LOFT100 Studios
LOFT100 Studios is a Carlsbad, California-based full-service production studio and event space offering broadcast TV/radio, podcast, voice-over, and live performance facilities, serving broadcasters, content creators, corporate clients, and brands in the San Diego market.
- Company typePrivate
- Founded-
- HeadquartersCarlsbad, California, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LOFT100 Studios does
LOFT100 Studios, operated by Sully Entertainment Group, LLC, is a full-service production studio and event space located at 2510 Gateway Rd, Carlsbad, California. The company offers state-of-the-art facilities for broadcast television and radio production, podcast recording, voice-over work, and live performances, anchored by a professional control room, Studio A, an Audio/Podcast Suite, a voice-over studio, and a performance stage marketed as a 'concert-in-a-box.' Its crew includes Emmy-award-winning technical directors and Grammy-recognized musicians such as multi-Grammy winner James East, positioning the studio on craft and talent credentials rather than software or automation.
The business serves three primary customer segments: broadcasters and media companies (e.g., KUSI News, KOGO Newsradio 600, iHeart Media, Fox 5, BizTV, American Forces Network), content creators and podcasters seeking professional facilities, and corporate clients hosting events, product launches, and private functions. The studio also provides social media strategy and account management, with named engagements including Marriott Hotels, the San Diego Tourism Authority, KAABOO Del Mar, and Wonderfront Festival. The founder, Robert 'Sully' Sullivan, brings distribution leverage through 'The Big Biz Show,' a nationally syndicated television and radio program he has hosted for over 20 years.
Revenue is generated through three streams: hourly/session-based studio rental, turnkey event space rental, and professional production services including technical directing, audio engineering, editing, camera operation, and on-air talent. Pricing is custom quote-based with prospective clients submitting budget details via a website booking form, and demand is generated through an event-driven GTM (invite-only events, guest appearances, free concerts), in-person tours, social media, and the founder's media network. Operations are regional, focused on the San Diego market, with no public pricing, no external funding, and a core team of approximately 15 people.
LOFT100 Studios firmographics
Firmographics- Name
- LOFT100 Studios
- Legal name
- Sully Entertainment Group, LLC
- Website
- https://loft100studios.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LOFT100 Studios is a Carlsbad, California-based full-service production studio and event space offering broadcast TV/radio, podcast, voice-over, and live performance facilities, serving broadcasters, content creators, corporate clients, and brands in the San Diego market.
- Ownership category
- akta.pro rank
LOFT100 Studios industry classification
Industry- Product category
- Media Production Services
- NAICS
- Motion Picture and Video Production (51211), Sound Recording Studios (51224), Postproduction Services and Other Motion Picture and Video Industries (51219), General Rental Centers (5323)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Studio Campus / Production Facility Operators (MPADAIAC)
- akta.pro secondary industries
- Soundstage & Stage Rental (Film/TV) (MPADAIAA), Audio & Communications Equipment Rental (MPADAFAC), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
Keywords
Where LOFT100 Studios is headquartered
LocationHeadquarters
- HQ city
- Carlsbad, California
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LOFT100 Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Studio Rental: Hourly or session-based rental of production studios including Studio A, Control Room, and Audio/Podcast Suite. Clients book the space for video production, podcast recording, broadcast TV, radio, and live events.
- Event Space Rental: Turnkey event space rental for corporate events, private functions, concerts, and special occasions. Includes full infrastructure for event production.
- Production Services: Professional production services including technical directing, audio engineering, video editing, camera operation, and on-air talent provided by the experienced crew.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
LOFT100 Studios product offering
Product offeringCore offering
LOFT100 Studios is a full-service production studio and event space in Carlsbad, California that rents out broadcast-grade facilities (Studio A, a Control Room, and an Audio/Podcast Suite) and provides production services for broadcast television, radio, video, podcast, voice-over, and live performance projects. Customers book by submitting an overview and budget through the website and then tour the facility in person before contracting. Turnkey event space rental is offered for corporate functions, private occasions, concerts, and live events, with an experienced production crew providing technical directing, audio engineering, video editing, camera operation, and on-air talent.
Product overview
LOFT100 Studios is a modern, multi-purpose entertainment space and production studio offering a unified suite of production services and rental spaces. The core offering consists of state-of-the-art production studio services for broadcast television, video production, and podcasting, complemented by rentable event spaces including Studio A, a Control Room, and an Audio/Podcast Suite. The studio provides full-service production capabilities including broadcast audio/video production, voice-over recording, performance stage facilities, and turnkey event space rental. All facilities are equipped with Emmy-award winning technical directing and serve production teams, corporate clients, creators, and brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Production Studio Services Full-service production studio offering state-of-the-art facilities for broadcast TV, video production, and podcasting with Emmy-award winning technical directing; serves broadcasters, brands, and corporate clients seeking turnkey production support.
- Event Space Rental Turnkey event space designed to host corporate events, private functions, concerts, and special occasions, offering production infrastructure and equipment for event production.
- Studio A Primary production studio space within the LOFT100 facility, available for booking as part of site rental for video production, podcast recording, broadcast TV, radio, and live events.
- Control Room State-of-the-art control room with broadcast equipment for managing video and audio production, available as part of the studio's production services and site rental.
- Audio/Podcast Suite Premium sound podcast studio offering high-quality audio production capabilities for podcast and voice-over recording, bookable as part of site rental.
- Broadcast Television & Radio Production Full broadcast television and radio production services for marketing channels and branded content, supporting broadcasters, brands, and syndicated programs.
- Broadcast Audio & Video Production Professional audio and video production services including green screen capabilities, available without requiring client storyboards.
- Voice Over Studio Studio space specifically built for voice-over recording with professional audio equipment, available to clients needing high-quality voice production.
- Performance Stage Concert-in-a-box experience with full infrastructure for live performances, music videos, and music events, available to musicians, performers, brands, and event clients.
Companies that use LOFT100 Studios
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
LOFT100 Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LOFT100 Studios partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
LOFT100 Studios competitors and assessment
Company assessmentBroad incumbents
- Kaufman Astoria Studios: Established full-service soundstage and production facility in New York offering stage rental, broadcast production, and event space. Established incumbent in the same production-facility-operator category as LOFT100, though at significantly larger scale.
- Sunset Las Palmas Studios: Major LA soundstage and production facility operator offering stage rental, production offices, and event space. Larger incumbent that competes for the same broadcast/film/event rental budgets at higher capacity.
- iHeartMedia (Production Services division): iHeartMedia operates podcast studios, broadcast production facilities, and event programming. As both an LOFT100 customer and a competitor for podcast/broadcast production work, it represents the broad-incumbent overlap.
- Podcast One / LiveOne Studios: LiveOne/Podcast One operates podcast and audio production studios and produces content at scale. Adjacent incumbent in podcast/audio production and live event streaming, competing for some of the same creator and brand budgets.
Direct peers
- The Lot Studios: Full-service production studio and event venue in West Hollywood offering soundstages, event space, and production services to brands, broadcasters, and content creators. Comparable mix of studio rental plus event hosting.
- Empire Studios: Independent production studio offering podcast, video, and broadcast production with event capabilities for brands and creators. Overlaps LOFT100's podcast-studio and corporate-event revenue streams.
- SugarHill Recording Studios: Historic multi-room production facility offering recording, mixing, and event hosting. Comparable in combining a production facility with event/venue use cases, though heavier on music recording.
- Stage 7 Studios: San Diego–area full-service production studio offering video, audio, and live event capabilities for brands and creators. Direct regional competitor with similar broadcast/corporate/event customer mix.
- Hollywood Production Studios: Event and production space in Hollywood serving corporate events, brand activations, and content shoots with full AV/infrastructure. Direct overlap on the corporate event rental + production services combination.
- NōStudios: NōStudios operates a network of multi-purpose creator/production studios combined with event and community space, serving podcasters, brands, and content creators. Conceptually closest to LOFT100's hybrid production-studio-plus-event-space model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LOFT100 Studios social profiles
Digital presenceLOFT100 Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOFT100 Studios leadership team
Management profileNumber of profiles
Profiles14 records
LOFT100 Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOFT100 Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOFT100 Studios
What does LOFT100 Studios do?
LOFT100 Studios is a full-service production studio and event space in Carlsbad, California that rents out broadcast-grade facilities (Studio A, a Control Room, and an Audio/Podcast Suite) and provides production services for broadcast television, radio, video, podcast, voice-over, and live performance projects. Customers book by submitting an overview and budget through the website and then tour the facility in person before contracting. Turnkey event space rental is offered for corporate functions, private occasions, concerts, and live events, with an experienced production crew providing technical directing, audio engineering, video editing, camera operation, and on-air talent.
Is LOFT100 Studios a public or private company?
LOFT100 Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LOFT100 Studios founded?
LOFT100 Studios was founded in -1. It employs 1 to 10 people.
Where is LOFT100 Studios based?
LOFT100 Studios is headquartered in Carlsbad, California, United States, in the North America region.
How does LOFT100 Studios make money?
Three revenue lines are on record. Studio Rental is the primary driver. The others are event Space Rental and production Services.
Who are LOFT100 Studios's main competitors?
Broad incumbents on record are Kaufman Astoria Studios, Sunset Las Palmas Studios, iHeartMedia (Production Services division) and Podcast One / LiveOne Studios. Direct peers are The Lot Studios, Empire Studios, SugarHill Recording Studios, Stage 7 Studios, Hollywood Production Studios and NōStudios.
Does LOFT100 Studios have an API?
No public API is recorded for LOFT100 Studios.
What industry is LOFT100 Studios in?
LOFT100 Studios's product category is Media Production Services. Its primary akta.pro industry code is MPADAIAC, Studio Campus / Production Facility Operators, with a secondary code of MPADAIAA, Soundstage & Stage Rental (Film/TV). Its NAICS code is 51211 and its SIC code is 7812.