Loen Active
Loen Active is a Norwegian outdoor adventure company offering guided Via Ferrata, zipline, kayaking, hiking, and cycling experiences in Loen. It serves individual tourists and corporate groups through three physical locations and online booking, operating within the Loen Skylift group.
- Company typePrivate
- Founded-
- HeadquartersLoen, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Loen Active does
Loen Active is a Norwegian outdoor adventure tourism company based in Loen, operating as part of the Loen Skylift group. It delivers guided experiences spanning mountain, water, aerial, and winter activities, including Via Ferrata climbing, zipline, sea kayaking, stand-up paddleboarding (SUP), guided hiking, electric and hybrid cycling, traditional wooden-boat rowing, teambuilding packages, sledding, and snowshoe hiking. The company also rents outdoor equipment (kayaks, SUP boards, rowboats, bikes, sledges, snowshoes) and operates a retail shop in Loen sentrum selling clothing and footwear from Skogstad Sport, Bridgedale, Darn Tough, Asolo, and La Sportiva. Operations are anchored to three physical sites: the main shop in Loen sentrum, Loen Marina on the fjord, and the Loen Active Fjellbutikk at the Hoven mountain station, supported by an online booking platform at active.loenskylift.no with advance booking required by 6 PM the day before each activity.
The business is a direct-to-consumer operator with three revenue streams: per-person activity bookings (transactional pricing), equipment rentals (usage-based), and retail hardware sales. The primary customer segment is individual tourists and outdoor enthusiasts visiting the Loen fjord and Hoven mountain; secondary segments include corporate teambuilding groups and winter sports visitors. The core technology is a web-based booking and reservation system, with no proprietary AI, app, or API layer disclosed. The operation runs on a strongly seasonal cadence, with the main retail shop open daily from 1 May to mid-October (inclusive of the autumn holiday), and winter equipment rental and snowshoe activities extending operations into the colder months.
Loen Active holds Eco Lighthouse (Miljøfyrtårn) environmental certification and is distributed through the Loen Skylift digital platform as well as regional tourism channels including Fjord Norway and Visit Norway. The company is privately held under Loen Skylift ownership, with no disclosed funding history, revenue figures, or executive leadership details in the source data. Pricing is not publicly disclosed; all activity-level pricing must be obtained through the booking platform. Geographic reach is single-market (Loen, Innlandet, Norway), with no disclosed plans for international expansion.
Loen Active firmographics
Firmographics- Name
- Loen Active
- Legal name
- Loen Active
- Website
- https://loenactive.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loen Active is a Norwegian outdoor adventure company offering guided Via Ferrata, zipline, kayaking, hiking, and cycling experiences in Loen. It serves individual tourists and corporate groups through three physical locations and online booking, operating within the Loen Skylift group.
- Ownership category
- akta.pro rank
Loen Active industry classification
Industry- Product category
- Adventure Tourism
- NAICS
- Recreational Goods Rental (532284), Tour Operators (561520)
- akta.pro primary industry
- Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)
- akta.pro secondary industry
- Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)
Keywords
Where Loen Active is headquartered
LocationHeadquarters
- HQ city
- Loen
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Loen Active business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Activity Bookings: Revenue from guided outdoor activities including Via Ferrata, zipline, kayaking, hiking, cycling, SUP, rowing, and teambuilding experiences. Activities are booked online in advance.
- Equipment Rentals: Rental of outdoor equipment including kayaks, SUP boards, rowboats, electric and hybrid bikes, sledges, and snowshoes. Equipment available from Loen Active shop and Fjellbutikk at Hoven.
- Retail Sales: Sale of outdoor clothing and footwear from brands including Skogstad Sport, Bridgedale, Darn Tough, Asolo, and La Sportiva at the Loen Active store in Loen sentrum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Activity-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Loen Active product offering
Product offeringCore offering
Loen Active operates guided outdoor adventure experiences in Loen, Norway, including Via Ferrata climbing, zipline, kayaking, SUP, guided hiking, cycling, snowshoe hiking, sledding, traditional boat trips, and teambuilding packages, with operations running from Loen sentrum, Loen Marina, and Hoven mountain. The company also rents outdoor equipment (kayaks, SUP boards, rowboats, electric and hybrid bikes, sledges, snowshoes) and runs a retail store selling outdoor apparel and footwear from Skogstad Sport, Bridgedale, Darn Tough, Asolo, and La Sportiva.
Product overview
Loen Active is an adventure tourism operation offering guided outdoor experiences from Loen center and Hoven mountain location. The portfolio comprises a unified adventure activity platform with multiple product lines: guided mountain experiences (Via Ferrata, guided hiking, snowshoe hiking, cycling), water-based activities (kayaking, SUP, traditional boat trips), aerial adventures (zipline), winter activities (sledding, snowshoe tours), team-building packages, and retail operations (Loen Active shops selling outdoor apparel from Skogstad Sport, Bridgedale, Darn Tough, Asolo, and La Sportiva). Winter equipment rental services complement the activity offerings at the Hoven mountain location.
Differentiator
Problem solved
Functional benefit
Products and services
- Via Ferrata Loen Guided climbing experience on a mountain via ferrata route with fixed anchors, ladders, and cables, designed for adventure seekers looking for safe access to mountain climbing.
- Kajakk (Kayaking) Guided sea kayaking experiences on the fjord, departing from Loen center, for visitors seeking water-based adventure activities.
- Sykkel (Cycling) Rental and guided cycling experiences on electric and hybrid bikes for exploring mountain terrain around Loen.
- Zipline Aerial zipline adventure experience at the Hoven mountain location, providing thrilling traversal over mountain terrain, operated from the Loen Active Fjellbutikk (open daily 13:00-18:00, Tuesday 10:00-18:00).
- Vandretur med guide (Guided Hiking) Guided mountain hiking tours led by experienced guides, departing from Loen center for visitors seeking structured outdoor exploration.
- SUP (Stand Up Paddleboarding) Rental of stand-up paddleboards for use on the fjord waters near Loen.
- Aking (Sledding) Sled and toboggan experiences on snow, with winter equipment rental available from the Loen Active Fjellbutikk at Hoven.
- Trøbåt (Traditional Boat) Traditional wooden boat trips on the fjord offering visitors a heritage seafaring experience.
- Teambuilding Team-building activity packages designed for corporate groups, combining multiple adventure experiences to support team development objectives.
- Trugetur (Snowshoe Hiking) Winter snowshoe hiking experiences with equipment rental of snowshoes available from the Loen Active Fjellbutikk at Hoven.
- Pakkar (Activity Packages) Pre-designed activity packages combining multiple guided experiences for a comprehensive multi-activity adventure offering.
- Gåvekort (Gift Cards) Gift vouchers available for purchase that allow recipients to redeem their value against any Loen Active adventure activity.
- Overnatting (Accommodation) Overnight lodging options near the adventure activities, offering mountain accommodation partnerships for visitors extending their stay in Loen.
- Loen Active Butikk (Retail Shop) Retail store in Loen sentrum selling outdoor clothing and footwear from Skogstad Sport, Bridgedale, Darn Tough, Asolo, and La Sportiva; open daily 8:00-22:00 during the summer season (May 1 to mid-October).
Companies that use Loen Active
Customer profileSegments3 records
Ideal customer profiles3 records
Loen Active technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loen Active partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Loen Active competitors and assessment
Company assessmentDirect peers
- Fjord Tours: Norway's largest fjord-experience tour operator offering guided boat, rail, and bus tours across the Norwegian fjord region. Directly comparable to Loen Active on guided outdoor activity bookings, multi-modal fjord tourism, and the same Norwegian destination market.
- Stranda Aktiv: Western Norwegian fjord-area activity operator offering guided kayaking, hiking, and water sports from Storfjorden near Stranda. Closely comparable to Loen Active on guided fjord and mountain activities, equipment rentals, and small-team regional activity provider model in the same geographic market.
- Hardanger Fjord Adventures: Outdoor activity and fjord-sightseeing operator in the Hardanger region of Norway. Mirrors Loen Active's combination of guided fjord experiences, equipment provision, and integration with regional tourism platforms like Fjord Norway and Visit Norway.
- Arctic Adventures Norway: Norwegian outdoor adventure operator running guided hiking, kayaking, snowshoeing, zipline, and similar activities in northern Norway. Closely comparable to Loen Active on guided adventure product mix, equipment rentals, and online booking direct-to-consumer model.
- FjordSightseeing Geiranger: Regional Norwegian fjord tour operator offering boat sightseeing and water-based activities from the Geirangerfjord area. Comparable to Loen Active on fjord-based guided tours, marina-operated waterfront distribution, and tourism-vendor positioning in the broader Fjord Norway network.
Broad incumbents
- Norrøna: Premium Norwegian outdoor apparel and equipment brand with retail and guided experience offerings. Comparable to Loen Active on the Norwegian premium outdoor positioning, retail of brand apparel, and outdoor enthusiast customer persona, though Norrøna's scale and brand recognition dwarf the local operator.
- Bergans: Established Norwegian outdoor brand with retail stores, equipment manufacturing, and activity programming. Overlaps with Loen Active on Norwegian outdoor retail (Skogstad Sport, etc.) and outdoor enthusiast customer base, though Bergans operates at much broader scale across retail rather than local activity operations.
Regional players
- Hemsedal Aktiv: Mountain resort operator in Hemsedal, Norway, offering summer hiking, cycling, and winter snow activities. Comparable to Loen Active on Norwegian mountain-resort activity mix, year-round guided experiences, and equipment rental alongside winter sports.
- Visit Sognefjord: Regional tourism organization promoting fjord-based experiences in western Norway, including outdoor activity operators. Functionally comparable to Loen Active on destination-booking funnel, regional tourism promotion, and the Western Norwegian fjord activity market.
Others
- Flåmsbana (Flåm Railway): Iconic Norwegian scenic railway and integrated tourism operator on the Sognefjord. Adjacent peer to Loen Active via Loen Skylift integration — comparable on combining infrastructure assets (cable car vs. railway) with destination experiences, package bookings, and tourism-channel dependency in the Norwegian fjord market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Loen Active social profiles
Digital presenceLoen Active compliance and trust
Trust signalCompliance2 records
Loen Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loen Active leadership team
Management profileNumber of profiles
Loen Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loen Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loen Active
What does Loen Active do?
Loen Active operates guided outdoor adventure experiences in Loen, Norway, including Via Ferrata climbing, zipline, kayaking, SUP, guided hiking, cycling, snowshoe hiking, sledding, traditional boat trips, and teambuilding packages, with operations running from Loen sentrum, Loen Marina, and Hoven mountain. The company also rents outdoor equipment (kayaks, SUP boards, rowboats, electric and hybrid bikes, sledges, snowshoes) and runs a retail store selling outdoor apparel and footwear from Skogstad Sport, Bridgedale, Darn Tough, Asolo, and La Sportiva.
Is Loen Active a public or private company?
Loen Active is a private company. It is classified as corporate owned and is currently operating.
When was Loen Active founded?
Loen Active was founded in -1. It employs 1 to 10 people.
Where is Loen Active based?
Loen Active is headquartered in Loen, Norway, in the Europe region.
How does Loen Active make money?
Three revenue lines are on record. Activity Bookings are the primary driver. The others are equipment Rentals and retail Sales.
Who are Loen Active's main competitors?
Direct peers on record are Fjord Tours, Stranda Aktiv, Hardanger Fjord Adventures, Arctic Adventures Norway and FjordSightseeing Geiranger. Broad incumbents are Norrøna and Bergans. Regional players are Hemsedal Aktiv and Visit Sognefjord. Flåmsbana (Flåm Railway) is listed as an others.
Does Loen Active have an API?
No public API is recorded for Loen Active.
What industry is Loen Active in?
Loen Active's product category is Adventure Tourism. Its primary akta.pro industry code is THAJAJAF, Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions), with a secondary code of THAJABAH, Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding). Its NAICS code is 532284.