nurserylive
Nurserylive is a Pune-headquartered, India-focused direct-to-consumer e-commerce platform founded in 2014 that sells live plants, seeds, planters, gardening supplies, and plant-based gifts to individual consumers and corporate buyers across 16 major cities, with added services in corporate gifting, landscape design, and gardening workshops.
- Company typePrivate
- Founded2014
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What nurserylive does
Nurserylive is an Indian direct-to-consumer e-commerce platform founded in 2014 and headquartered in Pune that sells live plants, seeds, bulbs, planters, soil and fertilizers, decorative pebbles, gardening accessories, and plant-based gifts to individual consumers and corporate buyers across India. The storefront is built on Shopify and is accessible via web (nurserylive.com) and native mobile apps on iOS and Android, with the catalog organized by plant type, feature (air-purifying, low maintenance, Vastu, zodiac), location (office desk, balcony, terrace, AC rooms), season, and occasion. The company positions itself as the largest online garden store in India, claiming 1.2 million+ plant lovers served, an all-India delivery footprint across 16 major cities, 694,844+ verified reviews at a 4.11/5 average rating, and CNBC-TV18 media coverage.
The business model is fundamentally transactional and one-time-purchase driven, with unit pricing spanning from ₹79 seed packs to ₹980+ premium specimen plants and value packs offering up to 35% discounts. Revenue streams are diversified across product categories (plants, seeds, bulbs, planters, soil/fertilizer, gifts, pebbles, accessories) plus three higher-value service lines: corporate gifting (bulk B2B orders for events, conferences, and marriages starting at ₹119), landscape design services, and gardening workshops. Distribution is owned and operated through the website, mobile apps, and corporate gifting channels, with marketing driven by content (Plant Talk, Kitchen Gardening, Top 10 Plants, Sustainable Living blogs), social media across six platforms, SEO, and email newsletters.
Nurserylive is privately held and appears to be founder-owned, with Co-founder & CEO Nandu Singh and Co-founder & COO Nidhi Singh leading a 51-100 person organization. The only disclosed external capital event is a $375,861 round from Guild Capital in July 2019; no parent company, institutional investors, acquisitions, or partnership alliances are documented. Revenue, profitability, and growth rates are not publicly disclosed, and there are no AI/ML, API, or proprietary technology features documented beyond the core Shopify e-commerce stack.
nurserylive firmographics
Firmographics- Name
- nurserylive
- Legal name
- Nurserylive
- Website
- https://nurserylive.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nurserylive is a Pune-headquartered, India-focused direct-to-consumer e-commerce platform founded in 2014 that sells live plants, seeds, planters, gardening supplies, and plant-based gifts to individual consumers and corporate buyers across 16 major cities, with added services in corporate gifting, landscape design, and gardening workshops.
- Ownership category
- akta.pro rank
nurserylive industry classification
Industry- Product category
- Online Garden Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where nurserylive is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Markets served
nurserylive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct one-time sales of plants, seeds, bulbs, planters, soil & fertilizers, pebbles, accessories, and gifts through online storefront. Individual product purchases with prices ranging from budget-friendly to premium tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual plant and seed products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
nurserylive product offering
Product offeringCore offering
Nurserylive is an Indian online e-commerce platform that operates as a comprehensive garden store selling live plants, seeds, bulbs, planters, soil and fertilizers, pebbles, gardening accessories, and plant gifts to consumers across India. It complements its plant product catalog with value-added services including corporate gifting, landscape design services, and gardening workshops.
Product overview
Nurserylive is an Indian online e-commerce platform that operates as a comprehensive garden store, offering a multi-category product portfolio centered around live plants and gardening supplies. The platform functions as a single unified marketplace (built on Shopify) rather than a modular platform-plus-architecture model. The core product categories include Plants (individual live plants across indoor, outdoor, flowering, and foliage types), Seeds, Bulbs, Planters, Soil & Fertilizer, Gifts, Pebbles, and Accessories. These are complemented by value-added services including Corporate Gifting for bulk orders, Landscape Design Services, and Gardening Workshops. The platform also offers curated combo packs (Top Plants' Packs) and Miniature Gardens & Kits that bundle multiple related products together. Founded in 2014, Nurserylive delivers plants and gardening products across India, targeting both individual consumers and corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Plants Live plants across indoor, outdoor, flowering, foliage, bonsai, cactus and succulents, fruit, herb, and air-purifying varieties sold to home gardeners across India.
- Seeds Vegetable, herb, flower, fruit, tree, and forestry seeds sold to home gardeners and growers.
- Bulbs Flowering bulbs including ranunculus, hyacinth, tulip, daffodil, gladiolus, amaryllis, and lily varieties for seasonal planting.
- Planters Plant containers in ceramic, plastic, metal, wooden, fiberglass, and coir materials for indoor and outdoor planting.
- Soil & Fertilizer Potting mixes, organic fertilizer, vermicompost, neem cake, cocopeat, and perlite for plant nutrition and soil preparation.
- Pebbles Decorative, aquarium, granite, and marble pebbles used for plant top-dressing and aquarium landscaping.
- Gardening Accessories Gardening tools, toys, and accessories sold alongside plants and planters.
- Plant Gifts Plant-based gifting collection including corporate gifts, festival gifts, and birthday gifts combining live plants with planters.
- Corporate Gifting Service Bulk plant-based gifting service for corporate clients, events, festivals, and special occasions requiring volume orders.
- Landscape Design Services Custom outdoor landscape design services for gardens, terraces, and commercial spaces delivered alongside plant supply.
- Gardening Workshops Hands-on gardening education workshops offered to individuals and groups as paid learning experiences.
Quantifiable outcome
- 4.11 out of 5 rating based on 694,844 reviews
Companies that use nurserylive
Customer profileSegments3 records
Ideal customer profiles3 records
nurserylive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
nurserylive partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
nurserylive competitors and assessment
Company assessmentDirect peers
- Ugaoo: India-based online plant and gardening supplies D2C brand selling indoor/outdoor plants, seeds, planters and accessories. Directly comparable to Nurserylive in product mix, target customer (urban Indian home gardeners), and Shopify-led e-commerce model.
- MyBageecha: Indian online plant retailer selling plants, seeds and gardening supplies with a focus on home and terrace gardening. Closely comparable to Nurserylive in customer persona, product range and direct-to-consumer online distribution model.
- Bombay Greens: Indian online plant nursery offering live plants, seeds, planters and gardening kits for home and office use. Competes head-to-head with Nurserylive on urban Indian consumer gardening demand, particularly balcony/terrace and indoor plant categories.
- Trustbasket: Indian online retailer of gardening supplies including seeds, planters, soil, fertilizers and tools. Comparable to Nurserylive on the supplies/accessories side of the catalog and on serving urban Indian home-gardening customers.
- Chhajed Garden: Indian online plant seller offering a wide variety of indoor, outdoor, flowering and landscaping plants. Comparable to Nurserylive in plant-centric catalog and Indian home gardener customer base, though with a more traditional online nursery orientation.
- FlowerAura: Indian online platform for flowers, plants and gifts with same-day and all-India delivery. Comparable to Nurserylive on plant/gift e-commerce, occasion-driven merchandising and pan-India logistics footprint.
- Plantae: India-based online plant and garden accessories retailer focused on indoor plants, pots and related supplies. Directly comparable to Nurserylive on product category, urban Indian target customer and direct e-commerce delivery model.
Emerging players
- The Sill: US-based online plant retailer focused on indoor houseplants with educational content and curated collections. Functionally comparable to Nurserylive's indoor/urban gardening play and content-led acquisition motion, though operating in a different geography.
Regional players
- BigHaat: India-based online agri-input retailer focused on seeds, crop protection and farming inputs. Adjacent to Nurserylive on seeds and gardening inputs, but oriented toward farmer/agricultural customers rather than home gardeners.
Broad incumbents
- FernsNPetals (FNP): India's largest online flowers-and-gifts retailer with pan-India and international delivery. Overlaps with Nurserylive on plant gifting, corporate gifting and online delivery infrastructure, but operates across a much broader gifting category rather than specializing in plants.
Market position
Strengths4 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
nurserylive social profiles
Digital presencenurserylive financial estimates
Financial estimateRevenue estimate
Valuation estimate
nurserylive leadership team
Management profileNumber of profiles
Profiles2 records
nurserylive funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nurserylive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nurserylive
What does nurserylive do?
Nurserylive is an Indian online e-commerce platform that operates as a comprehensive garden store selling live plants, seeds, bulbs, planters, soil and fertilizers, pebbles, gardening accessories, and plant gifts to consumers across India. It complements its plant product catalog with value-added services including corporate gifting, landscape design services, and gardening workshops.
Is nurserylive a public or private company?
nurserylive is a private company. It is classified as venture growth investor backed and is currently operating.
When was nurserylive founded?
nurserylive was founded in 2014. It employs 51 to 100 people.
Where is nurserylive based?
nurserylive is headquartered in Pune, India, in the Asia region.
How does nurserylive make money?
One revenue line is on record: product Sales.
Who are nurserylive's main competitors?
Direct peers on record are Ugaoo, MyBageecha, Bombay Greens, Trustbasket, Chhajed Garden, FlowerAura and Plantae. The Sill is listed as an emerging player. BigHaat is listed as a regional player. FernsNPetals (FNP) is listed as a broad incumbent.
Does nurserylive have an API?
No public API is recorded for nurserylive.
What industry is nurserylive in?
nurserylive's product category is Online Garden Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 444240 and its SIC code is 5200.