LBB
Lobster Burger Bar (LBB) is a single-location seafood restaurant in downtown Toronto specializing in lobster burgers and lobster-forward dishes, serving dine-in and private-event guests. It owns an East Coast lobster processing plant and operates a multi-stream revenue model including a la carte, AYCE buffet, beverages, and gift cards.
- Company typePrivate
- Founded-
- HeadquartersToronto, Ontario, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LBB does
Lobster Burger Bar (LBB) is a single-location seafood restaurant operating at 214 King St W, Suite 100, Toronto, Ontario, serving dine-in guests daily from approximately 11:30am to 1am. The concept is anchored on a single hero item — the lobster burger — supported by an extended menu of lobster-forward plates, complemented by a kids' menu and a distinctive dog menu. The restaurant functions as a casual full-service concept with bar service (alcoholic beverages) rather than a QSR or fine-dining operator, with reported capacity to host private events for up to 200 guests.
LBB owns and operates a lobster processing plant on the East Coast of Canada, giving it direct control over the principal input in its menu. This vertical integration is the most distinctive structural feature of the business and differentiates it from comparable Toronto seafood restaurants that source lobster through wholesalers. The plant presumably supports both the Toronto location and potential wholesale or franchise activity, though there is no public evidence of either currently materializing.
The revenue model is multi-stream: in-restaurant a la carte sales (with the signature lobster burger priced at $34), an all-you-can-eat (AYCE) lobster buffet tier priced at $22.99 on weekdays and $48.00 on weekends, beverage sales, private event bookings, gift card sales, and ancillary menus (kids, dog). Headcount is reported at 11–50 employees. The business is privately held with no disclosed funding rounds, debt structure, or financial statements.
LBB firmographics
Firmographics- Name
- LBB
- Legal name
- Lobster Burger Bar
- Website
- https://lobsterburgerbar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lobster Burger Bar (LBB) is a single-location seafood restaurant in downtown Toronto specializing in lobster burgers and lobster-forward dishes, serving dine-in and private-event guests. It owns an East Coast lobster processing plant and operates a multi-stream revenue model including a la carte, AYCE buffet, beverages, and gift cards.
- Ownership category
- akta.pro rank
LBB industry classification
Industry- Product category
- Casual Seafood and Burger Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where LBB is headquartered
LocationHeadquarters
- HQ city
- Toronto, Ontario
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
LBB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Food Service: Revenue from food menu items including burgers, lobster dishes, sushi, shareables, and desserts. All-day dining with seasonal menu variations (summer, winter, main menu).
- Beverage Service: Revenue from alcoholic beverages (cocktails, wine, beer) and non-alcoholic drinks including specialty cocktails, mocktails, and specialty coffees.
- Event and Party Hosting: Revenue from private event bookings with group dining. Special incentive program provides gift card rewards to hosts (groups of 10-19: $5/guest; groups of 20+: $10/guest).
- AYCE Buffet: All-you-can-eat buffet service with different pricing for weekday vs weekend (Mon-Fri: $22.99; Sat-Sun: $48.00).
- Gift Cards: Digital gift card sales through Toast Tab and SilverPay platforms.
- Kids and Pet Menus: Specialized menu offerings for children ($10) and dogs (fresh food meals $6-$19).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekday AYCE Lunch Buffet |
| Unit Pricing | Pay-as-you-go | Weekend AYCE Lunch Buffet |
| Unit Pricing | Pay-as-you-go | Happy Hour Menu |
| Unit Pricing | Pay-as-you-go | Kids Menu |
| Unit Pricing | Pay-as-you-go | Dog Menu |
| Unit Pricing | Pay-as-you-go | Main Menu Items |
| Other | Pay-as-you-go | Event Booking Incentive |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LBB product offering
Product offeringCore offering
Lobster Burger Bar (LBB) operates a single full-service restaurant in downtown Toronto serving fresh Canadian lobster, signature lobster burgers, sushi tacos, premium steaks, sushi, and seasonal comfort foods across multiple menus. The business supplements dine-in service with an all-you-can-eat lunch buffet (weekday/weekend tiers), a happy hour program, a full bar, dedicated kids and dog menus, digital gift cards, and private event/party booking for up to 200 guests with gift card host rewards.
Product overview
Lobster Burger Bar (LBB) is a Toronto-based seafood and comfort food restaurant operating as a single unified dining establishment rather than a platform. The core product is its full-service restaurant offering signature lobster burgers, sushi tacos, fresh seafood, and premium steaks. The portfolio includes seasonal menus (Summer and Winter), a Happy Hour program with discounted food and drinks, an All-You-Can-Eat buffet on weekdays and weekends, a complete beverage program with cocktails and wines, specialty Kids and Dog menus, and hospitality services including party/event booking for up to 200 guests and gift card sales. The restaurant emphasizes fresh, locally-sourced Canadian ingredients including certified AAA Aged Angus beef and hormone/antibiotic-free lobster from their own East Coast plant.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Menu Full restaurant menu featuring signature lobster burgers, sushi tacos, seafood dishes, steaks, and traditional comfort foods including burgers, pasta, and salads (e.g., Lobster Burger $34, Classic/Signature Lobster Roll $33, Double Cheese Burger $21, Lobster Bisque $14, Ribeye $40, 8oz New York $42, Lobster Risotto $42). For dine-in guests at the Toronto location.
- Summer Menu
Companies that use LBB
Customer profileSegments5 records
Ideal customer profiles5 records
LBB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LBB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Canadian Farmers and ProducerscoreSupply partnership for fresh, high-quality ingredients sourced from local Canadian farmers and producers. All produce and protein suppliers meet quality standards for certified AAA Aged Angus beef and hormone/antibiotic-free proteins.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
LBB competitors and assessment
Company assessmentBroad incumbents
- Joey Restaurants: Canadian upscale-casual chain with globally-inspired menus, sushi, steaks, and full bar programs. Comparable on premium casual positioning, diverse menu, and downtown Toronto presence.
- Red Lobster: Largest seafood-focused casual-dining chain in North America. Comparable as a broad incumbent offering lobster and seafood across a wide menu at accessible price points, though at a much larger scale and lower price tier.
- The Keg Steakhouse + Bar: Canadian steakhouse chain offering premium steaks, seafood, and full bar service in a casual-upscale setting. Comparable on the steak-and-seafood menu overlap and premium-but-accessible positioning.
- Earls Kitchen + Bar: Canadian full-service casual-dining chain with broad menus including steaks, burgers, and seafood at fine-casual price points. Comparable as a downtown competitor in the same Toronto fine-casual category with overlapping menu and event capabilities.
- Moxie's Grill & Bar: Canadian casual-dining chain offering globally-inspired menus, premium cocktails, and event/party bookings. Comparable on the multi-occasion dining model including group events and full bar service.
- Cactus Club Cafe: Premium Canadian casual-dining chain known for elevated menus, cocktails, and design-driven interiors. Directly comparable as a downtown fine-casual peer with similar pricing ($30-$45 mains), premium positioning, and atmosphere-driven brand identity.
- Legal Sea Foods: Established American seafood-focused casual-dining chain emphasizing fresh, high-quality seafood. Comparable as a specialty seafood restaurant operator with similar premium-seafood positioning and broad menu including non-seafood items.
- Boston Pizza: Large Canadian casual-dining and sports-venue chain with broad menus including pasta, burgers, and seafood. Comparable as a broad full-service Canadian restaurant competitor, though positioned at a lower price tier.
Direct peers
- Burger & Lobster: International casual-dining chain whose entire menu revolves around the burger-and-lobster combination at a single price point. Directly comparable concept of pairing premium seafood (lobster) with burgers in a casual-but-premium format.
Regional players
- The Whalesbone: Ottawa-based seafood-focused restaurant group known for oyster bars and seafood-focused casual dining. Comparable on the Canadian seafood-specialist positioning and menu overlap, though it does not directly compete in the Toronto market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LBB social profiles
Digital presenceLBB financial estimates
Financial estimateRevenue estimate
Valuation estimate
LBB leadership team
Management profileNumber of profiles
LBB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LBB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LBB
What does LBB do?
Lobster Burger Bar (LBB) operates a single full-service restaurant in downtown Toronto serving fresh Canadian lobster, signature lobster burgers, sushi tacos, premium steaks, sushi, and seasonal comfort foods across multiple menus. The business supplements dine-in service with an all-you-can-eat lunch buffet (weekday/weekend tiers), a happy hour program, a full bar, dedicated kids and dog menus, digital gift cards, and private event/party booking for up to 200 guests with gift card host rewards.
Is LBB a public or private company?
LBB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LBB founded?
LBB was founded in -1. It employs 11 to 50 people.
Where is LBB based?
LBB is headquartered in Toronto, Ontario, Canada, in the North America region.
How does LBB make money?
Six revenue lines are on record. Dine-in Food Service is the primary driver. The others are beverage Service, event and Party Hosting, AYCE Buffet, gift Cards and kids and Pet Menus.
Who are LBB's main competitors?
Broad incumbents on record are Joey Restaurants, Red Lobster, The Keg Steakhouse + Bar, Earls Kitchen + Bar, Moxie's Grill & Bar, Cactus Club Cafe, Legal Sea Foods and Boston Pizza. Burger & Lobster is listed as a direct peer. The Whalesbone is listed as a regional player.
Does LBB have an API?
No public API is recorded for LBB.
What industry is LBB in?
LBB's product category is Casual Seafood and Burger Restaurant. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.