Stanford Live
- Company typePrivate
- Founded-
- HeadquartersStanford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Stanford Live firmographics
Firmographics- Name
- Stanford Live
- Legal name
- Stanford Live (A Division of Stanford University)
- Website
- https://live.stanford.edu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Stanford Live industry classification
Industry- Product category
- Performing Arts
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industry
- University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI)
Keywords
Where Stanford Live is headquartered
LocationHeadquarters
- HQ city
- Stanford
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Stanford Live business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales across multiple venues (Bing Concert Hall, Frost Amphitheater, Memorial Auditorium, The Studio). Tickets range from $16 for student discounts to full-price general admission.
- Membership Programs: Annual membership program offering benefits including ticket presales, exclusive member events, and receptions. Supporter level ($250+) provides presale access to all performances including Goldenvoice events.
- Donations and Institutional Giving: Charitable contributions and institutional support from corporate and foundation partners. Ticket sales account for only a fraction of what it takes to present programs, making donations critical to sustainability.
- Parking and Concessions: Revenue from event parking passes and food/beverage sales at Frost Amphitheater performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per ticket | Student tickets starting at $16 |
| Subscription | Per ticket | Stanford employee discount - 10% off |
| Subscription | Annual | Membership - Supporter level $250+ |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Stanford Live product offering
Product offeringCore offering
Stanford Live presents, produces, and hosts performing arts events—music, dance, theater, and spoken word—across four campus venues at Stanford University. It sells single tickets, annual memberships, and educational program access to the Stanford community and the broader Bay Area public, and supports its programming through donations, sponsorships, and partnerships with peer arts organizations.
Product overview
Stanford Live is the performing arts presenting organization of Stanford University, operating a portfolio of venues including Bing Concert Hall, Frost Amphitheater, Memorial Auditorium, and The Studio. The organization curates and presents an annual season of classical music, jazz, rock, pop, folk, dance, theater, and spoken word performances featuring internationally renowned artists and emerging talent. Stanford Live's programming includes the Classical Series, Summer@Live at Frost Amphitheater, Stanford Live Arts Festival, and Discover Series artist profiles. Educational offerings encompass K-12 student matinees and campus engagement programs for Stanford students. The organization offers membership programs with presale access and exclusive benefits, supported by institutional giving and donor contributions.
Differentiator
Problem solved
Functional benefit
Brands
- Stanford Live Commissions: Artist commissioned programs central to Stanford Live's mission, allowing support for emerging artists and deepening engagement with communities through new works.
- Summer@Live
- Bing Circle Membership
Products and services
- Bing Concert Hall
Companies that use Stanford Live
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Stanford Live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stanford Live partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- GoldenvoicecoreGoldenvoice is a major live entertainment company that co-presents select performances at Frost Amphitheater. For these events, Goldenvoice handles ticketing through the AXS platform. Stanford Live discounts are not available for Goldenvoice-presented performances, and these tickets cannot be exchanged or donated.
- San Jose JazzminorSan Jose Jazz co-presents the Sasha Berliner performance at The Studio, demonstrating collaboration with regional arts organizations to bring diverse programming to Stanford's stages.
- Stanford Department of MusiccoreStanford Live collaborates closely with the Stanford Department of Music on partner events, shared programming, and season coordination. Department of Music event tickets are not eligible for donation to Stanford Live.
- Verbier Festival Chamber OrchestraminorStanford Live presented a Verbier Festival Chamber Orchestra residency in collaboration with the Stanford Department of Music from April 21-25, 2025, featuring performances and educational activities.
- CCRMA (Center for Computer Research in Music and Acoustics)minorStanford Live partners with CCRMA for technical infrastructure and collaborative events. The CCRMA Stage hosts events like the fuse* 'Dökk: Science Meets Art' colloquium featuring interdisciplinary programming connecting arts and science.
- Italian Cultural Institute San FranciscominorThe Italian Cultural Institute San Francisco provided support for the presentation of fuse*, the Italian artistic studio behind the Dökk performance, facilitating international cultural exchange.
- Stanford ArtscoreStanford Live is part of Stanford Arts, the university's arts initiative that connects all arts programs and resources across campus, enhancing visibility and coordination of performing arts activities.
- Stanford Theater & Performance StudiesminorPartnership with Stanford's Department of Theater and Performance Studies for cross-disciplinary programming and student engagement opportunities.
- Stanford School of MedicineminorStanford Live presents partner events in collaboration with the School of Medicine, demonstrating interdisciplinary programming across academic units.
- St. Lawrence Chamber Music SeminarminorStanford Live presents partner events featuring the St. Lawrence Chamber Music Seminar, connecting renowned chamber music programming to its audience.
- Stanford Marguerite ShuttleminorStanford's free shuttle service helps transport attendees to campus venues, improving accessibility for performances and reducing parking congestion.
- Sheraton Palo AltominorPartner hotel offering discounted rates and convenience for out-of-town attendees visiting for performances.
- The Westin Palo AltominorPartner hotel convenient to Stanford campus for overnight accommodations during performances and events.
- Nobu Hotel Palo AltominorPartner hotel in downtown Palo Alto offering luxury accommodations for attendees traveling to performances.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Stanford Live competitors and assessment
Company assessmentBroad incumbents
- SFJAZZ: The Bay Area's primary jazz presenter operating the SFJAZZ Center, with comparable presenting, educational, and community engagement programs. Overlaps with Stanford Live's jazz programming and Bay Area audience base.
- Lincoln Center for the Performing Arts: The nation's flagship multi-venue performing arts complex and presenting organization. Comparable in scope and breadth of programming (classical, jazz, world, theater, dance) but at vastly larger scale and as a multi-tenant campus rather than a university division.
- Carnegie Hall: Iconic New York presenting organization operating multiple halls with diverse programming across classical, pop, jazz, and world music. Comparable presenting model and educational programming at a much larger scale.
- San Francisco Symphony: The Bay Area's largest resident performing arts organization and a frequent co-presentation partner of Stanford Live (e.g., SF Symphony at Frost Amphitheater). Comparable as a major classical music presenter in the same metro, though it operates its own resident orchestra and Davies Symphony Hall.
Direct peers
- Krannert Center for the Performing Arts: University of Illinois at Urbana-Champaign's multi-venue performing arts center presenting music, dance, and theater to a Big Ten university community. Comparable as a university-affiliated multi-venue presenter with strong educational programming.
- Meany Center for the Performing Arts: University of Washington's presenting organization at Meany Hall, bringing international performing arts to a major Pacific Northwest research university. Comparable in scale, university affiliation, and presenting (versus producing) model with classical, world music, and dance programming.
- Celebrity Series of Boston: Boston's nonprofit performing arts presenter bringing world-class music, dance, and theater to multiple venues including NEC's Jordan Hall. Directly comparable presenting model with diverse programming and educational outreach, although not university-owned.
- Cal Performances: UC Berkeley's presenting organization operates multiple campus venues (Zellerbach Hall, Wheeler Hall) and presents 100+ events per season across music, dance, and theater. The closest direct comparable: a flagship research university presenter serving a similar Bay Area academic community with comparable programming scope and educational mission.
- Center for the Art of Performance (CAP UCLA): UCLA's presenting organization programs Royce Hall and Freud Playhouse with a similarly diverse mix of music, dance, and theater performances. Directly comparable as a major research university presenter on the West Coast with a strong educational mission and multi-venue campus portfolio.
Regional players
- San Jose Jazz: Bay Area jazz nonprofit and existing co-presentation partner of Stanford Live (Sasha Berliner at The Studio). Comparable as a regional presenter with educational programming and similar funding model (tickets + donations), focused on a single genre.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stanford Live social profiles
Digital presenceStanford Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stanford Live leadership team
Management profileNumber of profiles
Stanford Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stanford Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stanford Live
What does Stanford Live do?
Stanford Live presents, produces, and hosts performing arts events—music, dance, theater, and spoken word—across four campus venues at Stanford University. It sells single tickets, annual memberships, and educational program access to the Stanford community and the broader Bay Area public, and supports its programming through donations, sponsorships, and partnerships with peer arts organizations.
Is Stanford Live a public or private company?
Stanford Live is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stanford Live founded?
Stanford Live was founded in -1. It employs 11 to 50 people.
Where is Stanford Live based?
Stanford Live is headquartered in Stanford, United States, in the North America region.
How does Stanford Live make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are membership Programs, donations and Institutional Giving and parking and Concessions.
Who are Stanford Live's main competitors?
Broad incumbents on record are SFJAZZ, Lincoln Center for the Performing Arts, Carnegie Hall and San Francisco Symphony. Direct peers are Krannert Center for the Performing Arts, Meany Center for the Performing Arts, Celebrity Series of Boston, Cal Performances and Center for the Art of Performance (CAP UCLA). San Jose Jazz is listed as a regional player.
Does Stanford Live have an API?
No public API is recorded for Stanford Live.
What industry is Stanford Live in?
Stanford Live's product category is Performing Arts. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGALAI, University & Educational Venue Operations (Auditoriums, Campus Arenas). Its NAICS code is 71131 and its SIC code is 7900.