Lonatto Restaurante De Frango E Massas

What Lonatto Restaurante De Frango E Massas does

Lonatto Cucina is a privately held, single-location Italian-style rodízio (all-you-can-eat) restaurant operating at Av. Comendador Franco, 3769 in Jardim das Américas, Curitiba, Paraná, Brazil. Founded in 1998, the business was temporarily closed during the 2020 COVID-19 pandemic and reopened in October 2022 under a repositioned identity, returning to its original Italian culinary roots after more than 20 years operating as a churrascaria. The core offering is an unlimited rodízio service spanning more than 30 options of massas (pastas), risottos, polentas, and chicken dishes, served to seated guests at a 250+ capacity venue with 20 employees, free private parking, full accessibility, and a baby changing station.

Revenue is generated primarily through per-cover pricing for on-premise rodízio dining, with tickets ranging from R$79.95 to R$94.95 depending on day and service period, no service charge applied, and beverages sold separately. Secondary revenue streams include physical gift cards (R$100, R$120, or R$150) sold at the restaurant and virtual gift cards (R$80–R$700) sold online via Pix or credit card, the latter redeemable across Lonatto and its Grupo Toro sibling restaurants Suprema Grill and Recanto Gaúcho. Customer acquisition is driven by Instagram and Facebook presence, Google Business reviews, word-of-mouth referrals, and a website hosting menus, pricing, and reservation information; reservations are accepted by phone for groups of 5+. Discount and loyalty mechanics include a children's pricing tier, a 20% bariatric-patient discount, and a complimentary rodízio benefit for birthday celebrants.

The business is part of the Grupo Toro restaurant group alongside Suprema Grill and Recanto Gaúcho (locations on Torres and Tarumã in Curitiba), evidenced by the interoperable gift card program. Lonatto does not offer delivery service, has no mobile app, no disclosed API or AI capabilities, and no external funding, M&A, or IPO activity on record; the company appears founder/owner-operated within the Grupo Toro corporate structure.

Name

Lonatto Restaurante De Frango E Massas

Legal name

Lonatto Cucina

Website

https://lonatto.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Lonatto Cucina is a privately held Italian-style rodízio restaurant in Curitiba, Brazil, founded in 1998 and relaunched in October 2022, serving unlimited pasta, risotto, polenta, and chicken dishes to walk-in families and groups at a 250+ capacity venue.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Italian rodízio dining
• All-you-can-eat restaurant
• Casual Italian dining
• Family-style restaurant
• Restaurant gift cards

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Rodízio (All-you-can-eat dining): Primary revenue stream from per-person charges for unlimited consumption of pasta, risottos, polentas, chicken dishes and other Italian comfort food served in rodízio style. Pricing varies by day (weekday lunch R$79.95-R$89.95, dinner R$89.95, weekend lunch R$89.95-R$94.95). Beverages sold separately.
2. Gift cards (Cartão-Presente): Physical gift cards sold at the restaurant in denominations of R$100, R$120, or R$150. Virtual gift cards available online in values from R$80 to R$700, payable via Pix or credit card. Gift cards are valid for one year and usable at Lonatto and other Grupo Toro restaurants.
3. Beverages: Beverages sold separately from the rodízio package, including alcoholic and non-alcoholic options from the wine cellar (adega).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lonatto Cucina is an Italian-style rodízio (all-you-can-eat) restaurant serving unlimited portions of more than 30 pasta, risotto, polenta, and chicken dishes to dine-in guests at its single Curitiba location. The restaurant also offers physical and virtual gift cards (Cartão-Presente) for use at Lonatto and other Grupo Toro restaurants, and accepts reservations for groups of 5+ via phone.

Product overview

Lonatto Cucina operates as an Italian-style rodízio (all-you-can-eat) restaurant offering a single unified dining concept centered on unlimited service of Italian comfort food including pastas, risottos, polentas, and chicken dishes. The core offering is the rodízio service, supplemented by gift card products (physical and virtual), online menu access via GetInApp platform, and reservation services for groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Rodízio Service (All-You-Can-Eat Italian Dining) Italian-style rodízio dining experience featuring over 30 options of massas (pastas), risotos, polentas, frangos (chicken dishes), and other Italian comfort food, served continuously at the table for dine-in guests. Targeted at local Curitiba consumers seeking unlimited family/group meals.
• Cartão-Presente Físico (Physical Gift Card) Physical gift card sold at the restaurant in denominations of R$100, R$120, or R$150. Valid for one year, for on-site consumption only at Lonatto Cucina.
• Cartão-Presente Virtual (Virtual Gift Card) Digital gift card with 10 value options between R$80 and R$700, purchased online via Pix or credit card. Redeemable at Lonatto, Suprema Grill, or Recanto Gaúcho (Grupo Toro restaurants). Valid for one year.
• Reservations (Groups of 5+) Restaurant reservation service available for groups of 5+ people from Tuesday to Saturday (excluding holidays). Limited to 50% of restaurant capacity. Contact via phone only.

Quantifiable outcome

• Customer reviews consistently rate the restaurant highly for food quality, service, and value

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Recanto Gaúcho (Torres)minorOthersChurrascaria restaurant located 900 meters from Lonatto on Avenida das Torres, direction São José dos Pinhais. Offers rodízio with wide variety of barbecue, hot dishes, salads, seafood, sushi, and desserts. Same restaurant group (Grupo Toro) as Lonatto, referred to customers seeking churrascaria options.
• Recanto Gaúcho (Tarumã)minorOthersTraditional churrascaria in Curitiba since 1989, offering rodízio-style barbecue and hot dish/ salad buffet. Same restaurant group (Grupo Toro) as Lonatto, referred to customers seeking churrascaria options.
• Suprema GrillminorOthersModern churrascaria with contemporary ambiance offering roasted meats, seafood, sushi, hot dishes, and salads in rodízio and buffet format. Same restaurant group (Grupo Toro) as Lonatto, referred to customers seeking churrascaria options. Virtual gift cards from Lonatto are also redeemable at Suprema Grill.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Madero: Brazilian casual-dining chain offering burgers, ribs, and pasta in a contemporary, family-friendly setting with delivery. Comparable on large-format casual dining, family group target, and presence in Curitiba; diverges on cuisine mix (not rodízio) and channel breadth.
• Coco Bambu: Brazilian casual-dining chain specializing in seafood and generous portions in large-format restaurants. Comparable to Lonatto on large seating capacity, family/celebration customer base, and high-volume rodízio-style dining experience.
• Applebee's Brasil: Brazilian casual-dining chain serving American-style comfort food in family-friendly restaurants. Comparable to Lonatto on large-format seating, family/casual-dining target customer, and value-positioned mid-ticket offerings.
• Outback Steakhouse Brasil: Brazilian subsidiary of the Australian casual-dining chain, operating steakhouse-format restaurants with delivery. Comparable to Lonatto on family-friendly casual dining, mid-ticket pricing, group occasions, and Brazilian consumer brand positioning.
• Spoleto: Brazilian Italian casual-dining chain with quick-service assembly and delivery-enabled ordering. Comparable to Lonatto on Italian cuisine positioning and mass-market family appeal, though operating at a lower price point and via delivery channels Lonatto does not use.
• Salad Grill: Brazilian rodízio-format salad and grill chain with continuous table-side service of salads and grilled proteins. Comparable to Lonatto on the rodízio all-you-can-eat service model and mass-market Brazilian family appeal.
• Fogo de Chão: Brazilian-origin rodízio churrascaria with continuous table-side service of meats and sides in an all-you-can-eat format. Closest comparable to Lonatto on the rodízio all-you-can-eat service model, Brazilian casual-dining positioning, and family/group target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lonattocuritiba
• Instagraminstagram.com/lonattocuritiba
• LinkedInlinkedin.com/company/lonatto-restaurante-de-frango-e-massas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lonatto Restaurante De Frango E Massas