PodcastOne
PodcastOne is a Los Angeles-based podcast platform that provides 200 top podcasters and 550+ advertisers with end-to-end sales, production, and distribution services, reaching over 1 billion monthly impressions across major audio, video, and connected-TV channels while monetizing via advertising, content licensing, and AI data licensing.
- Company typePublic
- Founded2012
- HeadquartersCalifornia, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What PodcastOne does
PodcastOne is a Los Angeles-based podcast platform that provides creators and advertisers with a 360-degree solution spanning sales, marketing, public relations, production, and distribution. Founded in 2012 and spun off from LiveOne as a separate NASDAQ-listed public company (ticker PODC) in 2022, the company has built a network of 200 top podcasters spanning sports, entertainment, true crime, business, and self-growth verticals, with cumulative downloads exceeding 3.9 billion. The platform reaches over 1 billion monthly impressions across YouTube, Spotify, Apple Podcasts, iHeartRadio, and Amazon Podcasts, supplemented by B2B distribution partnerships with AT&T (70 million subscribers), Samsung, Vizio, and LG smart-TV platforms.
The company's underlying technology stack centers on PodcastOneAI, a proprietary platform that licenses 100,000+ hours of brand-safe audio and video content to hyperscalers, enterprise platforms, media companies, and government organizations for AI training purposes, alongside AI analytics integrations with Listener.com across distribution channels and Gotavi's Interactor AI for content discovery and investor outreach. Core offerings include PodcastOne Pro, which provides fully customizable end-to-end production packages for brands and creators, and the PodcastOne network itself, which generates revenue through advertising, content licensing, distribution partnerships, and emerging AI data-licensing streams.
PodcastOne monetizes primarily through advertising (programmatic and direct), serving 550+ advertisers including Amazon and Home Depot, with an Amazon Art19 partnership guaranteeing $20 million in revenue and a Paramount partnership exceeding $26 million in cumulative value. Secondary revenue streams include content licensing for television and streaming adaptation (e.g., Varnamtown IP acquired by Paramount, Dr. Phil multi-platform network), distribution licensing to connected-TV and telecom partners, professional production services, and the nascent PodcastOneAI data-licensing business targeting the $20 billion-plus AI training market. FY2026 revenue reached $61.7 million with $6.3 million in Adjusted EBITDA, and FY2027 guidance is $68–75 million in revenue and $7–10 million in Adjusted EBITDA.
PodcastOne firmographics
Firmographics- Name
- PodcastOne
- Legal name
- PodcastOne, Inc.
- Website
- https://podcastone.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PodcastOne is a Los Angeles-based podcast platform that provides 200 top podcasters and 550+ advertisers with end-to-end sales, production, and distribution services, reaching over 1 billion monthly impressions across major audio, video, and connected-TV channels while monetizing via advertising, content licensing, and AI data licensing.
- Ownership category
- akta.pro rank
PodcastOne industry classification
Industry- Product category
- Podcast Advertising & Distribution Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Sound Recording Industries (5122), Other Sound Recording Industries (51229)
- SIC
- Radio Broadcasting Stations (4832), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industries
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where PodcastOne is headquartered
LocationHeadquarters
- HQ city
- California
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PodcastOne business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Advertising Revenue: Primary revenue stream from programmatic and direct advertising. Programmatic advertising revenue more than doubled year-over-year, driven by technology-enabled advertising solutions. Serves 550+ advertisers across the podcast network.
- AI Data Licensing: Revenue from licensing podcast content to AI companies for training purposes. PodcastOneAI platform targets $20B+ AI training market and $40B+ data monetization market with upfront licensing agreements and recurring royalties.
- Content Licensing and Distribution: Revenue from licensing original IP for television adaptation and streaming development. Paramount acquired original IP property Varnamtown for streaming development. Also includes multi-platform content deals like the Dr. Phil partnership spanning TV, streaming, and digital platforms.
- Amazon Art19 Partnership Revenue: Partnership with Amazon's Art19 guarantees $20 million in revenue while providing advanced ad tools and analytics for the platform.
- Content Production Services: PodcastOne Pro offers fully customizable production packages for brands, professionals, or hobbyists, generating revenue through professional services.
Go-to-market motion2 records
Distribution channels10 records
Marketing channels6 records
PodcastOne product offering
Product offeringCore offering
PodcastOne operates a curated podcast platform that provides creators and advertisers with a comprehensive 360-degree solution in sales, marketing, public relations, production, and distribution. The company curates and distributes a network of approximately 200 podcasts spanning sports, entertainment, true crime, business, and self-growth verticals, monetizing content through programmatic and direct advertising, AI data licensing, content licensing to streaming platforms, and production services.
Differentiator
Problem solved
Functional benefit
Brands
- PodcastOne Pro: Fully customizable production packages for brands, professionals, or hobbyists
Products and services
- PodcastOneAI Proprietary AI platform that monetizes PodcastOne's audio and video catalog by providing licensed training data to AI companies, hyperscalers, enterprise platforms, media companies, and government organizations. Generates revenue through upfront licensing agreements, recurring royalties, advertising integrations, and strategic sponsorships.
- PodcastOne Pro Fully customizable podcast production packages for brands, professionals, or hobbyists, offering end-to-end podcast production services as a standalone offering.
- PodcastOne Advertising Network Programmatic and direct advertising sales across PodcastOne's network of approximately 200 podcasts, serving 550+ advertisers with technology-enabled advertising solutions and access to 5.9M monthly unique listeners and 18M monthly downloads and streams.
- PodcastOne Distribution Network Multi-platform podcast distribution service reaching over 1 billion monthly impressions across YouTube, Spotify, Apple Podcasts, iHeartRadio, and Amazon Podcasts, combined with B2B partnerships with AT&T, Samsung, Vizio, and LG.
- Original IP Content Licensing Licensing of original podcast IP for television adaptation and streaming development, such as the Paramount acquisition of the Varnamtown property for streaming development.
- Amazon Art19 Hosting & Monetization Strategic hosting and monetization partnership with Amazon's Art19 that guarantees $20 million in revenue while providing advanced ad tools, analytics, and programmatic advertising capabilities.
Quantifiable outcome
- FY2026 revenue of $61.7 million, representing 18% year-over-year growth from $52.1 million
- +3 more outcomes
Companies that use PodcastOne
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
PodcastOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature4 records
PodcastOne partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- AT&TcoreB2B strategic partnership reaching 70 million subscribers through AT&T's distribution network.
- SamsungcoreB2B strategic partnership for distribution through Samsung smart TV and device platform.
- ViziocoreB2B strategic partnership for distribution through Vizio smart TV platform.
- LGcoreB2B strategic partnership for distribution through LG smart TV and device platform.
- KILLR NetworkminorExtended partnership to include 'Dude Dads' podcast and its library of over 280 episodes. Expands KILLR Network partnership to total of six shows. Deal is part of content growth strategy.
- GotavicoreExpanded partnership for AI-driven investor outreach and shareholder awareness across AI-powered discovery platforms. Targets institutional investors, hedge funds, family offices, bankers, and retail investors. Uses Gotavi Amplify platform to increase visibility through conversational search platforms.
- Amazon (Art19)coreArt19 partnership guarantees $20 million in revenue while providing advanced ad tools and analytics. Partnership enables programmatic advertising and content hosting technology.
- Dr. Steven Gundry (Dr. Gundry Podcast)coreThe Dr. Gundry Podcast, hosted by Dr. Steven Gundry and distributed through PodcastOne, celebrated its 400th episode milestone. Show covers gut health, longevity, and nutrition, ranked among top nutrition podcasts on Apple and Spotify.
- A+E NetworkscoreRenewed exclusive rights and distribution agreement for five podcasts including Cold Case Files and Ancient Aliens. Partnership began in 2017 and spans five shows with over 200 million combined downloads and 1,100+ episodes. Complements A+E's television programming.
- ParamountcorePartnership exceeding $26 million in revenue. Paramount acquired PodcastOne's original IP property Varnamtown for streaming development.
- Listener.comcoreMulti-year AI analytics partnership to deploy AI technology across the podcast platform. Unifies analytics, inventory, and performance data across audio, video, and social channels to drive revenue growth and cost savings. Deployment across Spotify, Apple, YouTube, and Amazon Podcasts.
- LadyGangcoreRenewed agreement with LadyGang podcast celebrating 10-year anniversary and over 1,000 episodes. Podcast has achieved over 300 million downloads and expanded into television, merchandise, and live events with strong brand partnerships.
- Dr. Phil's Envoy Media Co.corePartnership to launch multi-platform content network featuring television, radio, and podcast content anchored by a new daily Dr. Phil Podcast. Network aims to reach over 125 million viewers and listeners across various streaming and cable platforms. Combines extensive social reach and content library.
- Clint FrazierminorMulti-year exclusive distribution agreement for 'Life After the Show' podcast, the 19th podcast added to PodcastOne's network in 2025.
- Blaine AndersonminorPartnership to launch new weekly relationship podcast 'Help Me, I'm Single' hosted by dating coach Blaine Anderson with comedian co-hosts.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
PodcastOne competitors and assessment
Company assessmentBroad incumbents
- SiriusXM: SiriusXM owns SiriusXM Media and Stitcher, monetizing podcasts via the audio ad ecosystem alongside satellite radio subscriptions. Comparable as a large incumbent in audio/podcast advertising and distribution.
- Amazon (Wondery / Audible): Amazon operates Wondery and Art19 — PodcastOne's hosting/ad-tech partner and a direct competitor in podcast publishing. Comparable given the deep commercial relationship (Art19 $20M guarantee) and overlapping podcast network ambitions.
- Spotify: Spotify is the dominant podcast streaming platform globally and a leading podcast publisher via Spotify Studios. Comparable as a competitor for ad spend and creator talent, and as a distribution partner PodcastOne monetizes through.
Direct peers
- iHeartMedia: iHeartMedia operates iHeartPodcasts, the largest US podcast publisher by Podtrac ranking. Directly comparable as a multi-show podcast network with radio-to-podcast distribution and a large ad sales force serving 550+ advertisers analogously to PodcastOne.
- Libsyn (Liberated Syndication): Libsyn is one of the longest-standing podcast hosting and distribution platforms, serving independent creators and enterprise publishers. Comparable as a podcast hosting/distribution platform with adjacent monetization services.
- Audacy: Audacy is a major US radio broadcaster that has built a significant podcast network and programmatic ad platform. Comparable as a hybrid radio/podcast publisher competing for both advertiser dollars and Podtrac ranking.
- Cumulus Media / Westwood One: Cumulus Media operates Westwood One, one of the largest US audio networks with a sizable podcast portfolio. Directly comparable as a radio-rooted podcast publisher monetizing through advertising and content licensing.
- Triton Digital: Triton Digital provides podcast hosting, programmatic ad serving, and audio measurement tools to publishers and advertisers. Comparable as the ad-tech and analytics layer PodcastOne is building around via Listener.com and Art19.
- Acast: Acast is a global podcast hosting and monetization platform serving creators and advertisers with programmatic ad technology. Directly comparable as a podcast network/monetization platform with enterprise ad tools.
Others
- Paramount Global: Paramount is both a distribution partner (>$26M partnership, Varnamtown IP acquisition) and an adjacent media company operating its own podcast slate (CBS, MTV). Comparable as a B2B counterpart and ecosystem participant rather than a head-to-head publisher.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PodcastOne social profiles
Digital presencePodcastOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
PodcastOne leadership team
Management profileNumber of profiles
Profiles1 record
PodcastOne subsidiaries and ownership
Company hierarchySubsidiaries1 record
PodcastOne funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PodcastOne M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PodcastOne
What does PodcastOne do?
PodcastOne operates a curated podcast platform that provides creators and advertisers with a comprehensive 360-degree solution in sales, marketing, public relations, production, and distribution. The company curates and distributes a network of approximately 200 podcasts spanning sports, entertainment, true crime, business, and self-growth verticals, monetizing content through programmatic and direct advertising, AI data licensing, content licensing to streaming platforms, and production services.
Is PodcastOne a public or private company?
PodcastOne is a public company. It is classified as public and is currently operating.
When was PodcastOne founded?
PodcastOne was founded in 2012. It employs 11 to 50 people.
Where is PodcastOne based?
PodcastOne is headquartered in California, United States, in the North America region.
How does PodcastOne make money?
Five revenue lines are on record. Advertising Revenue is the primary driver. The others are AI Data Licensing, content Licensing and Distribution, amazon Art19 Partnership Revenue and content Production Services.
Who are PodcastOne's main competitors?
Broad incumbents on record are SiriusXM, Amazon (Wondery / Audible) and Spotify. Direct peers are iHeartMedia, Libsyn (Liberated Syndication), Audacy, Cumulus Media / Westwood One, Triton Digital and Acast. Paramount Global is listed as an others.
Does PodcastOne have an API?
No public API is recorded for PodcastOne.
What industry is PodcastOne in?
PodcastOne's product category is Podcast Advertising & Distribution Platform. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of MPACADAD, Podcast Ad Sales Networks & Monetization Platforms. Its NAICS code is 516210 and its SIC code is 4832.