Deportivo Ñublense S.A.D.P.

What Deportivo Ñublense S.A.D.P. does

Deportivo YoMblense S.A.D.P. is a Chilean professional football club structured as a Sociedad Anónima Deportiva Profesional and headquartered in Coihueco, with its home stadium, Estadio Bicentenario Nelson Oyarzún Arenas, located in Chillán in the YoMble Region. The club competes in Chile's Primera División under the 'Diablos Rojos' (Red Devils) brand and operates a portfolio of sporting assets including the professional first team, eSports squads in ePrimera and PES/XBOX competitions, men's and women's Futsal teams, a youth academy with six age categories, and a modern training complex, Complejo Deportivo Paso Alejo, described as one of the most modern in Chile.

The club generates income through four primary streams: season ticket subscriptions (Abonados) ranging from $50,000 CLP in sector norte to $215,000 CLP in sector VIP alto with discounts for children, seniors, and loyal subscribers; single-match ticket sales distributed exclusively through the Movilticket.cl digital platform; a diversified portfolio of 16+ commercial sponsors including Iansa Sol, Sodimac, Coca-Cola Chile, Powerade, Eurofarma, Andes Salud Chillán, and Copelec; and official merchandise sold through the Tienda Roja store and partner Magin Industrial. Matchday, sponsorship, and community-facing content are amplified through a multi-channel digital presence spanning the club website, Facebook, Instagram, TikTok, YouTube (YoMblense TV), and Twitter.

The club serves passionate regional fans as its primary customer segment, with a secondary B2B segment of commercial sponsors seeking brand exposure in the YoMble Region. Recent competitive milestones include qualification to the Copa Sudamericana 2022 after a 13-year absence and a joint-leadership position with 28 points after 14 dates in the PlanVital 2022 championship. Youth outreach includes open trials across communes such as Bulnes, which drew more than 600 participants, underscoring the club's role as the principal sporting institution of the YoMble Region.

Name

Deportivo Ñublense S.A.D.P.

Legal name

Deportivo Ñublense S.A.D.P.

Website

https://losdiablosrojos.cl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Deportivo YoMblense S.A.D.P. is a Chilean professional football club competing in the Primera División from Chillán, YoMble Region, serving a regional fanbase through matchday ticketing, season subscriptions, commercial sponsorships, official merchandise, and youth, Futsal, and eSports divisions.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional football club
• Matchday ticketing
• Season subscriptions
• Club merchandise
• Sports sponsorship activation

Headquarters

HQ city

Chillán

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Season Ticket Subscriptions (Abonados): Season ticket sales ranging from $50,000 (sector norte) to $215,000 (sector VIP alto), sold annually to fans for access to all home matches. Additional discounted rates for children, seniors, and previous 2019 subscribers.
2. Matchday Ticket Sales: Single-match tickets sold to the general public through Movilticket.cl platform. Abonados (season ticket holders) exchange their subscription for a $0 ticket per match.
3. Commercial Sponsorships: Sponsorship deals with multiple companies (Iansa Sol, Sodimac, Curimapu, OneFit, Coca-Cola, Sixtus, Powerade, Marley Coffee, Eurofarma, Andes Salud Chillán, Salfa, Barraca, TPL, PF, Copelec, Sofa) providing brand visibility on official kit, stadium, and digital channels. Sponsors also support the commercial department's community and social initiatives.
4. Merchandising: Sale of official club merchandise (indumentaria oficial) through the official store (Tienda Roja), providing commercial exposure for sponsor brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Deportivo Ñublense is a Chilean professional football club that fields a men's first team competing in the Primera División, supported by esports and futsal teams and a youth football academy. It sells match tickets and season subscriptions (Abonados) to fans, distributes official merchandise through the Tienda Roja, and commercializes sponsorship and advertising inventory on kits, at its stadium, and across its digital channels.

Product overview

Deportivo Ñublense S.A.D.P. is a Chilean professional football club offering a portfolio of sports products and services. The core offering is the professional football team competing in Chile's Primera División, supplemented by eSports and futsal teams, a youth football academy, and match-day stadium experiences at the Estadio Bicentenario Nelson Oyarzún Arenas. The club also operates a training complex (Complejo Deportivo Paso Alejo), an official merchandise store, a video platform (Ñublense TV), a season ticket subscription program, and a commercial department facilitating brand sponsorships through uniform placement, stadium signage, and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Plantel Profesional (Professional First Team) Deportivo Ñublense's professional men's football team competing in Chile's Primera División and continental competitions such as the Copa Sudamericana, drawing fans and sponsors through matchday performance.
• Plantel eSports Competitive gaming division of Deportivo Ñublense fielding teams across multiple e-sports formats to extend fan engagement into digital competitions.
• Plantel Futsal (Futsal Teams) Deportivo Ñublense's futsal teams in both men's and women's categories, providing additional competitive offerings beyond the professional football squad.
• Escuela de Fútbol (Youth Football Academy) Youth football academy with six age categories offering training and player development pathways across multiple communes in the Ñuble Region.
• Estadio Bicentenario Nelson Oyarzún Arenas (Home Stadium Venue) Deportivo Ñublense's home stadium in Chillán, a 16,000+ capacity venue hosting Primera División home matches and serving as the main sporting venue for the Ñuble Region.
• Ñublense TV (Digital Video Channel) Club-operated video and content platform featuring match compilations, interviews, documentary chapters, music videos, and promotional spots distributed via the website and YouTube.
• Official Merchandise (Tienda Roja) Sale of official club merchandise and uniforms to fans through the Tienda Roja store, providing commercial exposure for sponsor brands.
• Campaña de Abonados (Season Ticket Subscriptions) Annual season ticket subscription program providing access to all home matches at Estadio Nelson Oyarzún Arenas across multiple stadium sectors, with discounted tiers for children, seniors, and loyal returning subscribers.
• Área Comercial (Sponsorship and Commercial Partnerships) Commercial sponsorship program offering companies brand exposure through kit placement, stadium signage, official kit, social media channels, community programs, and youth football school activations, sold through the club's commercial department.

Quantifiable outcome

• Qualification to Copa Sudamericana 2022 — first continental participation in 13 years
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• Iansa SolminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. Iansa Sol is an agricultural/food company providing brand exposure through official sponsorship of the club's kit and matchday activities.
• SodimacminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. Sodimac, a major Chilean home improvement retailer, sponsors the club for brand visibility in the Ñuble Region.
• Coca-Cola ChileminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. Coca-Cola provides beverage sponsorship through its Chilean operations.
• PowerademinorOthersOfficial Sponsor (Sports/Energy Beverage). Powerade, the sports drink brand under Coca-Cola, sponsors the club's sports beverage needs.
• EurofarmaminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. Eurofarma is a pharmaceutical/health company associated with the club's sponsorship roster.
• CurimapuminorOthersOfficial Sponsor of Deportivo Ñublense. Curimapu is a seed company that supports the club as part of its regional marketing activities.
• OneFitminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. OneFit is a fitness/wellness brand associated with the club's sponsorship.
• SixtusminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. Sixtus appears in the official sponsor list for the club.
• Marley CoffeeminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. Marley Coffee provides coffee product sponsorship to the club.
• Andes Salud ChillánminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. Andes Salud is a health/medical services provider serving the Chillán area in the Ñuble Region.
• SalfaminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. Salfa is included in the club's official sponsor roster.
• BarracaminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. Barraca is a building materials/lumber supplier supporting the club.
• CopelecminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. Copelec is an energy/electrical services holding company in the Biobío/Ñuble region.
• PF (PF Alimentos)minorOthersOfficial Sponsor of Deportivo Ñublense for 2023. PF Alimentos is a food products company sponsoring the club.
• TPLminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. TPL (related to Turistik/Likert platforms) appears as a sponsor enabling travel/experience offerings.
• SofaminorOthersOfficial Sponsor of Deportivo Ñublense for 2023. Sofa is listed among the club's official sponsors.
• Magin IndustrialminorOthersCommercial partner for merchandising. Magin Industrial provides industrial/manufacturing support for the club's official merchandise production.
• Movilticket.clcoreChannel Partner/ Reseller/ DistributorDigital ticketing platform used exclusively by Deportivo Ñublense for selling and distributing match tickets and season subscriptions. All ticket holders must register on the platform to download their match tickets.
• Futsal Sponsors 2023minorOthersSpecific sponsors for the club's futsal division (both male and female teams), in addition to the main professional team's sponsors.
• eSport Official Sponsor 2023minorOthersAn official sponsor specifically designated for the club's esports division, supporting competitive gaming teams participating in ePrimera 1vs1, 11vs11 PES, and 11vs11 XBOX leagues.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Club Deportivo Palestino: Palestino is a Chilean Primera División club based in Santiago with similar private structure and scale. Ñublense famously defeated them 4-1 to qualify for Copa Sudamericana 2022, illustrating direct competitive parity.
• Club Deportivo Huachipato: Huachipato is a Chilean Primera División club also structured as an SADP, based in the Biobío Region (Talcahuano). Comparable regional identity, similar revenue scale, and similar mid-table competitive profile make it the closest direct peer.
• O'Higgins FC: O'Higgins is a regional Chilean Primera División club based in Rancagua with similar private structure and historical competitive standing in the mid-tier of Chilean football.
• Audax Italiano: Audax Italiano is a private Chilean Primera División club based in Santiago with similar size and revenue scale. Comparable in structure (private, not association-owned) and competitive positioning.
• Deportes Iquique: Deportes Iquique is a regional Chilean Primera División club from the far north (Iquique). Comparable regional identity model, similar mid-tier scale, and similar reliance on local sponsors and fan base.
• Everton de Viña del Mar: Everton is a historic regional club based in Viña del Mar, competing in Chile's Primera División with similar regional branding, private structure, and mid-tier competitive scale to Ñublense.
• Unión La Calera: Unión La Calera is a Chilean Primera División club that eliminated Ñublense from Copa Sudamericana 2022. Similar club size, SADP structure, and competitive positioning in the mid-tier of the Primera División.
• Coquimbo Unido: Coquimbo Unido is a regional Chilean Primera División club based in the Coquimbo Region with similar structure and scale. Both clubs exemplify the regional Chilean football model competing outside Santiago.
• Cobresal: Cobresal is a regional Chilean Primera División club based in the mining city of El Salvador, Atacama. Both clubs operate as regional institutions with corporate-style management and similar scale of operations.

Regional players

• Universidad de Concepción: Universidad de Concepción is a Chilean club historically competing in Primera División, based in the neighboring Biobío Region. Comparable regional southern-Chile club identity, though currently in lower divisions, making it a relevant adjacent comparator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQmWkixF4p2OMbWpYo3NuaQ
• Facebookfacebook.com/nublense
• TikToktiktok.com/@nublensesadp
• LinkedInlinkedin.com/company/nublensesadp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deportivo Ñublense S.A.D.P.