• Mind Pump Media: Mind Pump sells online personal training programs, fitness protocols, and supplement guidance directly to consumers, with a similar holistic fitness-and-lifestyle positioning. They compete for the same educated, results-oriented fitness buyer, though Mind Pump operates more at scale via media/influencer distribution.

Others

• Trainerize: Trainerize is the white-label platform Live Limitless uses to deliver programming, communicate with clients, and manage coaching workflows. It is an infrastructure/enabler rather than a direct competitor, but it represents the broader category of remote-coaching platforms that empower individual coaches to scale.

Emerging players

• Whoop: Whoop sells a wearable and membership focused on holistic performance, recovery, and lifestyle optimization — directly addressing the same premium, performance-oriented consumer that Live Limitless targets. While Whoop's offering is hardware-anchored rather than coach-delivered, it increasingly encroaches on the lifestyle coaching value proposition.
• Coached (now part of Future): Coached was a 1-on-1 online coaching marketplace that has been folded into Future; it represents the category of app-mediated personal coaching that Live Limitless operates within. Comparable in that it connects consumers to individual coaches for remote programming, though at lower price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/live_limitless85
• LinkedInlinkedin.com/company/live-limitless-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Limitless