Local 22 Kitchen & Bar
Local 22 Kitchen & Bar is a single-location American gastropub in Durham, NC, founded 2013, serving locally sourced fare, craft cocktails, and Sunday brunch to neighborhood diners under the Giorgios Hospitality & Lifestyle Group.
- Company typePrivate
- Founded-
- HeadquartersDurham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Local 22 Kitchen & Bar does
Local 22 Kitchen & Bar is a single-location American gastropub at 2200 W Main St, Durham, NC, founded in 2013 and operating as part of the Giorgios Hospitality & Lifestyle Group portfolio. The concept centers on a locally sourced menu — small plates, charcuterie, salads, thin-crust pizza, burgers, and rotating mains (including a daily Farm Special and Catch of the Day after 4 PM) — paired with a craft cocktail program featuring North Carolina spirits and a Sunday brunch service. Menu and pricing data indicate mid-market gastropub positioning, with signature cocktails at $12–$14, mains in the $16–$18+ range, and desserts starting at $8, alongside a downloadable drink book and weekend brunch offerings.
The business operates a six-day dine-in service (Tue–Sat lunch and dinner; Sunday brunch and dinner), with distribution extended through ToastTab online ordering (takeout/delivery), OpenTable reservations, digital gift cards, and private event hosting. Marketing is concentrated in organic social (Facebook, Twitter, Instagram) and review/aggregator channels (Yelp, TripAdvisor), supported by an email signup form. The company maintains a small operational team of approximately 17 employees, including a General Manager (Paul Jones), Executive Chef (Yianni Dontas), Assistant Manager (Richie Minter), and Bar Manager (Matthew Braidfoot), and has no proprietary technology, app, or AI capabilities beyond standard restaurant SaaS tooling.
Revenue mechanics are entirely transaction-based: per-cover food and beverage sales with pay-as-you-go billing, supplemented by gift card prepayments and event bookings. Customer concentration is structurally low given the consumer-facing, walk-in model. No funding rounds, acquisitions, regulatory actions, or geographic expansions are disclosed; the unit has remained a single location within the broader Giorgios portfolio, suggesting steady-state rather than growth-stage operations.
Local 22 Kitchen & Bar firmographics
Firmographics- Name
- Local 22 Kitchen & Bar
- Legal name
- Local 22 Kitchen & Bar
- Website
- https://local22durham.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Local 22 Kitchen & Bar is a single-location American gastropub in Durham, NC, founded 2013, serving locally sourced fare, craft cocktails, and Sunday brunch to neighborhood diners under the Giorgios Hospitality & Lifestyle Group.
- Ownership category
- akta.pro rank
Local 22 Kitchen & Bar industry classification
Industry- Product category
- Gastropub / Casual Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pubs & Gastropubs (THAFAEAB)
- akta.pro secondary industry
- Neighborhood & Sports Bars (THAFAEAA)
Keywords
Where Local 22 Kitchen & Bar is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Local 22 Kitchen & Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brunch cocktails and beverages |
| Unit Pricing | Pay-as-you-go | Dinner food items |
Distribution channels3 records
Marketing channels6 records
Local 22 Kitchen & Bar product offering
Product offeringCore offering
Local 22 Kitchen & Bar operates a full-service neighborhood gastropub in Durham, NC, serving American cuisine built around locally sourced ingredients from regional farms and partners. The restaurant offers lunch, dinner, and Sunday brunch service with a menu of small plates, charcuterie, salads, pizza, burgers, mains, and rotating daily specials, alongside a craft cocktail and full bar program featuring local North Carolina spirits.
Product overview
Local 22 Kitchen & Bar is a neighborhood gastropub in Durham, NC, offering a single unified dining experience centered on locally sourced ingredients. The core product is their All Day Eats menu featuring gastropub fare including small plates, charcuterie boards, garden salads, thin-crust pizza, burgers, and main courses. They operate Sunday Brunch service and Daily Specials (Farm Special and Catch of the Day) after 4PM. The establishment also offers a full bar with craft cocktails, local spirits, wine, beer, and coffee. Digital add-on services include Online Ordering via ToastTab, Reservations via OpenTable, and Gift Cards. The restaurant emphasizes partnerships with local farms and features rotating seasonal ingredients on their chalkboards.
Differentiator
Problem solved
Functional benefit
Products and services
- All Day Eats Menu Full lunch and dinner menu featuring gastropub fare including small plates, charcuterie, salads, pizza, burgers, and mains with emphasis on locally sourced ingredients. Available to dine-in and takeout customers.
- Sunday Brunch Weekend brunch service serving breakfast and lunch items including breakfast plates, quiche, french toast, chicken & waffle, eggs benedict, and brunch cocktails. Offered Sundays 11am-3pm.
- Daily Specials Rotating specials featuring seasonal farm-fresh ingredients, including Farm Special and Catch of the Day available after 4PM.
- Dessert Menu Dessert offerings including pecan pie bread pudding, carrot cake, flourless chocolate torte, peach tart, and local cheese board.
- Drinks & Cocktails Full bar service featuring craft cocktails, local spirits, wine, beer, coffee drinks, and digestifs. Downloadable drink book available.
- Online Ordering Digital ordering platform via ToastTab for takeout and delivery orders placed directly with the restaurant.
- Reservations Table reservation system via OpenTable for dine-in guests to book seating at the restaurant.
- Gift Cards Digital gift cards available for purchase online through ToastTab, redeemable at the restaurant.
- Private Events Event hosting capabilities for private gatherings and celebrations at the restaurant.
Companies that use Local 22 Kitchen & Bar
Customer profileSegments2 records
Ideal customer profiles2 records
Local 22 Kitchen & Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Local 22 Kitchen & Bar partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Local 22 Kitchen & Bar competitors and assessment
Company assessmentDirect peers
- Vin Rouge: French bistro in Durham operated by the same Giorgios group. Sister concept with comparable gastropub-style full-service dining, bar program, and neighborhood positioning.
- Osteria: Italian restaurant in the Giorgios Hospitality portfolio. Operates a similar full-service model with craft cocktails and locally sourced ingredients, sharing back-office and customer-overlap dynamics with Local 22.
- Farm Table: Wake Forest farm-to-table restaurant under Giorgios Hospitality. Highly comparable farm-sourcing narrative and chef-driven menu approach, offering a near-substitute for Local 22's value proposition.
- Rosewater Kitchen & Bar: Raleigh-based restaurant under the Giorgios group with a kitchen-and-bar concept nearly identical in naming and positioning to Local 22. Closest direct peer for concept, audience, and operating model.
- Gatehouse Tavern: Tavern concept in the Giorgios Hospitality portfolio. Closest sibling in bar-forward format, overlapping craft-beverage and casual American menu elements with Local 22.
- Nikos: Greek restaurant in Durham operated by the same Giorgios group. Shared Durham neighborhood customer base and parent-group operational model make it a directly comparable peer.
- Bin54: Modern American restaurant in Chapel Hill operated by Giorgios Hospitality. Adjacent market sibling with comparable farm-to-table and craft cocktail positioning, sharing customer overlap with Local 22's Durham catchment.
- Nasher Museum Cafe: Cafe inside the Nasher Museum at Duke University, listed among Giorgios-affiliated concepts. Provides comparison for institutional/cultural-dining traffic mix within the same operating group.
- East End Bistro: Raleigh bistro operated by Giorgios Hospitality. Similar neighborhood bistro positioning with full bar, brunch, and locally sourced American menu — same operator playbook as Local 22.
- Parizade: Mediterranean restaurant in Durham also operated by Giorgios Hospitality & Lifestyle Group. Direct sibling concept with overlapping customer base, similar full-service and bar program, and shared local sourcing philosophy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Local 22 Kitchen & Bar social profiles
Digital presenceLocal 22 Kitchen & Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local 22 Kitchen & Bar leadership team
Management profileNumber of profiles
Profiles4 records
Local 22 Kitchen & Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local 22 Kitchen & Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local 22 Kitchen & Bar
What does Local 22 Kitchen & Bar do?
Local 22 Kitchen & Bar operates a full-service neighborhood gastropub in Durham, NC, serving American cuisine built around locally sourced ingredients from regional farms and partners. The restaurant offers lunch, dinner, and Sunday brunch service with a menu of small plates, charcuterie, salads, pizza, burgers, mains, and rotating daily specials, alongside a craft cocktail and full bar program featuring local North Carolina spirits.
Is Local 22 Kitchen & Bar a public or private company?
Local 22 Kitchen & Bar is a private company. It is classified as corporate owned and is currently operating.
When was Local 22 Kitchen & Bar founded?
Local 22 Kitchen & Bar was founded in -1. It employs 11 to 50 people.
Where is Local 22 Kitchen & Bar based?
Local 22 Kitchen & Bar is headquartered in Durham, United States, in the North America region.
Who are Local 22 Kitchen & Bar's main competitors?
Direct peers on record are Vin Rouge, Osteria, Farm Table, Rosewater Kitchen & Bar, Gatehouse Tavern, Nikos, Bin54, Nasher Museum Cafe, East End Bistro and Parizade.
Does Local 22 Kitchen & Bar have an API?
No public API is recorded for Local 22 Kitchen & Bar.
What industry is Local 22 Kitchen & Bar in?
Local 22 Kitchen & Bar's product category is Gastropub / Casual Dining Restaurant. Its primary akta.pro industry code is THAFAEAB, Pubs & Gastropubs, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 722511 and its SIC code is 5810.