Logan Basketball Incorporated

What Logan Basketball Incorporated does

Logan Basketball Incorporated (LBI) is a not-for-profit community basketball association headquartered in Shailer Park, Queensland, Australia, delivering basketball programs and competitions from grassroots (ages 2+) through semi-professional NBL1 North level. The association operates weekly competitions across senior men's, women's, and mixed divisions, manages the Bendigo Bank Cornubia Park Sports Centre under a lease arrangement, and runs secondary operations at Logan Metro Sports Centre and Mt. Warren Park Sports Centre. LBI serves a member base of 2,500+ active registered playing members, a 10,000+ person stakeholder database, and an 8-club affiliate network spanning junior clubs (Royals Basketball, Jazz Basketball, Cavs Basketball, Beenleigh Blitz, Phoenix Gems, John Paul College, Marsden Makos, Hornets Basketball) and representative programs. The organisation is governed by an elected Board and affiliated with Basketball Queensland and Basketball Australia.

The product surface spans the Thunder Tots program (ages 2-4), Ford Thunderball (ages 4-7), Junior Thunder Representative Program (U12-U18), Queensland State League, NBL1 North semi-professional competition, Thunder Academy elite development tier, Ability Hoops Program for children with intellectual disabilities (ages 8-12), and a Community and Schools outreach program. The underlying technology layer is built on third-party platforms: BasketballConnect for registration, fixtures, and live scoring; Glory League for automated game video highlights; the NBL1 app and KAYO Sports for live and broadcast streaming; and TryBooking for NBL1 ticketing. Logan Basketball does not develop proprietary technology.

The revenue model combines four streams: member registration and competition fees (Thunder Tots at A$13 registration plus A$5 weekly, senior individual registration at A$60.50 per season, senior game fees at A$95-A$110 per game), venue hire and facility management at the Bendigo Bank Cornubia Park Sports Centre, merchandise sales via Hoop2Hoop, and a multi-tier corporate partnership program (Major, Gold, Silver, Bronze) with Bendigo Bank, McDonald's Logan, Q Ford, City of Logan, and Queensland Government among others. Major infrastructure investment is underway through a City of Logan partnership for the A$142 million Logan Indoor Sports Centre, a 9-court Olympic-aligned facility.

Name

Logan Basketball Incorporated

Legal name

Logan Basketball Incorporated

Website

https://loganbasketball.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Logan Basketball Incorporated is a not-for-profit community basketball association in Logan City, Queensland, delivering programs from grassroots (ages 2+) through NBL1 North semi-professional level, managing multi-sport venues and serving 2,500+ active members via an 8-club affiliate network.

Ownership category

akta.pro rank

Product category

Community Sports Association

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA), Basketball Equipment Retail (CRAMAEAB)

Keywords

• Community basketball programs
• Youth basketball development
• Sports venue management
• Basketball competition management
• Representative basketball pathway

Headquarters

HQ city

Shailer Park

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Member Registration and Competition Fees: Revenue from individual player registrations, club fees, and game fees across junior clubs, senior social basketball, and representative programs. Includes Basketball Queensland and Basketball Australia membership levies collected from participants.
2. Venue Hire and Facility Management: Management and operation of Bendigo Bank Cornubia Park Sports Centre generating revenue through court hire, casual shooting sessions, and event hire services.
3. Merchandise Sales: Sale of Logan Thunder branded merchandise including hoodies, singlets, socks, caps, and drink bottles through Hoop2Hoop partnership.
4. Corporate Partnerships: Multi-tiered partnership program with Major, Gold, Silver, and Bronze partner levels providing marketing and branding opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Logan Basketball Incorporated is a not-for-profit community basketball association that delivers basketball programs and competitions from ages 2 through semi-professional NBL1 North level. The association manages the Bendigo Bank Cornubia Park Sports Centre, operates a network of eight affiliated junior clubs, and runs representative and social competitions across Logan City, Queensland. It generates revenue through registration fees, game fees, venue hire, merchandise sales, and tiered corporate sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• Logan Thunder: Logan Basketball's representative teams program, one of the most successful in Queensland, producing professional players and state representatives.
• Thunder Academy
• Thunder Tots
• Ford Thunderball
• Junior Thunder
• Ability Hoops Program

Products and services

• Thunder Tots Movement and motor skills development program for children aged 2-4 years focusing on fun and physical literacy through structured play sessions.
• Ford Thunderball
• Junior Thunder Representative Program
• NBL1 North
• Queensland State League
• Thunder Academy
• Community and Schools Program
• All Abilities Basketball (Ability Hoops Program)
• Senior Social Basketball
• Bendigo Bank Cornubia Park Sports Centre
• Thunder Merchandise
• Venue Hire
• Affiliated Junior Clubs
• Referee Development Program

Quantifiable outcome

• 4 State Championships won in 2024 (U18 Girls, U16 Boys, U16 Girls, U14 Girls)
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered major, gold and core.

• Bendigo BankmajorGTM or Marketing PartnerNaming rights sponsor for Bendigo Bank Cornubia Park Sports Centre. Major partner providing financial support and brand association with the primary venue.
• McDonalds LoganmajorGTM or Marketing PartnerMajor partner of Logan Basketball providing marketing and community support.
• Q FordmajorGTM or Marketing PartnerMajor partner providing financial support and community investment in Logan Basketball programs.
• City of LoganmajorGTM or Marketing PartnerLocal government partner supporting community sport and facility development. Contributing to major infrastructure projects including $142M Logan Indoor Sports Centre.
• Hoop2HoopmajorChannel Partner/ Reseller/ DistributorOfficial merchandise partner selling Logan Thunder branded apparel and accessories through online store.
• Chris Gilmour - AVENUEmajorGTM or Marketing PartnerReal estate agent partner providing property market expertise and community support.
• Distillery Road MarketgoldGTM or Marketing PartnerGold tier partner providing marketing support and community engagement.
• The Sporting GlobegoldGTM or Marketing PartnerGold tier partner - sports bar and hospitality venue aligned with basketball community.
• Basketball QueenslandcoreStrategic or Co-development PartnerGoverning body affiliation providing competition structure, representative pathways (SQJBC, QSL), state championships, and policy frameworks.
• Basketball AustraliacoreStrategic or Co-development PartnerNational governing body providing competition frameworks, national championships, member protection policies, and integrity resources.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brisbane Basketball Association: Largest community basketball association in South East Queensland, operating junior and senior competitions, rep programs, and a flagship venue (NBL1 team). Highly comparable to Logan Basketball in structure, programs, and target market.
• Ipswich Basketball Association: Regional Queensland basketball association serving a neighbouring LGA with similar grassroots participation, club network, and facility-management model. Closely comparable operating structure to Logan Basketball.
• Gold Coast Basketball Association: Queensland-based community basketball association running junior clubs, senior social competitions, rep programs, and venue management. Direct sector and geographic peer of Logan Basketball.

Broad incumbents

• Basketball Australia: National governing body for basketball that oversees national championships, integrity frameworks, and member levies collected by Logan Basketball. Provides the federal layer of the basketball ecosystem in which Logan operates.
• Basketball Queensland: State governing body for basketball in Queensland that runs the NBL1 North league, state championships, and representative pathways that Logan Basketball participates in. Sets the policy and competition framework in which Logan Basketball operates.
• NBL1 North: Semi-professional basketball league in which Logan Thunder competes. Logan Basketball operates a team in this league as part of its elite pathway, similar to other association-run NBL1 North franchises.

Regional players

• Redcliffe Basketball Association: South East Queensland community basketball association running club competitions, rep programs, and venue operations. Functions as a nearby peer in the same basketball ecosystem.
• Cairns Basketball: Regional Queensland basketball association in far-north Queensland that operates community programs, rep pathways, and venue management. Comparable community model but geographically separate from Logan.
• Sunshine Coast Basketball: Regional Queensland basketball association operating community competition and representative programs. Similar community sport operating model to Logan Basketball in a different South East Queensland catchment.
• Townsville Basketball: Regional North Queensland basketball association with community programs, rep teams, and venue operations. Similar structure to Logan Basketball but serving a different regional catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LoganBasketball
• Instagraminstagram.com/loganbasketball
• LinkedInlinkedin.com/company/logan-basketball-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logan Basketball Incorporated