Livework São Paulo

What Livework São Paulo does

Livework São Paulo is a Brazilian service design and innovation consultancy founded in 2010 by Luis Alt, operating as the LATAM anchor of the global Livework network. The firm applies a human-centered service design methodology — combining ethnographic research, co-creation workshops, journey mapping, service blueprints, and prototyping — to help organizations translate strategy into services that customers recognize and operations can deliver and measure. It serves large enterprises and government clients across healthcare, financial services, insurance, retail, mobility, and public sector, with marquee engagements including NHS England, Petrobras/BR, Ambev, Adidas, Banco Carrefour, Central Ailos, Seguros Unimed, WeVets, and Roche.

The firm operates a portfolio of interconnected service modules: Customer Excellence (experience transformation), Estratégia (strategic alignment), Digital Solutions, Futuros Sustentáveis (sustainable futures), plus an Academy education offering and an Eventos events program. Underlying delivery is a partner-led, custom-scope B2B consulting model with no public pricing, no self-serve channels, and no digital product. Engagements are typically long-term, executive-sponsored strategic projects, with documented outcomes including NPS gains (WeVets +20%), support call reductions (Ambev -83%), and 60% reduction in unnecessary hospital visits (NHS Ealing MS service).

The firm operates as a privately held, founder-led boutique — 24 employees disclosed in the source, part of a three-office global network (São Paulo, London, Rotterdam) that has cumulatively served 500+ clients across 2,000+ projects over 25 years. No external funding rounds, parent company, or M&A activity has been disclosed. Revenue is not publicly reported. Geographic reach extends beyond the three core offices into Spain and Mexico via projects, and a dedicated Spanish-language Livework LATAM portal is live.

Name

Livework São Paulo

Legal name

Livework

Website

https://liveworkstudio.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Livework São Paulo is a 24-person Brazilian service design consultancy (founded 2010) that uses human-centered design methodologies to help large enterprises and government clients transform services across healthcare, financial services, retail, and public sector. It is part of a global network spanning São Paulo, London, and Rotterdam.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services Consulting: B2B consulting engagements involving service design, customer experience transformation, innovation programs, and digital strategy. Projects are long-term, strategic, and sold directly to enterprise clients across multiple industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Livework São Paulo is a service design and innovation consultancy that helps organizations transform ambition into services that customers recognize, operations can deliver, and the business can measure. Its core offering combines ethnographic research, co-creation workshops, journey mapping, service blueprinting, and prototyping to redesign customer and employee experiences end-to-end, serving large enterprises and public-sector clients across healthcare, financial services, insurance, retail, mobility, and digital industries. Engagements are sold as long-term, custom-scoped B2B consulting projects.

Product overview

Livework São Paulo is a global consulting firm offering service design and transformation consulting through a portfolio of interconnected service modules: Customer Excellence (experience transformation), Estratégia (strategic alignment), Digital Solutions, Futuros Sustentáveis (sustainable futures), along with Academy (training) and Eventos (events). The core offering is Inovacao & Design de Serviço, which helps organizations transform ambition into measurable services that customers recognize and operations can deliver. Services are delivered across multiple industries including Healthcare & Pharma, Financial Services, Retail, Mobility, Insurance, and Public Sector.

Differentiator

Problem solved

Functional benefit

Brands

• Academy: Educational programs and courses on service design, design thinking, and innovation methodologies
• Customer Excellence
• Digital Solutions
• Academy

Products and services

• Inovação & Design de Serviço Global consulting service specializing in transforming services through service design, helping organizations convert ambition into deliverable, measurable services. It is targeted at large organizations and government agencies across healthcare, financial services, insurance, retail, mobility, and public sector.
• Customer Excellence (Experiência) Customer listening and experience transformation service including journey mapping, value proposition definition, growth and loyalty strategies, service improvement, and journey management, aimed at improving NPS and customer experience outcomes for enterprise clients.
• Estratégia Strategic alignment service that aligns teams around shared direction drivers including value propositions, service pillars, and governance that prioritize and place the customer at the center of organizational strategy.
• Futuros Sustentáveis Sustainable transformation service helping organizations respond to ecological crisis through design thinking, reimagining offers and organizations for a sustainable future. Targets companies pursuing ESG and circular-economy transformation.
• Digital Solutions Digital solution design service bringing clarity to digital operations, defining what to build and how it will work for customers, and creating scalable impact solutions for large organizations launching or transforming digital services and products.
• Academy Training and education programs on service design, design thinking, and innovation methodologies for professionals and organizations, including the first Design Thinking course in Latin America offered at ESPM.

Quantifiable outcome

• WeVets: Pet health insurance redesign moved from negative LTV to positive LTV; NPS increased by 20%+ (from 5.9 to 7.2)
• +4 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• NHS England / Sussex Community NHS Foundation Trust (SCFT)coreStrategic or Co-development Partner · 1 March 2022Livework London partnered with SCFT (part of NHS England, employing 1.4 million staff) to redesign internal digital support tools for 6,000 healthcare workers. The project included 24 in-depth interviews, 2 co-creation workshops, 8 digital diaries, and 190+ survey responses, culminating in a new intranet specification and service blueprint.
• FAZESP (Escola Fazendária do Estado de São Paulo)coreStrategic or Co-development Partner · 1 August 2017Livework partnered with FAZESP to deliver a Design Thinking workshop for public servants across Brazil at the 2017 National Fiscal Education Meeting in São Paulo. The workshop trained fiscal educators from different states to apply design thinking to fiscal education challenges, using empathy, collaboration, and experimentation methodologies.
• Plan International BrasilcoreStrategic or Co-development PartnerLivework Brasil partnered with Plan International Brasil to conduct a 16-hour Design Thinking workshop aimed at impacting the lives of 10 million girls in 5 years. Five prototype projects were co-created involving PLAN staff, beneficiaries, feminist influencers, corporate partners, and donors, addressing topics including the MeninasLíderes.com platform, donor experience, and gender equality in corporate settings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IDEO: Global pioneer of human-centered design and design thinking, offering strategy, service design, and innovation consulting to enterprises. Directly comparable as a top-tier service design firm, but considerably larger and focused on North America/Europe rather than LATAM.
• Fjord (Accenture Song): Design and innovation consultancy within Accenture Song, focused on service design, customer experience, and digital transformation. Closest direct adjacency to Livework's offering, leveraging a much larger parent network.
• Frog (Capgemini Engineering): Global design and innovation consultancy (now part of Capgemini) that helps enterprises design products, services, and brand experiences. Operates in the same service design and CX transformation space as Livework, with similar methodological roots.
• McKinsey Design (McKinsey & Company): McKinsey's design practice helps enterprises embed human-centered design into business strategy and service transformation. Comparable in delivering CX transformation at large enterprises, with vastly deeper strategic consulting resources.
• Deloitte Digital: Global digital transformation practice of Deloitte covering customer experience, service design, and innovation. Competes for the same enterprise CX mandates in financial services, healthcare, and public sector where Livework operates.

Direct peers

• Work & Co: Digital product and service design agency working with global brands on customer experience, design systems, and digital platforms. Comparable in scale and methodology, though geographically focused on US/Europe.
• MJV Technology & Innovation: Brazilian innovation and design consulting firm offering service design, customer experience, and digital transformation services. Direct competitor in the LATAM enterprise CX market, with similar methodologies and client base.

Emerging players

• IDEO U: IDEO's education arm offering design thinking and innovation courses. Comparable to Livework Academy as a training/capability-building revenue stream tied to a design consulting brand.

Others

• Hotmilk (acquired by CI&T): Brazilian digital design and engineering consultancy (now part of CI&T) that integrates design with technology delivery. Adjacent competitor in the LATAM digital transformation portion of Livework's portfolio.

Regional players

• Rothstein & Bell (RB): Brazilian design and innovation consultancy focused on service design and customer experience for large Brazilian enterprises. A domestic peer serving the same CX transformation buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/liveworksaopaulo
• Instagraminstagram.com/liveworksaopaulo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livework São Paulo