What Digital Wellness Institute does

Digital Wellness Institute (DWI) is a US-based, privately-held company that operates a research-driven digital wellness platform for organizations, educational institutions, and individual professionals. Its core product is the proprietary Digital Flourishing® Model — an eight-dimension framework covering productivity, relationships, tech-enabled health, environment, mental health, digital citizenship, communication, and physical health — paired with the Digital Flourishing® Survey, which the company describes as the world's first scientifically validated digital wellbeing survey. The platform is supported by an Academic Advisory Council drawn from Harvard, Stanford, UC Irvine, NYU, Oxford, and Columbia. Complementing the assessment layer are intervention products including BalanceFinder™, the Communication Charter, Champion Training, and consulting (Expert Advising), all delivered through the LearnWorlds LMS with white-label/LMS-integration options for enterprise customers.

DWI generates revenue through three primary streams: (1) per-seat enterprise subscriptions covering assessments, surveys, training content, and certification eligibility; (2) individual professional certification via the 10-week Digital Wellness Educator Certificate Program priced at $1,699 per learner; and (3) freemium and membership offerings, including a free Digital Wellness 101 micro-course (English and French) and a paid Resource Hub membership. Distribution is hybrid — direct enterprise field sales for organizational contracts, self-serve enrollment for individual learners, and a certification partner network that extends the Digitally Balanced Workplace and Digitally Well Campus certifications. Named enterprise customers include Mastercard, Cisco, JP Morgan, Banner Health, ATB Financial, Aon, McKesson, Telus Health, and NoCo Family Health, supported by a Fast Company media partnership and a global footprint across 62 countries with 450+ certified educators.

Financially, DWI operated at a deficit in 2024 with approximately $1.25M in revenue against $1.8M in expenses, prompting a mid-year pause in fundraising. The company is small (1–10 employees) and founder/leadership-led, with Tyler Rice appointed CEO in May 2024 and Amy Blankson serving as co-founder and Chief Evangelist. Strategic positioning in 2026 centers on "Digital Wellness 2.0," reframing the offering around human connection, AI awareness, and resilience across life stages.

Name

Digital Wellness Institute

Legal name

Digital Wellness Institute

Website

https://digitalwellnessinstitute.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Wellness Institute operates a research-based digital wellness platform, anchored by the proprietary Digital Flourishing® Model and Survey, serving enterprises, higher education institutions, and individual professionals through per-seat subscriptions, certification programs, and workplace/campus certifications.

Ownership category

akta.pro rank

Product category

Workplace Digital Wellness Training

NAICS

Computer Training (611420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Telehealth & Digital Wellness Services (EDALAFAM)

Keywords

• Digital wellness training
• Workplace wellness programs
• Wellness certification courses
• Employee wellbeing surveys
• Corporate wellness consulting

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription Services (Per-Seat): Services provided on a per-seat, subscription basis to organizations. Fees set forth in Order Forms with payment within 30 days of invoice. Additional seats can be added mid-subscription term.
2. Professional Certification Programs: Digital Wellness Educator Certificate Program priced at $1,699 for on-demand access over 15 weeks. Includes 30 hours of video instruction, workbook, badge, and alumni resources.
3. Membership/Resource Access: Membership providing access to the Resource Hub with latest tools, expert training, and resources for building digitally well workplace culture.
4. Digital Wellness 101 Course: Free introduction course to digital wellness covering 5 lessons of 25 minutes each. Available in English and French. Serves as lead generation for paid certification programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Digital Wellness Institute develops and delivers research-based digital wellness training, certification programs, and assessment tools built around its proprietary Digital Flourishing® Model. The company sells per-seat organizational subscriptions that include the Digital Flourishing® Survey, the BalanceFinder™ intervention tool, training content, and access to workplace and campus certifications (Digitally Balanced Workplace, Digitally Well Campus). It also sells an individual Digital Wellness Educator Certificate Program and offers a free Digital Wellness 101 introductory course as a top-of-funnel lead generator.

Product overview

Digital Wellness Institute offers a comprehensive digital wellness platform built around its proprietary Digital Flourishing® Model, developed with academic institutions across North America. The core offering includes the Digital Flourishing® Survey (the world's first scientifically validated digital wellbeing survey) and the Digital Wellness Educator Certificate Program (a 10-week, $1,699 certification). Supporting products include BalanceFinder™ for discovering optimal digital balance, Champion Training for developing internal advocates, Expert Advising consulting services, and the Communication Charter intervention. The company also offers workplace and campus certifications (Digitally Balanced Workplace Certification in partnership with Fast Company, and Digitally Well Campus), membership with access to a resource hub, and free Digital Wellness 101 courses. All courses are delivered through the LearnWorlds LMS platform, with content available in English and French.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Flourishing®: A proprietary and scientifically supported framework developed by leading researchers and academic institutions. It takes a holistic view of how we interact with technology and its impact on well-being.
• BalanceFinder™
• Digital Wellness Educator Certificate Program

Products and services

• Digital Wellness Educator Certificate Program A comprehensive 10-week certification program priced at $1,699 for on-demand access over 15 weeks, teaching research-driven content on digital wellness, attention economy, technology addiction, and the Digital Flourishing Model. Includes 30 hours of video instruction, downloadable workbook, digital badge, and one year of alumni community access. Designed for health providers, mental health practitioners, HR professionals, leaders, and coaches seeking to deliver digital wellness services.
• Digital Wellness 101 Course A free introductory micro-course on digital wellness and the full spectrum of digital flourishing. Self-directed with 5 lessons of 25 minutes each covering topics including online safety, digital rights, content evaluation, social media, and screen time. Available in English and French.
• BalanceFinder™ A custom intervention tool designed to help individuals and organizations discover their optimal digital balance and unlock focus through personalized digital wellness recommendations.
• Champion Training Training program to develop internal champions who bring digital wellness practices to their organizations using evidence-based approaches.
• Expert Advising Consulting services providing expert guidance on implementing digital wellness programs within organizations, delivered through dedicated advisors.
• Digitally Balanced Workplace Certification Certification program for workplaces that meet standards for digital well-being, developed in partnership with Fast Company. Includes assessment and survey services for applicants.
• Digitally Well Campus Certification Certification program for higher education institutions focused on digital well-being for students and staff, including campus-wide digital culture improvements.
• Membership / Resource Hub Subscription access providing members with the latest tools, expert training, and resources needed to build and sustain a digitally well workplace culture.
• Micro-Learnings Short, focused learning modules for individuals seeking to improve their digital wellness with bite-sized content delivered through the courses platform.
• Student Wellbeing Courses Courses designed for higher education students focusing on digital wellness and well-being in academic settings, aligned with ISTE Standards.
• Digital Flourishing® Survey The world's first scientifically validated survey for digital wellbeing, measuring individual wellness across the eight dimensions of the Digital Flourishing Model. Taken by over 40,000 individuals across 62 countries and used by organizations to translate digital wellbeing data into meaningful action.

Quantifiable outcome

• 25% reduction in decreased distracted screen time during workday
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fast CompanycoreGTM or Marketing PartnerMedia partnership for the Digitally Balanced Workplace Certification. Fast Company serves as media partner for publishing 'Best Of' lists of digitally well workplaces and related recognition. Organizations subscribing to Assessment or Survey Services are automatically entered for certification consideration.
• Harvard UniversitycoreStrategic or Co-development PartnerAcademic Advisory Council member Dr. Carl Marci holds part-time professorship at Harvard Medical School. Harvard-affiliated experts contribute to research and thought leadership in digital wellness neuroscience.
• Stanford UniversitycoreStrategic or Co-development PartnerAcademic Advisory Council member Steven Michael Crane is a distinguished Research Scholar at Stanford University, affiliated with the Boundaries of Humanity Project and Behavior Design Lab. Contributes research on human behavior concerning screen time and public health.
• University of California, IrvineminorStrategic or Co-development PartnerAcademic Advisory Council member Dr. Gloria Mark is Chancellor's Professor of Informatics. Author of 'Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity.' Contributes expertise on digital media's influence on behavior.
• Digital Wellness LabminorStrategic or Co-development PartnerRelated organization focused on digital wellness research. Digital Wellness Lab published 2024 Impact Report on children and adolescents' digital media usage, including studies on social media effects, gaming, and generative AI use among teens. Expanded partnerships with academic institutions and technology company advisory boards.
• Mental Health CoalitionminorStrategic or Co-development PartnerRoblox partnership announcement mentions collaboration with Mental Health Coalition's Thrive program on sharing signals related to self-harm, suicide, and eating disorders. Related to digital wellness for younger populations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Modern Health: Modern Health is a well-funded employer mental health platform combining therapy, coaching, and digital content. While broader in scope (clinical mental health), it competes with DWI for the same enterprise wellness budget line and overlaps in the digital wellbeing curriculum category.
• Virgin Pulse: Virgin Pulse (now Personify Health) is a large incumbent corporate wellness platform offering employee wellbeing programs across fitness, mental health, and lifestyle. It addresses similar buyer needs as DWI but as part of a much wider benefits ecosystem.
• Limeade: Limeade is an established employee experience and wellbeing platform for mid-market and enterprise employers. It overlaps with DWI's workplace wellness positioning but is a broader platform that includes engagement, communications, and benefits navigation.
• Lyra Health: Lyra Health is a leading employer-sponsored mental health benefits platform providing therapy, coaching, and digital self-serve. It competes with DWI for corporate wellness spend, although its core is therapy delivery rather than digital wellness training.

Direct peers

• Thrive Global: Founded by Arianna Huffington, Thrive Global sells enterprise digital wellness, burnout prevention, and performance programs to large employers. It addresses the same core problem (technology-related burnout) as DWI through corporate training and behavior-change content.
• Calm: Calm is a leading consumer mindfulness and meditation app with a robust B2B offering (Calm Business) serving enterprise employers. It directly competes with DWI in the workplace digital wellness category, with comparable subscription-based delivery and Fortune 500 customer base.
• Wellbeats: Wellbeats provides on-demand digital wellness, fitness, and mindfulness content to employers and health plans. It competes with DWI in the workplace digital wellness category, focusing on content delivery and corporate subscriptions.
• Headspace Health: Headspace (merged with Ginger to form Headspace Health) provides mindfulness, meditation, and mental health support for both consumers and employers via Headspace for Work. It is the closest direct competitor to DWI, serving similar enterprise buyers with digital wellness and mental wellbeing solutions.

Emerging players

• Welltory: Welltory offers stress and energy measurement tools based on heart rate variability, with B2B offerings for employers focused on digital wellness and burnout prevention. It overlaps with DWI's measurement-first approach but specializes in biometric data rather than survey-based assessment.
• Digital Wellness Collective: The Digital Wellness Collective is an industry body focused on digital wellbeing research and advocacy, with overlapping leadership ties to DWI's Dr. Shaunelle Curry. It is a thematically related organization rather than a direct commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/digiwellinstit
• Facebookfacebook.com/digitalwellnessinstitute
• LinkedInlinkedin.com/company/digital-wellness-institute
• Instagraminstagram.com/thedigitalwellnessinstitute

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Wellness Institute