What Löwenbräukeller München does

Löwenbräukeller München is a historic Bavarian restaurant and event venue complex located at Nymphenburger Strasse 2, Stiglmaierplatz, in central Munich, Germany. The site has functioned as the headquarters of the Löwenbräu brewery for hundreds of years and is operated by LK Betriebs GmbH, a private limited company managed by Mathias Joseph Reinbold and part of the Fam. Reinbold hospitality group (which also operates Zum Franziskaner, Hotel Drei Löwen, and Schützen Festzelt). The venue is structured around a ~420-seat Bräustüberl restaurant with restored vaulted ceilings, a 2,000-person Festsaal ballroom (1,924 sqm, 8.64m ceiling height) with modern lighting, sound, and media infrastructure, the Bennosaal conference room, the Galerie & Balkon, and four private rooms (Dachauer Stube, Wintergarten, Runde Stube, Kutscher Gewölbe), plus a seasonal self-service beer garden under chestnut trees. Together the complex accommodates groups of 10 to 2,300 persons.

The business operates multiple revenue streams: (i) traditional Bavarian food and beverage sales in the Bräustüberl and beer garden, (ii) corporate and private event venue rental supported by a dedicated event sales team, (iii) ticketed seasonal festivals including the Strong Beer Festival (Starkbierfest, Feb-Mar, €8.50–€49 fixed menus) and the Bierpalast (Sep-Oct, €30–€42), (iv) guided two-hour brewery tours (minimum 20 persons) followed by dining, and (v) gift cards and vouchers sold via a dedicated e-commerce storefront. Distribution combines walk-in traffic, OpenTable restaurant reservations, SnapTicket festival ticketing, WhatsApp and email inquiry channels, and direct B2B event sales. Customer segments span corporate events, private celebrations, dining guests (tourists and locals, designated as primary), festival attendees, and groups/associations, with no public disclosure of revenue, headcount beyond 6 listed employees, or funding.

Name

Löwenbräukeller München

Legal name

LK Betriebs GmbH

Website

https://loewenbraeukeller.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Löwenbräukeller München is a historic Bavarian restaurant and event venue at the Löwenbräu brewery headquarters in central Munich, serving traditional cuisine, hosting corporate and private events for 10 to 2,300 guests, and running the seasonal Starkbierfest and Bierpalast festivals under LK Betriebs GmbH.

Ownership category

akta.pro rank

Product category

Hospitality and Event Venue Services

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Traditional bavarian restaurant
• Event venue rental
• Brewery tour services
• Beer garden hospitality
• Bavarian cuisine dining

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Traditional Bavarian cuisine and Löwenbräu beer specialties served in the Bräustüberl restaurant, beer garden, and during events. Daily kitchen hours 11:00-22:30.
2. Event Venue Rental: Festsaal, Bennosaal, Gallery and various private rooms (Dachauer Stube, Wintergarten, Runde Stube, Kutscher Gewölbe) available for corporate events, galas, weddings, and private celebrations. Capacity ranges from 10 to 2,300 persons.
3. Strong Beer Festival Tickets: Annual Strong Beer Festival (Feb-Mar) offering table reservations with fixed-price menus (€8.50-€49.00) and admission fees.
4. Bierpalast Tickets: Oktoberfest-style evenings in September-October with fixed-price menus (€30-€42) and live entertainment.
5. Brewery Tours: Guided two-hour tours of the Löwenbräu brewery followed by dining experience at Löwenbräukeller. Minimum 20 persons required.
6. Gift Cards and Vouchers: Online sales of gift cards and vouchers through loewenbraeushop.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Löwenbräukeller München operates a historic Bavarian restaurant (Bräustüberl, approximately 420 seats) and a multi-room event venue complex including the Festsaal ballroom (up to 2,000 persons), the Bennosaal conference room, Galerie & Balkon, several themed private event rooms, and a seasonal self-service beer garden. The venue hosts seasonal Bavarian festivals (Starkbierfest in February–March, Bierpalast in September–October) and offers guided two-hour brewery tours of the adjacent Löwenbräu brewery, followed by dining at the venue.

Product overview

Löwenbräukeller München operates as a traditional Bavarian restaurant and event venue complex. The core offering consists of the Bräustüberl restaurant (main pub with ~420 seats), multiple event spaces including the Festsaal ballroom (up to 2,000 persons), Bennosaal conference hall (189 sqm), and Galerie & Balkon (259 sqm), plus specialty rooms (Dachauer Stube, Wintergarten, Runde Stube, Kutscher Gewölbe). The venue hosts seasonal events including the Bierpalast (Oktoberfest experience), Starkbierfest (Strong Beer Festival from Feb-March), and a self-service Beer Garden. Additional offerings include brewery tours of the adjacent Löwenbräu brewery and traditional Bavarian cuisine served in the restaurant and at events. The venue accommodates groups from 10 to 2,300 persons and is located at Stiglmaierplatz in central Munich.

Differentiator

Problem solved

Functional benefit

Brands

• Bierpalast im Löwenbräukeller: Oktoberfest venue within the Löwenbräukeller Festsaal offering traditional Bavarian evening format with live music, reserved seating, and Bavarian cuisine during Wiesn season.
• Starkbierfest
• Brauereiführung

Products and services

• Bräustüberl (Bavarian Restaurant) The main Bavarian pub restaurant under the historic restored vaulted ceilings, serving Löwenbräu beer specialties and traditional Bavarian cuisine to walk-in guests and reservation holders. Capacity approximately 420 seats, open Sun–Thu 11:00–23:00 and Fri–Sat 11:00–23:30 with daily kitchen hours 11:00–22:30.
• Festsaal (Ballroom) Light-flooded ballroom with capacity up to 2,000 persons, featuring modern lighting, sound, and media technology and a large stage. The space covers 1,924 square meters with 8.64m ceiling height and offers flexible configurations including rows (700), gala (500), and standing (1,500) layouts.
• Bennosaal (Conference and Event Room) A clearly structured conference and event room ideal for business events, conferences, and workshops with modern technology and flexible seating. Covers 189 square meters with separate access for exclusive events.
• Galerie & Balkon (Gallery & Balcony) Open, light-flooded gallery space overlooking the ballroom, suitable for receptions, smaller business events, or exclusive get-togethers. Covers 259 square meters with capacity up to 470 persons.
• Bierpalast im Löwenbräukeller An Oktoberfest-style beer palace experience in the Festsaal featuring a traditional Bavarian atmosphere, live music by an Original Oktoberfest Band, and pre-bookable fixed-price menus (€30–€42 per person). Held on selected dates in September and October.
• Starkbierfest (Strong Beer Festival) Annual strong beer festival featuring the Löwenbräu Triumphator double bock beer, traditional Bavarian cuisine, and live music by the Wadlbeisser band. Takes place from February to March with table reservations and fixed-price menus ranging from €8.50 to €49.00 per person, including admission.
• Brauereiführung (Brewery Tour) Two-hour guided tours through the Löwenbräu brewery including the brewhouse, fermentation and storage tanks, museum cellar, and bottling plant, followed by tasting at the Löwenbräukeller. Minimum 20 persons required; available to groups via direct booking.
• SB-Biergarten (Self-Service Beer Garden) Outdoor beer garden under chestnut trees with self-service, serving cool Löwenbräu beer, Bavarian snacks, grilled chicken, and pork roast. Open daily in good weather from 4:00 PM to 11:00 PM.
• Dachauer Stube (Private Event Room) Historic event room with stained glass windows and dark wooden parquet floor, suitable for events up to 120 people. Covers 109 square meters (21m long, 5.1m wide).
• Wintergarten (Winter Garden) Light-filled winter garden with views of the beer garden, ideal for lunches and celebrations up to 20 people. Features natural light and pleasant acoustics.
• Runde Stube (Private Event Room) Elegant Bavarian-style room with stone walls, restored vaulting, and large windows. Popular for corporate dinners, baptisms, family celebrations, and birthdays.
• Kutscher Gewölbe (Coachman's Vault) Cozy vaulted space accommodating up to 36 people, elevated above the Bräustüberl with rustic tables and standing reception capability. Approximately 25 square meters.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• OpenTablecoreTechnology or IntegrationOpenTable provides the online reservation system for the Bräustüberl restaurant, enabling customers to book tables online. The integration facilitates restaurant operations and customer bookings.
• SnapTicketcoreChannel Partner/ Reseller/ DistributorSnapTicket serves as the ticketing platform for Strong Beer Festival and Bierpalast events, handling online ticket sales and table reservations with pre-selectable menu packages.
• Löwenbräu BreweryflagshipStrategic or Co-development PartnerThe Löwenbräukeller is located at the historic headquarters of the Löwenbräu brewery. Brewery tours connect guests from the brewery to the restaurant. The venue serves fresh beer directly from the brewery.
• Wadlbeisser BandminorOthersThe Wadlbeisser band provides live music entertainment during the Strong Beer Festival, creating authentic Bavarian atmosphere.
• Original Oktoberfest BandminorOthersLive entertainment band performing during Bierpalast evenings, providing authentic Oktoberfest music and atmosphere.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Hotel Bayerischer Hof: Five-star Munich hotel with multiple ballrooms and event venues (including the famous Falkensaal) competing for high-end corporate galas and luxury celebrations in the same central Munich market.

Broad incumbents

• Gasteig HP8: Munich's largest cultural and event center, hosting conferences, concerts, and corporate functions. A broader incumbent in the same event-venue category, but operating at much larger scale and more diverse programming.

Emerging players

• Motorworld München: Modern Munich event and experience venue combining automotive heritage with restaurants, retail, and event spaces. Represents the newer experiential concept competing with traditional beer halls for premium group bookings.

Direct peers

• Zum Franziskaner: Traditional Munich beer hall operated by the same Reinbold Company Group as Löwenbräukeller, sharing management and operational playbook — the most directly comparable peer in portfolio and concept.
• Hofbräuhaus München: Munich's most iconic traditional Bavarian beer hall, offering full-service Bavarian dining, live music, and large-scale event hosting. Direct competitor for tourist dining, group bookings, and the corporate event market in central Munich.
• Augustiner-Keller: Historic Munich beer garden and restaurant associated with the Augustiner brewery, offering traditional Bavarian cuisine and a large outdoor garden. Closely comparable scale, concept, and target customer mix to Löwenbräukeller.
• Hirschgarten: One of Munich's largest traditional beer gardens with thousands of seats under chestnut trees, offering self-service Bavarian food and beer. Competes for the same outdoor/casual demand segment.
• Paulaner am Nockherberg: Bavarian brewery-owned restaurant and beer garden with large event capacity and traditional cuisine. Mirrors Löwenbräukeller's brewery-tied heritage positioning and event-driven business model.
• Schützen Festzelt: Munich Oktoberfest tent and traditional Bavarian event venue, also part of the Reinbold Company Group. Directly comparable festival/event operating model and target clientele.
• Deutsches Theater München: Large central Munich event and performance venue hosting corporate events, galas, and conferences. Comparable large-capacity indoor event space competing for the same corporate bookings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loewenbraeukeller

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Löwenbräukeller München