What Curaprox Brasil does

Curaprox Brasil, legally CURADEN SWISS DO BRASIL IMPORTAÇÃO E EXPORTAÇÃO LTDA (CNPJ 07.791.616/0001-77), is the Brazilian import-and-distribution subsidiary of Swiss oral-care specialist CURADEN International AG (Kriens, Switzerland). Founded as an operating entity in 2005, it runs from São Caetano do Sul in the São Paulo metropolitan area with 104 employees and a single-country footprint limited to Brazil, where it serves general consumers seeking premium oral care, orthodontic and periodontal patients, and children aged 0–12.

The company's commercial surface is a direct-to-consumer e-commerce operation at loja.curaprox.com.br, complemented by a parallel B2B portal at dentista.curaprox.com.br that targets dental professionals as a recommendation channel. The core product portfolio spans toothbrushes (anchored by the CS5460 Ultra Soft with 5,460 CUREN filaments), toothpastes (Enzycal Zero, Be You, BLACK IS WHITE, and a fluoride-free Kids line), interdental brushes (Perio Plus, Prime Plus, UNITUFO single-tuft), mouthwashes including a tablet format, electric toothbrushes, and bundled kits and travel sets (including a Seleções 2026 World Cup edition). The underlying proprietary technology is CUREN fiber — a bristle material that maintains firmness when wet, enabling thinner, softer, more numerous filaments that clean subgingivally without causing gum trauma.

The revenue model is one-time unit purchases priced between R$39.90 and R$89.90 with installment plans up to 8x interest-free, supplemented by cashback retention mechanics and the Curacycle sustainability initiative. Brand reach is amplified through social media (Facebook, Instagram, YouTube), WhatsApp-based customer service, and a sports sponsorship with Brazilian football club Red Bull Bragantino. No enterprise B2B contracts, recurring subscriptions, or external funding rounds are reported; Curaprox Brasil is a wholly-owned subsidiary of its Swiss parent and exercises no independent fundraising or M&A activity in the input.

Name

Curaprox Brasil

Legal name

CURADEN SWISS DO BRASIL IMPORTACAO E EXPORTACAO LTDA

Website

https://loja.curaprox.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Curaprox Brasil is the Brazilian DTC subsidiary of Swiss oral-care group CURADEN International AG, selling premium toothbrushes, toothpastes, interdental brushes, and mouthwashes directly to consumers via its online store, with parallel professional support for dentists.

Ownership category

akta.pro rank

Product category

Consumer Oral Care Products

NAICS

Dental Equipment and Supplies Manufacturing (339114), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Baby Oral Care (Toothpaste, Brushes) (CRABAJAF), Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ), Dental Floss, Picks & Interdental Cleaners (CRABAFAE)

Keywords

• Oral hygiene products
• Premium toothbrushes
• Interdental brushes
• Dental care ecommerce
• Orthodontic cleaning

Headquarters

HQ city

São Caetano do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer Oral Care Products: Sale of oral hygiene products including toothbrushes, toothpaste, interdental brushes, mouthwash, and travel sets. Revenue is generated through one-time product purchases via e-commerce platform with installment payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Curaprox Brasil sells premium Swiss-engineered oral hygiene products directly to Brazilian consumers via its e-commerce platform, including toothbrushes with proprietary CUREN fiber bristles, toothpastes, interdental brushes, mouthwashes, orthodontic brushes, electric brushes, children's products, travel sets, and bundled kits. The offering emphasizes atraumatic cleaning and prevention of gum recession while serving general consumers, orthodontic/periodontal patients, and children with fluoride-free options.

Product overview

Curaprox Brasil offers a comprehensive oral hygiene product portfolio under the CURADEN International AG Swiss brand. The core offering consists of toothbrushes (including the flagship Ultra Soft CS5460 with 5,460 CUREN bristles), toothpastes (Kids fluoride-free, Enzycal Zero, Be You, BLACK IS WHITE lines), interdental brushes (Perio Plus, Prime Plus, UNITUFO), and mouthwashes (including tablet formats). Supporting products include Travel Sets (with special World Cup editions), orthodontic brushes, children's products, electric brushes, and kits. All products are developed in Switzerland since 1972, emphasizing atraumatic oral care with ultrasoft bristles and enzyme-based toothpastes.

Differentiator

Problem solved

Functional benefit

Brands

• Curaden International AG: Parent company and brand owner of Curaprox oral hygiene products, based in Switzerland

Products and services

• Curaprox Dental Brushes (Escovas Dentais) Toothbrushes built around proprietary CUREN fiber bristle technology for consumers, orthodontics, and pediatric use. Highlights the flagship CS5460 Ultra Soft with 5,460 filaments for atraumatic plaque removal.
• Curaprox Toothpastes (Cremes Dentais) Toothpaste range featuring enzyme-based formulations (Enzycal, Be You) with SLS-free options, plus a fluoride-free Kids strawberry-flavored variant designed for safe use in young children.
• BLACK IS WHITE Whitening oral care line positioned around BLACK IS WHITE technology, marketed for cosmetic teeth-whitening purposes alongside daily oral hygiene.
• Curaprox Interdental Brushes (Interdentais) Interdental cleaning brushes in multiple sizes for cleaning between teeth, around orthodontic appliances, implants, and prosthetics, including the Perio Plus, Prime Plus, and single-tuft CS 1006B UNITUFO.
• Children's Oral Care Line (Infantil) Oral care products for children aged 0-12, including fluoride-free strawberry-flavored toothpaste and age-appropriate toothbrushes designed for small mouths and developing teeth.
• Travel Sets Compact travel oral care kits bundling toothbrush, interdental brush, and travel-sized toothpaste into a portable case, with co-branded editions such as the Travel Set Seleções 2026.
• Curaprox Kits Bundled oral care kits that combine multiple Curaprox products (toothbrush, toothpaste, interdental brush, mouthwash) into a single purchase for a complete hygiene routine.
• Curaprox Mouthwashes (Enxaguatórios) Mouthwash lineup including a tablet-form oral rinse solution designed for portable, on-the-go rinsing in addition to traditional mouthwash formats.
• Curaprox Electric Toothbrushes (Elétrica) Electric-powered toothbrushes sold as part of the Curaprox range for consumers seeking powered cleaning beyond manual options.
• CS Ortho Ultra-Soft Orthodontic Brush Ultra-soft manual toothbrush designed specifically for cleaning around braces and other orthodontic appliances.
• CS 1006B UNITUFO 6mm Single-Tuft Brush Single-tuft interdental brush with 6mm filaments for precise, targeted cleaning of hard-to-reach interdental spaces and around orthodontic appliances.
• Kids Fluoride-Free Toothpaste 60ml Fluoride-free strawberry-flavored toothpaste for children aged 0-12, formulated with enzymes that work with saliva to support natural oral protection and safe for kids who may swallow toothpaste.
• Mouthwash in Tablet Form Oral rinse product delivered in tablet form for portable, on-the-go use, dissolving in water to create a mouthwash.

Quantifiable outcome

• 5,460 ultra-soft filaments in CS5460 toothbrush for superior plaque removal without gum trauma

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• CURADEN International AGcoreStrategic or Co-development PartnerParent company based in Kriens, near Lucerne, Switzerland. CURADEN International AG is the pioneer and specialist in oral health products. All Curaprox products are created and developed in Switzerland since 1972. Curaprox Brasil operates as CURADEN SWISS DO BRASIL IMPORTAÇÃO E EXPORTAÇÃO LTDA.
• Red Bull BragantinominorGTM or Marketing PartnerSports sponsorship partnership with Brazilian football club Red Bull Bragantino. The partnership includes branding visibility and co-branded products such as the Travel Set Seleções 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Splat Global: International oral care brand offering differentiated toothpastes (whitening, kids, specialty) often through specialty retail and DTC. Comparable product-line breadth and specialty positioning to Curaprox.
• The Humble Co. Swedish sustainable oral care brand selling biodegradable toothbrushes and natural toothpaste via DTC channels. Comparable on D2C-led GTM and premium positioning, though focused on sustainability rather than clinical performance.

Direct peers

• TePe: Swedish oral care company specializing in interdental brushes, toothbrushes, and specialty dental products. Highly comparable to Curaprox on premium positioning, professional channel focus, and category specialization.
• Trisa AG: Swiss oral care and personal care manufacturer producing toothbrushes and dental hygiene products. Geographic and product overlap with Curaprox's Swiss heritage and premium positioning.
• Sunstar GUM: Global oral care brand offering toothbrushes, interdental brushes, and dental hygiene products with strong professional channel presence. Comparable product mix and similar emphasis on gum health and preventive care.
• Jordan (oral care): Norwegian/Scandinavian oral care brand offering toothbrushes and interdental products with similar design-forward, premium positioning. Competes in the same premium manual toothbrush category.

Regional players

• Even (Brazilian D2C dental): Brazilian D2C oral care brand offering subscription-based toothbrush and toothpaste delivery. Comparable on Brazil-specific D2C e-commerce motion, though with mass-market rather than premium positioning.

Broad incumbents

• Oral-B (Procter & Gamble): Global leader in manual and electric toothbrushes with strong brand presence in Brazil. Competes in both mass and premium tiers and is the principal large-scale competitor in toothbrush innovation.
• Colgate-Palmolive Brasil: Dominant multinational oral care brand in Brazil with full-spectrum portfolio (toothpaste, toothbrushes, mouthwash) across price tiers. Competes broadly with Curaprox but at mass-market scale and price points.
• Sensodyne (GSK): Leading sensitivity and gum-care toothpaste brand in Brazil, owned by GSK. Overlaps with Curaprox in the gum-health and gentle-brushing value proposition at a mass-premium price tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/curaproxschweiz
• Facebookfacebook.com/CuraproxBrasil
• Instagraminstagram.com/curaproxbrasil
• LinkedInlinkedin.com/company/curaproxbrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curaprox Brasil