Loop Propaganda
Loop Propaganda (Loop Full) is a Brazilian full-service advertising and marketing agency founded in 2004, based in Uberlândia, providing strategy, branding, packaging, communication, and trade marketing services to enterprise B2B clients across multiple industries.
- Company typePrivate
- Founded2004
- HeadquartersUberlândia, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Loop Propaganda does
Loop Propaganda (operating as Loop Full) is a Brazilian full-service advertising and marketing agency founded in 2004 and headquartered in Uberlândia, Minas Gerais. The agency sells end-to-end brand and marketing services to enterprise B2B clients across six capability pillars: Strategy, Marketing, Branding, Packaging, Communication, and Trade Marketing. Named customers span healthcare (Unimed), manufacturing (Erlan), food and beverage (RibSnack), technology (Sapiens), gaming/lottery (TrianguloDaSorte), and retail (Bepo), indicating a horizontal, multi-industry client base concentrated in the Brazilian regional market.
The agency's core technology is human-delivered creative and strategic services rather than a proprietary software platform or technology stack; no AI/ML, APIs, or productized tools are documented. Service delivery is direct-to-client, based on custom engagements and project or retainer arrangements, with pricing undisclosed and quotes provided on request. The go-to-market is sales-led, reliant on direct outreach via email ([email protected]) and phone, supported by organic presence on Instagram and LinkedIn.
The business model is classic professional services revenue: fees generated from project-based engagements and ongoing retainer work for continuous brand support. The firm operates with approximately five employees, has no disclosed funding, no parent company, and no institutional investors. Geographic scope is regional/Brazilian with an LATAM aspiration noted, and the agency has no documented subsidiaries, partnerships, patents, awards, or recent strategic transactions.
Loop Propaganda firmographics
Firmographics- Name
- Loop Propaganda
- Legal name
- Loop Full
- Website
- https://looppropaganda.com.br
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loop Propaganda (Loop Full) is a Brazilian full-service advertising and marketing agency founded in 2004, based in Uberlândia, providing strategy, branding, packaging, communication, and trade marketing services to enterprise B2B clients across multiple industries.
- Ownership category
- akta.pro rank
Loop Propaganda industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Loop Propaganda is headquartered
LocationHeadquarters
- HQ city
- Uberlândia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Loop Propaganda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Marketing and Branding Services: Loop Full generates revenue through providing comprehensive marketing and branding services including strategy, marketing planning, branding development, packaging design, integrated communication, and trade marketing execution. Services are delivered as project-based engagements or ongoing retainer arrangements for continuous brand support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Loop Propaganda product offering
Product offeringCore offering
Loop Propaganda (doing business as Loop Full) is a full-service advertising and communication agency founded in 2004 in Uberlândia, Brazil. The agency delivers end-to-end marketing solutions across six integrated service areas: strategy, marketing, branding, packaging design, integrated communication, and trade marketing execution, serving as a one-stop branding partner for businesses across multiple industries.
Product overview
Loop Full is a full-service advertising and marketing agency that offers a unified portfolio of services spanning strategy, marketing, branding, packaging, communication, and trade. Operating since 2004, the agency provides end-to-end solutions rather than isolated advertising pieces. The six core service areas work together as an integrated offering under the Loop Full brand, with each service complementing the others to deliver comprehensive brand and business transformation.
Differentiator
Problem solved
Functional benefit
Products and services
- Estratégia (Strategy)
Companies that use Loop Propaganda
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Loop Propaganda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loop Propaganda partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights3 records
Loop Propaganda competitors and assessment
Company assessmentBroad incumbents
- Publicis Brasil: Major global network's Brazilian operations providing full-service advertising, marketing, and communication services. Comparable as a broad incumbent competing for enterprise clients across the same verticals Loop Full serves.
- Leo Burnett Brasil: Global network's Brazilian operations offering full-service advertising, branding, and creative campaigns to enterprise clients. Comparable as a broad incumbent in the Brazilian full-service advertising landscape.
- Dentsu Creative Brasil: Global network's Brazilian creative arm offering integrated advertising, branding, and experience design services. Comparable as a broad incumbent serving enterprise clients across multiple verticals in Brazil.
- Ogilvy Brasil: Global network agency's Brazilian operations offering full-service advertising, branding, and integrated communications to major enterprise clients. Comparable as a broad incumbent in Brazilian advertising that competes for similar enterprise branding mandates.
- TBWA\Brasil: Global advertising network with a strong Brazilian presence offering full-service creative, branding, and integrated marketing. Comparable as a network incumbent with full-service capabilities that targets enterprise clients in similar industries.
Direct peers
- DPZ&T: Brazilian full-service creative agency offering integrated advertising, branding, and strategy solutions to enterprise clients. Directly comparable as a homegrown Brazilian full-service agency competing for similar enterprise accounts with comparable integrated service models.
- Jüssi: Brazilian independent digital and creative agency offering integrated branding, digital marketing, and trade marketing services. Comparable as a mid-size Brazilian agency with similar integrated service offerings targeting enterprise clients.
- AlmapBBDO: One of Brazil's largest full-service advertising agencies, offering creative, branding, strategy, and integrated communication. Directly comparable in service breadth and full-service positioning, though significantly larger in scale than Loop Full.
- Africa (now NBS): Brazilian creative-led full-service agency with integrated branding, advertising, and digital offerings. Comparable as a Brazilian full-service agency competing for similar mid-to-large enterprise clients with integrated service models.
Regional players
- Wieden+Kennedy São Paulo: Independent global creative agency's Brazilian office offering branding, advertising, and integrated creative work. Comparable as a creative-led competitor operating in the same Brazilian market for enterprise brand mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Loop Propaganda social profiles
Digital presenceLoop Propaganda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loop Propaganda leadership team
Management profileNumber of profiles
Loop Propaganda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loop Propaganda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loop Propaganda
What does Loop Propaganda do?
Loop Propaganda (doing business as Loop Full) is a full-service advertising and communication agency founded in 2004 in Uberlândia, Brazil. The agency delivers end-to-end marketing solutions across six integrated service areas: strategy, marketing, branding, packaging design, integrated communication, and trade marketing execution, serving as a one-stop branding partner for businesses across multiple industries.
Is Loop Propaganda a public or private company?
Loop Propaganda is a private company. It is classified as unknown and is currently operating.
When was Loop Propaganda founded?
Loop Propaganda was founded in 2004. It employs 1 to 10 people.
Where is Loop Propaganda based?
Loop Propaganda is headquartered in Uberlândia, Brazil, in the Latin America region.
How does Loop Propaganda make money?
One revenue line is on record: marketing and Branding Services.
Who are Loop Propaganda's main competitors?
Broad incumbents on record are Publicis Brasil, Leo Burnett Brasil, Dentsu Creative Brasil, Ogilvy Brasil and TBWA\Brasil. Direct peers are DPZ&T, Jüssi, AlmapBBDO and Africa (now NBS). Wieden+Kennedy São Paulo is listed as a regional player.
Does Loop Propaganda have an API?
No public API is recorded for Loop Propaganda.
What industry is Loop Propaganda in?
Loop Propaganda's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 541810 and its SIC code is 7311.