London Eye
London Eye is a privately-held, London-based professional cleaning services company offering eleven service lines, including carpet, upholstery, deep, and office cleaning, to residential households, landlords, students, serviced apartments, and small businesses across London boroughs.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What London Eye does
London Eye is a privately-held, independently operated professional cleaning services company headquartered at 8 Tavistock Street in Central London. Founded around 2012–2013, it began as a small, locally focused operation near Waterloo and South Bank and has grown over twelve-plus years into a multi-service London-wide provider, having completed more than 7,200 cleaning jobs locally and accumulating 839+ verified reviews at a 4.6-star rating alongside a 4.9-star Google rating from 155 reviews.
The company offers eleven distinct cleaning service lines: Flat Cleaning, Deep Cleaning, Carpet Cleaning, Disinfection Services, Upholstery Cleaning, Mattress Cleaning, Sofa Cleaning, Office Cleaning, Rug Cleaning, Office Carpet Cleaning, and a general Cleaning Company offering. Underlying capability is built on professional cleaning equipment and a stated 98% eco-friendly, non-toxic product set, supported by fully vetted, DBS-checked, and extensively trained cleaners who operate unsupervised in customer premises. The firm does not disclose any proprietary technology, app, or API; the technology stack is operational rather than digital-product in nature.
London Eye operates a direct-to-consumer go-to-market model, acquiring customers through its website (with 60+ London-postcode-specific landing pages for local SEO), phone bookings on 020 3743 8850, online enquiry forms, and organic social channels (Twitter, Facebook, YouTube, Pinterest). Revenue is generated on a pay-as-you-go, quote-based pricing model tied to property size, condition, and service scope, with no disclosed enterprise contracts, subscription tiers, or external funding. Customer segments span individual homeowners and renters, landlords, students, serviced apartments and short-term rental operators, and small businesses and offices across London boroughs. No parent company, subsidiaries, M&A activity, or leadership team disclosures are present in the source material.
London Eye firmographics
Firmographics- Name
- London Eye
- Legal name
- London Eye
- Website
- https://londoneye.org.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- London Eye is a privately-held, London-based professional cleaning services company offering eleven service lines, including carpet, upholstery, deep, and office cleaning, to residential households, landlords, students, serviced apartments, and small businesses across London boroughs.
- Ownership category
- akta.pro rank
Where London Eye is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
London Eye business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Professional Cleaning Services: London Eye generates revenue through providing professional cleaning services including carpet cleaning, deep cleaning, flat cleaning, upholstery cleaning, mattress cleaning, sofa cleaning, office cleaning, rug cleaning, office carpet cleaning, and disinfection services. Services are priced based on property size, condition, and requirements, with quotes provided upfront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing tailored to individual requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
London Eye product offering
Product offeringCore offering
London Eye is a London-based professional cleaning services company offering eleven core service lines including flat cleaning, deep cleaning, carpet cleaning, disinfection services, upholstery cleaning, mattress cleaning, sofa cleaning, office cleaning, rug cleaning, office carpet cleaning, and general cleaning company services. Services are delivered directly by vetted, DBS-checked in-house cleaners using professional equipment and 98% eco-friendly, non-toxic products to residential households, landlords, tenants, and commercial offices across London and surrounding boroughs.
Product overview
London Eye is a cleaning services company offering a unified portfolio of professional cleaning services across London. The core offering consists of eleven distinct service lines: Flat Cleaning, Deep Cleaning, Carpet Cleaning, Disinfection Services, Upholstery Cleaning, Mattress Cleaning, Sofa Cleaning, Office Cleaning, Rug Cleaning, Office Carpet Cleaning, and general Cleaning Company Services. These services are provided to residential households, landlords, tenants, businesses, and commercial properties throughout London, with a focus on both domestic and commercial cleaning needs. The services range from routine maintenance cleaning to specialised deep cleaning and disinfection services.
Differentiator
Problem solved
Functional benefit
Products and services
- Flat Cleaning Professional flat cleaning services for apartments across London, including general cleaning of all rooms, kitchen and bathroom cleaning, dusting, vacuuming, mopping, and sanitisation of high-touch areas.
- Deep Cleaning Comprehensive deep cleaning services that go beyond routine cleaning to address areas requiring extra attention, including detailed cleaning of all rooms, kitchen deep cleaning, bathroom descaling, and cleaning behind furniture.
- Carpet Cleaning Professional carpet cleaning services using deep carpet cleaning with professional extraction methods, stain and spot treatment, odour removal, pre-treatment, sanitisation, and final grooming.
- Disinfection Services Professional disinfection services for residential and commercial properties, focusing on reducing bacteria, viruses, and contaminants on surfaces using professional-grade products and proven techniques.
- Upholstery Cleaning Expert upholstery cleaning services for sofas, chairs, and soft furnishings using methods appropriate for fabric types, including deep cleaning, stain treatment, odour removal, and sanitisation.
- Mattress Cleaning Thorough mattress cleaning services that target deep-seated dirt and contaminants while protecting the structure and materials, including dust and allergen removal, stain treatment, and controlled drying.
- Sofa Cleaning Reliable sofa cleaning services that remove deep-seated dirt while protecting fabric and structure, including deep sofa cleaning, pre-treatment, stain treatment, and careful drying processes.
- Office Cleaning Professional office cleaning services for businesses across London, including workstation cleaning, kitchen and break area cleaning, bathroom cleaning, dusting, and high-touch surface disinfection.
- Cleaning Company Services Wide range of professional cleaning services including domestic cleaning, deep cleaning, kitchen and bathroom cleaning, and specialist services such as carpet and upholstery cleaning.
- Rug Cleaning Specialist rug cleaning services for homes and commercial spaces, using professional methods to remove embedded dirt while protecting delicate materials and preserving rug structure.
- Office Carpet Cleaning Professional office carpet cleaning services designed to remove embedded dirt, stains, and allergens while protecting carpet fibres in office environments with quick drying processes.
Quantifiable outcome
- 7200+ cleaning jobs completed locally
- +2 more outcomes
Companies that use London Eye
Customer profileSegments5 records
Ideal customer profiles3 records
London Eye technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
London Eye partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
London Eye competitors and assessment
Company assessmentDirect peers
- Hassle.com: UK cleaning marketplace (acquired by Handy) connecting consumers with professional cleaners in London and other UK cities. Comparable on transactional residential cleaning booking model.
- Cleaners of London: London-based cleaning services company offering domestic and commercial cleaning with local SEO-driven acquisition. Direct comparable on single-city focus, service portfolio, and digital marketing strategy.
- The Maids: UK residential cleaning franchise offering regular and one-off home cleaning with team-based service delivery. Comparable on in-home residential focus, vetted teams, and tiered cleaning offerings (regular vs. deep).
- Bright & Beautiful: UK domestic cleaning franchise with London coverage, eco-conscious positioning, and vetted staff. Comparable on eco-friendly differentiation, residential focus, and tiered service portfolio including regular and deep cleans.
- TidyChoice: UK-based cleaning services platform operating in London with vetted self-employed cleaners and online booking. Comparable on geography, residential customer base, and direct-to-consumer model.
- Housekeep: UK-based online platform connecting customers with vetted domestic cleaners in London and other UK cities. Comparable on residential cleaning focus, vetted-staff model, and direct-to-consumer booking with transparent pricing.
- Maid2Clean: UK-wide domestic cleaning franchise with strong London coverage offering regular and one-off home cleaning. Comparable on residential focus, vetted staff model, and franchise-style operations.
- Molly Maid (UK): Established UK franchise network providing regular domestic cleaning services, including end-of-tenancy and office cleaning. Comparable on service portfolio, vetted staff, and UK market presence with multi-region scale that London Eye lacks.
- Fantastic Services: London-headquartered multi-service platform offering residential and commercial cleaning alongside other home services. Directly comparable on geography, target customer (London households and businesses), and service mix including deep, end-of-tenancy, and office cleaning.
Broad incumbents
- TaskRabbit: Broad gig-economy platform (owned by IKEA) offering cleaning alongside many other home services in London and major UK cities. Comparable as a London cleaning demand channel and as a benchmark for platform-led disintermediation risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
London Eye social profiles
Digital presenceLondon Eye financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Eye leadership team
Management profileNumber of profiles
London Eye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Eye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Eye
What does London Eye do?
London Eye is a London-based professional cleaning services company offering eleven core service lines including flat cleaning, deep cleaning, carpet cleaning, disinfection services, upholstery cleaning, mattress cleaning, sofa cleaning, office cleaning, rug cleaning, office carpet cleaning, and general cleaning company services. Services are delivered directly by vetted, DBS-checked in-house cleaners using professional equipment and 98% eco-friendly, non-toxic products to residential households, landlords, tenants, and commercial offices across London and surrounding boroughs.
Is London Eye a public or private company?
London Eye is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was London Eye founded?
London Eye was founded in 2013. It employs 1 to 10 people.
Where is London Eye based?
London Eye is headquartered in London, United Kingdom, in the Europe region.
How does London Eye make money?
One revenue line is on record: professional Cleaning Services.
Who are London Eye's main competitors?
Direct peers on record are Hassle.com, Cleaners of London, The Maids, Bright & Beautiful, TidyChoice, Housekeep, Maid2Clean, Molly Maid (UK) and Fantastic Services. TaskRabbit is listed as a broad incumbent.
Does London Eye have an API?
No public API is recorded for London Eye.