Guarany
Guarany Indústria e Comércio Ltda. is a 100-year-old, privately held Brazilian manufacturer in Santo André, SP, producing industrial and hobby dyes, pigments, and equipment under the Corantes Guarany, HobbyCor, and Equipamentos Guarany sub-brands, distributed via physical retail in Brazil.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Guarany firmographics
Firmographics- Name
- Guarany
- Legal name
- Guarany Indústria e Comércio Ltda.
- Website
- https://loja.guaranyind.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Guarany Indústria e Comércio Ltda. is a 100-year-old, privately held Brazilian manufacturer in Santo André, SP, producing industrial and hobby dyes, pigments, and equipment under the Corantes Guarany, HobbyCor, and Equipamentos Guarany sub-brands, distributed via physical retail in Brazil.
- Ownership category
- akta.pro rank
Guarany industry classification
Industry- Product category
- Industrial Dyes and Pigments Manufacturing
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513)
- akta.pro primary industry
- Application-Specific Color Solutions (Beverage, Dairy, Confectionery, Bakery, Savory, Pet Food) (AFAJAEAH)
- akta.pro secondary industry
- Colors & Color Systems (Natural/Artificial, Caramel Colors) (CRADAOAG)
Keywords
Guarany business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
Marketing channels5 records
Guarany product offering
Product offeringCore offering
Guarany manufactures and sells dyes, pigments, and colorants under the Corantes Guarany and HobbyCor sub-brands, alongside industrial equipment marketed under the Equipamentos Guarany line. The company serves both industrial/artistic buyers of colorants and hobby/craft consumers through physical retail points and direct customer support after discontinuing its virtual store on July 29, 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Corantes Guarany: Dye products division of Guarany, with dedicated website at corantesguarany.com.br
- Hobbycor (Crie com Guarany)
Products and services
- Corantes Guarany Dyes and pigments product line targeting industrial and artistic applications, sold under the Corantes Guarany sub-brand via corantesguarany.com.br and a network of Brazilian physical points of sale.
- HobbyCor (Crie com Guarany) Hobby and craft-focused colorants brand under the Guarany portfolio, targeting individual hobbyists, crafters, and art enthusiasts in Brazil through retail points of sale.
- Equipamentos Guarany Equipment product line sold under the Guarany brand, marketed via the company's main website guaranyind.com.br and distributed through physical retail channels in Brazil.
Companies that use Guarany
Customer profileSegments1 record
Ideal customer profiles2 records
Guarany technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guarany partnerships and signals
Strategic signalScale indicators1 record
Guarany competitors and assessment
Company assessmentDirect peers
- Sensient Technologies: Global manufacturer of colors, flavors, and fragrances serving food, beverage, personal care, and industrial applications. Directly comparable to Guarany as a diversified color/dye producer serving overlapping end-markets, though materially larger and more international in scale.
- EXBERRY by GNT Group: Specialist in plant-based food colorants for food and beverage manufacturers. Relevant comparable to Guarany's industrial colorant offering and as a benchmark for clean-label/natural color trends that could affect Guarany's portfolio.
- Acrilex: Brazilian manufacturer of artist paints and craft chemicals including colorants, dyes, and craft supplies. Directly comparable to Guarany's HobbyCor / Crie com Guarany hobby-craft colorant brand operating in the same Brazilian market.
- DIC Corporation: Japanese manufacturer of printing inks, pigments, and dyes for industrial and specialty applications. Closely comparable to Guarany's Corantes Guarany dye and pigment product line in terms of manufacturing activity and customer types.
- Döhler: German private manufacturer of natural food and beverage ingredients, including a strong colorants portfolio. Comparable to Guarany on the industrial dyes side and on serving food and beverage customers with color solutions.
Broad incumbents
- dsm-firmenich: Global nutrition, health, and ingredients company formed via DSM-Firmenich merger; has historical exposure to food and beverage color solutions. Relevant comparable on the industrial colorants side but operates as a far larger incumbent.
- Archer Daniels Midland (ADM): Diversified global agribusiness and ingredient company with a food colors business. Comparable to Guarany as an industrial colorant/ingredient supplier, though ADM's scale, breadth, and global footprint dwarf a domestic Brazilian manufacturer.
- Novonesis (formerly Chr. Hansen): Global bioscience company with a natural colors business serving food and beverage customers. Overlaps with Guarany's industrial colorants segment while competing at much greater scale and through natural ingredient positioning.
- Givaudan: Global leader in flavors and fragrances with a colors portfolio serving food, beverage, and personal care. A much larger incumbent that overlaps with Guarany on the food and personal-care colorant side but operates at vastly greater scale and breadth.
Regional players
- Faber-Castell: German-founded global art and craft supplies company with a strong Brazilian manufacturing and brand presence. Comparable to Guarany's HobbyCor / Crie com Guarany craft-colorant arm as a regional competitor in the Brazilian art and hobby supplies market.
Market position
Customer concentration
Guarany social profiles
Digital presenceGuarany financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guarany leadership team
Management profileNumber of profiles
Guarany funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guarany M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guarany
What does Guarany do?
Guarany manufactures and sells dyes, pigments, and colorants under the Corantes Guarany and HobbyCor sub-brands, alongside industrial equipment marketed under the Equipamentos Guarany line. The company serves both industrial/artistic buyers of colorants and hobby/craft consumers through physical retail points and direct customer support after discontinuing its virtual store on July 29, 2024.
Is Guarany a public or private company?
Guarany is a private company. It is classified as unknown and is currently operating.
When was Guarany founded?
Guarany was founded in -1. It employs 101 to 250 people.
Who are Guarany's main competitors?
Direct peers on record are Sensient Technologies, EXBERRY by GNT Group, Acrilex, DIC Corporation and Döhler. Broad incumbents are dsm-firmenich, Archer Daniels Midland (ADM), Novonesis (formerly Chr. Hansen) and Givaudan. Faber-Castell is listed as a regional player.
Does Guarany have an API?
No public API is recorded for Guarany.
What industry is Guarany in?
Guarany's product category is Industrial Dyes and Pigments Manufacturing. Its primary akta.pro industry code is AFAJAEAH, Application-Specific Color Solutions (Beverage, Dairy, Confectionery, Bakery, Savory, Pet Food), with a secondary code of CRADAOAG, Colors & Color Systems (Natural/Artificial, Caramel Colors). Its NAICS code is 32513.