Suprema Grill

What Suprema Grill does

Suprema Grill is a single-location Brazilian churrascaria (steakhouse) operating in the Portão neighborhood of Curitiba, Paraná since 1995, under the umbrella of Grupo Toro alongside sister brands Recanto Gaúcho and Lonatto. Its core product is a premium all-you-can-eat rodízio experience featuring 15+ grilled meat cuts (including Bife Ancho, Filé Argentino, Picanha, Mignon, and Lamb Shoulder), complemented by an à vontade buffet of salads, hot dishes, seafood, sushi, and fresh pastas, all included in a per-person fixed fee ranging from R$129.95 (weekday lunch) to R$179.95 (holiday pricing). The venue seats 350+ guests, offers private rooms for groups of 30+, and includes accessibility features (level access, adapted restrooms, parking, changing station) plus a no-service-charge policy that distinguishes it from typical competitors.

The company monetizes through four revenue streams: dine-in rodízio (primary), structured takeaway kits (Kit Brasileiro, Kids, Massa+Carne, Strogonoff, Churrasco, Rodízio) for off-premise consumption, iFood-exclusive delivery with a dedicated menu, and physical/virtual gift cards (R$80–R$700) including a corporate bulk-order channel. Payment acceptance spans cash, debit/credit, Pix, and major Brazilian meal vouchers (Alelo, Ticket, Sodexo, VR, Coopercard). Customer segments center on families and groups, business diners, event hosting, and birthday celebrants (who receive a complimentary rodízio voucher). Marketing runs through Instagram and Facebook, the company website, and the iFood/GetIn reservation platforms.

The business model is asset-heavy and operations-centric rather than technology-driven — no proprietary tech platform, app, or AI systems are deployed; integrations are limited to third-party delivery, reservation, and payment processors. With 47 employees and 30+ years of continuous operation, Suprema Grill is a mature, single-unit operator whose recent strategic emphasis has shifted toward product line extension (takeaway kits, virtual gift cards) and group-level consolidation under Grupo Toro rather than geographic expansion.

Name

Suprema Grill

Legal name

Suprema Grill

Website

https://supremagrill.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Suprema Grill is a Curitiba-based churrascaria founded in 1995, operating a 350+ seat rodízio restaurant and generating revenue through dine-in, takeaway kits, iFood delivery, and gift card sales under Grupo Toro.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Rodízio (All-you-can-eat dining): Per-person fixed fee for unlimited access to rodízio of meats, massas, buffet salads, hot dishes, seafood, and sushis. Prices vary by day of week and meal period (lunch vs dinner). Beverages sold separately.
2. Takeaway/TakeAway: Special menu for customers to order portions and kits for pickup. Individual items and combo kits (Brazilian, Kids, Massas+Meat, Strogonoff, Churrasco, Rodízio) priced per unit or serving size.
3. iFood Delivery: Delivery partnership through iFood platform with special delivery menu. Commission-based revenue through platform.
4. Gift Cards: Physical gift cards (R$150 or R$200) and virtual gift cards (R$80 to R$700). Corporate bulk orders available. Cards valid for up to one year for dine-in or takeaway consumption.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Suprema Grill operates a premium all-you-can-eat churrascaria (Brazilian rodízio steakhouse) in Curitiba, serving more than 15 varieties of grilled meats, pastas, a buffet of salads, hot dishes, seafood, and sushi continuously at the table for a fixed per-person price. The restaurant also sells takeaway meal kits, individual portions, and physical/virtual gift cards, with delivery handled exclusively through the iFood platform. The operation is supported by private parking, accessible facilities, private dining rooms for 30+ guests, and a capacity of more than 350 people.

Product overview

Suprema Grill is a premium all-you-can-eat churrascaria (steakhouse) restaurant in Curitiba, Brazil, operating a rodízio model as its core product. The rodízio experience features more than 15 varieties of grilled meats, an extensive buffet of salads, hot dishes, seafood, and sushi, along with a selection of fresh pastas — all served continuously and included in the per-person price. Beyond the dine-in rodízio, the company offers a takeaway service (Retirada/TakeAway) with individual portions and themed meal kits (Kit Brasileiro, Kit Kids, Kit Strogonoff, Kit Massa+Carne, Kit Churrasco, Kit Rodízio), as well as physical and virtual gift cards (Cartão-Presente). Delivery is handled exclusively through the iFood platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rodízio de Carnes e Massas All-you-can-eat rodízio dining experience featuring more than 15 types of grilled meats, a variety of pastas, a buffet of salads, hot dishes, seafood, and sushi — all served continuously at the table and included in the per-person price. Targeted at consumers in Curitiba seeking a premium Brazilian rodízio meal.
• Retirada / TakeAway Special takeaway menu featuring individual portions of meats, seafood, sushi, salads, pastas, desserts, and beverages for customers to order and pick up in person at the restaurant. Cannot be consumed on premises.
• Kit Churrasco BBQ take-away kit including 1 type of meat of the customer's choice plus 3 side dishes, available in sizes for 1 (R$79), 2 (R$128), or 4 (R$250) people. Linguiça de pernil, farofa especial, and vinagrete are complimentary.
• Kit Rodízio Take-away kit replicating the rodízio experience at home, including 3 types of meats and 3 side dishes. Available for 2 people (R$140) or 4 people (R$260). Linguiça de pernil, farofa especial, and vinagrete are complimentary.
• Kit Brasileiro Individual meal kit for one person containing rice, beans, farofa, mini pastel, mini salad, and a choice of meat (chicken thigh, Argentine beef, grilled hamburger, linguiça de pernil, grilled chicken breast, picanha, or grilled salmon).
• Kit Kids Child-sized meal kit containing french fries, mini pastel, a side dish, and a choice of meat; approximately 200g, designed specifically for children.
• Kit Strogonoff Individual meal kit containing beef stroganoff, white rice, and potato sticks (batata palha), intended for takeaway.
• Kit Massa + Carne Individual meal kit combining a choice of pasta (Fettuccine four cheeses, cooked gnocchi four cheeses, cooked gnocchi with funghi sauce, or funghi risotto) with a choice of meat and a mini salad.
• Cartão-Presente Suprema Grill Gift card available in physical format (R$150 or R$200) sold at the restaurant and virtual format (values from R$80 to R$700) purchasable online via Pix or credit card. Redeemable for rodízio and other menu items at Suprema Grill or other Grupo Toro restaurants. Corporate bulk orders available with customization options. Valid for up to one year.

Quantifiable outcome

• Free rodízio on next visit for birthday customers (with valid ID)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• iFoodcoreChannel Partner/ Reseller/ DistributoriFood is the exclusive delivery partner for Suprema Grill. The restaurant has a dedicated delivery menu on the platform and does not operate its own delivery fleet. Delivery-related issues (wait times, delays, payment methods, cancellations) are handled according to iFood's policies.
• Grupo TorominorStrategic or Co-development PartnerGrupo Toro is the parent restaurant group that includes Suprema Grill, Recanto Gaúcho, and Lonatto. Virtual gift cards can now be redeemed at any of these restaurants (for dine-in only, except Lonatto which only offers dine-in).

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Churrascaria Palatus: Palatus is a long-running premium churrascaria in Curitiba. Directly comparable to Suprema Grill as a same-market competitor targeting the premium rodízio segment for families, business dining, and celebrations.
• Recanto Gaúcho: Recanto Gaúcho is a sister restaurant under Grupo Toro, also based in Curitiba. Directly comparable as a same-market rodízio competitor, and now structurally linked to Suprema Grill through the unified Grupo Toro gift card program.
• Lonatto: Lonatto is the third restaurant in Grupo Toro, also serving Curitiba as a churrascaria. Comparable as a same-group sister brand with dine-in only operations, now sharing gift card redemption with Suprema Grill.
• Churrascaria Majorica: Majorica is a traditional premium churrascaria based in São Paulo, comparable to Suprema Grill as a long-established Brazilian rodízio/steakhouse with premium positioning and traditional service model.

Others

• iFood: iFood is Suprema Grill's exclusive delivery partner and a critical ecosystem dependency. Relevant as the dominant Brazilian food delivery marketplace whose commission structure, policies, and algorithm directly shape Suprema Grill's delivery economics.
• GetIn: GetIn is the reservation platform integrated with Suprema Grill for table bookings. Relevant as a technology/infrastructure partner in the local Curitiba dining ecosystem, comparable to other reservation and restaurant-management platforms in the Brazilian market.

Direct peers

• Coco Bambu: Coco Bambu is one of Brazil's largest premium restaurant chains, with broad menus including seafood and meats. Comparable to Suprema Grill in operating large-format, high-capacity premium dining venues targeting families, celebrations, and corporate clients across Brazil.
• Fogo de Chão: Fogo de Chão is the international benchmark Brazilian rodízio churrascaria, founded in Porto Alegre. Directly comparable to Suprema Grill on rodízio model, premium positioning, all-you-can-eat meat service, and full Brazilian steakhouse experience.
• Texas de Brazil: Texas de Brazil is a US-headquartered Brazilian-style rodízio steakhouse chain. Directly comparable on the all-you-can-eat rodízio service model, premium cuts (picanha, lamb, etc.), and full-service dining experience.

Broad incumbents

• Outback Steakhouse Brasil: Outback operates a large chain of steakhouse restaurants across Brazil under the Bloomin' Brands umbrella. Comparable to Suprema Grill on target customer (Brazilian middle-class families seeking premium dining) and broad-format steakhouse experience, though Outback is à la carte rather than rodízio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/suprema.grill
• Instagraminstagram.com/suprema.grill
• LinkedInlinkedin.com/company/suprema-grill

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suprema Grill