Lodolandia Kozieglowy

What Lodolandia Kozieglowy does

Lodolandia Koziegłowy is a Polish mobile street food franchise network operating under parent entity Sweet Gallery sp. z o.o. sp. k., headquartered in Warsaw. The business was founded in 2013 by Krzysztof Olesiak, Marcin Olesiak, and Sebastian Śliwka to modernize outdoor ice cream retail through proprietary cream recipes and designed mobile sales points. As of the most recent data, the network comprises 520+ points (480 franchise-operated and 50 company-owned) across Poland and six additional countries (Romania, Germany, UK, Slovakia, Austria), executed via the international brand Ice and Roll & Cake and Roll. Lodolandia claims approximately 20% share of the Polish street food market, with an average franchisee monthly profit reported at 15,000-17,000 PLN and a payback period of roughly 2.5 months per point.

The core product portfolio consists of spinning ice cream cones (świderki), Belgian-style waffles, super waffles, ice cream-based desserts, bubble ice tea, lemonade, coffee with ice cream, granita, and various add-on products (Haribo, Nutella, KitKat). Cold items dominate the April-September peak season; trailers convert in 2-3 hours to warm pastries (kołacze, churros, pączki) under the sub-brand Kołacz na Okrągło for the October-March off-season, enabling year-round unit economics. The proprietary stack includes ergonomic mobile trailer design, ice cream twisting equipment with warranty-backed replacement, and an IT monitoring system using cameras and POS registers for remote sales and cash visibility. A 14-person commercialization team sources retail locations from partner chains including Kaufland, Carrefour, Auchan, Intermarché, Netto, and POLOmarket. Initial franchise entry is from 35,000 PLN (with an alternative subscription rental model from 10,000 PLN) and includes fully equipped trailer, training, location support, and 48-hour equipment replacement service.

Revenue is generated through initial franchise fees, ongoing royalties, equipment leasing, training, and direct retail from 50 owned points, supplemented by product co-branding arrangements such as Costa Coffee (lifting point turnover 20-40%) and T-Mobile promotional campaigns. The franchisee base exceeds 465 operators, and the full network produces approximately 3 million ice cream twists per month at peak, totaling 16 million over the company's operational history. The company has no disclosed external funding rounds, no public listing, and continues to operate as a private founder-led Polish partnership.

Name

Lodolandia Kozieglowy

Legal name

Sweet Gallery spółka z ograniczoną odpowiedzialnością spółka komandytowa z siedzibą w Warszawie

Website

https://lodolandia.pl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lodolandia is Poland's largest mobile street food franchise network, operating 520+ ice cream and dessert trailer points across Poland and six international markets under parent Sweet Gallery. It serves low-capital franchisees with turnkey mobile units and serves end consumers via shopping-center and retail-park placements.

Ownership category

akta.pro rank

Product category

Street Food Franchise

NAICS

Mobile Food Services (722330)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Mobile Specialty Food Vendors (e.g., BBQ, Tacos, Seafood, Ethnic) (THAFAHAH)

akta.pro secondary industry

Frozen Yogurt Shops (THAFAGAB)

Keywords

• Mobile ice cream
• Street food franchise
• Frozen desserts retail
• Mobile food service
• Franchise network operations

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Franchisees pay an initial investment (from 35,000 PLN) and ongoing franchise fees. The company provides fully equipped mobile trailers, training, location acquisition support, and ongoing operational assistance in exchange for franchise participation.
2. Product Sales Revenue: Direct retail sales of ice cream twists, waffles, desserts, bubble tea, cold beverages, and warm pastries (seasonal) to end consumers at mobile trailer locations throughout Poland and internationally.
3. Coffee Partnership Revenue: Revenue from Costa Coffee partnership adds 20-40% higher turnover through coffee sales at ice cream points.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Lodolandia operates Poland's largest street food franchise network, selling ice cream, waffles, desserts, and beverages from 520+ branded mobile trailers positioned at shopping centers, retail parks, and outdoor public spaces across Poland and internationally. The company licenses its franchise model to entrepreneurs (starting from 35,000 PLN investment) and provides fully equipped trailers, training, location sourcing, marketing materials, and ongoing operational support. It also operates approximately 50 company-owned points selling directly to consumers, with a seasonal conversion to the Kołacz na Okrągło warm pastry concept in winter months.

Product overview

Lodolandia is a Polish street food franchise network offering a portfolio of ice cream and dessert products primarily from mobile trailers and stands. The core offering centers on lody świderki (spinning ice cream cones), complemented by gofry (waffles), super gofry, desery (desserts), and various beverages. The business operates on a franchise model under the Sweet Gallery parent company, with over 520 points across Poland and internationally. During winter months, franchisees can switch to the Kołacz na Okrągło sub-brand to maintain year-round operations. The company also provides a loyalty mobile application for customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Lodolandia Franchise Program Turnkey franchise opportunity for entrepreneurs to operate mobile ice cream and dessert retail points, providing fully equipped trailers, comprehensive training, location acquisition support, marketing materials, and ongoing operational assistance. Investment starts from 35,000 PLN for full ownership or 10,000 PLN for trailer rental.
• Kołacz na Okrągło Winter Concept Winter-season franchise concept offering warm kołacze, churros, and donuts, allowing franchisees to maintain year-round operations by switching between Lodolandia (summer) and Kołacz na Okrągło (winter) concepts through a 2-3 hour trailer conversion.
• Mobile Ice Cream & Dessert Retail Direct retail sales of signature spinning ice cream (Świderki), Belgian-style waffles, super waffles, desserts, bubble tea, lemonades, coffee with ice cream, and related products from mobile trailers at shopping centers, retail parks, and outdoor public spaces. Operated through 50 company-owned points and 480 franchise points across Poland and internationally.

Quantifiable outcome

• Average monthly profit per point: 15,000-17,000 PLN (up to 40,000 PLN at premium locations)
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• T-MobilecoreGTM or Marketing PartnerPromotional partnership where T-Mobile customers who use T-Mobile services and have the operator's app receive promotional offers such as free ice cream with purchase of medium twist. Campaign promotes Lodolandia brand to T-Mobile's customer base.
• Costa CoffeecoreGTM or Marketing PartnerCoffee brand partnership providing Costa Coffee products at Lodolandia points. This partnership increases point turnover by 20-40% through coffee sales. Sweet Gallery signs agreements with large brands that individual operators cannot access.
• PepsiminorGTM or Marketing PartnerBeverage partnership providing Pepsi products at Lodolandia points as part of the product offering.
• Pyszne.plminorChannel Partner/ Reseller/ DistributorFood delivery platform partnership enabling customers to order Lodolandia products for delivery through the Pyszne.pl platform.
• Kaufland PolskacoreChannel Partner/ Reseller/ DistributorLocation partnership providing retail locations for mobile trailer placement. Kaufland is one of the major retail chains where Lodolandia trailers are positioned near store entrances in parking areas.
• CarrefourcoreChannel Partner/ Reseller/ DistributorLocation partnership providing retail locations for mobile trailer placement at Carrefour shopping centers and stores.
• AuchancoreChannel Partner/ Reseller/ DistributorLocation partnership providing retail locations for mobile trailer placement at Auchan stores and shopping centers.
• IntermarchécoreChannel Partner/ Reseller/ DistributorLocation partnership providing retail locations for mobile trailer placement at Intermarché stores.
• Netto PolskacoreChannel Partner/ Reseller/ DistributorLocation partnership providing retail locations for mobile trailer placement at Netto discount stores.
• POLOmarketcoreChannel Partner/ Reseller/ DistributorLocation partnership providing retail locations for mobile trailer placement. POLOmarket is one of the major partners mentioned in franchise location acquisition.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Amorino: European gelato and ice cream chain with 200+ locations across major cities. Comparable premium-positioned ice cream/gelato franchise operating in European markets where Lodolandia is expanding.
• Yogurtland: US-based self-serve frozen yogurt franchise chain with 300+ locations. Comparable frozen-dessert franchise model and family/young-adult demographic focus.
• Menchie's Frozen Yogurt: Global self-serve frozen yogurt franchise chain with 500+ locations. Comparable franchise-driven frozen dessert category, though fixed-retail store format rather than mobile.

Direct peers

• Kona Ice: US mobile shaved-ice franchise with 1,800+ trucks sold to franchisees operating in schools, events, and retail parking lots. Highly comparable franchise-mobile-vending business model and target customer profile (families, impulse treat).
• Bahama Buck's: Shaved ice and frozen dessert franchise with 90+ locations across the US, combining walk-in stores and mobile units. Comparable franchise-driven frozen dessert category, though more fixed-retail weighted than Lodolandia's pure mobile model.
• Mister Softee: Iconic US-based ice cream truck franchise with a comparable mobile-vending model targeting impulse treats in high-foot-traffic locations. Closest Western analogue to Lodolandia's mobile-trailer ice cream franchise concept.
• Sub Zero Ice Cream: Custom ice cream franchise using liquid-nitrogen preparation in retail store formats. Comparable premium-positioned ice cream franchise concept; differs in retail vs. mobile delivery.

Broad incumbents

• Cold Stone Creamery: Large US ice cream franchise chain (2,000+ locations) with custom-mix ice cream concept. Comparable franchise ice cream model at much larger scale and fixed-retail format.
• GROM: Italian premium gelato chain (now owned by Unilever) with strong European footprint. Comparable premium-positioned ice cream/gelato brand and franchise retail model, broader scale than Lodolandia.
• Häagen-Dazs Shops: Global premium ice cream café franchise operated by General Mills. Overlaps with Lodolandia on premium frozen dessert positioning but operates as fixed retail under a globally established brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sweetgalleryfranczyza
• Facebookfacebook.com/SweetGalleryFranczyza
• Instagraminstagram.com/sweetgallery.franchise
• TikToktiktok.com/@lodolandia
• LinkedInlinkedin.com/company/lodolandia-kozieglowy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lodolandia Kozieglowy