Liverpool

What Liverpool does

Liverpool is an Indian premium menswear brand launched in 2017 as an initiative of Sunrise Bizcom Pvt. Ltd., headquartered in Ahmedabad, Gujarat. The company sells casual and semi-formal apparel directly to Indian male consumers through a Shopify-based e-commerce storefront (liverpool.co.in) and a network of physical retail stores across India, supported by a store locator on the website. Its assortment spans shirts, T-shirts, polos, sweaters, jackets, denims, pants, cargos, joggers, track pants, shorts, and coordinate sets, organized under themed signature collections such as Winter Wonderland, Denim Paradise, Printed Perfection, Professional Elegance, and Chic Lines, alongside recurring promotional bundles (Buy 2 for 999, Buy 2 for 1299) and Markdown sale events.

The technology stack is a standard Shopify e-commerce platform with no proprietary features, AI integrations, patents, or third-party integrations disclosed. Order fulfillment is dispatched within 1-2 business days with 7-10 day delivery, an INR 99 size exchange fee, free shipping on selected SKUs, and customer support via email and WhatsApp. There is no native mobile app and no API, SDK, or MCP offerings documented.

Liverpool's revenue model is straightforward direct product sales at one-time purchase prices (no subscription), with a tiered pricing strategy ranging from Rs 499 (entry T-shirts) to Rs 4,999 (premium bottoms), and deep promotional discounts of 60-90% on regular prices used to drive volume. The brand is actively pursuing franchise partnerships to extend its physical retail presence, targeting the modern Indian gentleman aged 20-45 seeking premium casual and semi-formal wear at accessible price points. No external institutional funding, investor details, leadership team, or revenue figures are disclosed in available material.

Name

Liverpool

Legal name

Liverpool

Website

https://liverpool.co.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Liverpool is an Indian premium menswear brand launched in 2017 under Sunrise Bizcom Pvt. Ltd., selling shirts, polos, denims, jackets, and casual wear to modern Indian men aged 20-45 through a Shopify DTC e-commerce site and a pan-India physical retail store network, including via franchise partners.

Ownership category

akta.pro rank

Product category

Men's Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industry

Athleisure & Performance Apparel Retail (CRAAABAE)

Keywords

• Men's apparel retail
• Premium menswear
• Casual shirts
• Men's bottoms
• Indian fashion brand

Headquarters

HQ city

Ahmedabad, Gujarat

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Liverpool generates revenue through direct sales of men's apparel including shirts, T-shirts, polos, sweaters, jackets, denims, pants, cargos, joggers, shorts, and coordinate sets. Products are sold at one-time purchase prices with no subscription component. The brand offers periodic promotional bundles such as 'BUY 2 FOR 999' and 'BUY 2 FOR 1299' to drive volume purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Liverpool designs, sources, and sells premium men's casual and semi-formal apparel — including shirts, t-shirts, polos, sweaters, jackets, denims, pants, cargos, joggers, track pants, shorts, and coordinate sets — through its Shopify-based e-commerce platform liverpool.co.in and a network of physical retail stores across India. Products are offered at affordable-premium price points (Rs. 499 to Rs. 4,999), with promotional bundles (Buy 2 for 999, Buy 2 for 1299) and seasonal sales (Mid-Year Mega Markdown, Crazy Discounts) driving volume. The brand emphasizes premium fabrics (cotton, linen, mercerized cotton, jacquard), Made-in-India positioning, and broad size ranges (S–3XL; 28–40 waist).

Product overview

Liverpool is a premium Indian men's fashion brand launched in 2017 as an initiative of Sunrise Bizcom Pvt. Ltd., operating an e-commerce platform (built on Shopify) that offers a wide-ranging portfolio of casual and semi-formal menswear. The core product line spans tops (shirts, t-shirts, polos, sweaters), bottoms (denims, pants, cargos, joggers, track pants, shorts), outerwear (jackets), and coordinate sets — all positioned in the mid-range affordable premium segment. The offering is organized as a single unified e-commerce storefront supplemented by themed sub-brand collections (Winter Wonderland, Denim Paradise, Printed Perfection, Professional Elegance, Chic Lines) and promotional bundles (Buy 2 for 999, Buy 2 for 1299, Mid-Year Mega Markdown, Crazy Discounts). The brand emphasizes premium fabrics (100% cotton, linen, cotton-satin), diverse fits (slim, regular, oversize, relaxed), and distinctive patterns (checks, stripes, AOP prints). Liverpool operates both online (liverpool.co.in) and through physical store locations, targeting the modern Indian gentleman seeking quality casual wear at accessible price points.

Differentiator

Problem solved

Functional benefit

Products and services

• Shirts Full-sleeve and half-sleeve men's shirts in slim fit, casual fit, oxford, flannel, semi-formal, and formal styles, crafted from cotton, cotton twill, linen, satin, and oxford fabrics with checks, stripes, printed, solid, and AOP patterns. Targeted at modern Indian men seeking versatile everyday and occasion wear.
• T-Shirts Crew neck and round neck t-shirts in regular, slim, and oversize fits, including graphic tees, printed, striped, and AOP designs made from 100% cotton or cotton-polyester blends. Targeted at young Indian men for casual everyday wear.
• Polos Polo shirts in slim fit and regular fit, available in solid cotton, pique, AOP, jacquard, mercerized cotton, and striped variants, including golf and semi-casual styles. Targeted at men seeking smart-casual alternatives to t-shirts.
• Sweaters Knit sweaters, sweatshirts, hoodies, and fleece tops in regular fit and slim fit styles, including flat knit, raglan, high neck, and waffle fabric variants. Targeted at men seeking winter and layering wear.
• Jackets Outerwear including bomber jackets, quilted jackets (cire, crush, sleeveless), denim jackets, windcheater jackets, and tweed bomber jackets in regular fit silhouettes. Targeted at men seeking seasonal outerwear for cooler weather.
• Coordinate Sets Pre-matched top and bottom outfit sets in oversize knit and relaxed fit knit styles, offering coordinated casual looks. Targeted at men seeking effortless coordinated outfits.
• Denims Men's jeans in slim fit, bootcut, carpenter straight fit, loose fit, and slim crop fit, including denim cargo styles and mid-wash, dark wash, and raw black finishes. Targeted at men seeking versatile denim bottoms.
• Pants Trousers and chinos in slim fit and vibrant slim fit styles, made from cotton and cotton-lycra blends with over-dyed finishes in a range of colors. Targeted at men seeking casual and semi-formal bottom wear.
• Cargos Cargo pants in denim and solid fabric variants featuring multiple pocket designs for functional storage. Targeted at men seeking utility-style casual bottoms.
• Joggers Relaxed fit and straight fit joggers in fleece, waffle fabric, and knitted materials, including activewear-inspired styles. Targeted at men seeking comfortable athleisure bottoms.
• Track Pants Activewear track pants designed for comfort and movement, suitable for exercise and casual wear. Targeted at men seeking sport-influenced everyday bottoms.
• Shorts Denim shorts and knitted shorts in slim fit styles, available in khaki, olive, brown, grey, and beige colors. Targeted at men seeking casual warm-weather bottoms.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Franchise PartnerscoreChannel Partner/ Reseller/ DistributorLiverpool is actively seeking franchise partners to expand its retail footprint across India. The franchise program titled 'BE A PARTNER IN THE CHANGE' invites interested parties to become part of the Liverpool retail network, enabling geographic expansion while maintaining brand standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bewakoof: Indian D2C casual apparel brand offering t-shirts, joggers, shirts, and menswear with aggressive online pricing and bundles. Comparable on product overlap (casual menswear), value-pricing strategy, and Indian D2C distribution.
• Snitch: Indian D2C menswear brand focused on shirts, t-shirts, jeans, and casual wear at affordable premium price points. Highly comparable on product mix, target customer (modern Indian men), and DTC e-commerce-first model.
• The Souled Store: Indian D2C casual apparel and merchandise brand selling casual wear, shirts, and men's fashion online with strong omnichannel presence. Directly comparable as an Indian D2C apparel brand targeting similar young adult customers with similar price points.
• Mufti: Indian premium casual menswear brand (under Arvind Lifestyle) selling shirts, jeans, t-shirts, jackets via DTC and physical retail. Directly comparable on premium casual positioning and men's product portfolio in India.
• Beyoung: Indian D2C apparel brand selling men's casual wear including shirts, t-shirts, and bottoms at affordable price points with bundle offers. Comparable on online DTC model, bundle pricing mechanics, and target demographic.

Broad incumbents

• Indian Terrain: Established Indian premium men's casual wear brand with multi-channel retail presence across India. Comparable on premium casual menswear positioning but a broader incumbent with deeper distribution and longer brand history.
• Van Heusen: Premium men's apparel brand (Aditya Birla Group) selling formal and casual menswear across India through wide retail and online channels. Comparable on premium men's casual wear segment but as a much larger established player.
• Allen Solly: Major Indian premium men's apparel brand (Aditya Birla Group) offering shirts, trousers, casual wear, and accessories across extensive physical and online retail. Comparable on premium casual menswear category but at much larger scale.

Emerging players

• Bonkers Corner: Indian D2C streetwear-casual menswear brand focused on bold prints, oversized fits, and trend-led designs at accessible prices. Comparable on men's casual wear D2C model and target young Indian demographic, with overlap on printed/styled collections.
• Bombay Shirt Company: Indian D2C premium shirt and menswear brand offering customization and casual-formal shirts online. Comparable on premium Indian-made men's shirts and DTC e-commerce focus, though more skewed to shirts than full wardrobe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liverpoolindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liverpool