Incentive Europe Premiums & Concepts BV

What Incentive Europe Premiums & Concepts BV does

Loopper (legal entity: Incentive Europe Premiums & Concepts BV) is an Amsterdam-based B2B e-commerce company specialising in personalised promotional products and corporate gifts. Founded by Edwin den Hartog in 2018 as the online evolution of his earlier venture IEPC (established 2012), the company operates a self-serve e-commerce platform offering more than 8,000 customisable SKUs across categories including bags, clothing, drinkware, office supplies, gadgets, watches, wine gifts, wellness items, and sustainable merchandise. The platform supports artwork customisation via an in-house creative team that delivers free digital mock-ups within one hour of request, with production turnarounds starting from three to seven working days through a curated network of more than 100 European suppliers based in the Netherlands, Poland, Spain, and the UK.

The revenue model is built on one-time unit sales with volume-tiered pricing (entry products from €0.06 per unit, with discounts up to 25% at higher quantities), complemented by free design services absorbed into order value and a higher-margin "Special Projects" unit that develops bespoke merchandise for major brands. Distribution combines a self-serve online storefront (available in six languages) with inside-sales account management; multilingual customer service operates in English, German, Dutch, Italian, and French. The customer base spans more than 10,000 businesses across 10 European countries, ranging from SMBs to named enterprise accounts (Siemens, Lidl, HelloFresh, Electronic Arts, Huawei, Jaguar, De Volksbank, United Nations), plus flagship Special Projects clients such as Borussia Dortmund, Bayern Munich, BMW, Nivea, Grolsch, Valvoline, and Royal Canin.

Operationally, the company runs with a team of 40+ professionals from nine nationalities (note that firmographics lists 6, which is inconsistent with other operating indicators and treated as a data artefact), holds consecutive PromZ "Best Online Performance" top-10 nominations (2023, 2024, 2025), and carries strong review metrics: 9.3/10 on Kiyoh from nearly 1,000 verified reviews and 4.4/5 on Google and Trustpilot with 76%+ five-star feedback. The company is privately held with no institutional investors, parent entities, or funding rounds disclosed in the source data.

Name

Incentive Europe Premiums & Concepts BV

Legal name

Loopper

Website

https://loopper.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Amsterdam-based B2B e-commerce platform (Loopper) selling 8,000+ customisable promotional products across 10 European countries, serving 10,000+ businesses from SMBs to enterprise accounts such as Siemens, Lidl, EA, and the United Nations.

Ownership category

akta.pro rank

Product category

Promotional Products & Corporate Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Promotional products
• Branded merchandise
• Corporate gifts
• Custom printed giveaways
• Sustainable promotional items

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Promotional Product Sales: One-time product sales of personalised promotional items with custom branding. Revenue generated through per-unit pricing with volume discounts and tiered pricing based on order quantity.
2. Design and Customisation Services: Free design mock-ups included with orders; custom design services for unique product requirements handled by in-house creative team

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Incentive Europe Premiums & Concepts BV (Loopper) sells customizable branded promotional products and corporate gifts through a self-service e-commerce platform, offering 6,000-8,000+ items sourced from 100+ European suppliers across categories such as bags, clothing, accessories, watches, and wine gifts. Buyers can order online with free digital mock-ups or work with the in-house team for fully custom product design and larger Special Projects.

Product overview

Loopper is an international e-commerce company specialising in branded promotional products and corporate gifts. The platform offers over 8,000 customisable products across categories including personalised bags, clothing, drinkware, office supplies, gadgets, watches, wine gifts, wellness products, and sustainable items. The company differentiates through free digital design services, rapid turnaround (from 7 working days), low minimum order quantities (from 5 pieces), and multilingual customer support across 10 European countries. Loopper operates a special projects department for custom-made premium products and serves diverse industry verticals including automotive, hospitality, sports, and retail.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free digital mock-up within 1 hour of request
• +3 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• European Suppliers NetworkcoreStrategic or Co-development PartnerLoopper works closely with over 100 suppliers across Europe including the Netherlands, Poland, Spain, and the UK, ensuring all products are printed in Europe for consistent quality and fast delivery.
• rPET and Ocean Plastic SuppliersminorStrategic or Co-development PartnerLoopper partners with suppliers offering recycled and environmentally friendly materials such as rPET and ocean plastic for sustainable product options.
• Borussia DortmundflagshipGTM or Marketing PartnerClub merchandise including mascot Emma, premium sets, and fan gear. Special projects department created custom merchandise for the football club.
• Bayern MunichflagshipGTM or Marketing PartnerClub merchandise including football shirt clock and nutcracker. Loopper's special projects department developed custom merchandise.
• NiveaflagshipGTM or Marketing PartnerBig premium production including Nivea bamboo cups and beach balls through special projects department.
• BMWflagshipGTM or Marketing PartnerCustom giveaways including 3D building puzzles and typical Amsterdam keychains for BMW.
• GrolschflagshipGTM or Marketing PartnerPremiums and hospitality items including WC Minibar and tin plates for Grolsch.
• ValvolinecoreGTM or Marketing PartnerMerchandise including performance jackets and beach towels for Valvoline.
• Royal CanincoreGTM or Marketing PartnerGadgets for cats and dogs including personalised food trays and brain trainers for Royal Canin.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ePromos Promotional Products: Online-focused promotional products distributor with an extensive customisable catalogue and account-management support. Comparable model combining self-serve ordering with inside sales.
• Crestline Promotional Products: US-based promotional products distributor with a sizeable e-commerce catalogue of customisable branded merchandise. Comparable self-serve B2B platform serving marketing and HR buyers.
• Pens.com (National Pen): Specialist promotional products distributor (originally pens and writing instruments, now broader merchandise) with online ordering and dedicated account management. Directly comparable model and product overlap.
• 4imprint: Publicly listed US/UK promotional products distributor offering a similar self-serve e-commerce catalogue of branded merchandise with volume pricing. Directly comparable business model and customer base.
• Quality Logo Products: E-commerce-first promotional products retailer offering a large catalogue of branded merchandise with rapid turnaround. Closely comparable pure-play e-commerce promotional model.
• HALO Branded Solutions: One of the largest US promotional products distributors serving enterprise customers with branded merchandise, recognition programs and global sourcing. Closely comparable customer base and product offering.

Emerging players

• BrandChamp / Merchandise Essentials (NL/EU niche): Smaller European online promotional products retailer competing for the same SME and mid-market corporate gifting budgets. Comparable niche offering and e-commerce-led positioning.
• Alibaba / Alibaba.com Customization: Global B2B marketplace with growing promotional-product and customisation capabilities. Comparable on the customised merchandise offering but with longer lead times and less service-oriented fulfilment.

Regional players

• Alfaprint (European Promotional Products): Belgium-based European promotional products distributor serving Benelux and broader EU with branded merchandise. Comparable regional European footprint and customer segments.

Broad incumbents

• VistaPrint (Cimpress): Large incumbent in mass-customised print and promotional products with a global e-commerce platform. Comparable on the e-commerce customisation model but operates at much larger scale across a broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iepc-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incentive Europe Premiums & Concepts BV