The Living Greens Organics

What The Living Greens Organics does

The Living Greens Organics is a Jaipur, India-based urban organic farming company founded in 2013, describing itself as the first mover in India's urban organic farming category. It designs, sells, installs, and maintains modular rooftop farming systems, vertical gardens, green walls, and ornamental living installations (including branded Living Billboards) for households, hospitality, healthcare, energy, real estate, jewelry retail, IT/ITES, banking, and public-sector clients. Its technical core is a proprietary soil-less organic growing medium combined with drip irrigation integration and a Centralized Lifetime Monitoring (CLM) system that supports installed units remotely; these inputs are claimed to deliver faster growth cycles and higher yields versus conventional soil-based setups.

The company operates a hardware-plus-consumables-plus-services revenue model. Catalog pricing spans entry-level organic inputs near INR 131 per unit up to PFS units at INR 9,505–18,513 and green walls priced at INR 1,000–1,350 per square foot; maintenance and consultation are sold separately as recurring services. Go-to-market combines direct B2C/B2B sales with a multi-tier partner program (City Business Partner, Organic Buddy, Urban Farming Center) and a School Farming Program targeting institutional and CSR buyers. As of the most recent reporting, the company cites an installed base of 245,000+ sq ft of rooftop farms and 4,800+ sq ft of green walls across 13+ Indian states and 100+ cities.

Operationally, the company runs with a 6-person core team and discloses no external funding rounds, suggesting it has scaled distribution through partners rather than internal headcount. Named customers include Medanta Hospital, Hindustan Petroleum, Wave City, Hotel Hilton, KGK Jewels, Genpact, AU Small Finance Bank, and Indian Railway Stations, indicating a mix of large-enterprise, government/PSU, and hospitality accounts layered on top of a long-tail individual consumer base. Growth adjacencies being explored include carbon credit monetization and expansion into CSR/NGO and Urban Local Body programs.

Name

The Living Greens Organics

Legal name

The Living Greens Organics Pvt. Ltd.

Website

https://livinggreensorganics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Living Greens Organics, founded in 2013 in Jaipur, India, designs, installs, and maintains modular rooftop farming systems, green walls, and living installations for households, enterprises, and institutions, using a proprietary soil-less growing medium and remote monitoring stack.

Ownership category

akta.pro rank

Product category

Urban Organic Farming Equipment

NAICS

Landscaping Services (561730), Other Food Crops Grown Under Cover (111419), Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM)

akta.pro secondary industries

Green Sanitation, Habitat Modification & Preventive Programs (IPM-Organic) (HSAMALAL), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Urban organic farming
• Rooftop farming systems
• Green wall installations
• Soil-less growing medium
• Organic farming inputs

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of urban farming products including Portable Farming Systems, grow bags, organic fertilizers, organic sprays, root kits, green walls, and living billboards through their e-commerce platform. Products are sold with tiered pricing based on area/coverage.
2. Installation Services: Site analysis, design, and installation of urban farming systems including rooftop organic farms, land organic farming, and balcony organic farming setups.
3. Maintenance Services: Ongoing maintenance services for installed farms including irrigation management, organic pest/disease management, nutrient management, and inter-culture activities performed by trained Urban Farmers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Living Greens Organics designs, manufactures, and sells soil-less urban farming systems (Portable Farming Systems, raised beds, balcony and fruit growing systems) and vertical green walls/living billboards, alongside organic consumables such as soil-less pot mix, organic sprays, and root kits. The company also delivers turnkey installation and ongoing maintenance services through trained Urban Farmers, converting rooftops, balconies, and other unused urban spaces into productive organic farms.

Product overview

The Living Greens Organics is India's first Urban Organic Farming Company (established 2013) offering a comprehensive portfolio of soil-less and organic farming solutions. The core product offerings consist of: (1) Urban Farming Systems including Portable Farming System (PFS) for rooftops, Raised Bed Farming Pack for land-based growing, Balcony Gardening System for compact spaces, and Fruit Growing System using grow bags; (2) Green Walls & Living Structures encompassing High Density Green Walls (6 plants/sq ft with metal planters), Low Density Green Walls (3 plants/sq ft with PVC planters), and Living Billboards for advertising; and (3) Home Gardening Consumables including Organic Farming Mix, Soil Less Pot Mix, Organic Spray Kit, Organic Root Kit, Vedic Sprays (Vermiwash, Panchgavya, Jeevamrit), specialty fertilizers (O Nutri, O-Min, O-Micro), and pest management products (PURE NEEM, DBM Trap, Fruit Fly Trap, Dashgavya Booster). The company also provides services including Urban Farming Service (full-service installation and maintenance), Zero-Maintenance Green Walls, School Farming Programs, and a Customer Lifecycle Management (CLM) System for online support. The product architecture follows a modular approach where customers can purchase individual products (consumables, grow systems) or opt for complete service packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Portable Farming System
• Raised Bed Farming Pack
• Balcony Gardening System (Herbs + Other Vegetables) A compact gardening system designed for balconies to grow herbs and other vegetables organically; targeted at urban apartment dwellers.
• Fruit Growing System (450 GSM Grow Bags) Grow bags system for growing organic fruits on rooftops without soil, designed at 450 GSM weight.
• High Density Green Walls Vertical green wall system with 6 plants per square foot, featuring MS Frame, metal planters, drip irrigation, and soil-less organic medium; aimed at hotels, offices, government buildings, and large institutions.
• Low Density Green Walls Vertical green wall system with 3 plants per square foot, featuring MS Frame, plastic PVC planters, drip irrigation, and lightweight soil-less organic medium; targeted at commercial and institutional clients.
• Living Billboards
• Vertical Vegetable Gardening System System for vertically growing organic vegetables in balconies including leafy vegetables, medicinal plants (tulsi, stevia, aloe vera), and micro greens.
• Organic Farming Mix (2kg) Organic fertilizer mix that increases soil micro-fauna for enhanced plant growth; sold to home gardeners.
• Soil Less Pot Mix (2kg) Extremely lightweight soil-less growing medium with high porosity for faster root growth and all required plant nutrients.
• Organic Spray Kit Kit of organic sprays for protecting vegetable plants from pests and diseases without identification.
• Organic Root Kit Organic root applications for controlling pests and diseases affecting vegetables, medicinal, and ornamental plants in the root zone.
• Vedic Sprays Vermiwash (500ml) Organic spray that increases plant growth, flowering, and fruiting.
• DBM Trap (with DBM Lure) Economically affordable trap with pheromone lure for detecting and controlling diamondback moth in winter vegetables.
• Fruit Fly Trap (with Bacculure) Eco-friendly trap that protects fruit and vegetable crops from fruit flies affecting creeper vegetables and tropical fruits.
• O Nutri (2kg) Organic macronutrient fertilizer that increases vegetative growth and makes soil more porous and fertile.
• O-Min (2kg) Organic mineral supplement offering all essential minerals to increase flowering and fruiting.
• O-Micro (2kg) Micronutrient supplement for plants.
• Pure Neem (Tuesday Spray) (100ml) Organic neem-based spray with antifeedant properties that damages insect digestive systems and destroys egg-laying capacity.
• Dashgavya Booster Spray (60ml) Organic booster spray that increases flowering and fruiting in plants.
• Urban Farming Service Full-service offering where trained urban farmers install organic farming equipment and grow fresh organic vegetables for customers at their residences; includes site analysis, design, installation, maintenance, and online knowledge support via CLM system.
• Zero-Maintenance Green Walls Green wall solution featuring percolation-optimized soil-less medium, integrated nutrient and disease management, scientific plant selection, digital timer-controlled irrigation, and custom design for minimal maintenance requirements.
• School Farming Program Educational program partnering with schools to create farm installations, train teachers, engage students, and build school community through organic farming.

Quantifiable outcome

• 245,000+ sq. ft. of rooftop area converted to organic farms
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Kaze Living: Indian brand offering organic gardening kits, inputs, and educational content for urban dwellers. Comparable in the soil-less/organic input category and consumer segment, though with a narrower product range than Living Greens.

Direct peers

• Hariyali Green: Indian urban farming and landscaping company providing rooftop gardens, vertical gardens, and landscaping services for institutional clients. Closest direct competitor in the green wall and rooftop farming installation business in India.
• Ugaoo: India-based online-first retailer of plants, gardening supplies, and urban gardening products (grow bags, organic inputs). Directly comparable to Living Greens' e-commerce/D2C motion and Urban Farming Centers, focused on urban Indian households seeking to grow their own food.
• NurseryLive: India's largest online nursery selling plants, seeds, garden accessories and organic inputs. Comparable in target customer (urban Indian gardeners), product mix (plants + organic consumables), and online-first GTM.
• Trustbasket: Indian e-commerce retailer of plants, seeds, gardening tools, and organic inputs for urban and home gardeners. Highly comparable D2C catalog, customer base (urban homeowners), and consumables product line to Living Greens.
• Greenhabitat: Indian provider of green wall, vertical garden, and landscaping solutions for commercial and residential customers. Overlaps directly with Living Greens' enterprise green wall and installation services for hotels, offices, and government clients.

Broad incumbents

• AeroFarms: Large-scale vertical farming company using aeroponics for commercial leafy greens production. Broader incumbent in indoor urban farming category; meaningfully comparable on the urban agriculture and sustainability positioning.
• Ambius: Global provider of interior landscaping and green walls for offices, hotels, and retail. Comparable in the green wall installation and maintenance service for enterprises, operating as a larger incumbent in Living Greens' institutional vertical.
• Infarm: European urban vertical farming company deploying modular in-store farms for retailers and restaurants. Comparable on the urban-farming-as-a-service model for hospitality and institutional clients like Living Greens' hotel/restaurant segment.
• Plenty: US-based vertical farming company that grows pesticide-free produce in indoor facilities. Comparable as a broader incumbent in urban/vertical farming, though focused on commercial produce rather than consumer rooftop systems like Living Greens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheLivingGreen1
• YouTubeyoutube.com/channel/UCMfxB5gW95KRBikLYMyQoyg
• Facebookfacebook.com/rooffarm
• LinkedInlinkedin.com/company/thelivinggreensorganics
• Instagraminstagram.com/livinggreensorganics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Living Greens Organics