What Longo Since 1961 srl does

Longo Since 1961 srl is a family-owned Italian B2B wine export company headquartered in San Giorgio su Legnano, near Milan, operating as a Società a responsabilità limitata (Srl). The company selects and exports premium Italian wines from an exclusive portfolio of 40+ producers spanning 14 Italian wine regions — including landmark estates such as Giuseppe Quintarelli, Montevertine, Mascarello, Tedeschi, and Le Macchiole — to importers, wholesalers, and distributors in 25+ countries worldwide, with a stated focus on Asian markets. The firm's origin traces to 1961 when Consiglio Longo began a wine-related commercial activity in the Milan hinterland; his children Osvaldo and Giovanni later opened Enoteca Longo (awarded 'Best Wine Shop of Italy' in 2000) before pivoting to international export. Partner Stefano Sincini joined in 2006, bringing two decades of Asia market experience.

The core business model is single-supplier multi-producer consolidation: foreign distributors can source wines from multiple exclusive Italian producers through one contact, ordering in small quantities to reduce overstocking risk. Operations are anchored by a 10,000 square meter warehouse and consolidation facility in Legnano, near Milan Malpensa Airport, supporting mixed pallet creation, packing list composition, security filming, and worldwide shipping with a stated 15-working-day production lead time. The company handles full customs documentation (certificates of analysis, health certificates, certificates of origin), creates POS materials and sales training support for distributors, and operates a proprietary house wine brand (Longo Since 1961 label covering Nero d'Avola, Pinot Grigio, Prosecco, Chianti, Montepulciano d'Abruzzo, and Extra Virgin Olive Oil) used in restaurant house wine programs.

Revenue is generated through transaction-based wine sales to B2B distributors, supplemented by logistics and consolidation service fees. Pricing is quote-based per order depending on product mix, volume, and destination. The company maintains a small team (firmographics indicate 5 employees; team page lists 13 personnel including co-founders, regional sales contacts covering Asia/Russia/Canada, Europe/Americas, Europe/Africa, and new markets, plus customer service, logistics, and finance functions). Go-to-market is exclusively direct field sales — there are no disclosed digital channels, e-commerce, or third-party distributors. No external funding, M&A activity, or technology platform has been disclosed; the company operates without any visible AI, API, or software product layer.

Name

Longo Since 1961 srl

Legal name

Longo Since 1961 Srl

Website

https://longo1961.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Longo Since 1961 srl is a family-owned Italian B2B wine export company that consolidates and ships premium wines from 40+ exclusive Italian producers across 14 regions to importers, wholesalers, and distributors in 25+ countries worldwide, with warehouse consolidation and customs documentation handled in-house near Milan.

Ownership category

akta.pro rank

Product category

Wine Export and Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Specialty Restaurant Chain Program Broadline Distributors (Contracted/Managed Supply) (AFAIAAAF)

akta.pro secondary industry

Hospitality Broadline Distributors (Hotels, Resorts, Leisure) (AFAIAAAD)

Keywords

• Italian wine export
• Wine distribution services
• Premium wine trading
• B2B wine supplier
• Wine logistics consolidation

Headquarters

HQ city

San Giorgio su Legnano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Premium Italian Wine Export: Longo Since 1961 exports premium Italian wines from their portfolio of exclusive producers to importers, wholesalers, and distributors worldwide. Revenue is generated through the sale of wines sourced from their network of Italian wineries.
2. Proprietary Longo Label Wines: Supplying wines selected and bottled under the Longo Since 1961 label, including Nero d'Avola (Sicily), Pinot Grigio and Prosecco (Veneto), Chianti (Tuscany), Montepulciano d'Abruzzo (Abruzzo), and Extra Virgin Olive Oil (Umbria), used as house wines by restaurant customers.
3. Logistics and Consolidation Services: Warehouse consolidation services including mixed pallet creation, packing list generation, security filming, and logistic assistance for worldwide shipments, with minimum 15 working days production lead time.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Longo Since 1961 is an Italian wine export company that selects and exports premium Italian wines from a portfolio of 40+ exclusive producers across 14 Italian wine regions to wine importers, wholesalers, and distributors worldwide. The company offers a consolidated single-supplier ordering model allowing B2B customers to source small quantities from multiple producers, with warehouse consolidation, logistics assistance, customs documentation, and POS materials as part of the service. It also supplies its own Longo Since 1961 house-label wines for restaurant house-wine programs.

Product overview

Longo Since 1961 is an Italian wine export company that selects and exports premium Italian wines to operators worldwide. The company offers a broad catalogue of products from multiple producers across all regions of Italy, working in exclusivity in the countries where they export. Their portfolio includes their own Longo Since 1961 house wine label (Nero d'Avola, Pinot Grigio, Prosecco, Chianti, Montepulciano d'Abruzzo, and Extra Virgin Olive Oil) alongside 40+ exclusive Italian wine brands from producers including Grosjean (Aosta Valley), Terre Rosse Vallania (Emilia-Romagna), Cave Mont Blanc (Valle d'Aosta), Giorgio Meletti Cavallari (Tuscany), Pedra Majore (Sardinia), Pianirossi (Tuscany), Canneto (Tuscany), Quintarelli (Veneto), Montevertine (Tuscany), Pilzer (Trentino), La Gerla (Tuscany), Tornatore (Sicily), Villa Franciacorta (Lombardy), Terredora (Campania), Marco Felluga and Russiz Superiore (Friuli), Rodaro (Friuli), Tenuta Mazzolino (Lombardy), Monsanto (Tuscany), Michele Calò (Puglia), Paolo Leo (Puglia), La Prevostura and Ciabot Berton and Oddero and Mascarello (Piemonte), Ascheri (Piemonte), Paride Chiovini (Piemonte), Borgo dei Posseri and Rottensteiner (Trentino), Le Albare and Roccafiore and Tedeschi (Veneto/Umbria), Le Macchiole and Ripa della Volta and Tenuta San Leonardo (Tuscany/Veneto), Barone di Valforte and Camigliano (Abruzzo/Tuscany). Services include ad hoc product research, order consolidation from multiple producers, supply of house wines under their own label, warehouse consolidation in Legnano near Milan/Malpensa, documentation collection for customs, and creation of POS materials.

Differentiator

Problem solved

Functional benefit

Brands

• Longo Since 1961 (House Brand): Own-label wines including Nero d'Avola (Sicily), Pinot Grigio, Prosecco (Veneto), Chianti (Tuscany), Montepulciano d'Abruzzo (Abruzzo), and Extra Virgin Olive Oil (Umbria), used as house wines for restaurants.
• Grosjean
• Terre Rosse Vallania
• Cave Mont Blanc
• Pedra Majore
• Pianirossi
• Giuseppe Quintarelli
• Canneto
• Montevertine
• La Gerla
• Tornatore
• Villa Franciacorta
• Terredora
• Marco Felluga
• Russiz Superiore
• Rodaro
• Tenuta Mazzolino
• Michele Calò e Figli
• Cantine Paolo Leo
• Borgo dei Posseri
• Rottensteiner
• Tedeschi
• Le Macchiole
• Ripa della Volta
• Tenuta San Leonardo
• Barone di Valforte
• Giorgio Meletti Cavallari
• Monsanto (Castello di Monsanto)
• Mascarello
• Ascheri
• Oddero
• Ciabot Berton
• La Prevostura
• Paride Chiovini
• Le Albare
• Gaggino
• Roccafiore
• Camigliano
• Pilzer

Products and services

• Italian Wine Export and Distribution Service
• Warehouse Consolidation and Logistics Service
• Customs Documentation Management Service
• Wine Portfolio Research and Selection Service
• POS Materials and Sales Training Service
• Longo Since 1961 House-Label Wines and Olive Oil

Quantifiable outcome

• Minimum 15 working days production lead time for orders
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Italian Wine Producers (Portfolio)coreStrategic or Co-development PartnerLongo Since 1961 maintains exclusive relationships with Italian wine producers across 14 wine regions (Abruzzo, Campania, Emilia-Romagna, Friuli-Venezia Giulia, Lombardy, Piemonte, Puglia, Sardinia, Sicily, Trentino Alto-Adige, Tuscany, Umbria, Valle d'Aosta, Veneto). Producers work in exclusivity in countries where Longo exports. The portfolio includes 35+ wineries such as Giuseppe Quintarelli, Montevertine, Pilzer, La Gerla, Tornatore, Villa Franciacorta, Terredora, Marco Felluga, Rodaro, Tenuta Mazzolino, Monsanto, Cantine Paolo Leo, Oddero, Ascheri, Mascarello, Tedeschi, Tenuta San Leonardo, Grosjean, and others.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Verity Wine Partners: US importer focused exclusively on Italian wines from family-owned estates. Highly comparable Italian-specialist B2B wine importer-distributor serving US B2B accounts.
• Vias Imports: US-based Italian wine importer/distributor focused on family-owned Italian estates. Highly comparable B2B model of sourcing premium Italian wines and distributing to wholesalers/retailers in international markets.
• Polaner Selections: Importer and distributor of premium European wines with a strong Italian portfolio. Comparable B2B model of representing European producers in international markets with regional sales coverage.
• Winebow: Large US wine importer/distributor with global Italian portfolio. Comparable B2B import-distribution model for premium wines sourced from European producers and sold to retailers and restaurants.
• Skurnik Wines: New York-based fine wine importer specializing in Italian wines from small, family-owned producers. Comparable model of building exclusive distributor relationships with Italian wineries for the US market.
• Domaine Select Wine Estates: Importer of fine wines focused on family-owned European estates. Overlapping business model in curating curated portfolios of premium producer wines and distributing to B2B accounts.
• Frederick Wildman & Sons: Historic US importer of premium Italian wines, with portfolio of family-owned Italian estates. Comparable B2B model of long-term exclusive representation of Italian producers in international markets.
• Folio Fine Wine Partners: US importer and distributor of fine Italian wines from family-owned estates. Direct overlap in business model of curating and distributing premium Italian producer portfolios to international B2B customers.
• Dalla Terra Winery: Italian wine import-distribution company founded by Italian-Americans to bring family-owned Italian wines to the US market. Comparable B2B import model focused on Italian producer portfolio and consolidated distribution.

Others

• Vinitaly: Italy's largest wine trade fair and international promotion platform. Indirectly related as Longo participates in such events and benefits from global Italian wine promotion, but Vinitaly is a marketplace/event rather than a distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/longo-since-1961-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longo Since 1961 srl