LOG OFF Movement
LOG OFF Movement is a youth-led nonprofit advocacy organization, founded in 2020 and based in Washington, DC, that helps teenagers and young adults build healthier relationships with social media through community programs, content, and public-awareness campaigns.
- Company typePrivate
- Founded2020
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LOG OFF Movement does
LOG OFF Movement is a youth-led nonprofit advocacy organization founded in June 2020 by Emma Lembke, then a high school senior, in response to her personal experience with social media's negative impact on mental health. The organization is dedicated to helping kids, teens, and young adults (primarily ages 13-25) build healthier relationships with social media and online platforms, and serves as a platform-agnostic counterweight to what it characterizes as Big Tech's profit-driven, addictive design practices. Operationally, LOG OFF operates through a multi-channel community-led model: a Slack community for youth digital activists, The Feed (a Substack blog) and The Notification (a monthly Substack newsletter) under its Think Tank, downloadable resources (screen time trackers, family plans, the First 10 Method), and creative public campaigns such as Forks Up Phones Down. The organization also co-chairs the Design It For Us coalition and partners with restaurants, schools, and advocacy groups to extend its reach.
The organization's products are content- and community-based rather than technology-based; there is no proprietary software, no AI/ML capability, and no direct-to-consumer technology product. Revenue is generated solely through donations and grants, including support from the Responsible Technology Youth Power Fund administered by The Archewell Foundation. LOG OFF is structured as a fiscally sponsored project of New Venture Fund, a 501(c)(3) public charity headquartered at 1828 L Street NW, Suite 300-A, Washington, DC, which provides administrative, financial, and tax-exempt infrastructure. The organization employs approximately 11 people with a 5-person core leadership team (Emma Lembke, Clara Wasserman, Matthew Stevens, Tariq Lawal, and Shreemayi Undavalli), and has cultivated extensive earned media coverage including the New York Times, 60 Minutes, CBS, MTV, NPR, TIME Magazine, CNN, and international outlets such as El Pais and the Financial Times. Its go-to-market approach is community-led, with no paid pricing, no enterprise software contracts, and no revenue from productized services.
LOG OFF Movement firmographics
Firmographics- Name
- LOG OFF Movement
- Legal name
- Log Off
- Website
- https://logoffmovement.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LOG OFF Movement is a youth-led nonprofit advocacy organization, founded in 2020 and based in Washington, DC, that helps teenagers and young adults build healthier relationships with social media through community programs, content, and public-awareness campaigns.
- Ownership category
- akta.pro rank
LOG OFF Movement industry classification
Industry- Product category
- Digital Wellness Advocacy
- NAICS
- Child and Youth Services (62411), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)
Keywords
Where LOG OFF Movement is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LOG OFF Movement business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Donations and Grants: LOG OFF Movement is a fiscally sponsored project of New Venture Fund, a 501(c)(3) public charity. The organization generates revenue through donations and grants to support its mission of helping youth build healthy relationships with social media. They have received grants from the Responsible Technology Youth Power Fund (administered by The Archewell Foundation).
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
LOG OFF Movement product offering
Product offeringCore offering
LOG OFF Movement is a youth-led nonprofit organization that helps kids, teens, and young adults build healthier relationships with social media and online platforms. It distributes free educational resources (screen time trackers, family screen time plans, the First 10 Method), operates an online Slack community for peer advocacy, and runs public-awareness campaigns such as Forks Up, Phones Down to encourage device-free dining and human connection. Content is delivered through The Feed (a Substack publication) and The Notification (a monthly newsletter).
Product overview
LOG OFF Movement is a single youth-led organization offering a portfolio of interconnected products and initiatives. The core offering is the LOG OFF Movement itself—a platform combining resource development and distribution, an online Slack community, and creative campaigning. Supporting products include The Feed (Substack blog) and The Notification (Substack newsletter) for content distribution, the Forks Up Phones Down campaign for public awareness, and downloadable resources such as Weekly Screen Time Reflection and Family Screen Time Plan tools. The Slack Community provides peer-to-peer connection and advocacy coordination.
Differentiator
Problem solved
Functional benefit
Brands
- The Feed: LOG OFF's online blog hosted on Substack that develops and shares stories from diverse voices, including experts in the tech-wellness sector, youth from the LOG OFF community, and individuals sharing their online experiences.
- The Notification
- Forks Up, Phones Down
Products and services
- LOG OFF Movement The core youth-led organization and movement that empowers kids, teens, and young people to address social media's impact on their mental health through resource distribution, online community, and creative campaigning.
- The Feed LOG OFF's online Substack publication that develops and shares stories exploring the impact, ethics, and wellbeing of social media use, written by a global collective of young writers and experts.
- The Notification The official newsletter of the LOG OFF Movement, distributed monthly via Substack, providing campaign updates, press highlights, and news about the organization's work to subscribers.
- Forks Up, Phones Down Campaign A public-awareness campaign that aims to reduce phone usage and encourage human connection at the table, activating device-free dining experiences at participating restaurants and schools nationwide.
- LOG OFF Slack Community An online community space hosted on Slack where kids, teens, and young adults connect, share resources, and inspire individual advocacy around building healthier relationships with social media and the online world.
- Digital Wellness Resources A collection of free downloadable educational tools including the Weekly Screen Time Reflection, Family Screen Time Plan, 'Scroll Now. Pay Later.' handout, and The First 10 Method activity to foster awareness and encourage action related to social media and digital platform usage.
Quantifiable outcome
- 95% of youth ages 13-17 report using social media platforms, making the target audience nearly universal
- +2 more outcomes
Companies that use LOG OFF Movement
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
LOG OFF Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
LOG OFF Movement partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Design It For Us CoalitioncoreLOG OFF co-chairs Design It For Us, described as the only youth-led coalition pushing for online platforms and social media to be designed with kids and teens in mind rather than as an afterthought. The coalition organizes protests and advocacy efforts, including a protest at Apple's flagship store demanding safety guards on apps to protect kids.
- Heat InitiativeminorHeat Initiative partnered with Design It For Us and LOG OFF to organize protests at Apple's flagship store demanding safety guards on apps to protect kids from social media dangers.
- Medium Rare RestaurantsminorMedium Rare restaurant chain partnered with LOG OFF for the Global Day of Unplugging '26 campaign, hosting device-free dining experiences at nine locations across the U.S.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
LOG OFF Movement competitors and assessment
Company assessmentDirect peers
- Fairplay (Campaign for a Commercial-Free Childhood): Child advocacy organization working to protect children from harmful commercial marketing, including digital and tech industry practices. Comparable as a youth-focused advocacy nonprofit influencing platform accountability.
- Center for Humane Technology: Nonprofit advocating for technology design that serves human well-being, with strong focus on youth mental health and platform accountability. Highly comparable mission and policy advocacy approach.
- Heat Initiative: Organization focused on holding tech platforms accountable for harms to children, frequently co-protesting alongside LOG OFF at the Apple flagship. Direct coalition partner with overlapping mission.
- ParentsTogether: Parent-led advocacy organization for kids' health, safety, and education, including digital wellness and youth online safety. Comparable audience and advocacy model.
- Common Sense Media: Established nonprofit providing media ratings, reviews, and advocacy to help families and kids navigate digital media. Directly comparable as a digital wellness and youth media advocacy organization targeting parents and policymakers.
- Design It For Us Coalition: Youth-led coalition LOG OFF co-chairs, focused on having platforms designed with kids and teens in mind. Direct coalition peer with overlapping youth advocacy mission.
- 5Rights Foundation: International foundation focused on making digital services work better for children through policy, design principles, and advocacy. Comparable youth digital rights and policy advocacy approach.
Broad incumbents
- Mozilla Foundation: Larger foundation with significant internet health and AI advocacy programs targeting trustworthy, healthy online experiences. Comparable in broader internet wellness advocacy though broader in scope.
- American Psychological Association: Major professional organization publishing influential research and policy guidance on social media's effects on adolescent mental health. Comparable research-driven advocacy positioning though vastly larger.
Emerging players
- Digital Wellness Institute: Organization providing digital wellness education, certifications, and resources for individuals, families, and educators. Comparable audience focus with more education/training delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LOG OFF Movement social profiles
Digital presenceLOG OFF Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOG OFF Movement leadership team
Management profileNumber of profiles
Profiles5 records
LOG OFF Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOG OFF Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOG OFF Movement
What does LOG OFF Movement do?
LOG OFF Movement is a youth-led nonprofit organization that helps kids, teens, and young adults build healthier relationships with social media and online platforms. It distributes free educational resources (screen time trackers, family screen time plans, the First 10 Method), operates an online Slack community for peer advocacy, and runs public-awareness campaigns such as Forks Up, Phones Down to encourage device-free dining and human connection. Content is delivered through The Feed (a Substack publication) and The Notification (a monthly newsletter).
Is LOG OFF Movement a public or private company?
LOG OFF Movement is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LOG OFF Movement founded?
LOG OFF Movement was founded in 2020. It employs 11 to 50 people.
Where is LOG OFF Movement based?
LOG OFF Movement is headquartered in Washington, United States, in the North America region.
How does LOG OFF Movement make money?
One revenue line is on record: donations and Grants.
Who are LOG OFF Movement's main competitors?
Direct peers on record are Fairplay (Campaign for a Commercial-Free Childhood), Center for Humane Technology, Heat Initiative, ParentsTogether, Common Sense Media, Design It For Us Coalition and 5Rights Foundation. Broad incumbents are Mozilla Foundation and American Psychological Association. Digital Wellness Institute is listed as an emerging player.
Does LOG OFF Movement have an API?
No public API is recorded for LOG OFF Movement.
What industry is LOG OFF Movement in?
LOG OFF Movement's product category is Digital Wellness Advocacy. Its primary akta.pro industry code is EDALAFAO, Recreation Therapy, Stress Management & Mindfulness Programs. Its NAICS code is 62411 and its SIC code is 8300.