Lloyd Hotel

What Lloyd Hotel does

Lloyd Hotel is a 136-bedroom boutique hotel operating as The Hoxton Lloyd in Amsterdam's Eastern Docklands, housed in a 1921 building originally commissioned by the Royal Holland Lloyd Shipping Company. The property sits within the portfolio of parent company Ennismore, which controls the wider The Hoxton brand across Europe, the UK, the USA, and forthcoming India. In 2024 the property was rebranded to The Hoxton Lloyd and integrated into the brand's unified booking platform (thehoxton.com), Dis-loyalty program, and marketing channels.

The hotel's commercial offering spans three integrated streams: accommodation across diverse room types (Studio rooms with A-frame ceilings, bunk-bed rooms, Biggy Double Up rooms), food and beverage through the Breman Brasserie (French-inspired European brasserie named after the building's original architect) and Barbue cocktail bar and restaurant, and meeting/event spaces for corporate meetings, private dining, parties, and weddings. Distribution is direct-to-consumer led through thehoxton.com with Flexy Time benefits for direct bookings, supplemented by OTA channels, group booking enquiry funnels, and walk-in F&B. Customer segments are leisure and business travelers seeking design-led neighborhood accommodations, and meeting/event planners booking distinctive venues. There is no proprietary technology product beyond standard PMS/booking integration; the underlying competitive position rests on heritage architecture, the Hoxton brand's editorial recognition (including Condé Nast Traveller), and shared parent-level infrastructure rather than on technology differentiation.

Name

Lloyd Hotel

Legal name

Ennismore

Website

https://lloyd.nl

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Lloyd Hotel is a 136-bedroom boutique hotel operating as The Hoxton Lloyd in Amsterdam's Eastern Docklands, serving leisure and business travelers with on-site F&B (Breman Brasserie, Barbue) and event spaces under parent Ennismore.

Ownership category

akta.pro rank

Product category

Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Boutique hotel accommodation
• Hotel room bookings
• Food and beverage service
• Event venue hire
• Hospitality services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Hotel Room Bookings: Guest rooms and suites booked directly or through OTAs. Features Flexy Time for flexible check-in/check-out when booking direct.
2. Food and Beverage: On-site dining at Breman Brasserie (French-inspired European cuisine) and Barbue cocktail bar and restaurant. Room service and lobby bar also available.
3. Meeting and Event Spaces: Venue hire for meetings, celebrations, private dining, and weddings. Group bookings for multiple rooms also facilitated.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lloyd Hotel operates as The Hoxton Lloyd, a boutique hotel in Amsterdam's Eastern Docklands housed in a 1921 building originally commissioned by the Royal Holland Lloyd Shipping Company. The property offers 136 bedrooms with maritime-inspired design, on-site dining at Breman Brasserie and Barbue cocktail bar, and meeting and event spaces for corporate and private celebrations.

Product overview

The Hoxton Lloyd is a boutique hotel operated by The Hoxton brand under parent company Ennismore. The property offers a unified hospitality experience combining accommodation (136 bedrooms with maritime-inspired design), food and beverage venues (Breman Brasserie and Barbue restaurant/bar), and event spaces (meeting rooms, parties, and weddings). The hotel leverages The Hoxton's booking platform for direct reservations and group bookings. This is a single-property hotel offering rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Hoxton Lloyd Hotel A boutique hotel located in Amsterdam's Eastern Docklands offering 136 bedrooms with maritime-inspired decor, including Studio rooms with A-frame wooden ceilings, rooms with bunk beds, and Biggy Double Up rooms. Targets design-conscious leisure and business travelers seeking authentic neighborhood experiences.
• Breman Brasserie A European brasserie offering fresh French-inspired flavors with a relaxed Amsterdam flair, providing playful French comfort food. Operates on walk-in basis.
• Barbue A cocktail bar and event space inside the historic Lloyd building, featuring warm wood and timeless design suitable for intimate dinners and full-scale celebrations.
• Meeting Spaces Event and meeting room facilities for business gatherings, conferences, and corporate events at the Lloyd property.
• Parties and Celebrations Private event hosting services including the Pantry space setup for evening events, parties, and private dining experiences.
• Weddings Wedding celebration services and venue hire at the Lloyd property for couples hosting wedding events.

Quantifiable outcome

• Recognized as one of the best boutique hotels in Amsterdam by Condé Nast Traveller

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Pulitzer Amsterdam: Iconic Amsterdam luxury boutique hotel on the Prinsengracht canal, operated within a larger portfolio. Directly comparable local competitor competing for the same design-conscious leisure and corporate guest in Amsterdam.

Direct peers

• Ace Hotel: Pioneer boutique lifestyle hotel brand with hotels in major cities (New York, London, Los Angeles, Kyoto, etc.). Comparable to Lloyd as a design-led, neighborhood-anchored, F&B-forward boutique with strong cultural/editorial positioning.
• Mama Shelter: Accor lifestyle boutique brand with quirky design, on-site restaurants and bars in European urban markets. Comparable to Lloyd in playful, design-driven F&B-forward positioning and mid-size urban room counts.
• citizenM: Design-led, tech-forward boutique hotel operator with properties across Europe (including Amsterdam) and North America. Targets the same self-sufficient, design-conscious urban traveler with a full-service F&B and event offering at a similar compact room-count scale.
• Andaz (Hyatt): Hyatt's lifestyle boutique brand with hotels in major European cities (Amsterdam included). Compares to Lloyd as upper-upscale design-led boutique product targeting leisure and corporate guests in culturally rich urban locations.
• 25hours Hotels: Accor-affiliated design-led boutique brand with properties in European cities and a story-driven concept per property. Comparable to Lloyd for neighborhood-positioned, story-rich boutique hotels with curated F&B and event spaces.

Broad incumbents

• Kimpton Hotels & Restaurants: IHG's lifestyle boutique brand with strong F&B culture and event positioning. Compares to Lloyd on boutique positioning and F&B-forward experience, but operates at much larger scale with broader IHG distribution.
• W Hotels: Marriott's lifestyle design brand with on-site destination bars/restaurants and event programming in global cities. Comparable to Lloyd through lifestyle positioning, though at luxury price tier vs Lloyd's upscale boutique tier.
• Moxy Hotels: Marriott's design-led select-service lifestyle brand. Comparable to Lloyd through youthful, design-driven positioning but at smaller room count and more limited F&B/event offering.

Emerging players

• Generator Hostels: Design-led hostel/hybrid brand across European cities. Adjacent to Lloyd's design-conscious positioning but operates at the budget end of the lifestyle spectrum, sharing the multi-cultural urban traveler audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thehoxtonhotel
• Facebookfacebook.com/TheHoxtonHotel
• Instagraminstagram.com/thehoxtonhotel
• Pinterestpinterest.co.uk/thehoxtonhotel/_saved
• TikToktiktok.com/@hoxtonhotel
• LinkedInlinkedin.com/company/lloydhotel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lloyd Hotel