Llumar films

What Llumar films does

LLumar Films, formally LLumar South Africa (Pty) Ltd., is the sole distributor of LLumar-branded high-performance window films and paint protection films (PPF) across Southern Africa, operating as a subsidiary of PG Group. The company maintains a registered office at 18 Skeen Boulevard, Bedfordview (Johannesburg) and a distribution warehouse at 9 Ronbex Road, Activia Park, Elandsfontein, with a stated headcount of approximately 17 employees. The entity was registered in 2002 and operates exclusively within the South African market.

Its core offerings sit across two primary divisions: Automotive Films (Smash & Grab security film, Paint Protection Film in Platinum Gloss, Platinum Matte, Select Black and Valor variants, and Air Blue nano-ceramic windscreen film) and Architectural Films (Safety, UV/Anti-Glare, Solar Control, and Decorative films). The underlying products are manufactured by Eastman Chemical Company — founded 1920, serving customers in nearly 100 countries — using nano-ceramic, polyester compound, and proprietary coating technologies, including HydroGard™ hydrophobic polymer coatings and self-healing surface technology for PPF. Warranties run from 5 years on premium dyed films up to 12 years on PPF Valor, with architectural safety films meeting EN356 / GSA Level 2 classifications.

The business model is a sole-distributor plus authorized-installer channel: LLumar South Africa supplies product to a network of Authorised Fitment Centres across South Africa (and broader Southern Africa), which in turn sell-and-install to end customers in the automotive (vehicle tinting, PPF, smash & grab) and architectural (homes, offices, commercial, decorative) segments. End-customer pricing is quote-based and tiered by coverage (basic protection, quarter frontal, full frontal, full vehicle). Acquisition channels are website content, social media, and a fitment-partner locator tool; revenue per customer is realised through the installer channel. The firm has no external funding, no public listing, no documented M&A activity, and no disclosed revenue in the input.

Name

Llumar films

Legal name

LLumar South Africa (Pty) Ltd.

Website

https://llumar.co.za

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LLumar South Africa (Pty) Ltd. is the sole distributor in Southern Africa of LLumar-branded window films and paint protection films manufactured by Eastman Chemical Company. It supplies a network of authorised fitment centres serving automotive and architectural customers with one-time installation sales.

Ownership category

akta.pro rank

Product category

Automotive and Architectural Window Films

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Industrial & Protective Film Extrusion (Masking, Surface Protection, Barrier Films) (IMANACAD)

akta.pro secondary industry

Barrier & Specialty Films (EVOH, PVDC, Metallized, AlOx/SiOx Coated) (IMALABAC)

Keywords

• Window film products
• Paint protection film
• Automotive window tinting
• Architectural window films
• Vehicle paint protection

Headquarters

HQ city

Bedfordview

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Window Film Products: One-time sale of architectural, automotive, and decorative window films. Products include solar control films, safety films, UV protection films, smash & grab films, and decorative films. Revenue generated from product sales to authorised fitment centres who then provide professional installation to end customers.
2. Paint Protection Film (PPF): Sale of PPF products including Platinum Gloss, Platinum Matte, Select Black, and Valor variants. Customers can choose coverage levels (basic protection, quarter frontal, full frontal, full vehicle protection) with pricing dependent on coverage preference. Professional installation required.
3. Professional Installation Services: Installation services provided through network of Authorised Fitment Centres across South Africa. Fitment partners deliver professional installation matching product quality standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Llumar Films distributes high-performance window films and paint protection films (PPF) manufactured by Eastman Chemical Company under the LLumar brand across Southern Africa. The portfolio spans Automotive films (window tinting, Smash & Grab security film, Paint Protection Film, and Air Blue nano-ceramic windscreen film) and Architectural films (Safety, UV/Glare, Solar Control, and Decorative). Products require professional installation and are sold exclusively through a network of Authorised Fitment Centres across South Africa.

Product overview

Llumar® is a comprehensive window film and paint protection product portfolio manufactured by Eastman Chemical Company and distributed in Southern Africa by PG Group. The product line is organized into two main divisions: Automotive Films (Smash & Grab security film, Paint Protection Film in Platinum Gloss/Matte, Select Black, and Valor variants, and Air Blue nano-ceramic windscreen film) and Architectural Films (Safety, UV/Glare, Solar Control, and Decorative films). The portfolio includes multiple film technology types (dyed, metallized, sputtered, ceramic, dual reflective, and exterior reflective) available in various VLT levels and warranty periods from 5 to 12 years depending on the product line. Products are professionally installed through a network of authorized fitment partners throughout Southern Africa.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Blocks >99% of harmful UV rays
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Eastman Chemical CompanycoreTechnology or IntegrationEastman Chemical Company manufactures all Llumar high-performance window films and paint protection films. With one of the largest and most integrated window and performance-coated film manufacturing sites in the world, Eastman serves customers in nearly 100 countries. Eastman provides technical teams in the USA and Europe supporting Llumar operations.
• PG GroupcoreChannel Partner/ Reseller/ DistributorPG Group is the parent company of Llumar South Africa and serves as the sole distributor of LLumar high-performance window film and paint protection film (PPF) in Southern Africa. PG Group is the operating entity for Llumar brand in the region.
• KPMGminorOthersKPMG operates the PG Group Ethics Hotline as an anonymous channel to report unethical business practices or fraud. The hotline operates 24 hours a day for 365 days a year and is independent with caller anonymity protected.
• Authorised Fitment CentrescoreChannel Partner/ Reseller/ DistributorNetwork of professionally trained installation partners across South Africa committed to highest standards of quality and service. Fitment partners deliver superior installation for complete customer satisfaction. Llumar provides training through their world-class training academy covering automotive, building, decorative and paint protection film applications.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• V-Kool Window Films: Premium window film brand with strong presence across Asia, the Middle East, and parts of Africa. V-Kool offers automotive tint and solar control films with comparable nano-ceramic and sputtered technologies, and is a regional competitor in markets adjacent to Llumar's Southern Africa footprint.

Broad incumbents

• Avery Dennison Window Films: Major materials science incumbent offering automotive and architectural window films as part of a broader specialty films and label materials portfolio. Avery Dennison competes with Llumar in both automotive tint and architectural safety/UV films, typically through professional installer channels.
• 3M Window Film: Global conglomerate with a window film and sun control division that directly competes with Llumar across automotive tinting, architectural solar control, and safety/security films. 3M is a broad incumbent offering overlapping capabilities as part of a much wider industrial portfolio, and its films are widely distributed in South Africa through installer networks.

Direct peers

• XPEL: Specialist manufacturer of Paint Protection Film and window tint with proprietary self-healing and hydrophobic technologies that directly overlap Llumar's PPF and nano-ceramic windshields. XPEL competes head-to-head in the PPF category and is rapidly expanding globally, including in emerging markets.
• SunTek Films (Eastman): Eastman Chemical Company's second window film brand (alongside LLumar) offering automotive tint, PPF, and architectural films. SunTek is technically a sister brand to Llumar via Eastman but competes in the same dealer/installer channels and is often a lower-priced alternative within the same manufacturer's portfolio.
• Huper Optik: Specialty manufacturer of nano-ceramic and metallized window films, with a strong position in the premium ceramic windscreen and architectural film categories that overlaps Llumar's AIR Blue nano-ceramic line. Huper Optik serves both automotive and commercial customers through dealer channels.
• Solar Gard (Saint-Gobain): Saint-Gobain's premium window film brand offering automotive tint, architectural solar/UV films, safety films, and decorative films with comparable proprietary technology claims (nano-ceramic, sputtered, dyed). Solar Gard is one of the most direct global competitors to LLumar and is similarly distributed through certified installer networks in Africa and globally.
• Madico Window Films: Specialty manufacturer of window films for automotive, architectural, safety, and decorative applications with a comparable product portfolio to Llumar. Madico is distributed globally through certified installer networks and directly overlaps Llumar on Smash & Grab/security, solar control, and decorative film categories.

Others

• PG Group (parent): South African glass and glazing group that owns Llumar South Africa as its sole LLumar distribution subsidiary and also operates automotive glass, architectural glass, and aluminium businesses. PG Group is the parent operating entity and channel/financial backer rather than a direct competitor, but its strategic direction directly determines Llumar's investment capacity.
• Eastman Chemical Company: Global specialty chemicals company and manufacturer of LLumar and SunTek window films. Eastman is not a commercial competitor to Llumar South Africa but is the upstream supplier and brand owner whose product roadmap, pricing, and brand investment decisions directly shape Llumar's competitive positioning and revenue potential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/llumarfilms
• Facebookfacebook.com/llumarfilmssa
• Instagraminstagram.com/llumarfilms/?hl=en
• LinkedInlinkedin.com/company/llumar-films

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Llumar films