Lobster

What Lobster does

Lobster (legal name: Lobster Creative Studio; DBA: Lobster Studio) is a design-driven animation studio founded in 2017 that specializes in mixed-media, 2D and 3D animation, illustration, and character design for TV, film, web, mobile, and social campaigns. The studio's core production capabilities cover creative direction, illustration, animation, and visual storytelling, with a stated differentiator in character-driven visual world-building and AR character experiences discoverable on social platforms. The studio operates an experimental gallery called LAB (showcasing conceptual, character, lifestyle, abstract, typo, and weirdo-style works) and a creative hub sub-brand called L44 Space, positioning Lobster as both a production studio and a creative community surface.

Lobster serves brands, advertising agencies, and organizations globally. Named clients span Amazon (Halo wearable), AT&T Discovery District, BBC Sport (Commonwealth Games 2022), Workday (illustration rebrand), Ikon Pass, ESPN (The Ocho), Nike (Epic React Flyknit launch), IKEA (Förnyad and summer 2019 collections), TED-Ed, Olay, Citizens Bank, McDonald's (Big Mac 50th anniversary pitch), Comcast Xfinity, Raley's, and Roman Health. Agency channel partners include Ogilvy, Vayner Media, Gensler/Dixon Baxi, Icondesign, How Fun Works, Kode Media, Nemo Design, and The Foundry NYC, with Senso Films providing France-territory representation.

The business model is project-based B2B professional services: quotes are provided per engagement based on scope and complexity, with multi-year contracts noted for marquee clients. Go-to-market is portfolio-driven — the website, Behance, Dribbble, Vimeo, Instagram, and Twitter/X function as top-of-funnel surfaces — supplemented by direct inquiry via [email protected] and inbound from agency partners. The studio has not disclosed external funding, parent-company relationships, or revenue; it appears to be founder-owned and operated with a 5-person core team and a broader freelance talent roster.

Name

Lobster

Legal name

Lobster Creative Studio

Website

https://lobsterstudio.tv

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Lobster is a design-driven animation and illustration studio founded in 2017 that produces mixed-media 2D/3D animation, character design, and brand visual storytelling for global brands, advertising agencies, and media companies via project-based engagements.

Ownership category

akta.pro rank

Product category

Creative Animation Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

Keywords

• Animation studio services
• Mixed-media animation
• Design and illustration
• Motion graphics production
• Creative production services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Animation and Illustration Production Services: Project-based professional services for creating animated content, illustrations, and visual narratives for brands, agencies, and media companies. Work includes TV commercials, short films, social media content, brand illustrations, and educational animations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lobster is a design-driven animation studio that creates mixed-media animation, design, and illustration for TV, film, web, mobile, and social campaigns. The studio delivers bespoke creative output for brands, agencies, and organizations, and operates the L44 Space creative hub and LAB experimental art gallery as supporting initiatives.

Product overview

Lobster is a design-driven animation studio founded in 2017 that specializes in mixed-media animation, design, illustration, and animation production for TV, film, web, mobile, and social campaigns. The studio operates as a service-based creative agency, offering animation and illustration services as its core product, augmented by L44 Space (a creative hub and exhibition platform for fostering collaboration among creatives) and LAB (an experimental gallery showcasing the studio's conceptual and character-driven animated works).

Differentiator

Problem solved

Functional benefit

Brands

• L44 Space: A creative hub created by Lobster, made from creatives for creatives. It fosters collaboration and innovation by bringing together creative minds and nurturing new ideas through communication, interaction, and dialogue.

Products and services

• Mixed-Media Animation Projects Bespoke mixed-media animation projects delivered for TV, film, web, mobile, and social campaigns on behalf of brands, agencies, and organizations.
• Design and Illustration Services Design and illustration work delivered alongside animation projects to support brand and campaign storytelling across multiple media.
• L44 Space L44 Space is the studio's creative hub, supporting the studio's broader creative output and collaboration.
• LAB LAB is the studio's experimental art gallery sub-brand, supporting creative experimentation and visual research.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Senso FilmsminorChannel Partner/ Reseller/ DistributorSenso Films serves as Lobster's representation partner for the France territory, handling business development and client introductions in that region through Ada Korvafaj ([email protected]).

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Not To Scale: Not To Scale is a London-based animation studio working with globally recognized brands on TV commercials, branded content, and character-led stories. Direct competitor in the boutique animation-for-advertising category.
• Buck: Buck is a design-driven animation and motion studio with a similar boutique scale, producing brand illustrations, 2D/3D animation, and mixed-media work for major enterprise clients. Comparable in craft, deliverable mix, and enterprise client roster.
• Golden Wolf: Golden Wolf is a London-based animation studio known for character-driven brand work, mixed-media animation, and standout visual style targeting youth and entertainment brands. Highly comparable to Lobster in aesthetic and client category.
• Moth Collective: Moth Collective is a London-based animation studio producing mixed-media, character-led short films and brand content. Direct comparable in artistic style, project mix, and client type.
• Oddfellows: Oddfellows is a boutique animation and design studio producing character-driven, mixed-media work for advertising and entertainment clients. Comparable in scale, aesthetic, and target client profile.
• Studio Pigeon: Studio Pigeon is a design and animation studio producing mixed-media, character-driven work for brands and agencies. Comparable boutique scale with similar craft-led positioning.
• Giant Ant: Giant Ant is a Toronto-based animation studio specializing in character-driven storytelling for brands and broadcasters. It directly competes with Lobster in the same premium animation-for-advertising segment, with a similar mix of TV commercials, brand identity, and short-form work.
• Jam3: Jam3 is a design and experience studio producing interactive, animated, and brand-led content for major enterprises. Comparable in working with tier-1 brands on campaign and storytelling work, though larger in scale.
• Gentleman Scholar: Gentleman Scholar is a creative studio producing mixed-media animation and illustration for brands, with award-winning TV commercial and brand content work. Closely matches Lobster's craft positioning and agency partnership model.

Broad incumbents

• Psyop: Psyop is a much larger, established animation and content production studio with a long history of high-end brand work. Same category but broader scale and longer-standing client relationships than Lobster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lobsterstudiotv
• Facebookfacebook.com/lobsterstudio.tv
• Instagraminstagram.com/lobster_studio
• LinkedInlinkedin.com/company/lobsterstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lobster