SPLAT
SPLAT Global is a private oral care company founded in 2000 that formulates Switzerland-developed bioactive toothpastes, toothbrushes, and dental floss, selling directly to consumers in European markets—including the Baltics—via a Shopify-powered e-commerce storefront.
- Company typePrivate
- Founded2000
- HeadquartersMayfair, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What SPLAT does
SPLAT Global is a private oral care company founded in 2000 that develops and sells bioactive toothpastes, toothbrushes, and dental floss through direct-to-consumer e-commerce. The company formulates its products in Switzerland, combining plant-derived bioactive ingredients—including Baikal Skullcap, Bergenia, Spirulina, Camomile, Sage, Hawthorn, and lavender—with active calcium, hydroxyapatite, fluoride, and enzyme systems. Its portfolio is organized under two registered sub-brands: SPLAT Professional (Medical Herbs, Lavendersept, Biocalcium, and Active variants addressing gum health, enamel remineralization, and cavity protection) and SPLAT Special (Extreme White and Blackwood variants focused on intensive whitening). Differentiation rests on proprietary systems including the Sp.White polishing and whitening platform and Biocalcium remineralization technology, with formulations containing up to 99% natural origin ingredients.
The company runs a direct-to-consumer go-to-market through a Shopify-powered storefront at splat-pro.com, targeting individual consumers in markets where English, Latvian, and Lithuanian language support is offered—a footprint consistent with primary distribution in the Baltics and broader European markets. Marketing is product-led: SPLAT relies on organic social engagement (Instagram @splat_eu and Facebook), educational website content describing ingredients and usage, and prominent customer testimonials featured on product pages. No subscription model is publicly offered; purchases are one-time transactions at individually priced SKUs, and no third-party retail distribution is confirmed in the source data.
Commercially, SPLAT Global operates with a 1,001–5,000 employee headcount, holds a registered SPLAT trademark, and discloses no external funding rounds, institutional investors, or revenue figures. The revenue stream is therefore limited to direct online product sales of oral care SKUs across the Professional and Special ranges plus ancillary toothbrushes and floss. A separately named Splat mobile app using generative AI to convert photos into children's coloring pages exists in third-party data but is attributed to a different company (Retro) and is not part of SPLAT Global's oral care business.
SPLAT firmographics
Firmographics- Name
- SPLAT
- Website
- https://en.splatglobal.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SPLAT Global is a private oral care company founded in 2000 that formulates Switzerland-developed bioactive toothpastes, toothbrushes, and dental floss, selling directly to consumers in European markets—including the Baltics—via a Shopify-powered e-commerce storefront.
- Ownership category
- akta.pro rank
SPLAT industry classification
Industry- Product category
- Consumer Oral Care
- NAICS
- Toilet Preparation Manufacturing (32562)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industries
- Toothpaste & Toothpowder (CRABAFAA), Toothbrushes (Manual) (CRABAFAB), Dental Floss, Picks & Interdental Cleaners (CRABAFAE)
Keywords
Where SPLAT is headquartered
LocationHeadquarters
- HQ city
- Mayfair
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SPLAT business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Direct Product Sales: SPLAT generates revenue through direct-to-consumer sales of oral care products including toothpastes, toothbrushes, and dental floss via their e-commerce platform. Products are sold as one-time purchases with individual SKU pricing.
- Professional Oral Care Product Lines: Revenue from specialized product lines including SPLAT Professional and SPLAT Special, targeting consumers seeking professional-level oral care for everyday use.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
SPLAT product offering
Product offeringCore offering
SPLAT develops and sells professional-grade oral care products including toothpastes, toothbrushes, and dental floss through direct-to-consumer e-commerce. Products are formulated with bioactive ingredients and up to 99% natural origin components, developed in Switzerland, and organized under two sub-brands: SPLAT Professional (gum health, enamel remineralisation, cavity protection) and SPLAT Special (intensive enamel whitening).
Product overview
SPLAT operates two distinct product portfolios across different companies: (1) SPLAT Global is an oral care company offering professional-grade toothpastes and dental hygiene products developed in Switzerland, featuring bioactive ingredients with up to 99% natural origin. The portfolio is organized under two sub-brands: SPLAT Professional (Medical Herbs, Lavendersept, Biocalcium, and Active variants addressing gum health, enamel remineralisation, and cavity protection) and SPLAT Special (Extreme White and Blackwood variants focused on intensive whitening). The range is complemented by toothbrushes and dental floss. (2) A separate company called Splat (developed by Retro) offers a mobile app that uses generative AI to turn photos into printable coloring pages for children, with a subscription pricing model.
Differentiator
Problem solved
Functional benefit
Brands
- SPLAT Professional: Professional oral care product line offering toothpastes for various oral hygiene needs including Medical Herbs, Lavendersept, Biocalcium, and Active variants.
- SPLAT Special
Products and services
- SPLAT Professional Biocalcium Toothpaste
- SPLAT Professional Medical Herbs Toothpaste
- SPLAT Professional Lavendersept Toothpaste
- SPLAT Professional Active Toothpaste
- SPLAT Special Extreme White Toothpaste
- SPLAT Special Blackwood Toothpaste
- SPLAT Toothbrushes
- SPLAT Dental Floss
Quantifiable outcome
- Up to 2 shades whitening improvement with SPLAT Special products
- +2 more outcomes
Companies that use SPLAT
Customer profileSegments1 record
Ideal customer profiles1 record
SPLAT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
SPLAT partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
SPLAT competitors and assessment
Company assessmentDirect peers
- Hello Products: Natural, vegan, cruelty-free toothpaste and toothbrush brand sold in mass retail and DTC — directly comparable to SPLAT's natural-origin, plant-extract-led positioning and target demographic.
- Tom's of Maine (Colgate-Palmolive subsidiary): Natural-ingredient toothpaste and oral care brand owned by Colgate-Palmolive — closest direct peer to SPLAT on positioning (clean-label, fluoride-free options), serving identical health-conscious DTC consumers.
Broad incumbents
- Colgate-Palmolive (Colgate): Global oral care leader selling toothpastes (Colgate Total, Colgate Optic White), toothbrushes and mouthwashes through mass retail and DTC — directly comparable toothpaste portfolio to SPLAT but at vastly greater scale.
- Unilever (Signal, closeup): Global CPG major with leading toothpaste brands in Europe (Signal) and emerging markets (closeup) — competitor across both value and professional-positioned oral care segments where SPLAT competes.
- Procter & Gamble (Crest / Oral-B): Mass-market oral care incumbent with Crest whitening and sensitivity lines plus Oral-B electric/manual brushes — overlapping product categories with SPLAT and representing SPLAT's chief competitive benchmark.
- Church & Dwight (Arm & Hammer, Orajel): US CPG company with Arm & Hammer baking-soda based whitening toothpaste and Orajel oral pain — competes in natural/ingredient-led whitening segment that mirrors SPLAT Special.
- Sunstar (GUM): Japanese oral care company selling GUM toothpaste, interdental brushes and floss — overlap with SPLAT's manual brush and dental floss range plus specialty toothpaste offerings.
- Haleon (Sensodyne, Aquafresh): Spun out of GSK, Haleon owns Sensodyne (sensitivity) and Aquafresh — the sensitivity and enamel-care claims directly compete with SPLAT Professional Biocalcium and Special whitening lines.
Emerging players
- Davids Natural Toothpaste: Natural, premium DTC toothpaste brand with strong positioning around clean ingredients — narrower product line than SPLAT but highly comparable target consumer and brand ethos.
Regional players
- Lion Corporation (Etiquette, CLINICA): Japanese consumer goods company with leading oral care brands (Etiquette, CLINICA, Dentor) — comparable specialty toothpaste and brush portfolio, primarily serving Asian markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
SPLAT social profiles
Digital presenceSPLAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPLAT leadership team
Management profileNumber of profiles
SPLAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPLAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPLAT
What does SPLAT do?
SPLAT develops and sells professional-grade oral care products including toothpastes, toothbrushes, and dental floss through direct-to-consumer e-commerce. Products are formulated with bioactive ingredients and up to 99% natural origin components, developed in Switzerland, and organized under two sub-brands: SPLAT Professional (gum health, enamel remineralisation, cavity protection) and SPLAT Special (intensive enamel whitening).
Is SPLAT a public or private company?
SPLAT is a private company. It is classified as unknown and is currently operating.
When was SPLAT founded?
SPLAT was founded in 2000. It employs 1,001 to 5,000 people.
Where is SPLAT based?
SPLAT is headquartered in Mayfair, United Kingdom, in the Europe region.
How does SPLAT make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are professional Oral Care Product Lines.
Who are SPLAT's main competitors?
Direct peers on record are Hello Products and Tom's of Maine (Colgate-Palmolive subsidiary). Broad incumbents are Colgate-Palmolive (Colgate), Unilever (Signal, closeup), Procter & Gamble (Crest / Oral-B), Church & Dwight (Arm & Hammer, Orajel), Sunstar (GUM) and Haleon (Sensodyne, Aquafresh). Davids Natural Toothpaste is listed as an emerging player. Lion Corporation (Etiquette, CLINICA) is listed as a regional player.
Does SPLAT have an API?
No public API is recorded for SPLAT.
What industry is SPLAT in?
SPLAT's product category is Consumer Oral Care. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAA, Toothpaste & Toothpowder. Its NAICS code is 32562 and its SIC code is 2844.