What Live Performance Australia does

Live Performance Australia (LPA), trading under legal entity Australian Entertainment Industry Association (AEIA), is the peak body for Australia's live performance industry. Founded in 1917 as the Theatrical Proprietors' and Managers' Association and evolved through four name changes, LPA operates as a registered employer organisation under the Fair Work (Registered Organisation) Act 2009, granting it statutory authority to negotiate industrial agreements on behalf of members. The organisation serves more than 400 member organisations spanning promoters, producers, performing arts companies, theatres, venues, festivals, stadiums, and allied industries including ticketing, technical supply, independent cinemas, and performing arts colleges.

LPA's core service portfolio is institutional rather than software-based: the Performers' Collective Agreement (current cycle 2024-2026) sets industry wage rates and performer conditions; the mandatory Ticketing Code of Practice governs consumer and industry ticketing standards; the Greener Live Performances sustainability initiative provides domain-specific environmental tooling including the LPA IG Tools (a Julie's Bicycle partnership adapted to Australian emission factors), a standalone Greenhouse Gas Estimator for venues, and the SEMS Sustainable Event Management System; the annual Ticket Attendance and Revenue Report is the sector's primary dataset; and the Helpmann, JC Williamson, and Sue Nattrass Awards recognise artistic excellence and lifetime contribution. Advisory services include workplace-relations expertise (Fair Work compliance, enterprise bargaining) and visa application assistance for international performers via 408 Temporary Activity visas.

LPA is funded through organisation-based membership fees, with pricing negotiated via an Expression of Interest process and not publicly disclosed. The go-to-market is membership-led sales targeting enterprise and mid-market organisations across the live performance supply chain, with horizontal segmentation. The organisation is governed by an elected Executive Council drawn from its membership and operates with a small staff of approximately 18, delivering services through direct engagement, online member resources, industry briefings, and awards programmes. LPA is not publicly traded, has no parent company or external investors, and is domiciled in Melbourne, Victoria.

Name

Live Performance Australia

Legal name

Australian Entertainment Industry Association (AEIA)

Website

https://liveperformance.com.au

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Performance Australia is a non-profit peak body representing 400+ organisations across Australia's live performance industry, delivering industrial negotiation, workplace relations advisory, visa assistance, sustainability tooling, sector research, and the Helpmann Awards.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Live performance industry
• Industry peak body
• Workplace relations advisory
• Arts industry advocacy
• Industry membership services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Organisation-based membership fees providing access to workplace relations support, visa application assistance, industrial negotiation representation, regulatory compliance guidance, and industry resources.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Live Performance Australia is the peak industry body for Australia's live performance sector, providing membership-based services to venues, producers, promoters, and performing arts organisations. Its core offerings include workplace relations advisory, visa application assistance, industrial negotiation (e.g., the Performers' Collective Agreement), industry codes of practice (e.g., the Ticketing Code of Practice), policy advocacy, and sustainability tools for venues and events.

Product overview

Live Performance Australia (LPA) operates as a peak body for Australia's live performance industry, offering a suite of membership services rather than a unified software product. The core offerings include: the Performers' Collective Agreement (PCA) which sets industry wage rates and conditions; the mandatory Ticketing Code of Practice for consumer protection; the Greener Live Performances sustainability initiative with associated tools including the LPA IG Tools (greenhouse gas calculator partnership with Julie's Bicycle), Greenhouse Gas Estimator, and SEMS platform; industry research through the annual Ticket Attendance and Revenue Report; industry awards (Helpmann Awards, JC Williamson Award, Sue Nattrass Award); and advisory services for workplace relations and visa applications. Resources include agreements, codes of practice, contract templates, and guidance documents accessible to members.

Differentiator

Problem solved

Functional benefit

Brands

• Helpmann Awards: Awards recognising artistic excellence in live performance, named in honour of Sir Robert Helpmann.
• JC Williamson Award
• Sue Nattrass Award
• Greener Live Performances

Products and services

• Membership Tiered annual membership for Australian live performance venues, producers, promoters, and performing arts organisations, providing access to advisory services, codes of practice, advocacy, and industry resources.
• Workplace Relations Advisory Advisory service to members on workplace relations, award interpretation, and compliance matters affecting live performance employers.
• Performers' Collective Agreement Industry collective agreement negotiated by LPA covering performers engaged by member venues and producers.
• Ticketing Code of Practice Industry-wide code of practice setting standards for ticketing, refunds, and consumer protection in live performance.
• Visa Application Assistance Advisory assistance to members navigating visa and immigration processes for engaging international performers and crew.
• Greener Live Performances Program Program providing resources and guidance to help venues and producers implement environmentally sustainable practices in live performance.
• LPA IG Tools Digital tools supporting sustainability, Indigenous engagement, and governance activities for live performance organisations.
• Greenhouse Gas Estimator Digital tool enabling venues and producers to estimate greenhouse gas emissions associated with productions and events.
• Sustainable Events Management System (SEMS) System supporting the planning, delivery, and reporting of sustainable live performance events.
• Ticket Attendance and Revenue Report Annual industry report providing benchmarking data on ticket sales, attendance, and revenue across Australia's live performance sector.
• Helpmann Awards Annual awards program recognising excellence in Australian live performance across productions, performers, and venues.
• JC Williamson Award Industry award recognising outstanding lifetime contributions to Australian live performance.
• Sue Nattrass Award Industry award recognising excellence in technical and arts management within Australian live performance.
• Member Resources Library Online library of resources, templates, and guides available to member organisations of Live Performance Australia.

Quantifiable outcome

• Industry reaches tens of millions of Australians each year
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• Dynamic EcoSolutionscoreStrategic or Co-development Partner · 1 September 2011Led by Lisa Erhart, this partnership continued from the successful two-year Queensland pilot project through to the national Greener Live Performances through Energy Efficiency program. Winner of the 2013 Visy Environmental Sustainability Award.
• Queensland Government (Department of Environment and Heritage Protection)majorOthers · 1 September 2011Provided support and funding for the Greener Live Performances pilot project (September 2011 - March 2013) through the Queensland Department of Environment and Heritage Protection.
• Julie's BicyclecoreTechnology or IntegrationUK-based arts and sustainability non-profit organisation partnered with LPA to develop the Australian edition of the IG Tools - a suite of greenhouse gas calculators designed specifically for the creative industries. The carbon calculators measure emissions from festivals, venues, offices, tours and productions, adapted to use Australian emission factors, dollars and transport/fuel types.
• EC3 GlobalmajorStrategic or Co-development PartnerSustainability specialist partner contributing local and global learnings from travel, tourism and convention industry to live performance venues as part of the Greener Live Performances through Energy Efficiency initiative.
• GreenShoot PacificmajorStrategic or Co-development PartnerFestival and event specialists sharing knowledge of cutting edge sustainability practice in the contemporary music and festivals space as part of the Greener Live Performances initiative.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Broadway League: US national trade association for Broadway theatre owners, operators, and producers, with similar advocacy, labour-relations negotiation, and data-reporting functions for the live performance industry. Most direct international analogue to LPA's peak-body model.
• Society of London Theatre (SOLT): UK trade association representing London theatres, producers, and ticketing; negotiates collective agreements and produces the annual London Theatre Box Office data report — a direct comparator to LPA's Ticket Attendance and Revenue Report.
• International Association of Venue Managers (IAVM): Global membership association for venue managers (arenas, convention centres, performing arts centres) offering training, advocacy, and industry standards — comparable to LPA's venue-segment services.
• Australian Major Performing Arts Group (AMPAG): Australian peak body representing major performing arts companies (Opera Australia, Sydney Theatre Company, The Australian Ballet); overlaps with LPA's membership and shares the policy advocacy mission at the federal funding level.
• UK Theatre: UK membership body for theatre and performing arts organisations, providing industrial relations, collective bargaining (such as the UK Theatre Agreement), and policy advocacy — closely mirroring LPA's workplace-relations and advocacy role.

Emerging players

• Julie's Bicycle: UK-based arts sustainability non-profit that partnered with LPA to develop the LPA IG Tools. Comparable as a creator of creative-industry-specific sustainability infrastructure and adjacent as a peer in the Greener Live Performances ecosystem.

Broad incumbents

• National Endowment for the Arts (NEA): US federal arts funding and policy body; a much larger institutional counterpart that shapes the operating environment for performing arts organisations, providing a useful reference for the scale of policy influence LPA could aspire to.
• Creative Australia: Australian federal arts funding and policy agency that interacts closely with LPA on advocacy and funding frameworks; operates as a much larger institutional body in the same sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liveperfaust
• YouTubeyoutube.com/channel/UCu1Li53Hkhweg7aNDIgp1GA
• Facebookfacebook.com/LivePerformanceAustralia
• Instagraminstagram.com/liveperformanceaustralia
• LinkedInlinkedin.com/company/liveperformanceaustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Performance Australia