Longhorn Bar & Grill

What Longhorn Bar & Grill does

Longhorn Bar & Grill (operating as Longhorn Saloon) is a single-location bar, live music concert venue, and event hospitality business located at 1307 Main Street, Bandera, Texas, branded within the 'Cowboy Capital of the World.' The venue operates as a full-liquor bar seven days a week and hosts live local, regional, and national touring acts Thursday through Sunday, anchored by the owners' Brian Black Band and a recurring residency by Gary Wright. The business also operates a riverside amphitheater used for weddings, corporate events, and seasonal community programming such as Mardi Gras celebrations, Christmas caroling trail rides, and Sunday horseback rides, and runs an annual charity golf tournament benefiting Bandera County Meals on Wheels.

The company's revenue is generated through multiple streams: in-person bar and liquor sales (primary), live entertainment ticket/bar spend on event nights, private event venue rental, branded merchandise and Black's Pepper Sauce sold through the Cowgirls n Chrome online store, golf tournament entry and sponsorship fees, and (historically) Medina River kayak and tube rentals. Two subsidiaries, Longhorn River Company and Longhorn Cafe, are currently inactive due to drought and construction respectively. The business is privately held by co-owners Brian Black and Charlotte Browning, who purchased the venue in February 2007 and have operated it with approximately eleven staff since. There is no disclosed institutional ownership, no funding rounds, and no technology platform or AI/ML capability; go-to-market is event-driven, relying on Facebook, the company website calendar, community word-of-mouth, and seasonal event programming to drive foot traffic from local residents and tourists.

Name

Longhorn Bar & Grill

Legal name

Longhorn Saloon

Website

https://longhornsaloonbandera.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bar & Live Music Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industry

Live Music Bars & Venues (CRANACAH)

Keywords

• Live music venue
• Bar and grill
• Event hosting services
• Merchandise sales
• River tubing rentals

Headquarters

HQ city

Bandera

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bar/Liquor Sales: Full service liquor bar open 7 days a week. Primary revenue driver for the establishment.
2. Live Entertainment/Events: Live bands on weekends featuring local, regional, and national acts. Thursday, Friday, Saturday, and Sunday night performances.
3. River Activities (Kayak/Tube Rentals): Medina River Company offering kayak and tube rentals. Located behind the Longhorn Saloon with shuttle service upstream. Currently closed due to drought.
4. Merchandise Sales: Online store 'Cowgirls n Chrome' selling merchandise including Black's Pepper Sauce ($3.50/bottle), t-shirts, and button-down shirts.
5. Golf Tournament Entry Fees: Annual Longhorn Charity Golf Tournament benefiting Bandera County Meals on Wheels. Entry fee $75/person including green fee, cart, breakfast taco, 1 beer ticket, and dinner.
6. Cafe/Food Service: Longhorn Cafe (currently closed/under construction) was the only late-night cafe open in Bandera, serving food alongside the bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Longhorn Saloon operates as a historic bar and concert venue on the banks of the Medina River in Bandera, Texas, offering full liquor bar service and live music performances featuring local, regional, and national acts. The business also hosts weddings, corporate events, and private parties, and operates ancillary services including the Longhorn River Company for kayak and tube rentals and the Cowgirls n Chrome online store for branded merchandise and Black's Pepper Sauce hot sauce.

Product overview

Longhorn Bar & Grill operates as a hospitality business offering multiple related services centered around its historic saloon venue established in 1947. The core offering is the Longhorn Saloon, a bar and concert venue with full liquor service and live music entertainment featuring local, regional, and national acts. Adjacent offerings include the Longhorn River Company for tube and kayak rentals, and the Cowgirls n Chrome online store for branded merchandise including apparel and Black's Pepper Sauce hot sauce. The venue also hosts a charity golf tournament annually benefiting Bandera County Meals On Wheels.

Differentiator

Problem solved

Functional benefit

Brands

• Cowgirls n Chrome: Online merchandise store featuring Longhorn Saloon branded merchandise including button-down shirts, t-shirts, and Brian Black's Black's Pepper Sauce

Products and services

• Longhorn Saloon Bar and Concert Venue The main bar and concert venue at 1307 Main Street, Bandera, TX, offering full liquor bar service, live music Thursday through Sunday, and event hosting. Open 7 days a week with air conditioning, free Wi-Fi, and flat screen TVs.
• Longhorn River Company Kayak and tube rental service on the Medina River with shuttle service upstream, located behind the Longhorn Saloon. Includes river bar with pool tables, full bar, hot dogs and nachos. Currently temporarily closed due to drought conditions.
• Cowgirls n Chrome Online Store

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Flying L Golf CourseminorOthersFlying L Golf Course is the venue location for the annual Longhorn Charity Golf Tournament benefiting Bandera County Meals on Wheels. The Longhorn provides sponsorship, organization, and post-tournament awards dinner at their venue.
• Bandera County Meals on WheelscoreStrategic or Co-development PartnerNon-profit 501(c)(3) beneficiary of the annual Longhorn Charity Golf Tournament. Silver Sage Community Center prepares nutritious meals, with volunteers delivering to seniors. The Longhorn organizes and hosts the charity event with proceeds benefiting this organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poodie's Hilltop Roadhouse: Texas Hill Country roadhouse and live music bar in Spicewood, TX. Comparable small-scale, rural Texas venue combining bar service, live music, and a destination/tourist appeal.
• Cheatham Street Warehouse: Historic Texas dance hall and live music venue in San Marcos, TX. Similar model: small-town Texas bar/grill with regular live music and a long-standing community/regional identity.
• Floore's Country Store: Legendary Texas dance hall in Helotes, TX serving food and live country/western music. Highly comparable business model: rural/suburban Texas venue, live bands, food and bar service, multi-generational customer base.
• Gruene Hall: Historic Texas dance hall and live music venue on the Guadalupe River in Gruene, TX. Closest direct analog: small-town Texas, river-adjacent, live-music-centric bar/grill with deep regional heritage.
• The White Elephant Saloon: Historic saloon in the Fort Worth Stockyards serving food, drinks, and live music. Comparable western-themed bar venue with heritage positioning and live entertainment focus.
• The Broken Spoke: Iconic Austin, TX honky-tonk and dance hall offering Texas country food and live music since 1964. Comparable as a Texas-centric bar with live music programming, food service, and strong heritage brand.

Broad incumbents

• Stubb's Bar-B-Q: Austin BBQ restaurant and live music venue. Overlapping food + live music + bar model but at significantly larger urban scale; useful as a broader incumbent reference point.
• Billy Bob's Texas: Large honky-tonk in the Fort Worth Stockyards offering live music, dancing, food, and bull-riding entertainment. Overlapping concept but operates at materially larger scale in an urban tourist district.
• The Granada Theater: Historic Dallas, TX live music and event venue. Comparable live-entertainment programming and event-hosting business but in a larger, urban market.

Regional players

• The Saxon Pub: Long-running Austin, TX live music bar and grill. Comparable Texas live-music bar business model but located in an urban market rather than a rural tourist town.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LonghornSaloon1307
• LinkedInlinkedin.com/company/longhorn-bar-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longhorn Bar & Grill