Looney Tunes

What Looney Tunes does

Looney Tunes is a family-owned independent record store founded in 1971 and headquartered at 31 Brookvale Ave in West Babylon, NY. The company sells physical music media — vinyl records, CDs, cassettes, DVDs, and Blu-rays — alongside complementary hardware (Audio-Technica and Crosley turntables; Audio-Technica and Edifier speakers), record cleaning accessories, and branded merchandise including t-shirts, hoodies, hats, and mugs under a "Strong Island Merch" sub-brand. The retail storefront features a stage equipped with a Behringer X32 mixer and JBL speakers with full recording capabilities, enabling regular in-store artist events, album signings, listening parties, and live performances.

The business operates a multi-channel distribution model spanning a physical store open seven days a week, a Wix-hosted e-commerce site (looneytuneslongisland.com) carrying approximately 297 products, and official seller accounts on Discogs, eBay, and Amazon for global reach. The go-to-market motion is event-driven: the store regularly hosts A-list artists (Ozzy Osbourne, Mariah Carey, Cardi B, Jack White, Gorillaz, Ariana Grande, Phoebe Bridgers, among others), participates annually in Record Store Day, and runs a weekly email newsletter to 50,000+ subscribers supported by 70,000+ combined social media followers across Facebook, Instagram, TikTok, X, and YouTube.

Monetization is diversified across one-time physical and digital product sales, used-media buy-and-resale, gift certificates, event-driven sales of autographed and exclusive vinyl variants, and a structured B2B co-op marketing menu that sells promotional packages (social posts, email blasts, window displays, newspaper ads, radio spots) to record labels and artists. Karl Groeger Jr. serves as President. The company is privately held with no disclosed institutional funding or parent company.

Name

Looney Tunes

Legal name

Looney Tunes

Website

https://looneytunescds.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Looney Tunes is a family-owned independent record store founded in 1971 in West Babylon, NY, selling vinyl, CDs, turntables, speakers, and merchandise in-store and via Discogs, eBay, and Amazon, with a stage-driven event business attracting A-list artists.

Ownership category

akta.pro rank

Headquarters

HQ city

West Babylon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Physical Media Sales: Retail sales of vinyl records, CDs, cassettes, DVDs, and Blu-rays both in-store and online
2. Hardware Sales: Sales of turntables (Audio-Technica and Crosley models ranging $139.99-$399.99) and speakers (Audio-Technica and Edifier ranging $99.99-$299.99)
3. Merchandise Sales: Sale of branded merchandise including t-shirts, hoodies, hats, beanies, mugs, and accessories
4. Event Revenue: Revenue generated through artist events, signings, and release parties where wristbands or album purchases grant event entry
5. Used Music Acquisition and Resale: Buying used CDs and records from customers and reselling them
6. Gift Certificates: Digital gift certificates sold at various dollar amounts
7. Digital Downloads: Sale of live concert recordings and in-store performance digital downloads

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Looney Tunes is a family-owned independent record store operating since 1971 that sells physical music media (vinyl records, CDs, cassettes, DVDs/Blu-Rays) alongside complementary products including turntables, speakers, record cleaning accessories, and store-branded merchandise. The store hosts in-store artist events, album release parties, autograph signings, and live performances, and operates its own e-commerce site in addition to third-party marketplace listings on Discogs, eBay, and Amazon.

Product overview

Looney Tunes is a family-owned independent record store operating since 1971 from West Babylon, NY. The business operates as a multi-channel retailer offering physical music media (vinyl records, CDs, cassettes, DVDs/Blu-Rays) alongside complementary products including turntables, speakers, record cleaning accessories, and Looney Tunes-branded merchandise. The store functions as both a traditional brick-and-mortar retail location with in-store events and a direct-to-consumer e-commerce operation. Strategic partnership programs allow record labels and artists to promote releases through the store's physical displays, email marketing, social media presence (70,000+ reach), and radio advertising partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Strong Island Merch: Store merchandise line featuring hats, hoodies, and t-shirts branded with Strong Island branding

Products and services

• Vinyl Records New and used vinyl records including LPs, 7-inch singles, and indie-exclusive pressings spanning multiple genres including rock, hip-hop, pop, jazz, and metal, priced from $9.99 to $34.99 with autographed variants at higher prices.
• Compact Discs (CDs) New and used CDs spanning multiple genres including rock, hip-hop, R&B, country, and international music, priced from $9.99 to $16.99 with autographed CDs at $9.99 and pre-orders for upcoming releases.
• Cassettes Cassette tape releases available for select artists and albums.
• DVDs and Blu-Rays Music-related DVDs and Blu-Ray releases including concert films and music documentaries.
• Turntables Audio-Technica and Crosley turntables available in 9 different models ranging from $139.99 to $399.99.
• Speakers Audio-Technica and Edifier speakers ranging in price from $99.99 to $299.99.
• Record Cleaning Accessories Vinyl record cleaning products including Record Cleaner Liquid & Cloth ($16.99), 2-Pack Microfiber Cleaning Cloth ($7.99), and Looney Tunes Custom Cork Slipmat ($22.99).
• Looney Tunes Merchandise Store-branded apparel and accessories including T-shirts ($13.99 to $25.99), hoodies ($25.99 to $35.99), beanies ($19.99), hats ($29.99), coffee mugs ($8.99), travel mugs ($12.99), and hand-made bleached tie dye shirts ($25.99).
• Autographed Items Autographed albums and merchandise from various artists visiting the store for in-store events and signings.
• Gift Certificates Gift certificates available in customer-selected dollar amounts with free shipping and gift wrapping that never expire.
• Band Downloads Digital downloads of in-store concert performances recorded at Looney Tunes, including Taking Back Sunday live performances and other artists.
• In-Store Events and Artist Appearances Monthly in-store events including album signings, listening parties, photo opportunities, live concerts, and meet-and-greets hosted on a stage with a state-of-the-art PA system (Behringer X32 mixer, JBL speakers) with full recording capabilities.
• Strategic Partnership Programs Customizable promotional programs for record labels and artists including TV screen advertising ($40), social media promotion ($50), front window displays ($75), email blasts ($75), combination packages ($99), Newsday newspaper ads ($250+), end cap displays ($300), Good Times Magazine ads ($300), and WBAB Radio commercials ($500+), running 30 days with 25% premium for 60-day extensions.

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• WBAB RadiominorGTM or Marketing PartnerRadio commercial partnership offering multiple advertising packages. WBAB is described as the best rock station in NY. Budgets start at $500 or more with custom packages available.
• NewsdayminorGTM or Marketing PartnerPrint advertising partnership with Long Island's largest circulation daily newspaper. Multiple configurations and print size options available starting at $250 for quarter page ads.
• Good Times MagazineminorGTM or Marketing PartnerAdvertising partnership with Long Island's largest free local newspaper. Customized quarter page ads featuring up to 6 titles, running every 2 weeks for $300.
• Record Store DaycoreGTM or Marketing PartnerAnnual participation in Record Store Day, the worldwide celebration of independent record stores. Participation includes exclusive releases, special promotions, and major event marketing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strictly Discs: Independent record store in Madison, WI operating since 1988 with vinyl, CD, and used inventory plus in-store events. Long-tenured indie retailer with overlapping customer segment (collectors, enthusiasts) and event model.
• Rhino Records: Iconic independent record store in LA's Goldwyn Theater complex with deep new and used vinyl/CD inventory and a strong collector customer base. Long-established indie operator comparable to Looney Tunes on category focus and event/activations.
• Amoeba Music: Iconic US independent record store chain (Hollywood, Berkeley, San Francisco) operating high-traffic flagship retail locations with deep vinyl, CD, DVD, and used inventory plus in-store artist events. Closest large-scale analog to Looney Tunes' model of a destination indie store with event programming.
• Rough Trade: Independent record store brand with flagship locations in Brooklyn and London renowned for hosting in-store performances by major artists. Direct comparable on the event-driven, experience-based retail model that Looney Tunes also operates.
• Spin Doc Records: Long Island-area independent record store with multi-channel used/vinyl retail focus. Highly relevant geographically and operationally given proximity to Looney Tunes' West Babylon base and overlapping customer base of NY tri-state music collectors.
• Bull Moose Music: Family-owned independent record store chain across New England with deep new and used CD/vinyl/DVD inventory. Comparable multi-location operator with similar category mix and family-ownership governance profile.
• Vintage Vinyl: Independent record store in St. Louis with a strong buy-sell-trade used vinyl and CD program plus in-store events. Direct peer on the used-inventory acquisition and resale engine that is a meaningful Looney Tunes revenue stream.
• Electric Fetus: Family-owned independent record store in Minneapolis founded in 1968 with vinyl, CD, DVD, and merchandise plus frequent in-store performances. Long-tenured single-region indie comparable with similar event-driven revenue model.
• Waterloo Records: Long-running independent record store in Austin, TX with vinyl/CD inventory, in-store performances, and a strong community/email subscriber base. Closest mid-size US comparable for an indie retailer with deep artist relationships and event programming.
• Fingerprints Music: Long-running independent record store in Long Beach, CA with vinyl, CD, and merchandise plus regular in-store artist events. Comparable to Looney Tunes on a single-region destination-retailer model with deep artist relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/looneytunescds
• YouTubeyoutube.com/looneytunescds
• Facebookfacebook.com/looneytunescds
• Instagraminstagram.com/looneytunescds
• TikToktiktok.com/@looneytunescds
• LinkedInlinkedin.com/company/looney-tunes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looney Tunes