What TRISA does

TRISA AG is a Swiss family-owned manufacturer of personal hygiene products, headquartered in Triengen, Switzerland, with continuous operation stretching back over 135 years (founded circa 1887/1891). The company develops and produces oral care products (electric toothbrushes including the Sonicpower line, manual toothbrushes such as the Compact Soft series, interdental cleaning products, toothpastes now packaged in recyclable tubes, and dental gum and pastilles), hair care products (hairbrushes, accessories, and electric appliances), and beauty care products (face brushes and nail care). In parallel, TRISA offers OEM and private label manufacturing services covering all-round service, branded label, private label, and individual custom-branded toothbrushes for retailers, distributors, and brand partners.

The business operates on a dual revenue model: branded B2C sales via the company's own e-commerce storefront (trisaelectronics.ch) and a physical factory outlet in Triengen, alongside B2B OEM and private label contract manufacturing. The company employs between 1,001 and 5,000 people, operates as a privately held Swiss Aktiengesellschaft (AG) with no disclosed institutional shareholders, and has not raised external funding or announced M&A. Operating geographies are anchored in Switzerland and Europe, with no explicit global footprint claim. Pricing is not publicly disclosed. Distribution is handled in-house through the e-commerce site and factory outlet, supplemented by B2B arrangements.

The company's strategic emphasis is on Swiss manufacturing quality, sustainability (50+ years of stated environmental commitment), and innovation-led product refreshes, exemplified by the 2025 relaunch of TRISA Zahnpasta with a recyclable tube and the new-generation TRISA Sonicpower electric toothbrush. There are no disclosed AI/ML capabilities, no published patent portfolio, no named customer logos, no certification disclosures, and no leadership or partnership announcements in the available data.

Name

TRISA

Legal name

TRISA AG

Website

https://trisa.ch

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TRISA AG is a Swiss family-owned manufacturer of oral care (electric and manual toothbrushes, toothpaste), hair care, and beauty care products, plus OEM and private label manufacturing services. Founded over 135 years ago in Triengen, Switzerland, it employs 1,001-5,000 people.

Ownership category

akta.pro rank

Product category

Personal Hygiene Products Manufacturing

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Electric Toothbrushes & Power Brush Heads (CRABAFAC), Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Toothpaste & Toothpowder (CRABAFAA)

Keywords

• Oral care manufacturing
• Personal hygiene products
• Private label toothbrushes
• Electric toothbrush technology
• Swiss made consumer goods

Headquarters

HQ city

Triengen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels2 records

Core offering

TRISA AG manufactures and sells branded personal hygiene products in three categories: oral care (electric toothbrushes including the Sonicpower line, manual toothbrushes, interdental cleaning products, toothpastes with recyclable tubes, and dental gum/pastilles), hair care (hairbrushes, accessories, and electric appliances), and beauty care (face brushes and nail care). In parallel, the company offers OEM/Private Label manufacturing services—All-Round Service, OEM/Branded Label, Private Label, and custom Individual Toothbrush production—for retailers, distributors, and brand partners seeking Swiss-made custom personal care products.

Product overview

TRISA AG is a Swiss oral care, hair care, and beauty care products company with 135 years of history. The company operates a multi-category portfolio organized into three main divisions: Oral Care (electric toothbrushes, manual toothbrushes, interdental cleaning products, toothpastes with recyclable packaging, and dental gum/pastilles), Hair Care (hairbrushes, accessories, and electric appliances), and Beauty Care (face brushes and nail care products). TRISA also offers comprehensive OEM/Private Label manufacturing services including All-Round Service, Branded Label, Private Label, and Individual Toothbrush customization. The company's innovation strategy focuses on sustainable products, exemplified by recent launches including recyclable toothpaste tubes and the next-generation Sonicpower electric toothbrush line.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Toothbrushes Sonic-powered and battery-operated electric toothbrushes for enhanced oral cleaning, including the Sonicpower innovation line. Part of TRISA's core oral care portfolio for everyday consumers.
• Manual Toothbrushes Manual toothbrushes including the Compact Soft line, combining design with sustainability features for daily oral hygiene.
• Interdental Cleaning Products Products for interdental cleaning as part of comprehensive oral hygiene care.
• TRISA Toothpastes Toothpaste products now featuring recyclable tubes, formulated without questionable ingredients.
• Dental Gum & Pastilles Chewing gum and dental pastilles complementing the oral care routine.
• Hairbrushes Hair care brushes for consumer use in daily hair grooming.
• Hair Care Accessories Accessories complementing the TRISA hair care product line.
• Electric Hair Care Appliances Electrical appliances for hair care styling and grooming.
• Face Brush Facial cleansing brushes for beauty care routines.
• Nail Care Products Products for nail grooming and care within the beauty care segment.
• OEM All-Round Service Comprehensive OEM/private label service covering full product development and manufacturing support for retail and brand partners.
• OEM Branded Label Manufacturing Manufacturing service for branded label products under OEM arrangements with retailers and brand owners.
• Private Label Manufacturing Private label manufacturing services producing personal care products under retail partners' own labels.
• Individual Toothbrush Customization Customized individual toothbrush manufacturing service for partners seeking bespoke toothbrush products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Henkel: German multinational consumer goods and adhesives company with oral care and personal care exposure. Broadly comparable as a European-based consumer goods manufacturer overlapping TRISA's personal care distribution footprint.
• Colgate-Palmolive: Global consumer goods giant and oral care category leader (Colgate, elmex, meridol). Overlaps TRISA across toothpaste and manual toothbrush categories as a dominant multinational incumbent in the same shelf space.
• Philips (Sonicare): Global incumbent in the power/sonic toothbrush category through its Sonicare line. Direct competitor to TRISA's Sonicpower electric toothbrush sub-brand in the premium electric segment.
• Procter & Gamble (Oral-B): Multinational consumer goods company whose Oral-B brand competes directly with TRISA across manual toothbrushes and electric power brushes, including premium sonic/oscillating categories.

Direct peers

• TePe: Swedish oral care manufacturer specializing in interdental brushes, manual toothbrushes, and related oral hygiene products. Closely matches TRISA's interdental cleaning and manual toothbrush categories, with a similar mid-sized European manufacturer footprint.
• Jordan: Scandinavian oral care brand (owned by Orkla) producing manual toothbrushes, interdental brushes, and toothpaste. Comparable to TRISA in mid-sized European oral care manufacturer profile and broad consumer channel distribution.
• Curaden: Swiss-headquartered oral care manufacturer (Curaprox brand) producing manual and specialty toothbrushes, interdental brushes, and toothpastes. Directly comparable to TRISA on product mix, Swiss manufacturing heritage, and European private label activity.
• Sunstar (GUM): Japanese-headquartered oral care company behind the GUM brand, producing toothbrushes, interdental products, and toothpastes globally. Comparable to TRISA as a multi-category oral care specialist with both consumer and professional channels.

Emerging players

• Dr. Fresh: US-based oral care manufacturer focused on value-tier toothbrushes and private label. Comparable to TRISA's private label/OEM oral care manufacturing model and product mix, though primarily serving the US value segment.

Regional players

• Pierrot (PHB): Spanish oral care manufacturer producing toothbrushes and interdental products primarily for European retail and private label customers. Comparable to TRISA as a regional European OEM/private label oral care manufacturer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trisaag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRISA