London Mavericks
London Mavericks is a UK professional netball franchise competing in the Netball Super League, operating an elite NSL squad, a full U15-to-U23 player pathway, community camps, and Partner Schools programmes across London, Hertfordshire, Essex, and the South Coast.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What London Mavericks does
London Mavericks is a professional netball franchise competing in the relaunched Netball Super League (NSL), formed in 2024 when the franchise separated from Saracens Mavericks under co-owners Lucy Wray and Olivia Hall. The club operates an elite 10-player NSL squad alongside a vertically integrated player development pathway spanning Futures programmes, U15/U17/U19/U23 squads, the Player Development Programme (PDP), the NXT Gen League, and the NSL Feeder Squad, anchored by a partnership with the University of Hertfordshire. The London Mavericks Netball Ltd entity is registered in England (Company No. 15720460) with 35 employees and is headquartered in London, with NSL matches hosted across Herts Sports Village, OVO Arena Wembley, Brentwood Centre, Essex Sports Arena, Brighton Centre, and Utilita Arena Sheffield.
The club generates revenue across three streams: match ticket sales (distributed via the Fanbase ticketing platform), merchandise sales (official Choice Kit range and Nike/KitQueen-supplied apparel), and sponsorship and partnerships with brands such as KitQueen/Nike, Science in Sport, Fanbase, Heights, Flyhawk, and the University of Hertfordshire. Its go-to-market is community-led and event-driven, anchored by Partner Schools, community camps, adult social tournaments, arena-based matchday experiences, and a Sky Sports broadcast partnership. On the performance side, the club has assembled a high-credentialed coaching and performance team under Director of Netball Tamsin Greenway, supported by Head Coach, Assistant Coach, NSL Feeder Squad Head Coach, physiotherapist, S&C, performance analysis, and psychological wellbeing leads.
London Mavericks firmographics
Firmographics- Name
- London Mavericks
- Legal name
- LONDON MAVERICKS NETBALL LTD
- Website
- https://londonmavericks.co.uk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- London Mavericks is a UK professional netball franchise competing in the Netball Super League, operating an elite NSL squad, a full U15-to-U23 player pathway, community camps, and Partner Schools programmes across London, Hertfordshire, Essex, and the South Coast.
- Ownership category
- akta.pro rank
London Mavericks industry classification
Industry- Product category
- Professional Sports — Netball Franchise
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where London Mavericks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
London Mavericks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Match Ticket Sales: Revenue generated from ticket sales for NSL matches, Super Cup games, and other netball events held at various venues across London and the East region.
- Merchandise Sales: Revenue from official team merchandise including kits, apparel, and fan gear sold through the club shop.
- Sponsorship and Partnerships: Commercial partnerships with kit suppliers, nutrition partners, venue partners, and community sponsors generating revenue and in-kind support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Match tickets with tiered pricing based on venue and seating |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
London Mavericks product offering
Product offeringCore offering
London Mavericks operates as a professional netball franchise competing in the Netball Super League (NSL) with a 10-player elite squad. The club runs a tiered player development pathway from U15 youth level through U23, PDP, and Futures programmes to the NSL Feeder League and full NSL team. It also offers community netball camps, adult social tournaments, official merchandise through the Choice Kit range, and matchday experiences at arena venues across London and the East Region.
Product overview
London Mavericks operates as a professional netball franchise competing in the Netball Super League (NSL). The organization offers a tiered player development ecosystem spanning from entry-level Futures programmes through to the elite NSL team, including age-group pathway squads (U15, U17, U19, U23), Player Development Programmes (PDP), and the NXT Gen League for emerging talent. Beyond elite competition, the organization provides community engagement through netball camps, adult social tournaments, and a Choice Kit retail range. The NSL Feeder League serves as the primary development pipeline connecting pathway players to the professional NSL environment.
Differentiator
Problem solved
Functional benefit
Products and services
- NSL Match Tickets
- Season Tickets
- Player Pathway Programme
- Community Camps
- Adult Social Tournaments
- Choice Kit Range (Official Merchandise)
- NSL Feeder League
- Group Bookings and Corporate Hospitality
Companies that use London Mavericks
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
London Mavericks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
London Mavericks partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Science in Sport (SiS)coreScience in Sport (SiS) became the Official Performance Nutrition Partner of London Mavericks. SiS provides performance nutrition products to fuel the team's athletic performance and recovery programmes.
- HeightsminorHeights became the official provider of Biotic+ and Magnesium+ supplements for London Mavericks, supporting player health and wellness.
- University of HertfordshirecoreUniversity of Hertfordshire became an official partner of London Mavericks. The partnership enables players to stay in education while developing their netball careers, supporting the pathway programme and providing access to university facilities and expertise.
- FlyhawkminorFlyhawk became the Official Community Ball Supplier for London Mavericks, supporting community netball programmes and development activities.
- FanbasecoreFanbase partnered with London Mavericks for ticketing and fan engagement technology, providing the platform for match tickets, fixtures management, and fan account systems.
- KitQueen & NikecoreKitQueen, Nike's teamwear partner for Great Britain and Ireland, and Nike became London Mavericks Official Kit Partner for the 2025 Netball Super League season. KitQueen aims to champion inclusivity, diversity and body confidence in female team sports. The partnership aligns with England Netball's vision to professionalise the sport and inspire more girls to participate.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
London Mavericks competitors and assessment
Company assessmentBroad incumbents
- England Netball: National Governing Body for netball in England, the umbrella organisation that runs the NSL and sets the professionalisation agenda Mavericks operates within. Comparable as the broader incumbent governing the league the company competes in.
- Saracens (Women's Sport arm): Former parent organisation of Saracens Mavericks, the predecessor brand to London Mavericks. Comparable as a wider multi-sport incumbent whose women's netball operation spun out to become London Mavericks in 2024.
Direct peers
- London Pulse: The other London-based NSL franchise and direct competitor for the capital's netball fan base, sponsorship pool and broadcast visibility. Competes head-to-head in the same league with the same squad rules and broadcast windows.
- Strathclyde Sirens: Scottish NSL franchise and direct league peer, comparable as a professional netball club with a community pathway, competing in the same league calendar and broadcast ecosystem.
- Celtic Dragons: Welsh NSL franchise and direct league peer, comparable in competing for Sky Sports reach, sponsor category share and ticket revenue within a similar semi-professional operating model.
- Leeds Rhinos Netball: NSL team under the Leeds Rhinos multi-sport brand, comparable in operating model: professional women's netball franchise tied to a wider sporting identity with pathway and community programmes.
- Cardiff Dragons: Welsh NSL franchise sharing the same league fixture list, broadcast windows and Sky Sports exposure, directly comparable as a professional netball club operating community and pathway programmes.
- Birmingham Panthers: Rebranded NSL franchise in the Midlands, directly comparable as a recently restructured professional netball club competing in the same league and broadcast schedule.
- Manchester Thunder: Established NSL franchise with multiple Super League titles and a strong pathway programme. Directly comparable as a professional netball club operating NSL competition, community engagement and youth development.
- Surrey Storm: Historic NSL franchise in the south of England with multiple titles. Comparable as a peer NSL club competing for the same broadcast reach, sponsor category and Southern England fan pool.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
London Mavericks social profiles
Digital presenceLondon Mavericks financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Mavericks leadership team
Management profileNumber of profiles
Profiles9 records
London Mavericks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Mavericks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Mavericks
What does London Mavericks do?
London Mavericks operates as a professional netball franchise competing in the Netball Super League (NSL) with a 10-player elite squad. The club runs a tiered player development pathway from U15 youth level through U23, PDP, and Futures programmes to the NSL Feeder League and full NSL team. It also offers community netball camps, adult social tournaments, official merchandise through the Choice Kit range, and matchday experiences at arena venues across London and the East Region.
Is London Mavericks a public or private company?
London Mavericks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was London Mavericks founded?
London Mavericks was founded in 2024. It employs 11 to 50 people.
Where is London Mavericks based?
London Mavericks is headquartered in London, United Kingdom, in the Europe region.
How does London Mavericks make money?
Three revenue lines are on record. Match Ticket Sales are the primary driver. The others are merchandise Sales and sponsorship and Partnerships.
Who are London Mavericks's main competitors?
Broad incumbents on record are England Netball and Saracens (Women's Sport arm). Direct peers are London Pulse, Strathclyde Sirens, Celtic Dragons, Leeds Rhinos Netball, Cardiff Dragons, Birmingham Panthers, Manchester Thunder and Surrey Storm.
Does London Mavericks have an API?
No public API is recorded for London Mavericks.
What industry is London Mavericks in?
London Mavericks's product category is Professional Sports — Netball Franchise. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.