Larensche Mixed Hockey Club

What Larensche Mixed Hockey Club does

Larensche Mixed Hockey Club (LMHC) is a Dutch member-owned sports association (vereniging) founded on November 15, 1923, headquartered at Eemnesserweg 33A, Laren, in the Gooi region of the Netherlands. The club operates field and indoor hockey programs serving approximately 1,300 members, of whom roughly 1,000 are youth (ages 5-18) organized into approximately 150 youth teams, with the remainder split across senior, veteran, and adapted-hockey segments. LMHC's core products include competitive senior teams (Heren 1 in the Hoofdklasse, Dames 1 in the Overgangsklasse), a youth development pipeline from Kabouters (5-6) through O18, G-Hockey for players with disabilities (operated via affiliated foundation Stichting Aangepast Hockey Laren), Trim Hockey for casual adults, OldStars Walking Hockey for 55+, and an air-supported indoor hall (blaashal) for winter training.

The business model is subscription-based membership with annual fees tiered across 13 categories ranging from €125 (Donateur) to €525 (Senioren/Youth O18-O11), plus team contributions and a €26 complex fee per member. Revenue is diversified across membership subscriptions, sponsorship (ABN AMRO as main sponsor and Hockey Academie partner, Adidas for apparel, Tulp for Hoofdklasse naming rights), the Laren Business Club (€1,250/year for local entrepreneurs), an online Laren Hockey Shop, on-site horeca, and event fees. Go-to-market is community-led: word-of-mouth and family referrals drive recruitment, while events such as Super Sundays, Familietoernooi, GJK regional tournament, and CD Turbo Kamp drive engagement. Operations rely on hundreds of volunteers supported by a small paid staff led by a Verenigingsmanager and a Technical Manager. Technology infrastructure is minimal and non-proprietary, comprising the LISA administration platform, Tournify for event registration, and a member-facing mobile app.

Name

Larensche Mixed Hockey Club

Legal name

Larensche Mixed Hockey Club

Website

https://lmhc.nl

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Larensche Mixed Hockey Club is a 100-year-old Dutch member-owned hockey association in Laren, Netherlands, serving approximately 1,300 members (1,000 youth, 300 adult) across competitive, recreational, and adapted-hockey programs through subscription memberships, sponsorships, and community-led engagement.

Ownership category

akta.pro rank

Product category

Field Hockey Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Field hockey club
• Youth hockey programs
• Adaptive sports hockey
• Senior hockey membership
• Community hockey association

Headquarters

HQ city

Laren

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership subscriptions: Annual membership fees from youth, senior, and special hockey segments (G-Hockey, Trim, OldStars). Primary revenue stream supporting club operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Larensche Mixed Hockey Club (LMHC) is a member-owned Dutch hockey association that delivers year-round field and indoor hockey programs for all ages and abilities, including youth teams (Kabouters through O18), competitive and recreational senior teams, G-Hockey for people with disabilities, Trim Hockey for returning players, and OldStars Walking Hockey for seniors. Members pay annual subscriptions and access training, matches, clubhouse hospitality, and events at the club's Eemnesserweg complex in Laren, while sponsors and local businesses join the Laren Business Club and purchase merchandise through the Laren Hockey Shop.

Product overview

Larensche Mixed Hockey Club (LMHC) operates as a traditional sports association offering a comprehensive portfolio of hockey programs and club services. The core offering consists of competitive senior hockey teams (Heren 1 and Dames 1 in the Hoofdklasse), extensive youth development from age 5-18 (Kaboutsers through O18), adaptive G-Hockey for members with disabilities, recreational Trim Hockey, and OldStars Walking Hockey for seniors 55+. The club maintains a physical facility with an air-supported blaashal for winter indoor hockey and a clubhouse with hospitality services. Supporting programs include the ABN-AMRO Hockey Academie for youth development, ONFIRE training sessions, and various events including Super Sundays, Glow in the Dark parties, Familietoernooi, and CD Turbo Kamp. The club operates a Laren Hockey Shop for merchandise, a Laren Businessclub for sponsors, and a member-facing Laren App for communications and scheduling. The GJK tournament represents a collaborative regional event with five other Gooi hockey clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Hockey Programs

Quantifiable outcome

• 3 men's national championships (1956, 1961, 1969)
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ClubHub / CIRCULRminorStrategic or Co-development PartnerSustainability partnership for recycling old sports clothing and materials into new products. CIRCULR founded by former Dames 1 player Kim Lammers.
• SportWaysminorStrategic or Co-development PartnerHoliday hockey camp provider offering zaalhockey (indoor) camps during school vacations.
• MEA GYMminorStrategic or Co-development PartnerFitness partner providing spinning classes and gym facilities for team training.
• Laren Business ClubcoreGTM or Marketing PartnerBusiness network of entrepreneurs supporting club at €1,250/year with networking events and sponsor benefits.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HGC (Hockey Club Groningen): Prominent Dutch hockey club fielding teams in national competition. Comparable in structure as a member-owned association running youth development, senior squads, and recreational programs at a similar scale to LMHC.
• Pinoké: Amsterdam-based hockey club with a long history and Hoofdklasse presence. Comparable as a top-tier Dutch hockey association with similar ambitions in elite competition and youth development.
• Hockey Club Rotterdam: Rotterdam-based hockey club with senior and youth programs in the Dutch competition system. Comparable as a member-owned hockey association operating at similar national levels.
• Tilburg Hockey Club: Southern Netherlands hockey club with comparable youth-to-senior development model. Comparable as a regional amateur hockey association under the KNHB umbrella.
• Klein Zwitserland: The Hague-based hockey club competing at high national levels. Comparable as a Dutch amateur hockey club with comparable programming breadth (youth, senior, recreational) and competitive ambitions.
• Bloemendaalse Hockey Club: Established Dutch hockey club operating youth and senior programs in national competition. Comparable as a regional hockey association with comparable membership and facility model.
• Stichtse Cricket en Hockey Club (SCHC): Utrecht-area hockey club competing in the Dutch Hoofdklasse. Directly comparable as a top-tier Dutch amateur hockey association with comparable youth pipeline, senior squads, and reliance on the KNHB league structure; SCHC is also a known employer of the new LMHC Technical Manager.
• Amsterdamse Hockey & Bandy Club (AH&BC): One of the oldest and largest hockey clubs in the Netherlands, competing at the Hoofdklasse level. Highly comparable in heritage, scale, and top-hockey ambitions; LMHC's incoming Technical Manager also came from AH&BC, underscoring operational similarity.
• HDM (Hockeyvereniging Den Haag Mixed): Mixed-model hockey club in The Hague with comparable youth and senior structure. Comparable in programming mix and KNHB-affiliated league participation.

Others

• KNHB (Koninklijke Nederlandse Hockey Bond): The Dutch national hockey federation that organizes the competitions in which LMHC participates. Not a competitor but the governing ecosystem participant LMHC depends on for league structure, rules, and youth pathways.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/larenmhc
• LinkedInlinkedin.com/company/larensche-mixed-hockey-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larensche Mixed Hockey Club