LONGBEACH LEISURE LIMITED

What LONGBEACH LEISURE LIMITED does

Longbeach Leisure Limited is a privately held, family-owned holiday home park operator based in Hornsea, East Yorkshire, United Kingdom. Established over 30 years ago and now run by three generations of the Varley family, the business operates a 5-star Visit England-rated coastal park with direct beach access, multiple named developments (Bayview, Ocean Sands, Northfield, Eastfield, Westfield, Lakeside, The Meadows, Southfield, South Lakes), and an owners-only, no-subletting community policy.

The core product is the sale of static caravans and lodges — new and pre-owned — from major UK manufacturers (Swift, ABI, Willerby, Victory) across price points from approximately £34,995 to £135,750, including premium residential-specification (BS3632:2023) units. The park's supporting infrastructure includes a 4-acre owners-exclusive fishing lake, indoor and outdoor play areas, 24-hour park warden, launderette, and free Wi-Fi in communal areas. Ancillary commercial operations on-site comprise The Barn Bar & Restaurant, Jordy's Sports Bar with eight 65-inch screens, Roast & Toast Café, and the Field to Fork Farm Shop.

The business model is direct-to-consumer and combines four revenue streams: one-time holiday home sales including VAT, siting, and connections; recurring annual site fees from the installed owner base; on-site food and beverage transactions; and farm shop retail. Distribution is conducted entirely through the company's own website, on-park sales office, phone (01964 532 506), email, and WhatsApp, with no intermediaries. Marketing relies on website, local SEO (Google Maps), owner referrals, and the Visit England quality endorsement. The customer base is a long tail of individual and family holiday-home buyers seeking coastal leisure ownership in the UK; the first-time buyer segment is currently incentivised with no park fees until 2027.

Name

LONGBEACH LEISURE LIMITED

Legal name

Longbeach Leisure Limited

Website

https://longbeach-leisure.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Longbeach Leisure Limited is a family-owned UK holiday home park in Hornsea, East Yorkshire, selling static caravans and lodges (Swift, ABI, Willerby, Victory) to individual buyers across multiple on-site developments. Revenue combines one-time home sales, recurring annual site fees, and on-site food, beverage, and farm shop operations.

Ownership category

akta.pro rank

Product category

Holiday Home Park

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational Vehicle Dealers (44121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Beachfront & Lakefront Homes (THAMAAAF), Rural & Countryside Homes (THAMAAAI)

Keywords

• Holiday home sales
• Static caravan park
• Holiday home ownership
• Coastal leisure park
• Holiday lodge sales

Headquarters

HQ city

Hornsea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Holiday Home Sales: One-time sales of holiday homes (static caravans and lodges) to private owners. Revenue generated from the initial sale price of holiday homes including VAT, siting, and connections.
2. Annual Site Fees: Recurring annual site fees from holiday home owners covering park maintenance, facilities, and services. Additional costs include local authority rates, electricity, gas, insurance, and optional maintenance services.
3. Food and Beverage Operations: On-site food and beverage sales through The Barn Bar & Restaurant, Jordy's Sports Bar, and Roast & Toast Café. Revenue from menu sales including daily specials, Sunday carveries, and events.
4. Farm Shop Sales: Retail sales at Field to Fork Farm Shop featuring locally sourced meats, dairy, artisan goods, Yorkshire favourites, and everyday essentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Longbeach Leisure Limited sells static caravan and lodge holiday homes for private ownership across multiple on-park developments in Hornsea, East Yorkshire. The company operates an owners-only 12-month holiday park with direct beach access, supported by on-site food, beverage, entertainment, and farm shop facilities. Revenue is generated through one-time holiday home sales, recurring annual site fees, and on-site hospitality and retail operations.

Product overview

Longbeach Leisure Limited operates a holiday home park offering holiday home sales and leisure facilities. The core offering consists of static caravan and lodge holiday homes available for purchase (ranging from pre-owned to new models) across multiple developments on their coastal park in Hornsea, East Yorkshire. The product portfolio includes various holiday home brands (Swift, ABI, Willerby, Victory) in different sizes (35ft-44ft) and specifications (standard to residential BS3632). Supporting the holiday home sales is a range of on-site facilities including The Barn Bar and Restaurant, Jordy's Sports Bar, Roast & Toast Cafe, and Field to Fork Farm Shop, along with amenities such as fishing lakes, play areas, and direct beach access. The company operates as a 12-month holiday park with no subletting permitted, creating an owners-only community environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Swift Bordeaux 2023 Holiday Home

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Butlin's: UK family coastal resort operator with on-site F&B, entertainment and accommodation. Comparable on coastal, family-amenity positioning but operates short-break resorts rather than ownership parks.
• Parkdean Resorts: UK's largest holiday park operator with ~66 parks, offering both holiday home ownership and short breaks. Directly comparable GTM (ownership plus on-site amenities) and customer base, though at materially larger scale than Longbeach.
• Center Parcs: UK forest village resort operator offering lodges and family amenities. Comparable on amenity-rich leisure positioning and lodge ownership/short-stay model, but at materially larger scale and different geography.
• Haven Holidays: Major UK holiday park operator with 38+ coastal parks combining caravan ownership and family holidays. Closest large-scale analogue on owner-park economics and family-amenity positioning, though Haven is publicly listed/PE-backed.

Direct peers

• Hoseasons: UK holiday accommodation platform marketing caravan parks, lodges, and parks across the UK. Operates as a distribution/marketing channel for ownership parks comparable to Longbeach; relevant as a channel partner rather than operator peer.
• Forest Holidays: UK cabin/lodge ownership and short-break operator in forested locations with on-site amenities. Comparable cabin/lodge ownership model and amenity-led differentiation, but different geography.
• Away Resorts: UK coastal holiday park operator focused on family experiences and lodge/holiday home ownership at multiple seaside locations. Closest mid-market direct peer on park ownership model and coastal positioning.
• Sun Communities: US-listed owner/operator of manufactured housing and RV communities with recurring site-fee revenue streams. Comparable business model (unit sales plus recurring site fees) though US geography.
• Verdant Leisure: Smaller UK holiday park operator running ~10 parks across the UK with holiday home ownership as a core revenue stream alongside F&B and leisure amenities. Best scale-comparable peer to Longbeach.
• Equity LifeStyle Properties: US REIT owning and operating MH/RV resorts with membership models and recurring site income. Comparable on ownership-plus-recurring-fee economics and amenity-driven community model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/longbeach-leisure-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LONGBEACH LEISURE LIMITED