Livoti’s Old World Market

What Livoti’s Old World Market does

Livoti's Old World Market is a privately held, family-owned gourmet Italian grocery chain founded by John Livoti on May 27, 2010 in Aberdeen, New Jersey. The company operates five integrated retail locations across Monmouth and Ocean Counties — Aberdeen (2010), Marlboro (2014), Middletown (2017), Freehold (2021), and Brick (2024) — plus an adjacent liquor store, Livoti's Fine Wine & Spirits, at the Brick site. Each store runs an interconnected set of departments: a gourmet Italian deli (Boar's Head cold cuts, in-house fresh mozzarella, 100+ cheeses), a butcher (Bell & Evans antibiotic-free chicken, Certified Angus, USDA Prime, custom-cut roasts, 20+ in-house sausage varieties), a farm fresh produce section, a bakery (artisan breads, 20+ layer cakes, cannoli, Lavazza coffee bar), a Catch of the Day-operated seafood department, and a Locale-branded brick oven pizza station at three locations, with add-ons including a floral department, olive bar, and peanut butter grinding station.

The business model is multi-stream retail: in-store grocery sales supplemented by gourmet Italian catering for holidays, weddings, corporate and charity events (operated via GoPrep-powered per-location portals plus phone and in-person ordering, and including party rentals), online grocery delivery through Instacart, brick oven pizza delivery through DoorDash/Uber Eats/Slice, in-store gift cards (sold and redeemed in-store only), and a mobile-app loyalty program that pools 1 point per dollar across all five locations with three redemption tiers (250/$5, 500/$10, 1,000/$20). Pricing is not publicly disclosed; catering and event work is quote-based. Customers are predominantly individual households in Monmouth and Ocean County plus transactional event hosts, with no enterprise anchor accounts and no external institutional investors. The company has scaled entirely through organic, family-managed expansion across a contiguous NJ market, emphasizing authenticity, in-house production, and multi-format convenience as its core differentiation.

Name

Livoti’s Old World Market

Legal name

Livoti's Old World Market

Website

https://livotisoldworldmarket.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Livoti's Old World Market is a family-owned gourmet Italian grocery chain operating five New Jersey locations across Monmouth and Ocean Counties, offering integrated deli, butcher, bakery, seafood, produce, brick oven pizza, catering, and an adjacent liquor store to local households and event hosts.

Ownership category

akta.pro rank

Product category

Italian Gourmet Grocery Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Meat Retailers (44524), Fish and Seafood Retailers (44525)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

akta.pro secondary industries

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Butcher Shops & Meat Markets (CRAHAHAB), Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Italian gourmet grocery
• Specialty foods retail
• Artisan bakery goods
• Full-service catering
• Gourmet deli meats

Headquarters

HQ city

Aberdeen

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: In-store sales of Italian groceries, gourmet prepared foods, bakery items, meats, seafood, produce, deli items, and specialty products across five physical store locations
2. Gourmet Italian Catering: Full-service catering for events including everyday gourmet menus, seasonal menus (BBQ, holidays), and small gathering packages. Orders placed online, over phone, or in-person. Also offers party rentals (tables, linens, tents, glasses, flatware).
3. Brick Oven Pizza: Fresh brick oven pizza sold by the slice or whole pie at Brick, Freehold, and Middletown locations. Available for pickup or delivery via DoorDash, Uber Eats, and Slice.
4. Online Grocery Delivery (Instacart): Partnership with Instacart for online grocery ordering and home delivery of in-store products
5. Liquor Store Sales: Full-service liquor store at Brick location offering wines, beers, spirits, mixers, Italian liquors, and specialty drinks including THC/CBD beverages
6. Private Label Products: Private label products including dipping oils, sauces, and prepared items sold under the Livoti's brand

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Livoti's Old World Market is a family-owned Italian gourmet grocery chain operating five physical retail locations across Monmouth and Ocean Counties in New Jersey, selling Boar's Head deli meats, in-house mozzarella, Certified Angus and Wagyu beef, fresh seafood, farm produce, Italian baked goods, brick oven pizza, and Italian pantry specialties. The company additionally operates a full-service catering business for events of all sizes, a Fine Wine & Spirits liquor store at Brick, and customer-facing services (loyalty program, gift cards, in-store coffee and peanut butter grinding).

Product overview

Livoti's Old World Market is a family-owned gourmet Italian grocery store chain operating five locations in New Jersey (Aberdeen, Marlboro, Middletown, Freehold, and Brick) plus a liquor store. The company operates as an integrated marketplace offering multiple interconnected departments and services: a core Gourmet Italian Deli featuring Boar's Head cold cuts and homemade slow-roasted meats, a full-service Gourmet Butcher Department with premium cuts and custom-cut roasts, a Farm Fresh Produce section sourcing from local farms, a Gourmet Italian Bakery with artisan breads and Italian pastries including the famous cannoli, a Fresh Seafood Department operated by Catch of the Day, and Locale at Livoti's brick oven pizza (available at Brick, Freehold, and Middletown). The company also offers Gourmet Italian Catering Services with everyday and seasonal menus, a Loyalty Program accessible via mobile app, Gift Cards for in-store purchases, and a Fine Wine & Spirits liquor store at the Brick location. Supporting departments include a Gourmet Cheese Shop (100+ varieties), Olive Bar, Floral Department, Peanut Butter Grinding Station, and In-Store Coffee Bar serving Lavazza coffee. Online ordering is available through Instacart for grocery delivery, and pizza ordering through DoorDash, Uber Eats, and Slice.

Differentiator

Problem solved

Functional benefit

Brands

• Locale at Livoti's: Brick oven pizza brand operating inside Livoti's locations in Brick, Freehold, and Middletown, NJ. Partnership with Locale pizzeria family offering traditional and specialty pizzas for pickup and delivery.

Products and services

• Gourmet Italian Deli Monmouth County's #1 gourmet Italian deli featuring Boar's Head cold cuts, homemade slow-roasted meats, 100+ gourmet cheeses, fresh mozzarella made in-house, an olive bar, and prepared appetizers, side dishes, and entrees for individual consumers and families.
• Gourmet Butcher Department Full-service butcher offering all-natural antibiotic-free Bell & Evans chicken, Certified Angus Beef, USDA Prime, Chairman's Reserve Pork, American Wagyu, 20+ varieties of in-store made sausage, custom-cut roasts, and specialty meats (rabbit, duck, bison, venison) on request for individual consumers and home cooks.
• Farm Fresh Produce Fresh, local produce sourced from over 10 produce retailers and multiple local farms with six-days-a-week delivery, including certified organic fruits and vegetables, prepared produce, and cut fruits/vegetables for retail consumers.
• Gourmet Italian Bakery Authentic Italian bakery featuring artisan breads (Asiago, Kalamata olive, cranberry walnut, semolina, bastone), 20+ layer cake options, homemade cheesecakes, Italian cookies, and pastries including cannoli, Napoleons, eclairs, and tiramisu for individual consumers and event hosts.
• Fresh Seafood Department Locally-sourced seafood department operated by Catch of the Day, offering wild-caught seafood, fresh lobster, cocktail platters, crab cakes, stuffed whole fish, and oven-ready or prepared meals, with direct relationships with fishermen and farm managers.
• Locale at Livoti's Brick Oven Pizza Authentic brick oven pizza partnership with Locale (Little Silver) offering traditional pies, specialty pizzas (Mike's Hot Honey, Spinach and Ricotta, Livoti), Sicilian pizza, and gluten-free/cauliflower crust options for pickup and delivery via DoorDash, Uber Eats, and Slice.
• Gourmet Italian Catering Services Award-winning full-service Italian catering with everyday, BBQ, and seasonal menus including hot and cold platters, sandwich platters, pasta, meats, seafood, salads, and holiday-specific menus, with party rentals (tables, linens, tents, flatware) and gluten-free, vegetarian, and kids' options for event hosts and organizations.
• Livoti's Fine Wine & Spirits Full-service 21+ liquor store at the Brick location offering wines from around the world, local artisan beers, Italian liquors (limoncello, aperol), premier spirits, mixers, hard seltzers, ciders, non-alcoholic options, and THC/CBD drinks.
• Italian Grocery & Specialty Imported Items Imported Italian grocery items including pasta, sauces, canned goods, and national brand favorites, with many products imported directly from Italy, sold in-store to individual consumers and families.
• Livoti's Loyalty Program Mobile app-based loyalty program where members earn 1 point per dollar spent, redeemable at 250 points ($5), 500 points ($10), and 1000 points ($20) across all Livoti's locations.
• Livoti's Gift Cards Gift cards purchasable in-store at any Livoti's location, valid for in-store purchases only across the chain.

Quantifiable outcome

• Voted Best by multiple magazines and newspapers in New Jersey for deli, caterer, grocer, and bakery categories
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core, moderate and minor.

• Catch of the DaycoreStrategic or Co-development PartnerFamily-owned business operated by Vito and family that has owned and managed Livoti's seafood department for over a decade. Dedicated to providing highest quality, fresh seafood with direct relationships with fishermen and farm managers.
• Locale (Little Silver)coreStrategic or Co-development PartnerPartnership with Locale pizza family to operate brick oven pizza stations (Locale at Livoti's) at Brick, Freehold, and Middletown locations. Locale brings decades of pizza expertise with traditional Neapolitan and specialty pies using imported Italian ingredients.
• InstacartcoreChannel Partner/ Reseller/ DistributorOnline grocery delivery partnership allowing customers to order Livoti's products online for home delivery. Livoti's leverages Instacart's delivery infrastructure to serve customers unable to visit stores in person.
• Multiple Local FarmsmoderateStrategic or Co-development PartnerWorks with multiple local farms and over 10 produce retailers to source fresh, local produce delivered six days a week. Supports local agriculture while ensuring quality and freshness for customers.
• Andy Boy, Driscoll Berries, Sunkist, Idaho Brand, Independent BrandminorStrategic or Co-development PartnerProduce suppliers including Andy Boy (lettuce, broccoli rabe), Driscoll Berries, Sunkist Citrus, Idaho Brand Potatoes, and Independent Brand Apples - all class leaders in quality produce.
• Make-A-Wish Foundation of New JerseyminorOthersCharitable partnership for donations and community support. Livoti's has participated in golf outings and other fundraising events benefiting the foundation.
• DoorDash, Uber Eats, SlicemoderateChannel Partner/ Reseller/ DistributorThird-party delivery platforms for Locale at Livoti's brick oven pizza. Enables pizza delivery and pickup orders from Brick, Freehold, and Middletown locations.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Kings Food Markets: Premium NJ-based supermarket chain emphasizing specialty, prepared foods, and fresh departments. The closest incumbent grocery peer geographically and positioning-wise to Livoti's Northern NJ presence.
• Trader Joe's: Specialty-positioned national grocery chain with curated Italian and international assortment, private label depth, and prepared foods. Competes for the same premium NJ grocery shopper on value-perception and specialty curation.
• Whole Foods Market: Amazon-owned premium national grocery chain with deep specialty, organic, prepared, butcher, seafood, and bakery departments. Competes with Livoti's on the high-end of NJ specialty grocery but at a much larger scale and broader assortment.
• Wegmans: Large East Coast premium supermarket chain with strong specialty departments (cheese, butcher, seafood, bakery, prepared foods, international groceries) and a destination-store positioning. Overlaps with Livoti's premium specialty value proposition but operates at much larger scale.

Direct peers

• Eataly: Italian-themed specialty food marketplace combining retail grocery, fresh prepared foods, butcher, seafood, bakery, and restaurants. Directly comparable to Livoti's Italian specialty assortment and multi-department experience, though operating at a larger, tourist-oriented format.
• Faicco's Italian Specialties: Family-owned Italian specialty grocer and deli in Greenwich Village, NYC with a deep Italian imported grocery, prepared foods, and catering offering — closely aligned with Livoti's family-operated Italian specialty retail and catering model.
• Gourmet Garage: NY-based specialty grocer combining gourmet grocery, butcher, seafood, produce, prepared foods, and catering. Directly comparable multi-department specialty grocery format serving urban and suburban customers.
• Pastosa Ravioli: Linden, NJ-based Italian specialty food manufacturer and retailer producing fresh ravioli, sauces, and Italian prepared foods. Comparable regional NJ Italian specialty operator and natural adjacency for cross-promotion or partnership.
• Balducci's Food Lovers Market: Premium specialty grocer with strong Italian-leaning assortment, in-house prepared foods, butcher, seafood, bakery, and catering. Directly comparable format to Livoti's integrated specialty departments at a similar price-positioning tier.
• Porto Rico Importing Co. Historic NYC-based Italian coffee and specialty foods importer and retailer with cafés. Comparable to Livoti's on Italian authenticity, direct-import sourcing, and in-store Lavazza coffee bar model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/livotisoldworldmarketfood
• Instagraminstagram.com/livotisoldworldmarket
• LinkedInlinkedin.com/company/livoti%E2%80%99s-old-world-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livoti’s Old World Market