Leicester, Leicestershire and Rutland Mind

What Leicester, Leicestershire and Rutland Mind does

Leicester, Leicestershire and Rutland Mind (LLR Mind) is an independent registered charity (Charity Number 1204524) affiliated with National Mind, providing community-based mental health support across the Leicester, Leicestershire and Rutland region of England. The organisation operates as a fully remote charity from a Blaby registered address and delivers services through three principal channels: (1) free direct-support programmes including Neighbourhood Mental Health Cafés, Good Mood Groups (a portfolio of peer-led activities covering cricket, walking, faith-based gatherings for Muslim women, and a stadium-based wellbeing café at King Power), Supported Self Help, and the Community Wellbeing Service co-developed with NW Leicestershire GP Federation and Leicestershire Partnership NHS Trust; (2) a fee-based Education and Training division offering Mental Health First Aid (MHFA England accredited), Suicide First Aid (City & Guilds accredited), Mental Health Skills for Managers, workplace consultancy, and £5-per-person online wellbeing webinars delivered via Microsoft Teams; and (3) a fundraising and engagement function spanning individual donations, challenge events (London Marathon, Run Leicester, Wolf Run), corporate Charity-of-the-Year partnerships, legacies, and easyfundraising affiliate income.

The technology footprint is commodity and operations-oriented rather than product-led: Microsoft Teams for webinar delivery, CloudFlare for web security, and Office 365/SharePoint for back-office functions, with a WordPress-based website as the primary digital touchpoint for service information, event booking, and donations via PayPal, Enthuse, and JustGiving. Distribution is hybrid — physical venues (cricket clubs, cafés, community hubs), NHS primary-care referral, schools and employers, and digital webinars — supported by a dense local partnership network spanning healthcare, education, sport, faith, and financial services sectors.

The revenue model is donation-heavy with an emerging earned-income stream. The majority of income is sourced from individual donations (including Gift Aid), fundraising events, corporate partnerships, and legacies, while training services and consultancy represent a smaller but commercially diversified line. Pricing is bifurcated: core beneficiary services are free at point of use, while workplace training, webinars, and consultancy are priced per session or per programme. Customer segments span individuals experiencing mental health challenges, employers, schools/colleges/universities, corporate partners, and individual supporters, with the NHS/GP Federation acting as a strategic referral and co-delivery partner rather than a fee-paying customer.

Name

Leicester, Leicestershire and Rutland Mind

Legal name

Leicester, Leicestershire and Rutland Mind

Website

https://llrmind.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Leicester, Leicestershire and Rutland Mind (LLR Mind) is an independent UK charity affiliated with National Mind, delivering free community-based mental health support — cafés, peer groups, NHS-co-developed early intervention, and accredited workplace training — across the LLR region.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Community mental health services
• Mental health training
• Workplace wellbeing programs
• Peer support groups
• Suicide prevention training

Headquarters

HQ city

Blaby

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-off and monthly donations from individuals supporting mental health in the LLR region. Gift Aid scheme allows claiming additional 25p per £1 from UK taxpayers.
2. Fundraising Events: Revenue generated through challenge events including London Marathon, running events, obstacle races, and community fundraising activities.
3. Corporate Partnerships: Charity of the year partnerships, event sponsorship, workplace fundraising, matched giving, payroll giving, and corporate gifts in kind.
4. Education and Training Services: Fee-based training programmes including Mental Health First Aid, workplace wellbeing workshops, webinars (£5 per person), and consultancy services for employers.
5. Legacies and Bequests: Gifts left in wills including fixed cash gifts, percentage of estate, or specific items.
6. EasyFundraising: Retailer donations generated when supporters shop online through the easyfundraising platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

LLR Mind provides free community-based mental health support services across Leicester, Leicestershire and Rutland, including Neighbourhood Mental Health Cafés (drop-in crisis support), Good Mood Groups (peer support including cricket, walking, and faith-based groups), Supported Self Help, and a Community Wellbeing Service delivered with NHS partners. It also runs a paid Education and Training division offering Mental Health First Aid, Suicide First Aid, workplace wellbeing consultancy, employee one-to-one support, and online wellbeing webinars for individuals.

Product overview

LLR Mind is a mental health charity providing community-based mental health services across Leicester, Leicestershire, and Rutland. The organization operates a multi-service model centered on direct support services (Neighbourhood Mental Health Cafés, Good Mood Groups, Supported Self Help, Community Wellbeing Service), complemented by an Education and Training division offering workplace wellbeing programs (Mental Health First Aid Training, Suicide First Aid, Consultancy Services, One-to-one Employee Support, Bitesize Learning Activities, and Training Workshops), and individual education (Wellbeing Webinars via MS Teams). The charity also operates a Lived Experience Leadership Panel for governance, manages fundraising events (Mental Elf Festive Fun Run), and offers Corporate Partnership opportunities. The portfolio includes services for both community members seeking support and organizations seeking workplace mental health training and consultancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Neighbourhood Mental Health Cafés Safe, welcoming drop-in spaces for individuals experiencing mental health distress, providing practical support to de-escalate crises and signposting to relevant services. Operates across multiple locations in the LLR region including The Oak Centre in Braunstone.
• Good Mood Groups Community-based peer support groups including Chai and Chat (for Muslim women), King Power Stadium Wellbeing Café, Mindful Meanders walking group, and Thorpey's Bat & Chat cricket sessions for men aged 18+, designed to promote social connection and wellbeing.
• Supported Self Help One-to-one support service helping individuals develop coping strategies and action plans for managing mental health challenges.
• Community Wellbeing Service Early intervention one-to-one support for adults experiencing emerging mental health needs, delivered in partnership with North West Leicestershire GP Federation and Leicestershire Partnership NHS Trust as part of the North West Leicester Mental Health Pathway.
• Wellbeing Webinars One-hour online MS Teams sessions for individuals covering stress management, mindfulness, menopause and mental health, mental wellbeing, and self-care, priced at £5 per person.
• Mental Health First Aid Training MHFA England accredited two-day training equipping participants to provide first-level support to those experiencing poor mental health. Includes MHFA Champion (one-day) and MHFAider Refresher courses.
• Mental Health Skills for Managers MHFA England accredited four-hour training programme (up to 16 people) teaching managers to spot signs of poor mental health, signpost to resources, and become self-care role models.
• Suicide First Aid Training City & Guilds accredited suicide prevention training. Full-day SFA course (8 hours, up to 16 learners) with 6 NQF Credits at Level 4, and half-day SFA Lite (4 hours, up to 20 learners) with digital badge option.
• Workplace Consultancy Services Anonymous staff surveys and analysis used to develop a twelve-month action plan for workplace health and wellbeing initiatives, including follow-up impact measurement.
• One-to-one Employee Support Two-step service: confidential holistic assessment with action plan, followed by up to 6 case management sessions with a dedicated manager.
• Bitesize Learning Activities Brief lunch-and-learn presentations covering Healthy Lifestyles, Menopause and Mental Health, Mindfulness, Mood Management, Self-Care, and Understanding Anxiety.
• Training and Development Workshops Interactive workshops covering Mental Health Awareness, Navigating Change and Uncertainty, Self-esteem and Personal Development, Supporting Employees with Health Conditions, Understanding Stress and Resilience, and Work-Life Balance.
• Schools, Colleges and Universities Programmes Workshops covering Exam Stress, Looking After Your Wellbeing, Work Rest and Play balance, plus Focus Groups for shaping mental health support in educational settings.
• Mental Elf Festive Fun Run Annual festive fun run fundraising event held on 29 November 2026 at Badgerbrook School, celebrating community spirit and raising funds for local mental health support.
• Corporate Partnerships Charity of the Year partnerships, event sponsorship, corporate fundraising, employee engagement, payroll giving, matched giving, and gifts in kind/pro bono support for local businesses.

Quantifiable outcome

• Highly commended at HSJ Patient Safety Awards 2025 for Primary Care Initiative
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Market Harborough Building SocietyflagshipGTM or Marketing Partner · 1 January 2025Charity Partner for Thrive! Forward programme backed by £250,000 community fund. Programme addresses youth mental health, financial literacy, and employability across South Leicestershire and North Northamptonshire. LLR Mind delivers hybrid mental health workshops in schools.
• Wize UpcoreStrategic or Co-development Partner · 1 January 2025Financial education charity partner in Thrive! Forward programme delivering interactive school sessions on budgeting and financial confidence.
• Young EnterprisecoreStrategic or Co-development Partner · 1 January 2025Enterprise charity partner in Thrive! Forward programme providing immersive career skills sessions including CV writing, interview techniques, and understanding salaries and taxes.
• Kheron GilpinminorOthers · 1 January 2025Community Ambassador for Thrive! Forward programme, dedicated to youth empowerment and supporting the programme's mission.
• North West Leicestershire GP FederationcoreStrategic or Co-development Partner · 1 April 2024Strategic partnership for the Community Wellbeing Service providing early intervention mental health support in primary care. Developed in response to the Federation's Community Health and Wellbeing Plan identifying mental health as leading priority. Adopted unified 'one team' approach with LLR Mind and Leicestershire Partnership NHS Trust.
• Leicestershire Partnership NHS TrustcoreStrategic or Co-development Partner · 1 April 2024Partnership collaboration on the North West Leicester Mental Health Pathway and Community Wellbeing Service. Part of integrated approach to expand mental health capacity in primary care.
• Leicester City in the CommunitycoreStrategic or Co-development PartnerPartnership for weekly drop-in café at King Power Stadium providing mental health information and support. Leicester City in the Community runs full programme of opportunities across the city.
• The Lantern InitiativecoreStrategic or Co-development PartnerPartnership for Chai and Chat programme providing faith-based wellbeing gatherings for Muslim women at Brü Café in Oadby. Creates space for conversations on wellbeing and soul-rooted self-care.
• Leicestershire & Rutland Cricket FoundationcoreStrategic or Co-development PartnerPartnership for Thorpey's Bat & Chat programme providing cricket-based mental health support for men aged 18+ at Grace Road cricket ground.
• Hick's LodgeminorStrategic or Co-development PartnerVenue partner for Mindful Meanders walking group at Wellbeing Trail, Ashby-de-la-Zouch. Group meets every 4th Tuesday for gentle walks followed by cafe chat.
• City & GuildscoreStrategic or Co-development PartnerAccreditation partner for Suicide First Aid training programmes. Full SFA course accredited with 6 NQF Credits at Level 4; SFA Lite course assured with digital badge option.
• National MindcoreStrategic or Co-development PartnerLLR Mind is an independent local Mind affiliated to National Mind through a membership agreement. Each local Mind is an independent charity. Personal information may be shared with local Minds to ensure effective service delivery.
• EasyFundraisingminorChannel Partner/ Reseller/ DistributorAffiliate partner enabling supporters to raise free donations when shopping online with over 8,000 retailers including eBay, Argos, John Lewis, ASOS, Booking.com, and M&S.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Samaritans: UK-wide mental health charity offering emotional support to people in distress, funded primarily through donations and legacies. Directly comparable funding model and beneficiary population to LLR Mind's Neighbourhood Mental Health Cafés.
• Lambeth and Southwark Mind: Another local Mind charity with a comparable portfolio of peer support groups, wellbeing training and NHS partnerships. Closely matches LLR Mind's service mix, target population and independent-within-Mind-network operating model.
• YoungMinds: UK charity focused on children and young people's mental health, including schools-based programmes. Directly comparable to LLR Mind's Schools, Colleges and Universities portfolio and Thrive! Forward youth partnership.
• CALM (Campaign Against Living Miserably): UK charity addressing suicide prevention and male mental health, with a strong event-based fundraising model similar to LLR Mind's challenge-event portfolio (London Marathon, regional runs).
• Place2Be: UK children's mental health charity delivering school-based counselling and training. Directly comparable to LLR Mind's schools and colleges portfolio and the Thrive! Forward school workshop model.
• Rethink Mental Illness: National UK mental health charity delivering community-based services, training and campaigning — overlapping with LLR Mind on peer support, workplace training and NHS partnership delivery.
• Anxiety UK: UK charity providing support, training and membership services for people with anxiety — comparable on peer-support delivery, paid training and accreditation partnerships.
• Northamptonshire Mind: Neighbouring local Mind charity serving a comparable English county footprint with similar community wellbeing services, MHFA training and NHS-aligned pathways.

Broad incumbents

• National Mind: The UK-wide mental health charity of which LLR Mind is an independent local affiliate. Operates the national Mind brand, helpline infrastructure and policy work, while LLR Mind delivers local services under the same affiliation.
• Mental Health Foundation: UK charity focused on prevention and mental health awareness, including workplace wellbeing toolkits and public education. Overlaps with LLR Mind on wellbeing webinars and workplace training content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/llrmind
• Instagraminstagram.com/llrmind
• LinkedInlinkedin.com/company/leicester-leicestershire-and-rutland-mind

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leicester, Leicestershire and Rutland Mind